On June 13, 2025, the “Feng Zhongyun Contemporary Ink Art Exhibition” grandly opened at the Shanghai Baolong Art Museum, showcasing 56 recent masterpieces of expressive colored ink. As one of China’s leading private art institutions, Shanghai Baolong Art Museum plays an important role in promoting contemporary art and traditional culture, and has become a highly influential cultural landmark in the Yangtze River Delta. This exhibition not only presents the essence of Eastern brush-and-ink spirit, but also bears pioneering significance: prior to the show, Feng Zhongyun’s personal art IP brand “FYUN” was listed on the Minax Global Brand Exchange, becoming the first trailblazing case of RWA realization for Eastern ink art.

Intersection of Art and Humanity: A Cross-Border Dialogue from Brushwork to Spirit

The opening ceremony was filled with guests and vibrant exchanges of ideas. Ms. Gan Lu, General Manager of Baolong Culture, delivered a speech on behalf of the organizers, reaffirming Baolong Art Museum’s long-term mission in promoting the heritage and innovation of contemporary ink art; Professor Yang Weimin of Hubei Institute of Fine Arts provided an in-depth analysis of Feng Zhongyun’s work in the context of contemporary ink painting from the perspective of compositional structure and brush technique; Mr. Yang Jianhua, Chairman of the Asian Art Film Festival, explored the possibilities of integration between ink art and narrative in contemporary visual expression. Venerable Juexing, Vice President of the Buddhist Association of China and Abbot of Jade Buddha Temple, also visited the exhibition, bringing a deeper layer of humanistic spirit to the event.

Asian Art Film Festival – Chairman Yang Jianhua

Vice President of the Buddhist Association of China, Abbot of Jade Buddha Temple
Group photo of Venerable Juexing and Mr. Feng Zhongyun

CEO of Minax Global Brand Exchange, Danny, also attended to offer congratulations. He said, “Mr. Feng Zhongyun is exploring a new path for Chinese art to reach the international market—from cultural dissemination to brand communication, from recognition of artistic language to recognition of artist brand value. With the advancement of technology, art will no longer be a luxury for the few, but an artistic ecosystem that can be invested in, owned, participated in, and recreated by all. This ecosystem will be deeply connected to everyone’s daily life.”

CEO of Minax Global Brand Exchange – Danny

The diverse interpretations and perspectives of the guests gave the theme “Delightful Abandon” a cross-cultural and interdisciplinary depth, turning the exhibition into not only a visual feast but also a spiritual dialogue connecting tradition and contemporary, art and technology.

Empowering Cultural Value through On-Chain Authentication, FYUN Pioneers a New Path of “Eastern Aesthetics RWA”

Feng Zhongyun, a renowned contemporary ink artist, trained under the lineage of Lin Fengmian and Liu Haisu, has focused on the contemporary expression of freehand spirit for nearly 40 years. His artistic creation is praised as “finding balance in conflict, and seeing the future in tradition,” and is widely collected by collectors domestically and abroad. The FYUN brand is centered on Feng Zhongyun’s artistic style, representing the extension and digital advancement of his personal creative system.

Renowned Contemporary Ink Artist – Mr. Feng Zhongyun

As a global leader in brand asset digitization, Minax is integrating cultural value, brand momentum, and digital assets through on-chain authentication and rights tokenization mechanisms, promoting the transition of Chinese cultural brands from “static display” to “structural participation” and “global circulation.” The listing of FYUN on Minax is not merely a digital mapping of artworks but transforms decades of Feng Zhongyun’s artistic heritage into investable brand rights. Investors holding FYUN can not only share in the appreciation value of artworks but also participate in licensing cooperation, limited editions, and market circulation within the on-chain ecosystem, transitioning from “art collectors” to “co-builders of rights.”

Culture should not stop at inheritance but should be reorganized as nodes in a value network. Art should enter the global digital economy in a more open, trusted, and fluid manner.

Group Photo at FYUN Brand Listing Bell Ceremony

A New Era of Open Cultural Assets: From FYUN to Global On-Chain Resonance

This is not only a digital tribute to Eastern ink aesthetics, but also an important starting point for Minax’s exploration of the integrated path of “Culture × Asset × On-Chain.” In the future, Minax will continue to introduce artists, film works, and museum IPs with deep cultural heritage and global influence, and empower cultural value with true market expression and global liquidity support through on-chain authentication and assetization mechanisms. Minax firmly believes that culture is not just content, but a generational asset that can be recognized, traded, and inherited.

Starting from FYUN, more cultural symbols belonging to the East, to the times, and to collective memory will gain new identities and life on the Minax platform — from works of art to asset units, from emotional recognition to value consensus, together building a truly global, diversified, and sustainable new cultural asset ecosystem.

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