On September 9th, a brand ceremony co-hosted by Minax (the world’s first brand RWA exchange) and WhaleBuy was grandly held in Hong Kong. With “Brand Overseas Expansion and Southeast Asian Market” as the core theme, the event covered topics from interpreting the strategic value of brands expanding to Southeast Asia to building a global trading bridge for brand assets. It comprehensively supports Chinese brands in achieving digital overseas expansion based on the Southeast Asian market, presenting an industry grand gathering focusing on “integration of regional opportunities and global capital” to participants.
Mr. Danny Deng, CEO of Minax Global
As the first keynote guest, Mr. Danny Deng, CEO of Minax Global took the stage. Combining over a decade of experience in the blockchain industry, he emphasized the strategic significance of the Southeast Asian market for Chinese brands’ overseas expansion: “Overseas expansion is an inevitable trend for Chinese enterprises, and Southeast Asia is the best first stop. I have conducted extensive research in Thailand, Vietnam, Singapore, and Malaysia. The local market demand is highly aligned with the product advantages of Chinese brands. Malaysia, in particular, with its friendly policies and mature financial environment, is an ideal place for WhaleBuy and more Chinese brands to set sail.”
Mr. Danny Deng further pointed out that Minax Exchange empowers brands’ overseas expansion to Southeast Asia: “In the past, Chinese brands often faced the problems of ‘brand value not being recognized and assets being difficult to circulate’ when expanding overseas. However, Minax transforms brand assets into globally recognized digital assets through blockchain technology. Enterprises can deploy brand assets in Southeast Asia and share value with local channels and consumers—something that traditional overseas expansion models cannot achieve.”
Dr. Dato’ Seri Lim Guojie, Chairman of WhaleBuy
Next, Dr. Dato’ Seri Lim Guojie, Chairman of the WhaleBuy platform, took the stage. As an outstanding representative of an overseas Chinese business family with ancestral roots in Fujian, Dr. Dato’ Seri Lim Guojie has been influenced by both Eastern and Western cultures since childhood and has worked in the fields of new consumption ecology, platform economy, and digital commerce for many years. He holds a PhD in Business and Financial Management from Victoria University in Australia, and has built a broad global business perspective with systematic thinking integrating technology, finance, and management. In addition, the Malaysian royal family awarded him the national first-class “Dato’ Seri” title in recognition of his outstanding contributions to international trade, regional economic empowerment, and digital transformation; he also serves as a member of the Philippine Royal Council (enjoying the same rank as the Prime Minister) and plays an important role in regional development.
At this ceremony, Dr. Dato’ Seri Lim Guojie detailed the positioning and layout of WhaleBuy, and clarified the core supporting role of Minax Exchange. He first thanked Danny Deng, founder of Minax, and his team, then introduced:
Three Target Groups Supported by WhaleBuy: Through three templates for “catering industry, retail industry, and service industry”, WhaleBuy addresses the core needs of entrepreneurs (digital transformation, sales, involution, capitalization), consumers (painless consumption), and business partners (sharing digital achievements with brands) respectively.
Global Headquarters Established in Malaysia: The global international headquarters of WhaleBuy will be located in Kuala Lumpur, Malaysia, situated in the financial golden street near the KLCC Petronas Towers. Covering an area of 15,000 square meters (including a 25-story owned building and a 20-million investment club), a press conference will be held in mid-to-late September in collaboration with Malaysia’s Ministry of International Trade and Industry, Business Investigation Bureau, etc. This layout is highly aligned with Minax’s resources in Southeast Asia.
Relying on Minax Trading Rules: On behalf of the board of directors, Dr. Dato’ Seri Lim Guojie promised that WhaleBuy will operate based on Minax’s compliant trading framework.
Group Photo of Guests at the Bell-Ringing Ceremony
Amid the expectations and applause of the audience, the listing bell-ringing ceremony of WhaleBuy brand on Minax Exchange was officially held. Representatives from WhaleBuy and Minax took the stage together and completed the bell-ringing ceremony amid the countdown, marking WhaleBuy’s official listing on Minax Exchange.
As an important practice of realizing digital assetization through Minax’s brand RWA trading ecosystem, WhaleBuy’s listing not only injects new momentum into its own development but also confirms the key role of this ecosystem in brand upgrading. Relying on Minax’s brand RWA trading ecosystem, more brands will break through the limitations of “product overseas expansion” and achieve a leap to “brand overseas expansion” in the Southeast Asian market in the future.
Brian Zhuang, Brand Consultant of Minax
With the support of Minax Exchange, WhaleBuy has built a complete closed loop of “consumption – points – brand assets”, making WhaleBuy a landing platform for digital transformation. Users, channels, and merchants share the benefits of brand assets—something that traditional models cannot achieve.
Mr. Gong, President of Guiyang Baijiu Chamber of Commerce
There are 125,000 Maotai-flavor baijiu brands in Guizhou, and no new enterprises have been listed since 2015. However, Minax’s brand digital model brings new opportunities: the valuation in the international market is much higher than that in China. In the future, we will promote more baijiu brands to list on Minax for secondary listing, and expand overseas markets with the help of WhaleBuy’s influence in Southeast Asia.
Dato’ Alan Lim, Southeast Asia Regional Marketing Director of WhaleBuy
“We have established a localized team of over 100 people in Southeast Asia. WhaleBuy provides us with user portrait data to help us accurately target the target audience in Southeast Asia—such as the middle class in Malaysia and young white-collar workers in Singapore. It is expected that in the next year, the number of advertisers of WhaleBuy in Southeast Asia will exceed 50,000, and the number of members will reach 800,000.”
Zhang Shengyao, Greater China Regional Marketing Director of WhaleBuy
“The biggest challenges for small and medium-sized enterprises (SMEs) expanding to Southeast Asia are ‘difficulty in financing and weak brand influence’. WhaleBuy’s brand RWA model allows enterprises to avoid relying on traditional financing—by issuing brand RWA digital assets through Minax, they can quickly raise funds in Southeast Asia and enhance brand awareness through asset circulation. WhaleBuy is the best example, and in the future, we will help more SMEs list in the Southeast Asian market through WhaleBuy.”
Group Photo of Guests at the Roundtable Forum
Host: Li Ruiqi
With “the implementation of enterprise digital transformation” as the core theme, a dialogue framework was built to guide guests to discuss user needs, industry pain points, platform solutions, capital value, and compliance paths. It connected the complete logic from demand to implementation and promoted the collision of ideas and focus on viewpoints.
Wang Tianbing, President of Guangzhou Customized Home Furnishing Association
Combining the current situation of the customized home furnishing industry, he pointed out that the real estate contraction has led to a decline in industry orders, pressure on the performance of leading enterprises, and financing difficulties for SMEs. He proposed that with the help of Minax Exchange’s RWA model and WhaleBuy platform, we should explore the listing path of brand assets, promote Chinese customized home furnishing brands to expand to Southeast Asia, and replicate the advantages of intelligent manufacturing.
Zhang Shengyao, Greater China Regional Director of WhaleBuy
Focusing on the pain points of SMEs’ digital transformation, he emphasized that relying on Minax Exchange, WhaleBuy helps enterprises convert advertising investment into long-term assets and turn consumers into “consumption shareholders” through the closed loop of “consumption – points – brand assets”. He also introduced that the platform provides seven digital services, which can accompany enterprises throughout the process from system construction to RWA listing, helping them connect with global capital with low risks.
Teng Wei, Co-founder of RHETT RuiDe Financial Technology and Founder/Chairman of Xide Capital
From a capital perspective, he affirmed the value of the RWA model, pointing out that its low threshold, short cycle, and low cost make it a high-quality “springboard” for enterprise financing in the capital winter. Combining cases such as Longshine Technology and Xuny ing Mobility, he explained that RWA has helped enterprises achieve effective financing. At the same time, he emphasized that the Southeast Asian layout of Minax and WhaleBuy is a key investment focus in the future brand overseas expansion track.
Tang Yiduan, Brand Consultant of MINAX Global
When explaining the circulation logic of Minax’s brand RWA, he stated that Minax simplifies the process and lowers the operation threshold for the entire process of brand RWA digital assets, allowing both brand owners and holders to participate in circulation efficiently. In addition, to prevent assets from fluctuating disorderly away from their actual value, Minax will formulate clear circulation rules and boundaries based on real underlying assets such as the physical business income corresponding to brand RWA and brand market valuation. This can adapt to the circulation needs of the Southeast Asian market and provide reliable circulation guarantees for brands expanding to Southeast Asia through the RWA model.
Huang Hu, CEO of larva Family and Baoxiao Chongzi Digital Technology
In the final session of the ceremony, Huang Hu, CEO of larva Family and Baoxiao Chongzi Digital Technology, delivered a roadshow for the “Larva Paradise” project and clearly expressed the intention to cooperate with Minax Exchange. Huang Hu introduced: “The project has opened more than 20 stores and owns 21 IPs, but it faces capital competition pressure from listed companies. In the future, we plan to issue brand RWA digital assets through Minax, allowing users to hold assets through consumption. With the help of Minax’s global platform, we will realize brand appreciation, and especially hope to explore the Southeast Asian amusement market with the support of WhaleBuy’s market foundation and brand influence in Southeast Asia.”
At the end of the ceremony, Danny Deng, founder of Minax, summarized and emphasized that WhaleBuy’s listing this time is a key implementation of Minax’s strategy of “supporting Chinese brands’ overseas expansion to Southeast Asia”. In the future, Minax will continue to deepen cooperation with countries in Southeast Asia, improve platform service capabilities, and enable more Chinese brands to upgrade from “product overseas expansion” to “brand overseas expansion” through the RWA model. The entire ceremony not only witnessed an important milestone for WhaleBuy but also clearly outlined the implementation path of integrating brand asset digitalization with the Southeast Asian market under the leadership of Minax Exchange, providing the industry with a replicable new model of “brand RWA + regional overseas expansion”.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.
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