Category Archives: Announcement Center

[Event] MINAX “Summer Points Program” – Engage More, Earn More

Dear MINAX Users,

To further enhance the RWA brand asset ecosystem, MINAX is officially launching the Summer Points Program. During the campaign, you can earn IBOP points through trading, inviting friends, and making USDT deposits — and use them to participate in upcoming brand IBOs and platform reward events.

1. Event Period

June 14, 2025, 11:00 – June 28, 2025, 11:00 (UTC+8)

2. How to Earn IBOP Points

No. Trigger Condition IBOP Awarded Limitations
1 Complete any brand asset or crypto trade 1 point per day Max once per account per day
2 Generate trading fees 1 point per 1 USDT in fees No limit; calculated daily
3 Invite a new user who completes a trade 2 points per person Both inviter and invitee receive 2 points
4 Make your first USDT deposit 2 points One-time reward upon first deposit

3. IBOP Usage & Notes

  • IBOP can be used for brand asset IBO launches, platform lucky draws, and more (details to be announced separately);
  • IBOP is for internal use only and cannot be traded or withdrawn;
  • All IBOP points will be distributed after the event ends. You can view them under Account > Transaction History;
  • MINAX reserves the right to disqualify participants and revoke points in cases of irregular activity (e.g. bulk registrations, wash trading, etc.);
  • All event rules are subject to change based on future official announcements from MINAX.

4. Upcoming Activities

Brand IBO launches and exclusive IBOP-based lucky draw campaigns are coming soon. Stay tuned and be the first to unlock new rewards!

5. Quick Access Links

  • Trade Now: https://www.minax.io/brand
  • Deposit Now: https://www.minax.io/assets/token
  • Invite Friends:
      • Web: Click the profile icon (top right) → “Invite Friends”
      • App: Tap the gift icon (top right) → “Invite Friends”
  • If you don’t have an invitation code, you can register using the event code: SVSVS5
  • If you’ve reached your invitation quota, you may contact our support team to request additional slots.

For any questions, feel free to contact us at 📩 support@minax.io, or visit our Help Center for more details.

Thank you for your continued support and trust.
MINAX reserves all rights of final interpretation for this event.

MINAX Operations Team
June 14, 2025


Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

【Announcement】MINAX to Launch YBC/USDT in the Cryptocurrency Trading Zone

Dear MINAX Users,

MINAX Brand Exchange will officially launch the YBC/USDT trading pair in the cryptocurrency trading zone at 11:00 (UTC+8) on June 13, 2025. Deposit and withdrawal functions for YBC will be enabled at 15:00 (UTC+8) on June 12, 2025.

About the Project
Yuanbao Coin, abbreviated as YBC (YBCoin), has a total supply of 30.5 million and traces its origins back to 2013. It is a digital asset widely recognized by the global Chinese community for its regulatory compliance and commitment to empowering participants.

In 2023, YBC underwent a historic technical upgrade and reissuance, marking a major innovation within the Web3.0 ecosystem. Upholding the principles of fairness and transparency, the original YBC tokens were entirely generated through a Fair Mint process by community members, reflecting its spirit of autonomy and cooperation.

Built on a DAO (Decentralized Autonomous Organization) governance model and supported by a strong community consensus, the YBC ecosystem has expanded rapidly among Chinese communities worldwide. Its goal is to promote the adoption of YBC as a payment solution, advancing a new, open, and compliant digital economy for global Chinese users.

Related Links
Official Website: https://ybcoin.com
Contract Address: 0xd6e6cd594afa8bca4841ddc5912ab109596b7a95
X (Twitter): https://x.com/YbcoinGlobal
Telegram: https://t.me/btcybc

Risk Disclosure
Amid rapid advancements in blockchain technology and constantly evolving regulatory landscapes, YBC—despite employing advanced technical measures and maintaining compliance efforts—still faces potential technical and regulatory uncertainties.

Users are advised to assess relevant risks carefully and make informed decisions before trading. MINAX, as a trading platform, shall not be held responsible for users’ investment decisions or outcomes. Please fully understand the volatility and risks associated with digital assets.

If you have any questions, feel free to contact our official support team at 📧 support@minax.io.

Thank you for your continued support. MINAX remains committed to optimizing trading services and delivering a more efficient brand asset trading experience.

MINAX Operations Team
June 11, 2025


Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

【Announcement】Notice on Android v1.2.03 Version Upgrade Email Notification

Dear MINAX Users,

To ensure a smooth upgrade to the latest Android App version (v1.2.03), we will be sending upgrade reminder emails to all Android users in the coming days. Please check your registered email inbox in a timely manner.

Thank you for your continued support and trust in MINAX!
We are pleased to introduce the optimization upgrade of Android v1.2.03.
To ensure you enjoy the best possible user experience, please review the following important notes before upgrading:

【Upgrade Guide】

Version Compatibility Notice
This update has unified both the local download version and the Google Play version.
If you update via the in-app upgrade function, your device may temporarily retain both the old and new versions. Please manually uninstall the previous version after the upgrade is complete.
We apologize for any inconvenience this may cause.

For HarmonyOS Users
Please ensure that “Pure Mode” is turned off before installation.
If installation fails, go to: Settings > System & Updates > Pure Mode and manually disable it. (This action will not compromise system security.)

If you encounter any issues during the upgrade or installation process, please feel free to contact our official support team at 📧 support@minax.io / Telegram Community. We will do our utmost to assist you promptly.

Thank you once again for your trust and support. We wish you a smooth and enjoyable experience!


MINAX Operations Team
June 11, 2025


Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us  /  Download APP  /  Help

Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

 

[Announcement] Official Release of the Latest MINAX App Version (iOS & Android)

Dear MINAX Users,

To continuously enhance your user experience, the MINAX App has been successfully updated on both iOS and Android platforms. We recommend updating to the latest version promptly to enjoy a smoother, more secure experience with additional practical features.

Update Details

iOS v1.1.2 (6)

  • Support for displaying corporate verification badges
  • New feature for sharing brand asset market data

Android v1.2.03

  • New feature for sharing brand asset market data
  • Optimized version management for consistent experience between Google Play and official download version

Guide to the Sharing Feature

After upgrading, you can share the market chart of any RWA brand asset to your community or friends with one click. Steps:
Open MINAX App → Select any RWA asset → Tap the 【K-line icon】 at the top right → Tap the 【Share button】 at the top right → Select 【More】 → Choose your preferred sharing channel.


[App Download]

[User Guide]

If you have any questions during the upgrade or while using the app, please feel free to contact our official support team:
📧 support@minax.io

Thank you for your continued support and trust in MINAX!

MINAX Operations Team
June 10, 2025


Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Showcase] Steelink International Limited Brand RWA Listing Application Display

Dear Users,

According to the regulations of the MINAX Brand Asset Exchange, the following brand has submitted an application for listing. We are now showcasing its basic information, inviting public attention, and welcoming suggestions or feedback from all sectors.

1. Brand Basic Information

  • Brand Name:Steelink International Limited
  • Brand Introduction:Established in 2018, headquartered in Dalian, it is a comprehensive enterprise specializing in steel supporting services.
    Main products: profiles, plates, threaded steel, wires, etc.
    Annual sales exceed 200000 tons, with customers covering major state-owned engineering projects in China. Core philosophy: customer first, integrity for the country

2. Purpose of Display

  1. Information Transparency:
    Providing basic brand information for users to understand and ensuring operational transparency on the platform.
  2. Public Oversight:
    Welcoming user feedback to enhance platform services and brand management standards.

3. Feedback Method

4. Special Disclaimer

  1. This display is solely for the purpose of information disclosure. The information is for reference only and does not constitute a formal commitment to the brand’s listing.
  2. The formal inclusion in the public announcement phase and subsequent processes will be determined based on the brand’s qualifications, market evaluation, and compliance review results.

Thank you for your attention and support! MINAX Brand Asset Exchange is committed to fostering a transparent trading environment and providing efficient and innovative brand asset services to our users.

MINAX Operations Team
June 9, 2025


Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Event] Stay Cool This Summer with MINAX — “Hold-to-Save” Fee Reduction Plan is Now Live

Dear MINAX Users,

As the summer cicadas sing and wealth flows strong, MINAX is launching the “Hold-to-Save” Summer Plan to support the growth of the brand asset (RWA) ecosystem. Eligible users who meet the holding requirements can enjoy exclusive trading fee discounts, enabling a more efficient experience in asset allocation and trading.

1. Event Period

From 2025/06/09 00:00 to 2025/09/09 24:00  (UTC+8)

2. Benefits Details

Total Account Assets (USDT equivalent) Fee Discount
≥ 10,000 50% Off
≥ 20,000 100% Off (Free)

3. Participation Instructions

  • Holding Calculation: Based on total account assets as calculated by the system (market value).
  • How to Join: Log in to your MINAX account and reach the required holding amount. You may then trade anytime via the MINAX “Trade” section.
  • Reward Distribution: Trading fees generated by eligible accounts will be airdropped daily and can be viewed in the asset transaction history.
  • Scope: Fee discounts apply only to brand asset trading fees.
  • Final Interpretation Rights: Reserved by MINAX.

4. Risk Reminder

Brand asset prices may experience significant volatility. Please carefully assess your personal risk tolerance and ensure you understand the project details before investing. MINAX does not bear responsibility for any asset price fluctuations.

If you have any questions, feel free to contact MINAX Customer Service at support@minax.io or join our official Telegram community for more information.

MINAX remains committed to providing you with diversified asset allocation tools and exclusive benefits. Thank you for your continued support and participation!


MINAX Operations Team
June 6, 2025


Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS]Feng Zhongyun: Shaping On-Chain Chinese Aesthetics with Ink Art

When ink meets blockchain, traditional art is infused with new vitality. Chinese contemporary ink artist Feng Zhongyun’s works will be exhibited at the Baolong Art Museum in Shanghai from June 13 to 19. His personal brand FYUN is already listed on the Minax Global Brand Exchange: using Real-World Assets (RWA) as a bridge, FYUN deeply integrates the aesthetic spirit of Eastern brush and ink with the innovative power of digital assets, ushering in a new era of “on-chain art.”

FYUN: Linking On-Chain Value with the “Feng Style” Brush and Ink

Feng Zhongyun, a graduate of the Chinese Painting Department at the Central Academy of Fine Arts, developed a distinctive “Feng Style” through solid modeling skills and mastery of brushwork. His semi-abstract, semi-figurative works resemble birds or stones from afar and blur illusion with reality up close—neither birds nor flowers nor rocks, yet richly textured in ink and vibrant in color, capturing both Eastern subtlety and contemporary intensity.

As art critic Wang Luxiang noted: “His paintings may appear effortless, but each stroke is infused with immense energy—like boulders tumbling from a mountain, turned into petals fluttering on paper.”

This expression of “soft on the outside, strong within” echoes Feng’s years of martial arts training and forms the artistic foundation of the FYUN brand.

Feng Zhongyun, 2019 – Swift as Wind

Breathing Life into Ink Rhythm On-Chain: FYUN’s Digital Expression

Feng’s artworks possess a strong rhythm and cadence, inviting viewers to “tap along” and resonate both visually and emotionally. This traditional concept of “qi yun sheng dong” (vitality and rhythm) is tokenized through RWA technology and transformed into on-chain digital asset value—transcending space and time to connect global collectors and art enthusiasts.

FYUN’s listing on Minax is a modern interpretation of the spirit of Eastern ink art in the digital age. It also signifies that ink painting is no longer confined to paper or galleries but enters the digital asset ecosystem in a more open and transparent form.

The FYUN brand, founded by Feng Zhongyun, not only embodies the rhythm of Eastern aesthetics but also carries a strong urban identity, making it a representative of the “new generation of cultural assets” on the Minax Global Brand Exchange.

Feng Zhongyun, 2015 – Quietly Watching the Rain Tap on New Lotus

Connecting Eastern Culture, Unlocking Artistic Value

The listing of FYUN marks another milestone for Minax in the cultural RWA space. By leveraging blockchain and digitalization, Minax is helping Chinese contemporary art reach global audiences and redefining “brand value and cultural assets” through blockchain technology.

FYUN is not only an evolution of Feng Zhongyun’s personal artistic style but also a pioneering exploration of “Eastern ink + digital assets,” showcasing a fresh expression of Chinese aesthetics to the world.


Risk WarningThis article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[NEWS]MINAX CEO Danny Invited to China International Finance Forum to Explore New Global Opportunities in Web3.0 and Brand RWA Collaboration

On May 29, 2025, the “China International Finance Forum · Gulf Financial Cooperation Roundtable” was grandly held at the Conrad Hotel in Dubai, UAE. The event brought together political and business leaders, financial institutions, and tech innovators from China and the Gulf region to explore cross-border investment security, regional cooperation, and new financial ecosystems under the theme “Building an Oasis of Certainty Amidst Uncertainty.”

As a leading enterprise in the Web3.0 and Brand RWA sectors, MINAX Founder and CEO Mr. Danny was invited to attend and participate in the opening roundtable “The Future of the Web3.0 Ecosystem.” He engaged in dialogue with Liu Xiaoying (Founder of Eagle Fund), Dermot Mayes (UAE CEO of Klickl International Group), and Co-founder of VDX, discussing topics such as institutional capital entry, regulatory pathways in crypto markets, crypto asset investment, and wealth management—together exploring policy coordination and market opportunities in the Web3.0 era.

Danny pointed out that Web3 has gradually entered the mainstream thanks to three key drivers: First, continued breakthroughs in blockchain infrastructure, such as Layer2 and sharding, significantly improve system performance and enable high-frequency trading and complex applications. Second, the acceleration of global regulatory frameworks, like the EU’s MiCA and the U.S. GENIUS Act, provide clarity for institutional capital, prompting asset managers like BlackRock and Fidelity to include crypto in their portfolios. Third, in an increasingly uncertain macro environment, crypto assets have outperformed many traditional assets, enhancing their investment appeal.

MINAX Founder and CEO – Mr. Danny

“The brand asset exchange we are building at MINAX serves as a critical bridge between the real economy and the on-chain world,” Danny noted. “We aim to digitize and tokenize high-quality physical brands, giving them Web3-recognized financial attributes while retaining their real-world value. This creates a new class of practical and financially viable on-chain assets.”

He also highlighted the challenge of fragmented and inconsistent global regulatory standards, which increases uncertainty for cross-border innovation. Danny called for a more open approach to compliance, encouraging global collaboration to build a stable, transparent, and sustainable Web3 ecosystem.

MINAX Founder and CEO – Mr. Danny

Danny also shared MINAX’s practical experience in digitizing global physical brands and advancing brand RWAs. He stated: “The core of Web3.0 is trust and connection. Through our on-chain brand exchange model, MINAX aims to ensure brand value is discovered fairly, traded freely, and appreciated sustainably. We look forward to long-term partnerships with more high-quality institutions in the Middle East to jointly create a more open and trustworthy future financial ecosystem.”

Liu Xiaoying emphasized Dubai’s pragmatic and flexible digital asset regulations, which have attracted over 200 exchanges to set up operations. This influx of talent and capital has solidified the city’s strategic position in the global Web3 landscape. Notably, Dubai’s crypto licenses are widely recognized and respected globally. As a Hong Kong native, he hopes the Hong Kong government will adopt more forward-looking and practical regulatory policies to better support the Web3 industry.

Founder of Eagle Fund and Chairman of AngelHub – Mr. Liu Xiaoying

Dermot Mayes, UAE CEO of Klickl International Group, noted that the Middle East, especially the UAE, is rapidly becoming a compliance pioneer in digital assets. Dubai’s VARA (Virtual Assets Regulatory Authority) provides a clear and future-oriented regulatory framework that offers a highly attractive business environment for crypto firms. “Policymakers in the Middle East are striking a balance between regulation and innovation, ensuring investor protection while fostering technological progress,” he said.

UAE CEO of Klickl International Group – Mr. Dermot Mayes

A VDX Co-founder remarked that Hong Kong, as a leading Asian financial hub, has become more proactive toward Web3 and virtual assets in recent years, launching licensing regimes and pilot programs to attract global capital. “With its mature financial infrastructure and legal system, Hong Kong is well-positioned to lead in Asia’s compliance race if it continues to align regulations with real industry needs,” he said.

Co-founder and Chief Business Officer of VDX – Mr. Zhou Lele

The forum also included high-level discussions on cross-border investment security and Gulf financial cooperation opportunities, further highlighting the strategic potential of China-Arab capital and tech integration. MINAX’s participation demonstrated its global vision and execution as a Web3 brand infrastructure builder and offered a new paradigm for digital finance and real-world economy integration between China and the Gulf states.

Going forward, MINAX will continue to advance the brand RWA system, promoting the on-chain circulation of real-world assets and connecting the digital with the tangible to solidify the value foundation of Web3.


Risk WarningThis article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[Showcase] Zelay Network Brand RWA Listing Application Display

Dear Users,

According to the regulations of the MINAX Brand Asset Exchange, the following brand has submitted an application for listing. We are now showcasing its basic information, inviting public attention, and welcoming suggestions or feedback from all sectors.

1. Brand Basic Information

  • Brand Name: Zelay Network
  • Brand Introduction:
    Zelay Network is an innovative decentralized resource sharing and edge computing network, which aims to achieve resource optimization, node incentive and token ecological balance by sharing unused Internet bandwidth.

2. Objective of Brand Display

  1. Information Transparency:
    Providing basic brand information for users to understand and ensuring operational transparency on the platform.
  2. Public Oversight:
    Welcoming user feedback to enhance platform services and brand management standards.

3. Feedback Method

4. Special Disclaimer

  1. This display is solely for the purpose of information disclosure. The information is for reference only and does not constitute a formal commitment to the brand’s listing.
  2. The formal inclusion in the public announcement phase and subsequent processes will be determined based on the brand’s qualifications, market evaluation, and compliance review results.

Thank you for your attention and support! MINAX Brand Asset Exchange is committed to fostering a transparent trading environment and providing efficient and innovative brand asset services to our users.

MINAX Operations Team
June 3, 2025


Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[FAQ]What Types of Brands Are Suitable for Listing on MINAX Brand Exchange?

(MINAX Brand Listing Reference Guidelines)

MINAX Brand Exchange, headquartered in Dubai, UAE, is a global leader in brand RWA (Real-World Asset) trading. It is dedicated to digitizing and capitalizing brand value, offering standardized listing, issuance, and trading services for brands worldwide. It currently covers sectors such as F&B, art, smart devices, education, healthcare, luxury goods, and data platforms.

The following criteria serve as a reference framework for evaluating whether a brand is suitable for listing at the current stage. MINAX will continue expanding to support more industries and collaboration models.


I. Basic Requirements for Brands

Brands that meet the following criteria will be prioritized in the listing review process. (These criteria apply to the current phase and may be expanded in future iterations based on evolving brand use cases and partnerships.)

1. Brand Qualifications and Operational Foundation

  • Brands must have been operating for over 2 years with a good reputation and industry recognition.
  • Brands with over 5 years of operation, or that are part of Fortune Global 500, listed companies, or multinational corporations, will be prioritized for Main Board listing.
  • Registered trademarks (e.g., “®” symbols) with clearly defined asset legitimacy will be prioritized.

2. Revenue or Valuation Standards (Meet any one of the following):

  • Cumulative revenue over the past 2 years exceeds USD 1 million (suitable for the Innovation Board);
  • Or cumulative revenue exceeds USD 100 million, and brand valuation exceeds USD 800 million (suitable for the Main Board);
  • Or the brand demonstrates stable revenue and/or a buyback plan with growth potential.

3. Legal Ownership of Brand Assets

  • Brands should own core intangible assets, including but not limited to trademarks, domain names, patents, copyrights, social media accounts, SOPs, source code, user data, channel resources, media resources, and IP licenses.
  • Brand assets should be held and centrally authorized by the brand’s management company.

4. Offshore Entity and Compliance Requirements

  • The brand’s management company must be registered outside Mainland China and comply with relevant regulatory standards.

5. Token Economy Model Requirements

  • Brands must be capable of designing a brand rights token (BRT) that is linked to revenue scenarios and cannot be reissued.
  • At least 3 months of buyback funds must be pre-deposited prior to listing.
  • Must support diverse token use cases such as buyback, freeze/unlock, and profit sharing.

II. Examples of Suitable Brand Types

The following are examples of brand categories currently supported by MINAX Brand Exchange. This list is non-exhaustive and provided for reference only. MINAX encourages global brand diversity, especially those with industry-specific characteristics, market innovation, or high data value potential.

High-Value / Scarcity-Based Brands
Ideal for brands with strong cultural heritage, artistic roots, or rare supply chains:

  • Art and intangible heritage brands (e.g., Macanese artist Feng Zhongyun Wan’s personal brand FYUN)
  • High-end F&B and alcoholic beverages (e.g., NIKUSA)
  • Luxury/custom goods (e.g., MX luxury watches)

Brands with Stable Cash Flow and High User Retention
Brands with high-frequency usage scenarios or platform-based operations:

  • Health tech and smart hardware (e.g., DeRing health devices)
  • Educational and service-based platforms (e.g., EASONTETON EdTech)
  • Lifestyle chain brands (e.g., KAPITOSHKA kids shoes)

Digital Assets / Platform-Based & Web3 Potential Brands
Brands with standardized traffic, IP licensing data, or digital content assets:

  • Knowledge-based platforms, content creator networks, media production companies
  • Data-driven SaaS, AI platforms, metaverse brand applications
  • IP monetization and creator economy brands (e.g., virtual idols, MCNs, anime IPs)

III. Supported Types of Brand Assets

Type Asset Definition Applicable Scenarios
BARA (Brand Authorized Rights Asset) Authorized rights-based assets Brands using licensing or revenue-sharing models such as F&B chains or distributorships
BDRA (Brand Digital Rights Asset) Digitized rights-based assets Platforms where traffic, user behavior, or data serves as assets
BIPA (Brand IP Asset) Intellectual property assets Brands driven by content, art, design, film, or music IPs

IV. Key Review Criteria

Review Item Evaluation Focus
Brand Qualification ✔ Commercially operating for ≥2 years (Innovation Board) or ≥5 years (Main Board)
✔ Good reputation and recognition
✔ Owns “®” registered trademark
Brand Type & Scale ✔ Priority to Fortune 500 / listed group brands
✔ Annual revenue: ≥USD 100M (Main Board), ≥USD 1M (Innovation Board)
✔ Brand valuation: ≥USD 800M (Main Board)
✔ Annual buyback capability: ≥USD 10M
Asset Ownership ✔ Trademark, domain, social media, and content assets are centrally held or clearly authorized by brand management company
Financial & Compliance Capability ✔ Provides financial statements, performance data, and business plans
✔ Offshore registration (outside Mainland China) with compliance capability
Token Model Design ✔ Issues a unique brand token (BRT) with fixed supply and no reissuance
✔ 3-month buyback reserve pre-deposited
✔ Supports asset freeze and dynamic unlocking mechanisms
Compliance Review ✔ Follows KYC / AML / due diligence protocols
✔ Provides authorized revenue and legal fund flow agreements
Governance & Risk Reserves ✔ 7% of token issuance reserved as a risk control fund, custodized by MINAX and non-tradable
✔ Participates in platform governance

V. Comparison: Brand RWA vs. Other Issuance Methods

 

Comparison Item

Meme Coin Issuance Brand RWA Listing Traditional Securities Listing
Issuance Cost Very Low Tens of thousands USD Millions of USD
Time to Market Very Short 1–3 Weeks 9–12 Months
Maintenance Cost Very Low Low 1–2 Million USD
Regulatory Oversight None Relatively Flexible Heavily Regulated
Internal Control None Low Very High
Underlying Assets None Brand intangible assets, revenue Corporate equity, profits
Market Scope Global Global Usually single-country markets
Investment Return None Scheduled buyback or brand profit-sharing Dividends (less predictable)

Contact Us
Business Collaboration: ibo@minax.io
Official Website: https://www.minax.io
Office Addresses:
🇦🇪 Dubai: Shop GD 55 to 60 & 62, Dragon Mart 2 – Dubai
🇨🇳 Hengqin: Room 3113, Fuli Center, No. 128 Xing Sheng 1st Road, Hengqin, Zhuhai, Guangdong Province
🇭🇰 Hong Kong: Unit A, 19/F, Tower II, Sunbeam Centre, Causeway Bay


[Usage Reminder] This Help Center content is intended to provide operational guidance and function descriptions. Actual interfaces or processes may be subject to updates due to product iterations. For any questions, please contact: support@minax.io — we are here to assist you.
[Risk Disclaimer] Trading of brand assets involves substantial risk. Please assess carefully based on your financial status before participating. MINAX provides brand asset trading services only and does not assume legal or economic responsibility for any investment outcomes.