At the recent Hong Kong WEB3 Week and MINAX Brand Listing Forum, global luxury brand BUGATTI MENEGOLLI and Palau’s exclusive six-star hotel Palau Royal Bay officially announced a strategic partnership. Through the MINAX platform, the two parties will collaborate to integrate the BUGATTI MENEGOLLI brand with high-end real estate in Palau, marking a new example of brand digital assets in the vacation real estate RWA field.

Brand Introduction: A Collision of Ultimate Luxury and Natural Beauty

BUGATTI MENEGOLLI

Rooted in a century-long legacy between the Bugatti and Menegolli families, BUGATTI MENEGOLLI embodies the philosophy of “engineered elegance,” extending the craftsmanship of supercars into the realm of luxury lifestyles. The brand spans joint alcoholic ventures (such as the “supercar of beers” WATER BEER and rare plum UMESHU), high-end hotels, and residential projects, aiming to offer a seamless experience from “mobile luxury” to “art pieces of lifestyle.” Its collaboration network includes global figures such as Cristiano Ronaldo and Prince Albert II of Monaco, establishing the brand as a symbol of elite living.

Palau Royal Bay

Located in the “God’s Aquarium” — the Republic of Palau, Palau Royal Bay is the premier vacation and real estate complex in the Western Pacific. Covering 81,000 square meters, the project includes sea-view apartments, overwater villas, and full leisure-business facilities. Built with prefabricated steel structure for earthquake and wind resistance, it stands as a benchmark in green construction. Palau, famous for its seven-colored sea, non-toxic golden jellyfish, and underwater fault cliffs, has been hailed by National Geographic as a “must-visit destination in life.” Palau Royal Bay offers top-tier accommodation along with USD-based asset allocation, Palau green card access, and overseas medical and education resources, making it a prime choice for high-net-worth individuals.

Partnership Highlights: Brand Asset-Backed Real Estate and Cross-Sector Ecosystem Synergy

This collaboration, facilitated by the MINAX platform, introduces two major innovations:

1. Brand asset-backed real estate purchase: BUGATTI MENEGOLLI’s brand digital asset is now integrated into Palau Royal Bay’s real estate purchasing system. Users can directly acquire sea-view apartments or villas by holding brand tokens. This not only anchors digital assets with tangible value but also offers global investors a transparent and efficient channel for cross-border asset allocation.
2. Strategic synergy to enhance lifestyle experience: Through resource sharing and brand power integration, the partnership will create a multidimensional ecosystem blending “luxury lifestyle × nature resort.” Based on the MINAX platform, the collaboration will integrate cross-scenario experiences and upgrade digital services, extending value across the entire chain from asset configuration to consumption, reshaping the perception of luxury brands and travel residences among high-end users.

WEB3 Week Grand Finale: Win a Trip to Palau

To celebrate the partnership, Palau Royal Bay offered six exclusive “Explore the Natural Wonders of Palau” travel packages at the Hong Kong event, including free flights and hotel stays. Lucky winners will enjoy private experiences such as snorkeling in Jellyfish Lake, spa in Milky Way Lagoon, and exploring the century-old Giant Clam City — discovering the pristine beauty of the “Rainbow’s Homeland.”

Industry Impact: A New Paradigm for Digital Empowerment of Real Assets

The cross-sector partnership between BUGATTI MENEGOLLI and Palau Royal Bay not only highlights the real-world utility of digital assets in luxury and real estate but also pioneers a replicable model integrating “culture, tourism, finance, and technology.”

Conclusion:

MINAX Global Brand Exchange was jointly initiated by MINAX GROUP and KLICKL — the first fully licensed digital asset institution in the MENA (Middle East and North Africa) region. It is fully compliant and licensed to issue digital assets in the UAE.

MINAX collaborates with investment banks, venture funds, legal and audit firms to build a solid Web3 ecosystem for brands. It also provides small businesses and individuals with tools to create and develop their own brands through brand private offerings, crowdfunding, IBOs, and more — helping them secure their first funding, first supporters, and first batch of orders. Thanks to Web3’s global nature, brand assets can be traded 24/7 on global exchanges, making brand investing easier and more accessible than ever.

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【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

——Content from the [BUGATTI MENEGOLLI] official WeChat account

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“MINAX Global Brand Exchange and BUGATTI MENEGOLLI Join Forces to Launch a New Era of Brand Asset Digitalization”

February 17, 2025, 10:30 AM — The brand listing ceremony hosted by MINAX Global Brand Exchange was grandly held in Hong Kong.

This event not only marks the strategic partnership between MINAX Global Brand Exchange and BUGATTI MENEGOLLI but also symbolizes a significant step forward in the global digital assetization of brands. Industry leaders, brand representatives, and local government officials gathered at the venue to witness this historic moment. Guests from various sectors expressed high interest and support for the future of brand asset digitalization.

The ceremony began with several important guests delivering speeches and sharing their insights on brand digital transformation. A captivating video showcasing the cooperation between MINAX Global Brand Exchange and BUGATTI MENEGOLLI was then played, demonstrating how digital assets open new opportunities for global brands.

Mr. Wang Jianguo, Founder of MINAX Global Brand Exchange and Founder of Asia Brand Group; Mr. Wang Ping, Executive Chairman of the China-US Health Industry Investment and M&A Alliance; Ms. He Ruoxi, CEO of BUGATTI ASIA PACIFIC LIMITED; Mr. Deng Di, Chairman of Taiyi Group, also expressed strong recognition for the vision of MINAX Global Brand Exchange in their speeches. They believe this partnership will open a new blue ocean market combining digital economy and traditional brands.

Important leaders from Zhengzhou, Henan Province, also attended the BUGATTI MENEGOLLI brand listing event. The presence of Mr. Ma Zhifeng, Vice Mayor of Zhengzhou, and Mr. Wang Baolai, Director of the Zhengzhou Bureau of Commerce, highlighted the local government’s attention to the cooperation between BUGATTI MENEGOLLI and MINAX, showcasing Zhengzhou’s potential in the digital economy.

Under the joint witness of all guests, the bell-ringing ceremony was held at 11:10 AM. At the moment the bell rang, the digital asset cooperation between MINAX Global Brand Exchange and BUGATTI MENEGOLLI officially began, marking a new milestone in the global brand asset digitalization market. This cooperation not only opens new financing channels for the brand but also presents unprecedented investment opportunities for global investors.

At the end of the ceremony, the host expressed gratitude to all guests for their support and participation and invited everyone to the luncheon for further discussions. With the successful completion of the listing ceremony, the partnership between MINAX Global Brand Exchange and BUGATTI MENEGOLLI officially began, heralding broader development opportunities in the digital asset sector. The successful ceremony demonstrated the huge global potential of brand digital assetization, with BUGATTI MENEGOLLI’s digital assets increasing sevenfold on the day of the event. In the future, MINAX Global Brand Exchange will continue to lead the digital development of brand assets, driving deeper integration of global brands and the digital economy, and creating a more prosperous digital asset market while promoting sustainable development across various sectors.

About BUGATTI MENEGOLLI

BUGATTI MENEGOLLI is a brand that integrates top luxury and trendy lifestyle elements, dedicated to providing customers worldwide with a comprehensive and ultimate lifestyle experience. It plans to open high-end luxury and trendy hotels in Greater China and the Asia-Pacific region, each housing a boutique lifestyle store to further deepen its brand lifestyle influence and market share.

The listing ceremony not only highlights BUGATTI MENEGOLLI’s strength and influence on the international stage but also signals the brand’s continued expansion into new collaborative spaces, bringing refined and enjoyable unique lifestyles to global consumers.

 BUGATTI MENEGOLLI Luxury Hotels

As the global operator of BM Wines and exclusive operator of BUGATTI MENEGOLLI in the Asia-Pacific region, the lifestyle series launched at this listing ceremony received widespread attention and high praise from industry professionals. BUGATTI, as a world-renowned top-tier supercar brand, and MENEGOLLI, synonymous with prestigious Italian vineyards dating back to 1450, have long been revered by royals and celebrities in Europe. As BUGATTI MENEGOLLI enters the Asia-Pacific market, MENEGOLLI’s wine industry will also introduce a series of exquisite products. Southeast Asia’s beautiful climate and emerging international cities align perfectly with the brand’s development plan, promising an even more spectacular and delightful lifestyle for the brand’s future.

BUGATTI MENEGOLLI Clubs

BUGATTI MENEGOLLI Lifestyle

BUGATTI MENEGOLLI Wine Display

BUGATTI MENEGOLLI Honored Friends

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【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.