To regulate brand buyback activities, the platform has established a Brand Buyback Certification System (V Mark). The V Mark level will be dynamically adjusted based on the duration of consecutive buyback performance by the brand. The detailed rules are as follows:

1. V Mark Levels and Upgrade Criteria

The V Mark has four levels. A brand will be upgraded once it meets the required consecutive buyback duration:

• Green V Mark: Brands with consecutive buybacks for 1-3 months;
• Blue V Mark: Brands with consecutive buybacks for 4-6 months;
• Purple V Mark: Brands with consecutive buybacks for 7-9 months;
• Gold V Mark: Brands with consecutive buybacks for 10 months or more.

2. V Mark Downgrade and Removal Rules

If a brand’s buyback activity is interrupted, the V Mark level will be adjusted accordingly:

• If buyback is interrupted for 1 month, the current V Mark will be downgraded by one level;
• If buyback is interrupted for 2 consecutive months, the V Mark will be removed entirely.

(Note: V Mark level adjustments are calculated on a calendar month basis. The platform will review brand buyback performance monthly and update the V Mark status.)

MINAX Brand Asset Buyback and Burn Mechanism >>

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