(MINAX Brand Listing Reference Guidelines)
MINAX Brand Exchange, headquartered in Dubai, UAE, is a global leader in brand RWA (Real-World Asset) trading. It is dedicated to digitizing and capitalizing brand value, offering standardized listing, issuance, and trading services for brands worldwide. It currently covers sectors such as F&B, art, smart devices, education, healthcare, luxury goods, and data platforms.
The following criteria serve as a reference framework for evaluating whether a brand is suitable for listing at the current stage. MINAX will continue expanding to support more industries and collaboration models.
I. Basic Requirements for Brands
Brands that meet the following criteria will be prioritized in the listing review process. (These criteria apply to the current phase and may be expanded in future iterations based on evolving brand use cases and partnerships.)
1. Brand Qualifications and Operational Foundation
- Brands must have been operating for over 2 years with a good reputation and industry recognition.
- Brands with over 5 years of operation, or that are part of Fortune Global 500, listed companies, or multinational corporations, will be prioritized for Main Board listing.
- Registered trademarks (e.g., “®” symbols) with clearly defined asset legitimacy will be prioritized.
2. Revenue or Valuation Standards (Meet any one of the following):
- Cumulative revenue over the past 2 years exceeds USD 1 million (suitable for the Innovation Board);
- Or cumulative revenue exceeds USD 100 million, and brand valuation exceeds USD 800 million (suitable for the Main Board);
- Or the brand demonstrates stable revenue and/or a buyback plan with growth potential.
3. Legal Ownership of Brand Assets
- Brands should own core intangible assets, including but not limited to trademarks, domain names, patents, copyrights, social media accounts, SOPs, source code, user data, channel resources, media resources, and IP licenses.
- Brand assets should be held and centrally authorized by the brand’s management company.
4. Offshore Entity and Compliance Requirements
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The brand’s management company must be registered outside Mainland China and comply with relevant regulatory standards.
5. Token Economy Model Requirements
- Brands must be capable of designing a brand rights token (BRT) that is linked to revenue scenarios and cannot be reissued.
- At least 3 months of buyback funds must be pre-deposited prior to listing.
- Must support diverse token use cases such as buyback, freeze/unlock, and profit sharing.
II. Examples of Suitable Brand Types
The following are examples of brand categories currently supported by MINAX Brand Exchange. This list is non-exhaustive and provided for reference only. MINAX encourages global brand diversity, especially those with industry-specific characteristics, market innovation, or high data value potential.
✅ High-Value / Scarcity-Based Brands
Ideal for brands with strong cultural heritage, artistic roots, or rare supply chains:
- Art and intangible heritage brands (e.g., Macanese artist Feng Zhongyun Wan’s personal brand FYUN)
- High-end F&B and alcoholic beverages (e.g., NIKUSA)
- Luxury/custom goods (e.g., MX luxury watches)
✅ Brands with Stable Cash Flow and High User Retention
Brands with high-frequency usage scenarios or platform-based operations:
- Health tech and smart hardware (e.g., DeRing health devices)
- Educational and service-based platforms (e.g., EASONTETON EdTech)
- Lifestyle chain brands (e.g., KAPITOSHKA kids shoes)
✅ Digital Assets / Platform-Based & Web3 Potential Brands
Brands with standardized traffic, IP licensing data, or digital content assets:
- Knowledge-based platforms, content creator networks, media production companies
- Data-driven SaaS, AI platforms, metaverse brand applications
- IP monetization and creator economy brands (e.g., virtual idols, MCNs, anime IPs)
III. Supported Types of Brand Assets
| Type | Asset Definition | Applicable Scenarios |
|---|---|---|
| BARA (Brand Authorized Rights Asset) | Authorized rights-based assets | Brands using licensing or revenue-sharing models such as F&B chains or distributorships |
| BDRA (Brand Digital Rights Asset) | Digitized rights-based assets | Platforms where traffic, user behavior, or data serves as assets |
| BIPA (Brand IP Asset) | Intellectual property assets | Brands driven by content, art, design, film, or music IPs |
IV. Key Review Criteria
| Review Item | Evaluation Focus |
|---|---|
| Brand Qualification | ✔ Commercially operating for ≥2 years (Innovation Board) or ≥5 years (Main Board) ✔ Good reputation and recognition ✔ Owns “®” registered trademark |
| Brand Type & Scale | ✔ Priority to Fortune 500 / listed group brands ✔ Annual revenue: ≥USD 100M (Main Board), ≥USD 1M (Innovation Board) ✔ Brand valuation: ≥USD 800M (Main Board) ✔ Annual buyback capability: ≥USD 10M |
| Asset Ownership | ✔ Trademark, domain, social media, and content assets are centrally held or clearly authorized by brand management company |
| Financial & Compliance Capability | ✔ Provides financial statements, performance data, and business plans ✔ Offshore registration (outside Mainland China) with compliance capability |
| Token Model Design | ✔ Issues a unique brand token (BRT) with fixed supply and no reissuance ✔ 3-month buyback reserve pre-deposited ✔ Supports asset freeze and dynamic unlocking mechanisms |
| Compliance Review | ✔ Follows KYC / AML / due diligence protocols ✔ Provides authorized revenue and legal fund flow agreements |
| Governance & Risk Reserves | ✔ 7% of token issuance reserved as a risk control fund, custodized by MINAX and non-tradable ✔ Participates in platform governance |
V. Comparison: Brand RWA vs. Other Issuance Methods
|
Comparison Item |
 Meme Coin Issuance |
 Brand RWA Listing |
 Traditional Securities Listing |
|---|---|---|---|
| Issuance Cost | Very Low | Tens of thousands USD | Millions of USD |
| Time to Market | Very Short | 1–3 Weeks | 9–12 Months |
| Maintenance Cost | Very Low | Low | 1–2 Million USD |
| Regulatory Oversight | None | Relatively Flexible | Heavily Regulated |
| Internal Control | None | Low | Very High |
| Underlying Assets | None | Brand intangible assets, revenue | Corporate equity, profits |
| Market Scope | Global | Global | Usually single-country markets |
| Investment Return | None | Scheduled buyback or brand profit-sharing | Dividends (less predictable) |
Contact Us
Business Collaboration: ibo@minax.io
Official Website: https://www.minax.io
Office Addresses:
🇦🇪 Dubai: Shop GD 55 to 60 & 62, Dragon Mart 2 – Dubai
🇨🇳 Hengqin: Room 3113, Fuli Center, No. 128 Xing Sheng 1st Road, Hengqin, Zhuhai, Guangdong Province
🇭🇰 Hong Kong: Unit A, 19/F, Tower II, Sunbeam Centre, Causeway Bay
[Usage Reminder] This Help Center content is intended to provide operational guidance and function descriptions. Actual interfaces or processes may be subject to updates due to product iterations. For any questions, please contact: support@minax.io — we are here to assist you.
[Risk Disclaimer] Trading of brand assets involves substantial risk. Please assess carefully based on your financial status before participating. MINAX provides brand asset trading services only and does not assume legal or economic responsibility for any investment outcomes.
