Category Archives: News Center

[NEWS] BUGATTI MENEGOLLI and Palau Royal Bay Announce Strategic Partnership, Launching a New Model of Brand + Real Estate RWA

At the recent Hong Kong WEB3 Week and MINAX Brand Listing Forum, global luxury brand BUGATTI MENEGOLLI and Palau’s exclusive six-star hotel Palau Royal Bay officially announced a strategic partnership. Through the MINAX platform, the two parties will collaborate to integrate the BUGATTI MENEGOLLI brand with high-end real estate in Palau, marking a new example of brand digital assets in the vacation real estate RWA field.

Brand Introduction: A Collision of Ultimate Luxury and Natural Beauty

BUGATTI MENEGOLLI

Rooted in a century-long legacy between the Bugatti and Menegolli families, BUGATTI MENEGOLLI embodies the philosophy of “engineered elegance,” extending the craftsmanship of supercars into the realm of luxury lifestyles. The brand spans joint alcoholic ventures (such as the “supercar of beers” WATER BEER and rare plum UMESHU), high-end hotels, and residential projects, aiming to offer a seamless experience from “mobile luxury” to “art pieces of lifestyle.” Its collaboration network includes global figures such as Cristiano Ronaldo and Prince Albert II of Monaco, establishing the brand as a symbol of elite living.

Palau Royal Bay

Located in the “God’s Aquarium” — the Republic of Palau, Palau Royal Bay is the premier vacation and real estate complex in the Western Pacific. Covering 81,000 square meters, the project includes sea-view apartments, overwater villas, and full leisure-business facilities. Built with prefabricated steel structure for earthquake and wind resistance, it stands as a benchmark in green construction. Palau, famous for its seven-colored sea, non-toxic golden jellyfish, and underwater fault cliffs, has been hailed by National Geographic as a “must-visit destination in life.” Palau Royal Bay offers top-tier accommodation along with USD-based asset allocation, Palau green card access, and overseas medical and education resources, making it a prime choice for high-net-worth individuals.

Partnership Highlights: Brand Asset-Backed Real Estate and Cross-Sector Ecosystem Synergy

This collaboration, facilitated by the MINAX platform, introduces two major innovations:

Brand asset-backed real estate purchase: BUGATTI MENEGOLLI’s brand digital asset is now integrated into Palau Royal Bay’s real estate purchasing system. Users can directly acquire sea-view apartments or villas by holding brand tokens. This not only anchors digital assets with tangible value but also offers global investors a transparent and efficient channel for cross-border asset allocation.
Strategic synergy to enhance lifestyle experience: Through resource sharing and brand power integration, the partnership will create a multidimensional ecosystem blending “luxury lifestyle × nature resort.” Based on the MINAX platform, the collaboration will integrate cross-scenario experiences and upgrade digital services, extending value across the entire chain from asset configuration to consumption, reshaping the perception of luxury brands and travel residences among high-end users.

WEB3 Week Grand Finale: Win a Trip to Palau

To celebrate the partnership, Palau Royal Bay offered six exclusive “Explore the Natural Wonders of Palau” travel packages at the Hong Kong event, including free flights and hotel stays. Lucky winners will enjoy private experiences such as snorkeling in Jellyfish Lake, spa in Milky Way Lagoon, and exploring the century-old Giant Clam City — discovering the pristine beauty of the “Rainbow’s Homeland.”

Industry Impact: A New Paradigm for Digital Empowerment of Real Assets

The cross-sector partnership between BUGATTI MENEGOLLI and Palau Royal Bay not only highlights the real-world utility of digital assets in luxury and real estate but also pioneers a replicable model integrating “culture, tourism, finance, and technology.”

Conclusion:

MINAX Global Brand Exchange was jointly initiated by MINAX GROUP and KLICKL — the first fully licensed digital asset institution in the MENA (Middle East and North Africa) region. It is fully compliant and licensed to issue digital assets in the UAE.

MINAX collaborates with investment banks, venture funds, legal and audit firms to build a solid Web3 ecosystem for brands. It also provides small businesses and individuals with tools to create and develop their own brands through brand private offerings, crowdfunding, IBOs, and more — helping them secure their first funding, first supporters, and first batch of orders. Thanks to Web3’s global nature, brand assets can be traded 24/7 on global exchanges, making brand investing easier and more accessible than ever.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[NEWS] Minax Global Brand Exchange and New Horizon Longevity Form Strategic Partnership to Build China-US Health Mall

Hong Kong, April 16, 2025 — Against the backdrop of accelerating digital transformation in the global traditional Chinese medicine (TCM) industry, Minax Global Brand Exchange (“Minax”) and New Horizon Longevity Technology Co., Ltd. (“New Horizon Longevity”), a leading enterprise in the modernization of TCM, have officially signed a strategic cooperation agreement. Together, they will build the “China-US Health Mall” to drive the globalization and digital upgrade of the TCM industry. This collaboration marks a deep synergy in the RWA (Real World Asset) space, further reinforcing the innovative presence of TCM in international capital markets.

Joint Development of the China-US Health Mall

Leveraging Minax’s global trading ecosystem and New Horizon Longevity’s R&D expertise, the two parties will create a comprehensive trading platform covering TCM products, health services, and digital assets, facilitating global market access and supporting the international expansion of TCM brands.

Deepening RWA Applications

Core product pipelines such as New Horizon Longevity’s Herbal Vision Eye Care Solution 2.0 will be digitized using blockchain technology to ensure transparency in medicinal material traceability, patented technologies, and brand value—offering global investors new opportunities to participate in the TCM industry.

Dual-Engine Growth: Capital and Industry

Minax will provide marketplace brands with digital asset issuance, cross-border circulation, and financing services, including private placement and crowdfunding tools, accelerating the integration of the TCM industry chain.

Minax and New Horizon Longevity at the signing ceremony

About New Horizon Longevity
New Horizon Longevity leads in eye health research and clinical innovation, laying out a full-chain technology roadmap in diagnosis and treatment.

Its product portfolio includes Herbal Vision Eye Care Solution, Macular Eye Care Solution, and Eye Moisturizing Spray. The Herbal Vision Eye Care Solution is the second single-compound TCM product developed with modern medical technology, following artemisinin. The Macular Eye Care Solution helps alleviate visual impairments caused by macular degeneration, while the Eye Moisturizing Spray can prevent eye diseases and relieve eye strain.

The drug pipeline is globally innovative. The breakthrough R&D pipeline for the Herbal Vision Eye Care Solution 2.0 targets diabetic retinopathy, presbyopia, age-related macular degeneration, cataracts, and glaucoma. The company is also working with the Hong Kong government and Professor Zhou of The Hong Kong Polytechnic University to develop eye drops and oral supplements for diabetic retinopathy and presbyopia. In addition, it is collaborating with Dean Feng of the School of Chinese Medicine at The University of Hong Kong to develop pipelines for diabetic retinopathy and macular degeneration treatments.

Conclusion:
MINAX Global Brand Exchange is jointly established by the MINAX GROUP and KLICKL, the first fully licensed digital asset institution in the MENA region. It is licensed and compliant for digital asset issuance in the UAE.

MINAX partners with professional investment banks, funds, law firms, and auditing firms to create a healthy ecosystem for brands entering the Web3 space. It also enables SMEs and individuals to build and grow their own brands through private placements, crowdfunding, and IBOs. Thanks to the globalization of Web3, brand assets can be traded 24/7 on exchanges worldwide, allowing investors from all corners of the globe to participate in brand investment more easily than ever before.

[NEWS] 2025 Asia Brand Forum Grandly Held in Hong Kong MINAX Leads the New Trend of Brand Tokenization and RWA Listing

On March 31, the 2025 Asia Brand Forum was grandly held at the Grand Hyatt Hong Kong, co-hosted by MINAX Global Brand Exchange, China Asia Economic Development Association, and Asiabrand Group. The forum focused on “Brand Value and RWA (Real-World Asset) Listing” and attracted hundreds of industry leaders from finance, branding, investment, and government sectors.

Brand Tokenization: Opening Speeches Set the Future Direction

At the opening ceremony held at 3:00 PM, Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange and former Managing Director of JPMorgan Asia Pacific, delivered a speech: “Brand tokenization is a major direction for the future global economy. The RWA model will open new paths for realizing brand value.”
Angel investor of Asia Brand Group, Yan Shaofeng, and founder of Nuoharmony Longevity Brand, Dr. Wang Ping, then shared their insights and perspectives on brand globalization from policy, investment, and practical angles.

Chairman of MINAX Global Brand Exchange
Former Managing Director of JPMorgan Asia Pacific – Mr. Gong Fangxiong

Executive Chairman of the China-US Health Industry Investment & M&A Alliance
Chairman of Asia Pacific M&A Fund Management Ltd. – Dr. Wang Ping

Keynote Speeches: How RWA Drives Brand Digitization

Mr. Wang Jiangong, Executive Vice President of the China Asia Economic Development Association and founder of Asiabrand, stated: “Brands must achieve leapfrog growth through digitization and capitalization.”

Founder & CEO of Asia Brand Group
Chairman of Asia Brand Forum – Mr. Wang Jiangong

Mr. Dundy, CEO of MINAX Global Brand Exchange, gave an in-depth analysis:

How RWA connects real-world assets with the digital capital market
How the MINAX platform helps brands enhance valuation and unlock liquidity

CEO of MINAX Global Brand Exchange – Mr. Dundy

On-Site Signing + Debut of Top 500 List

During the forum, multiple institutions signed strategic agreements with MINAX on brand value assessment and RWA listing, marking a new milestone in the capitalization of Asian brands. The forum also unveiled the 2025 Asia New Consumer Brands Top 500 list and honored outstanding companies with notable innovation and influence.

Roundtable Dialogue: Blockchain + Brand Capital = The Future?

In the closing roundtable, MINAX CEO Dundy, JD Angel Investor Song Yuhai, and Chairman of Yelanggu Liquor Mr. Yu Fangqiang engaged in an in-depth discussion on “Brand RWA Listing.” They unanimously agreed: “The combination of blockchain technology and regulated financial architecture will unlock trillion-dollar capital markets for brands.”

Government Support Boosts Brand Financial Ecosystem

At the celebration dinner, Mr. Bernard Chan, Under Secretary for Commerce and Economic Development of Hong Kong, stated: “The Hong Kong SAR government will fully support brand financial innovation and promote deep integration of Asian enterprises with global markets.”

Under Secretary for Commerce and Economic Development, HKSAR – Mr. Bernard Chan

About MINAX Global Brand Exchange

MINAX was co-founded by the Global Brand Exchange Group and regulated financial institutions. It holds a digital asset license in the UAE and provides a one-stop service platform for token issuance, cross-border circulation, and RWA implementation.

Its unique mechanism enables on-chain mapping of real assets such as brand revenue and licensing income, helping brands reshape their valuation and achieve international expansion. It has already served top-tier brands in luxury goods, consumer products, and technology sectors.

[NEWS] Philips, the Tech Giant, Successfully Lists on MINAX Global Brand Exchange, Revolutionizing the Traditional Home Appliance Industry with AI and WEB3

At the MINAX Brand Listing Forum held in Hong Kong, global tech giant Philips officially announced the listing of its smart router brand, Philips-Long-term Dual Fish, on MINAX Global Brand Exchange, headquartered in Dubai. This marks Philips as the first world-class tech brand to be listed on the platform. This milestone event signifies a new phase in the deep integration of traditional tech brands with WEB3 technology.

Philips Brand History

Philips has a rich history of 134 years. Founded in 1891 by Frederik Philips and his son Gerard in Eindhoven, the Netherlands, the company initially focused on producing carbon filament light bulbs. By the 20th century, Philips had evolved into a diversified electronics empire. In 2024, it ranked 271st in the global brand value rankings, and in October 2024, it was listed among the top 100 global brands, at 69th position, cementing its place as a world-class tech brand.

Brand Philosophy:
Philips’ brand philosophy is “Innovation for You, Better Life.” It is committed to improving people’s health and well-being through meaningful innovations, offering high-quality healthcare and lifestyle services to a broader population.

A Century-Old Tech Brand Embracing AI and Web3

Long-term Dual Fish is the exclusive operator of Philips’ router brand in Greater China. During the brand’s listing ceremony, Shi Xu, co-founder of Philips “Long-term Dual Fish,” stated: “We are committed to redefining AI edge computing and distributed storage. While ensuring user data security and privacy, we have built an innovative shared economy model.” The core members of the brand’s tech team come from the renowned P2P tech company, Qvod, with over a decade of deep expertise in distributed technology.

Mr. Shi Xu, CMO of China Longterm Holdings’ 3C Division

Innovative Business Model Verified by the Market

According to the brand’s disclosure, in 2024, Philips routers have achieved 280,000 node deployments, with 30,000 stable online nodes. The platform has already established partnerships with leading companies like Kingsoft Cloud, iQIYI, and Kuaishou, and secured several technical patents and industry certifications. Shi Xu mentioned: “Our users participate in node operations via mini-programs or apps every day, earning point rewards, thus forming a high-engagement community ecosystem.”

Hardware Empowerment: Beyond Routers

The Philips AI smart router on display is equipped with a Qualcomm 5-core CPU, 1GB RAM, and 256GB eMMC storage, offering powerful edge computing capabilities. Shi Xu emphasized: “This is far more than just a regular router; it is a distributed AI computing node.” The brand team plans to launch professional-grade edge computing devices for large model inference training later this year.

Mr. Shi Xu, CMO of China Longterm Holdings’ 3C Division, introducing the node ecosystem

Highlights of the Tokenomics Model

The brand has committed to using 5% of hardware sales revenue and 5% of CDN business revenue for token buyback and burn, creating a strong deflationary effect. “With an estimated 1 million nodes, the annual buyback and burn amount is expected to reach $10 million, providing solid support for token value.”

Accelerating Global Ecosystem Expansion

In 2025, the Philips router brand will focus on expanding into the Australian, North American, German, Russian, and Southeast Asian markets, with a goal of achieving the global deployment of over 1 million nodes. Shi Xu revealed: “We are in talks with multiple top global AI public chains for potential collaborations. In the future, Philips routers may become physical nodes for multiple blockchain public chains.”

The Listing Bell Ceremony

Finally, representatives from Philips and MINAX participated in the bell-ringing ceremony. This listing event marks the official beginning of a new chapter for Philips, a 134-year-old tech brand, in AI and Web3. With the rapid expansion of global nodes and the continued implementation of AI applications, Philips is poised to reshape the edge computing industry landscape.

Conclusion:

MINAX Global Brand Exchange, jointly initiated by MINAX GROUP Global Brand Trading Group and KLICKL, the first fully licensed digital asset institution in the MENA (Middle East and North Africa) region, is compliant with digital asset issuance regulations and enjoys licensing support in the UAE.

MINAX will collaborate with professional investment banks, investment funds, law firms, and audit firms to create a favorable ecosystem for brands entering the Web3 space. MINAX will also facilitate the creation and development of brands for SMEs and even individuals, through private brand offerings, brand crowdfunding, IBOs, and other means, to help brands secure their first round of funding, their first group of fans, and their first batch of orders. Furthermore, due to the global nature of Web3, brand assets will be tradable on exchanges 24/7, enabling brand asset investors from all over the world to participate. Investing in brands has never been easier.

[NEWS] Wang Jiangong: Founder of Brand Evaluation Methodology & Pioneer of the Digital Ecosystem

From Theoretical Pioneering to Global Practice: A 20-Year Journey of Value Revolution

In April 2025, Wang Jiangong, founder and CEO of Asiabrand, once again became the focus of global financial media. In meetings with the Zhengzhou Municipal Government of Henan Province and the Yuzhong District Government of Chongqing, he proposed the “Brand Asset Digitization 3.0” strategy, aiming to achieve cross-border circulation and confirmation of brand value through blockchain technology. It has been eight years since he first systematically introduced the theory of brand asset digitization in 2017. China’s digitization process has since crossed a critical threshold, empirically validating a paradigm shift triggered by blockchain innovation and upgraded financial infrastructure. This milestone marks a complete loop from theoretical framework to industrial implementation, completing a qualitative leap from proof of concept to ecosystem construction.

Since starting his brand research in 2005, Wang has spent two decades refining this field. From developing brand evaluation systems to proposing brand value transformation models in 2017, and now launching a blockchain-powered “3.0” upgrade, every move has accurately captured key moments in China’s brand capitalization and globalization.

Group photo of VIPs at the 2025 Asia Brand Forum.

Breaking the Ice: From Academic Concept to Financial Tool (2013–2017)

In 2013, upon winning the “Top 10 Confucian Businessmen” award, Wang observed that China’s capital markets were exploring asset securitization. As a thinker with both media and entrepreneurial experience, he identified the potential convergence of brand value and financial instruments. In June 2017, his academic work On Brand by Wang Jiangong was published by the Economic Daily Press, constructing the first theoretical model for brand value transformation, elevating brands from marketing tools to quantifiable, tradable financial assets. In October of the same year, he published On Brand Securitization in the journal Macroeconomic Research, officially supported by the National Development and Reform Commission, further legitimizing brand asset release from an academic perspective. Xinhua News promptly hailed him as “the pioneer of the brand value transformation model.”

On January 18, 2025 (Dubai time), Asiabrand Group listed its brand asset.

Ecosystem Construction: Unlocking Value Channels (2020–2024)

At the 2020 Asia Brand Forum, Wang proposed the “Brand Financial Ecosystem” concept to drive industrial implementation. His team developed a dynamic evaluation model with 37 secondary and 116 tertiary indicators, successfully converting the implicit value of brands like Moutai and Haier into collateralizable assets. By 2024, China’s brand market size reached 680 billion RMB, covering consumer goods, tech, and culture. The same year, he led the launch of the Top 500 Chinese Brands ranking at the Brand Power Forum, introducing ESG (Environmental, Social, Governance) metrics for the first time, gaining international recognition for companies like Huawei and BYD.

Hong Kong Deputy Secretary for Commerce and Economic Development Dr. Bernard Chan (right) reading On Brand by Wang Jiangong.

Digital Leap: Blockchain Reconstructs the Global Brand Order (2025 New Era)

On March 31, 2025, at the Asia Brand Forum, Wang unveiled the “Brand RWA Digital Asset” strategy, combining blockchain with Real World Assets (RWA). A pilot NFT project by a Chinese liquor brand successfully tokenized its historic cellars and intangible heritage, attracting investment from Singapore’s sovereign fund. This system allows brand value to be split into $0.01 units for trading, increasing liquidity by 300% and opening a global financing channel for SMEs.

Wang Jiangong (left), founder and CEO of Asiabrand, signs a strategic cooperation agreement with Li Yang, Executive Director of Tianji Holdings.

Global Strategy: China’s Standard Export & Rule Redefinition

In response to RCEP implementation, Wang’s team is developing a “Cross-border Brand Valuation System” based on digital RMB settlement and ASEAN brand databases. It aims for mutual recognition and circulation of brand assets across China, Japan, and Korea by 2026. According to the World Intellectual Property Organization, companies adopting this system saw 40% improvement in cross-border M&A efficiency and 25% reduction in valuation disputes, marking China’s first global standard export in brand finance.

April 9: RWA listing of Bihe International Holding Group.

Future Vision: From Capital Tool to Cultural Carrier

At the intersection of AI and Web3.0, Wang’s vision now transcends business. In a recent conference, he stated: “The ultimate goal of brand RWA is to embed Chinese cultural elements into inheritable financial DNA.” His team is exploring the digitization of cultural assets like Dunhuang murals and Forbidden City IPs, pioneering a model for intergenerational transmission of cultural value.

This 20-year brand finance revolution not only redefined enterprise valuation systems but also charted a new global path for Chinese brands in the digital economy. While the world debates the virtual-real boundaries of the metaverse, Wang Jiangong has already built a “Digital Ark” of brand value using blockchain—sailing toward a galaxy of innovation.

Closing Statement:
MINAX Global Brand Exchange is co-founded by MINAX GROUP and KLICKL, the first fully licensed digital asset institution in MENA (Middle East & North Africa). It holds regulatory approval for asset issuance in the UAE.

MINAX collaborates with investment banks, funds, law firms, and audit institutions to create a healthy Web3 ecosystem for brands. It also empowers SMEs and individuals to build their own brands through private placements, crowd offerings, and IBOs, helping them secure their first funding, fans, and orders. Thanks to Web3’s global nature, brand assets can now be traded 24/7 across global exchanges, with investors from every corner of the world—brand investing has never been more accessible.

[NEWS]EASONTETON: First Tech-Education Brand Successfully Listed on MINAX

On March 6, 2025, the brand equity assets of EASONTETON, a global leading provider of educational technology solutions, were officially listed on the MINAX Global Brand Exchange. This listing marks EASONTETON as a pioneer in the edtech sector to explore brand listing, integrating blockchain technology with brand assets to inject innovative momentum into the education industry.

Leadership Vision: The Convergence of Technology and Education
Gong Fangxiong, Chairman of the MINAX Board and former Managing Director of J.P. Morgan Asia-Pacific, stated: “The grand listing of EASONTETON signifies a new breakthrough for MINAX in the tech and education sectors. Brand listing, assetization, and financialization are critical for corporate development, especially for asset-light companies where brand value dominates. Traditional capital market listings are complex, but digitizing brand assets helps resolve financing challenges. Once brands become tangible, enterprises, clients, and brand asset holders all benefit. The application of blockchain technology and RWA in the AI era provides a global trading platform for brand assets, enhancing their value. EASONTETON’s listing is a vital step for MINAX in empowering the tech and education industries.”

Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange

Liu Zheng, CEO of EASONTETON, remarked during the listing ceremony: “By leveraging RWA and blockchain technology, EASONTETON’s listing fulfills some of our aspirations, such as financializing vocational skill certification systems for students. The embodiment of brand value through modern financial technologies in this listing process represents a major opportunity for our company’s future.”

Mr. Liu Zheng, CEO of EASONTETON

Corporate Strength: Deep Expertise in EdTech, Leading Industry-Education Integration
As a national high-tech enterprise, EASONTETON has long focused on vocational and higher education. Through self-developed training lab solutions, smart campus systems, and digital curriculum frameworks, it has built a “tech + education” ecosystem. Its core offerings include university-enterprise collaborations, teaching support services, and digital content R&D. By utilizing gamified coding education, virtual simulation technologies, and animated video instruction, it drives traditional teaching models toward personalized, immersive learning.

Strategic Choice: Embracing Web3.0, Redefining Brand Value
The decision to list on MINAX stems from a shared vision for the future of brand digitization. As the world’s first brand RWA (Real World Asset) exchange, MINAX was co-founded by MINAX GROUP Global Brand Trading Group and KLICKL, the first fully licensed digital asset institution in MENA (Middle East and North Africa), with compliance and licensing capabilities in the UAE for digital asset issuance. By linking core brand assets (e.g., intellectual property, curriculum systems, technical solutions) to digital equity, EASONTETON has established a sustainable value cycle secured by smart contracts, pioneering an innovative “brand-as-asset” model for the edtech industry.

About MINAX: A Global Hub for Brand Digitization
Launched by global brand trading groups and compliant financial institutions, MINAX leverages UAE digital asset licensing advantages to offer brands end-to-end services from token issuance to cross-border circulation. Its core model, which chains real assets like brand revenue and licensing income, empowers enterprises to achieve value reassessment and global expansion. It is now the strategic choice for top brands in luxury, tech, consumer goods, and more.

[NEWS]New Horizon Longevity Successfully Lists as a Brand in Dubai, with Technological Innovation Driving the Internationalization of the Traditional Chinese Medicine Industry

On March 5, 2025, New Horizon Longevity successfully launched trading on the MINAX Global Brand Exchange and held a grand listing ceremony in Dubai, becoming the world’s first brand to promote the industrialization of traditional Chinese medicine through the RWA model. This initiative not only marks an important milestone for traditional Chinese medicine’s entry into the international capital market but also provides new ideas for the globalization and digitalization development of traditional Chinese medicine.

Top-notch Platform Empowers the Reconstruction of Brand Value

It is reported that New Horizon Longevity chose to list in Dubai this time, relying on the compliance system of the Minax Global Brand Exchange and taking advantage of the financial innovation environment in the United Arab Emirates to achieve the global circulation of brand assets.
“New Horizon Longevity’s choice of MINAX is a landmark layout for its brand digitization strategy,” said Wang Ping, CEO of New Horizon Longevity, at the ceremony. “By transforming intellectual property rights in the biotechnology field into tradable digital assets, we can not only reach a wider range of global investors but also convey the technical foundation and market potential of Chinese health brands to the world in a transparent and trustworthy manner.”

Executive Chairman of the China-US Health Industry Investment and M&A Alliance
Founder and Chairman of New Horizon Longevity Brand – Wang Ping

Coexistence of Policy Promotion and Market Opportunities

In recent years, the Chinese government has vigorously promoted the modernization and internationalization of traditional Chinese medicine. In 2022, the total number of consultations in traditional Chinese medicine health institutions across the country reached 1.23 billion, accounting for 14.6% of the total number of consultations nationwide. In 2023, the market scale of the traditional Chinese medicine industry was close to 800 billion yuan, with a growth rate ranking among the top in the pharmaceutical industry. Against this backdrop, the RWA listing of New Horizon Longevity will help enhance the influence of traditional Chinese medicine in the international market.

RWA Empowers the Traditional Chinese Medicine Industry Chain and Builds a Global Ecology

The introduction of RWA technology has enabled the traditional Chinese medicine industry to achieve the digitalization and financialization of assets. In the future, New Horizon Longevity will ensure the transparency of core assets such as brand value, traceability of medicinal materials, and patented technologies through blockchain technology, improve market trust, and provide global investors with a new way to participate in the traditional Chinese medicine industry.

Mr. Deng Di, the initiator of MINAX and the first advocate of brand RWA, pointed out that the brand RWA model of New Horizon Longevity is expected to become a digital benchmark in the traditional Chinese medicine industry and promote the capitalization process of the traditional Chinese medicine industry cluster in the international market. At the same time, due to Dubai’s unique geographical advantages and the environment of the integration of multiple cultures, it may become a trading hub for traditional Chinese medicine brand RWA in the future, helping traditional Chinese medicine take root globally.

Chairman of Taiyi Group, Director of the Digital Economy Special Committee of the All-China Federation of Mergers and Acquisitions Association
Initiator of MINAX Global Brand Exchange – Deng Di

With the accelerated digitalization and intelligence of the traditional Chinese medicine industry, the successful listing of the Novohope Longevity brand will further promote the globalization of the traditional Chinese medicine industry and provide more possibilities for Chinese traditional Chinese medicine to go global.

Conclusion:

The MINAX Global Brand Exchange was jointly initiated and established by the MINAX GROUP Global Brand Trading Group and KLICKL, the first full-licensed digital asset institution in MENA (Middle East and North Africa). It has the compliance ability and license support for digital asset issuance in the United Arab Emirates.

MINAX will work together with professional investment banking institutions, investment funds, law firms, and audit firms to create a good ecological environment for brands to enter the Web3 field. MINAX will also provide convenience for small and medium-sized enterprises and even individuals to create and develop their own brands. Through various forms such as brand private placement, brand crowdfunding, and IBO, it will help brands obtain the first financing, the first group of fans, and the first batch of orders. At the same time, due to the global characteristics of Web3, brand assets can be traded 24 hours a day, 7 days a week on various global exchanges, and brand asset investors can come from all corners of the world. Investing in brands has never been so convenient.

As the world’s first brand asset exchange, MINAX has been committed to promoting the RWA process of brands and has made breakthrough progress in multiple markets such as Hong Kong, Macau, and Dubai. MINAX’s brand digital asset solution is becoming an important bridge connecting traditional brands and the Web3 world.

As the first eye health technology enterprise to list on the MINAX Global Brand Exchange, Novohope Longevity has successfully achieved the strategic upgrade of brand digitization through strategic cooperation with MINAX, accelerated its market expansion through its global platform, and further consolidated its international influence in the field of eye health technology.

Novohope Longevity has made remarkable achievements in the field of eye health. With its deep accumulation in scientific research and clinical practice, it has occupied a high ground in the industry and carried out technological innovation around the entire diagnosis and treatment chain, committed to bringing comprehensive and efficient solutions to eye disease patients.

The drug pipeline of Novohope Longevity has significant global innovation. The pipeline of the Herb-based Mingmu Presbyopia Eye Protection Solution 2.0 in its breakthrough drug R&D pipeline is expected to benefit patients with diabetic retinopathy, presbyopia, age-related macular degeneration, cataract, and glaucoma. In addition, the company actively conducts external cooperation. It has joined hands with Professor Zhou from the Hong Kong Polytechnic University and the Hong Kong government to develop eye drops and oral supplements for the treatment of diabetic retinopathy and presbyopia. It has also collaborated with Dean Feng of the School of Chinese Medicine at the University of Hong Kong and the Hong Kong government to advance the research and development of the drug pipeline for diabetic retinopathy and the pipeline for macular degeneration.

With its scientific research strength, rich products, and innovative drug R&D pipeline in the field of eye health, Novohope Longevity is gradually becoming a leading enterprise in the eye health industry and will continue to bring more hope to eye disease patients around the world in the future.

[NEWS]Subor Joins Hands with the Abu Dhabi Royal Privilege Group, and the RWA of the National Brand Gains Favor from Middle Eastern Investors

Hong Kong, February 21, 2025 —— At the China-Arab (Hong Kong) Digital Finance Innovation Seminar grandly held at the Clubhouse of the Hong Kong Jockey Club, Subor, a well-known Chinese national brand, successfully signed a global strategic cooperation agreement with the Abu Dhabi Royal Privilege Group (RPG) of the United Arab Emirates. With the establishment of the MINAX Global Brand Exchange in Dubai, Middle Eastern capital’s interest in brand asset RWA is on the rise. Subor, this Chinese national brand, has also taken advantage of this opportunity to embark on a new chapter of globalization and digitalization.

Joining Hands with Middle Eastern Capital, Subor Steps Towards Brand Globalization

Subor is a well-known brand in China, once regarded as the “childhood memory” and “science and technology enlightener” in the hearts of the post-80s and post-90s generations. It is not only a brand that carries the youthful memories of several generations but also the starting point for many people to access electronic products and the digital world. From the classic learning machines to the once-popular game consoles, with its unique product designs and functions, Subor has accompanied many people to spend unforgettable times in learning and entertainment. It was not only an important educational tool in families at that time but also symbolized an era spirit – the yearning and pursuit of science and technology. Nowadays, Subor continues to rejuvenate and joins hands with global partners to embark on a new journey of digitalization and internationalization.

The Abu Dhabi Royal Privilege Group (RPG) is an outstanding next-generation financial group headquartered in Abu Dhabi, aiming to enhance the landscape of innovation and excellence in the United Arab Emirates and other regions. With the support of the Scientific Committee, RPG’s expertise covers the fields of Web3.0 banking, investment banking, capital market consulting, asset management, financial consulting, biotechnology, luxury real estate, and lifestyle, providing services to global companies, governments, institutions, family offices, and ultra-high-net-worth individuals.

Bobby Zhou, President of the RPG Group, said: “This strategic cooperation between the Abu Dhabi Royal Privilege Group (RPG) and Subor will bring global financial support and resource integration to Subor’s brand RWA. RPG will help the Subor brand gain recognition from global capital and the international market.” Lu Jun, the brand consultant of Subor, also said: “Subor will open its authorization ecosystem and distribution system globally. With the Subor intelligent entity as the core, it will attract more home appliance manufacturers with unique features and ‘unique skills’ to jointly build the Subor brand and create a new ecosystem of the open and interconnected intelligent lifestyle of Subor.”

Left: Bobby Zhou, President of the Abu Dhabi Royal Privilege Group
Right: Lu Jun, Vice President of the Application Innovation Committee of the Internet Society of China, Brand Management Consultant of Subor

Deng Di, the initiator of the MINAX Global Brand Exchange, also has high hopes for the internationalization and digitalization of the Subor brand. He said: “Subor is the childhood memory of several generations and is undoubtedly a national brand. Many of its users in the past have now become parents. With the advent of the AI era, we are very optimistic that Subor can leverage international capital and RWA technology to rejuvenate with new vitality. Through the compliance system of the Minax Global Brand Exchange, Subor can use blockchain technology and brand asset RWA issuance tools to achieve the global circulation of brand assets and ecological empowerment. This will not only create conditions for Chinese national brands to attract global investors but also provide opportunities for China’s intelligent manufacturing to bid farewell to involution and move towards openness and innovation.”

Right: Lu Jun, Vice President of the Application Innovation Committee of the Internet Society of China, Brand Management Consultant of Subor
Right: Deng Di, the initiator of the MINAX Global Brand Exchange

Looking Ahead to the Future and Creating a New Era of Brand Value Together

The cooperation between Subor and the Abu Dhabi Royal Privilege Group (RPG) is not only a business opportunity but also a new starting point for the globalization and digital transformation of Chinese national brands. The conclusion of this cooperation marks the first step for Subor to internationalize its brand and attract the participation of international capital, and it also brings new possibilities to the field of brand RWA. In the future, as more and more high-quality brands choose the brand RWA track, the market potential of brand digital assets will continue to be released. Brand assets are expected to become the mainstream asset category in the future and further become an essential asset allocation category for global mainstream wealth funds.

[News] Abu Dhabi Capital Group CEO Abubaker Visits MINAX Hong Kong Office to Discuss New Economic Cooperation Opportunities

February 20, 2025 – The CEO of Abu Dhabi Capital Group (Abubaker Al Khoori), one of the largest private investment institutions in the Middle East, arrived in Hong Kong and made a special visit to MINAX Hong Kong Office. He held cordial meetings and in-depth discussions with the MINAX founding team and brand representatives. Representatives from Klickl, RPG, Draper Dragon, Conflux, Hais Capital, and WebX also participated in the exchange.

Abu Dhabi Capital Group CEO Abubaker Al Khoori

As one of the most influential investment institutions in the Middle East, Abu Dhabi Capital Group has close ties with the UAE Royal Family. Its business spans over 25 countries and covers more than 20 industries, with an investment portfolio that includes over 100 companies. The group’s investments span a wide range of asset classes, including mature operating entities, early-stage startups, joint ventures, real estate, publicly traded stocks, fixed income, funds, and alternative investments.

左：阿布扎比資本集團CEO阿布巴卡閣下
右：MINAX全球品牌交易所發起人鄧迪

As the world’s first professional exchange focusing on brand RWA, MINAX Global Brand Exchange was co-founded by MINAX GROUP and KLICKL Financial Group. It is licensed and compliant for digital asset issuance in the UAE, providing a strong foundation for brands to achieve capitalization and digitization in the Web3.0 era. Since the launch of its brand RWA trading section, MINAX has successfully listed multiple brands in luxury goods, dining, smart hardware, and healthcare industries.

Left: Abu Dhabi Capital Group CEO Abubaker Al Khoori
Right: BUGATTI ASIA PACIFIC LIMITED CEO Ho Ruoxi

The recent listing of BUGATTI MENEGOLLI on MINAX has created a significant impact in the branding industry. Bugatti Asia Pacific CEO Ho Ruoxi had a fruitful discussion with His Highness, exploring the potential of expanding the Bugatti lifestyle brand in the Middle East.

Left: Abu Dhabi Capital Group CEO Abubaker Al Khoori
Center: MINAX Chairman Gong Fangxiong
Right: BUGATTI ASIA PACIFIC LIMITED CEO Ho Ruoxi

Lei Hong, founder of Silicon Valley Innovation Conference, also introduced Global Innovation Summit (GIS), which will be held in Hong Kong this October. The event aims to match the scale of CES, fostering a global ecosystem for intelligent innovation technology cooperation and exchanges.

Lei Hong, Founder of Silicon Valley Innovation Conference

During the meeting, CEO Abubaker Al Khoori and the MINAX founding team discussed global financial market trends, emerging market investment opportunities, and the role of fintech in cross-border investment and asset management.

This meeting laid a strong foundation for future collaboration, with both parties expected to reach strategic agreements across multiple sectors. Their cooperation will continue to attract significant industry attention.

[NEWS]BUGATTI MENEGOLLI and MINAX Global Brand Exchange Join Forces to Launch a New Era of Brand Asset Digitalization

——Content from the [BUGATTI MENEGOLLI] official WeChat account

“MINAX Global Brand Exchange and BUGATTI MENEGOLLI Join Forces to Launch a New Era of Brand Asset Digitalization”

February 17, 2025, 10:30 AM — The brand listing ceremony hosted by MINAX Global Brand Exchange was grandly held in Hong Kong.

This event not only marks the strategic partnership between MINAX Global Brand Exchange and BUGATTI MENEGOLLI but also symbolizes a significant step forward in the global digital assetization of brands. Industry leaders, brand representatives, and local government officials gathered at the venue to witness this historic moment. Guests from various sectors expressed high interest and support for the future of brand asset digitalization.

Mr. Deng Di, Chairman of Taiyi Group, Director of the Digital Economy Special Committee of the All-China Mergers and Acquisitions Association, and Founder of MINAX Global Brand Exchange, gave a speech.

Mr. Wang Jianguo, Founder of MINAX Global Brand Exchange and Founder of Asia Brand Group, gave a speech.

The ceremony began with several important guests delivering speeches and sharing their insights on brand digital transformation. A captivating video showcasing the cooperation between MINAX Global Brand Exchange and BUGATTI MENEGOLLI was then played, demonstrating how digital assets open new opportunities for global brands.

Mr. Wang Jianguo, Founder of MINAX Global Brand Exchange and Founder of Asia Brand Group; Mr. Wang Ping, Executive Chairman of the China-US Health Industry Investment and M&A Alliance; Ms. He Ruoxi, CEO of BUGATTI ASIA PACIFIC LIMITED; Mr. Deng Di, Chairman of Taiyi Group, also expressed strong recognition for the vision of MINAX Global Brand Exchange in their speeches. They believe this partnership will open a new blue ocean market combining digital economy and traditional brands.

Important leaders from Zhengzhou, Henan Province, also attended the BUGATTI MENEGOLLI brand listing event. The presence of Mr. Ma Zhifeng, Vice Mayor of Zhengzhou, and Mr. Wang Baolai, Director of the Zhengzhou Bureau of Commerce, highlighted the local government’s attention to the cooperation between BUGATTI MENEGOLLI and MINAX, showcasing Zhengzhou’s potential in the digital economy.

From left to right: Hong Kong Justice of the Peace Mr. Zhang Junyong, Chairman of Taiyi Group Mr. Deng Di, Vice Mayor of Zhengzhou Mr. Ma Zhifeng, CEO of BUGATTI ASIA PACIFIC LIMITED Ms. He Ruoxi

Important leaders from Zhengzhou attend the ceremony.

Vice Mayor of Zhengzhou, Mr. Ma Zhifeng.

Under the joint witness of all guests, the bell-ringing ceremony was held at 11:10 AM. At the moment the bell rang, the digital asset cooperation between MINAX Global Brand Exchange and BUGATTI MENEGOLLI officially began, marking a new milestone in the global brand asset digitalization market. This cooperation not only opens new financing channels for the brand but also presents unprecedented investment opportunities for global investors.

The bell-ringing ceremony of the BUGATTI MENEGOLLI (布加迪梅内戈利) brand listing at MINAX.

At the end of the ceremony, the host expressed gratitude to all guests for their support and participation and invited everyone to the luncheon for further discussions. With the successful completion of the listing ceremony, the partnership between MINAX Global Brand Exchange and BUGATTI MENEGOLLI officially began, heralding broader development opportunities in the digital asset sector. The successful ceremony demonstrated the huge global potential of brand digital assetization, with BUGATTI MENEGOLLI’s digital assets increasing sevenfold on the day of the event. In the future, MINAX Global Brand Exchange will continue to lead the digital development of brand assets, driving deeper integration of global brands and the digital economy, and creating a more prosperous digital asset market while promoting sustainable development across various sectors.

About BUGATTI MENEGOLLI

BUGATTI MENEGOLLI is a brand that integrates top luxury and trendy lifestyle elements, dedicated to providing customers worldwide with a comprehensive and ultimate lifestyle experience. It plans to open high-end luxury and trendy hotels in Greater China and the Asia-Pacific region, each housing a boutique lifestyle store to further deepen its brand lifestyle influence and market share.

The listing ceremony not only highlights BUGATTI MENEGOLLI’s strength and influence on the international stage but also signals the brand’s continued expansion into new collaborative spaces, bringing refined and enjoyable unique lifestyles to global consumers.

BUGATTI MENEGOLLI Luxury Hotels

As the global operator of BM Wines and exclusive operator of BUGATTI MENEGOLLI in the Asia-Pacific region, the lifestyle series launched at this listing ceremony received widespread attention and high praise from industry professionals. BUGATTI, as a world-renowned top-tier supercar brand, and MENEGOLLI, synonymous with prestigious Italian vineyards dating back to 1450, have long been revered by royals and celebrities in Europe. As BUGATTI MENEGOLLI enters the Asia-Pacific market, MENEGOLLI’s wine industry will also introduce a series of exquisite products. Southeast Asia’s beautiful climate and emerging international cities align perfectly with the brand’s development plan, promising an even more spectacular and delightful lifestyle for the brand’s future.

BUGATTI MENEGOLLI Clubs

BUGATTI MENEGOLLI Lifestyle

BUGATTI MENEGOLLI Wine Display

BUGATTI MENEGOLLI Honored Friends