From January 20 to 24, 2025, the World Economic Forum 2025 Annual Meeting was grandly held in Davos, Switzerland. Centered on the theme of “Cooperation in the Age of Intelligence,” the meeting attracted nearly 3,000 representatives from governments, enterprises, academia, and other global sectors. As a key part of the meeting, the 2025 Davos World Brand Summit gathered top brands from around the world to explore new trends in brand digitization and securitization, and released the “2024 World’s Top 500 Brands” and “2024 World’s Top 500 Innovative Brands” rankings.

Brand Assetization: The Key to Reshaping Global Brand Value

In recent years, global brand value has been undergoing profound transformation. Brands are no longer just market competition tools—they’ve become new focal points for assetization and securitization. At the summit, numerous experts delved into how brands can maximize value under the RWA (Real World Asset) model.

Brand assetization is increasingly becoming the core competitiveness of enterprises in the capital market. Data shows the global brand asset market has reached several trillion USD in scale, and the securitization of brand assets has become a crucial method for enterprises to expand globally and enhance market recognition. According to data from Deloitte, a leading global consulting firm, the financing growth rate of the brand securitization market over the past year ranged from 25% to 30%. This trend indicates that more and more enterprises are converting intangible brand assets into tradable financial assets, promoting sustainable growth in brand value. Global brand asset trading platforms such as MINAX are providing innovative solutions for the marketization and liquidity of brand assets.

2024 World’s Top 500 Brands and Trends in Chinese Brands

The summit officially released the “2024 World’s Top 500 Brands” and the “2024 World’s Top 500 Innovative Brands.” The rankings not only showcased the competitiveness of global brands but also reflected the regional distribution of brands by country. The data showed that U.S. brands continued to dominate with 145 entries, including giants such as Apple, Microsoft, and Amazon. Chinese brands also stood out with 81 entries, 10 more than the previous year.

Experts believe that the rise of Chinese brands is largely due to digital transformation and the push toward brand assetization. Increasingly, Chinese companies are shifting from manufacturing advantages to building brand value, leveraging global brand asset trading platforms like MINAX to achieve brand securitization, increase brand premium capabilities, and gain more recognition in international markets.

Challenges and Opportunities for Globalization of Chinese Brands

At this year’s summit, several Chinese brands successfully made it into the global Top 500 list, showcasing their rising global presence. However, experts pointed out that while Chinese companies have significant strengths in manufacturing and market scale, they still face numerous challenges in brand value management and assetization.

Over the past 30 years, Chinese enterprises have earned a spot in the global market with strong manufacturing capabilities, but their brand potential has yet to be fully unlocked. Now, companies are transitioning from “manufacturing” to “branding,” striving to enhance brand premiums for better market recognition and user loyalty. Platforms such as MINAX are helping Chinese companies achieve this shift by enabling brand assets to gain pricing power through securitization.

Popular Brands on the MINAX Global Brand Exchange

MINAX, as a global brand trading platform, utilizes RWA technology to support the assetization transformation of many Chinese brands, helping their brand value gain recognition in the capital market and providing new solutions for brand internationalization. For example, the well-known food and beverage brand Nikusa completed brand securitization on the MINAX platform, successfully entered the UAE market, and secured financing, further accelerating its global expansion.

Putting Brand Securitization into Practice: How RWA Supports Global Brand Growth

Brand securitization is becoming a new frontier in global capital markets. Leveraging the transparency and decentralization of blockchain technology, brand assets can circulate more efficiently, enhancing global competitiveness.

Mr. Danny Deng, Founding Initiator and Director of MINAX

At the summit, Danny Deng, Founding Initiator and Director of MINAX, stated: “Brand assetization is the necessary path for a brand to go global. Through innovative technologies, MINAX provides a compliant, secure, and transparent trading environment that helps brands gain greater recognition and liquidity in capital markets.”

Currently, MINAX has obtained compliance qualifications in the UAE, Canada, and plans to further expand into European and American markets to offer a new model for brand asset transactions worldwide.

Looking Ahead: How Brand Assetization Will Reshape Global Markets

Over the next five years, brand securitization is expected to further drive the development of the global brand economy. The global brand asset market is projected to continue growing, and enterprises must follow this trend to improve the quantifiability and marketability of their brand value.

As the wave of brand securitization sweeps the globe, platforms like MINAX are helping businesses seize the opportunity and maximize brand value. MINAX plans to launch over 100 brand tokens in the coming year, covering consumer goods, luxury products, technology, and more, promoting the healthy flow of brand assets in capital markets.

Conclusion: A New Era of Global Brand Assetization Has Arrived

The convening of the 2025 Davos World Brand Summit marks the beginning of a new stage in global brand assetization. In the context of accelerating global economic integration, brand securitization is becoming a key path for enterprises to enhance their international competitiveness.

The successful practices of platforms like MINAX provide feasible solutions for the digitization and securitization of brand assets, helping enterprises achieve a leap in value on the global capital stage and embrace the new challenges and opportunities of the intelligent era.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

From July 1 to 3, 2025, the 3rd Malaysia National Cyber Defence & Security Exhibition and Conference (CYDES 2025) was grandly held at the Putrajaya International Convention Centre. With the theme “Advancing Cyber Resilience,” the event was hosted by the National Security Council (NSC) and organized by the National Cyber Security Agency (NACSA), attracting government representatives, business leaders, and technical experts worldwide. Senior Malaysian leaders specially sent congratulatory letters to the China-themed forum, highly recognizing its significance in deepening China-Malaysia cooperation and regional digital security.

At this event, Mr. Yan Lijin, Chairman of China Silk Road Group, officially launched the first “Global One-Stop Brand Asset Service Platform” jointly developed by Silk Road Metaverse (a subsidiary of China Silk Road Group), MINAX Global Brand Exchange, and Klickl Digital Group at the Putrajaya International Convention Centre. As a core co-builder, MINAX has consistently committed to addressing global pain points in brand asset verification, cross-border circulation constraints, and insufficient value realization through innovative models. The platform launch embodies this vision, emerging as a central highlight of the conference and profoundly aligning with the “Advancing Cyber Resilience” theme.

As an innovative infrastructure in the global brand asset sector, the platform leverages Web3.0 technologies—integrating blockchain, cryptographic algorithms, smart contract auditing, zero-knowledge proofs, and extended reality (XR)—to establish a global security system covering the entire lifecycle of brand assets: verification, certification, trading, financing, and governance. MINAX played a pivotal role in technology integration, centering on a “tamper-proof, privacy-controllable, fully traceable” data security mechanism to reconstruct a globally trusted circulation model for brand assets, ushering them into a new era of “trusted digitalization.”

Built on a robust technological foundation and security framework, the platform innovatively employs a “Tri-Platform Synergy” architecture to enable secure operations and efficient value circulation of brand assets, creating a closed-loop chain from “brand asset digitization → user consumption → asset financialization”:

• The Global Brand Asset Digitization Platform solidifies security for asset verification and on-chain certification.

• The Global Brand Asset Digital Trading Platform ensures transaction compliance and risk resilience.

• The MINAX-led Digital Asset Exchange efficiently connects brand assets with global capital, constructing comprehensive security defenses and value channels for brand assets in the digital ecosystem.

This innovative model has demonstrated extensive international influence. Its strategic expansion along Belt and Road Initiative countries is progressively enabling verification of regional specialty brands and time-honored brand equity, while innovating global monetization channels through Real-World Assets (RWA) models. Industry experts recognize the platform as pioneering new pathways for ASEAN brands’ digital transformation and global expansion, while providing end-to-end solutions for domestic industries—including local specialty brands, consumer brands, and commercial IPs—covering “verification, circulation, and value enhancement.”

Expert analysis noted that MINAX, as a co-builder, leveraged its profound expertise in brand RWA to provide critical transaction architecture design and global capital connectivity for the platform. Its core value lies in reconstructing a trusted circulation network for brand assets through technology, enabling intangible value—such as regional specialty brands and century-old commercial reputation—to gain global recognition via RWA models. As Southeast Asian specialty brands achieve digital verification through the platform and time-honored brands connect with global capital via RWA, MINAX is propelling the brand economy into an era of “trusted interconnectivity” through concrete actions. This model represents not only technological innovation but a revolution in brand value distribution mechanisms, offering a replicable pathway for balanced development in the global brand economy.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

Recently, MINAX officially entered into a strategic partnership with Hong Kong-based Uweb (University of Web3). The two parties will collaborate deeply on the Certified Digital Asset Analyst (CDAA) qualification examination to jointly promote the professionalization, standardization, and internationalization of the RWA industry in the Web3.0 era.

In June 2025, the Hong Kong SAR Government released the “Hong Kong Digital Asset Development Policy Statement 2.0,” pioneering the “LEAP” systematic development framework. Within this framework, “People & Partnership Development” is a key pillar emphasizing the collaboration between enterprises and educational institutions to cultivate professional talent.

The CDAA certification exam is administrated by the Hong Kong Examinations and Assessment Authority (HKEAA) to ensure public credibility. It is currently the most recognized digital asset qualification exam in Hong Kong. Its rigorous evaluation system lays an essential foundation for standardizing and professionalizing industry talent and injects more trustworthy professionals into the Web3.0 sector. The first exam was successfully held on June 28, 2025.

MINAX, a company deeply rooted in the Web3 space, has always viewed talent development as a cornerstone of industry progress. Uweb, as the academic support institution of the Hong Kong Registered Digital Asset Analyst Association, is committed to nurturing high-quality talent for the industry. This partnership is a proactive response to the government’s policy direction.

At the signing ceremony, Dr. Yu Jianning, President of Uweb, remarked: “The ‘Hong Kong Digital Asset Development Policy Statement 2.0’ clearly outlines the path for digital asset talent development in Hong Kong. The ‘LEAP’ framework emphasizes industry-academia integration. The newly launched CDAA exam is a concrete practice of this policy, building a standardized training and certification system for the industry.”

“MINAX is a pioneer in the RWA field, and its rich industry experience is exactly what talent development needs most right now,” Dr. Yu added. “This collaboration will integrate MINAX’s industrial insight with Uweb’s educational expertise to develop specialized curricula and joint practical training, cultivating cross-disciplinary professionals proficient in both finance and industry to help Hong Kong become a global talent hub for digital assets.”

“We believe that this deep industry-academic cooperation model not only accelerates professional talent development but also promotes the establishment and refinement of RWA industry standards, providing solid human capital support for Hong Kong’s ambitions as an international digital finance center.”

Dr. Yu Jianning, President of the University of Web3 Business School (Uweb)

Danny Deng, Founder and CEO of MINAX, said: “In the RWA space, compliance-driven enterprise development is the foundation for healthy industry growth. We recognize that only a high-standard talent system can effectively drive compliance processes and ensure sustainable development. At MINAX, compliance has always been a top priority in our RWA efforts across brand, cultural, and consumer assets.”

“This strategic partnership with Uweb stems from our deep understanding of industry talent needs,” Deng emphasized. “By contributing to the talent development ecosystem, we aim to cultivate professionals who are both tech-savvy and compliance-oriented. This will not only accelerate MINAX’s own compliance journey but also contribute to the broader standardization of the RWA industry.”

“We look forward to working with Uweb to create internationally aligned RWA training programs, promote the formation of a unified talent evaluation system, and help Hong Kong become a benchmark for global RWA compliance development.”

Left: Danny Deng, CEO of MINAX Global Brand Exchange
Right: Dr. Yu Jianning, President of University of Web3 Business School (Uweb)

RWA is becoming a major starting point for global financial transformation and is seen as a key theme in the digital asset market over the next decade. Against this historic opportunity, the partnership between MINAX and Uweb not only embodies the concept that “talent is infrastructure,” but also represents an innovative convergence of industry standards, educational systems, and real-world applications. The two parties will continue to unite with more ecosystem partners to jointly cultivate RWA talent for the future, accelerating the compliant on-chain integration and efficient circulation of real-world assets globally.

As RWA is recognized as the next trillion-dollar infrastructure foundation, MINAX will continue to work with stakeholders to build professional systems, nurture industry talent, and promote global connectivity, helping real-world assets become the core of the global digital economy.

The Certified Digital Asset Analyst (CDAA) exam aims to provide authoritative certification for professionals in the digital asset field. The exam covers foundational digital asset theory, blockchain technology, investment analysis, trading tools, risk management, regulatory compliance, professional ethics, and more—training and certifying talent with global vision and expertise.

The CDAA exam is administered by the Hong Kong Examinations and Assessment Authority (HKEAA) to ensure credibility. As Hong Kong’s most recognized digital asset certification, its rigorous evaluation framework provides a foundation for industry talent standardization and will inject more trusted professionals into the Web3.0 ecosystem.

For inquiries, please contact via WeChat below

minax x uweb cultivate rwa talent
Admissions contact: Kerry
Email: kerry@minax.io

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

Recently, Minax officially entered into a strategic partnership with the Hong Kong Institute of Certified Digital Asset Analysts. The collaboration will focus on talent cultivation, knowledge system development, and standardization in the Real World Assets (RWA) sector, aiming to drive the professional, standardized, and internationalized growth of the RWA industry in the Web3.0 era.

As China’s first Web3 digital asset financial certification system, the Hong Kong Certified Digital Asset Analyst program is administered by the Hong Kong Examinations and Assessment Authority, ensuring high authority and practical value. Its curriculum covers comprehensive knowledge across stablecoins, RWA tokenization, digital asset ETFs, DeFi, asset security, and compliance, providing systematic professional certification for global Web3 practitioners.

RWA is widely recognized as a core component of the next-generation digital economy infrastructure. Minax has been deeply engaged in the on-chain and global circulation of brand-related intangible assets, pioneering new pathways in the RWA field through an integrated approach of “asset digitization + application scenarioization.” This partnership will further solidify the talent foundation for RWA development, accelerating industry standard-setting, clearer professional thresholds, and cross-regional resource collaboration.

At the signing ceremony, Dr. Yu Jianing, President of Hong Kong Uweb Business School, stated: “RWA tokenization is leading the global financial system into a new era of ‘on-chain finance,’ serving as a critical bridge for the deep integration of digital assets and the real economy. As a leading global financial hub, Hong Kong stands at the forefront of the fourth wave of financial innovation. Our collaboration with Minax anchors on talent and leverages industry engagement to systematically build a professional support system for RWA development. We look forward to jointly advancing curriculum systems, standard development, and ecosystem incubation to cultivate a cohort of multidisciplinary talents who truly understand technology, finance, and compliance, thereby solidifying Hong Kong’s role as a global RWA hub.”

Dr. Yu Jianing, Dean of Hong Kong Uweb Business School (University of Web3)

Danny Deng, Founder and CEO of Minax, remarked: “The true breakthrough of RWA lies not only in the technical realization of asset tokenization but also in reshaping value consensus, compliance standards, and talent structures. Minax specializes in RWA practices for brand, cultural, and consumer assets, committed to building a new paradigm that connects real-world value with global capital. This partnership with the Hong Kong Institute of Certified Digital Asset Analysts will further advance our strategic initiatives in education empowerment, standard-setting, and industry collaboration. Through systematic talent development and ecosystem building, we aim to propel RWA from isolated experiments toward scalable, compliant, and globally sustainable growth.”

左：MINAX全球品牌交易所CEO-鄧迪先生
右：香港Uweb商學院（University of Web3）院長-于佳寧博士

RWA is emerging as a pivotal starting point for global financial transformation and is regarded as one of the main themes of the digital asset market in the next decade. Against this historic opportunity, the collaboration between Minax and the Hong Kong Institute of Certified Digital Asset Analysts not only deeply embodies the philosophy of “talent as infrastructure” but also represents a tripartite innovation integrating industry standards, education systems, and application scenarios. The two parties will continue to unite more ecosystem partners to jointly cultivate future-ready RWA professionals, accelerating the compliant on-chain transition and efficient global circulation of real-world assets.

At this critical juncture where RWA is seen as the foundation for a trillion-dollar market, Minax will persistently collaborate with diverse stakeholders to co-build professional systems, co-nurture industry talent, and co-facilitate global connectivity, ensuring real-world assets become the core foundation of the global digital economy.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

On June 27, the 12th edition of the MINAX Brand Listing Forum concluded successfully. This event, themed “When Lifestyle Meets RWA,” focused on the on-chain path and market value transformation mechanisms of “light real-world assets” such as consumer brands, cultural tourism, and creative real estate. Representatives from Web3, consumer goods, investment, education, cultural tourism, and other industries gathered to exchange views and collaborate on the ecosystem.

Keynote Speeches: Life is Asset, Brand is the Gateway

Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange, delivered the opening speech. He pointed out, “RWA is not just for institutional finance; it is the next-generation brand capitalization tool, and every real lifestyle can be digitally expressed.” He emphasized that stablecoins are the key bridge between blockchain and traditional finance, and brand RWA is the most valuable core application scenario. Brands are the most important intangible assets of enterprises, with high capitalization potential. For instance, Apple and Hermes’ market values are largely driven by their brand value. Compared to the current cryptocurrency market worth only $3 trillion, global stocks, bonds, and real estate together have a market value exceeding $600 trillion, leaving immense room for growth in RWA. Brand RWA will help millions of businesses globally streamline asset rights confirmation, valuation, and transaction paths, truly achieving the value reconstruction of “brand as asset.”

Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange

Later, Mr. Zhou Ruiqing, Chairman of Zhongguancun Financial Holdings (Hong Kong) Ltd., shared his perspective from a capital viewpoint, stating that the digitalization of brand assets will become the new driving force for global circulation in the consumer economy. He mentioned that RWA is reshaping traditional financial logic, empowering the digital transformation of real-world assets such as real estate, intellectual property, and brands through blockchain technology. He proposed three major directions: first, promoting deep integration of tech and finance; second, creating cross-border capital channels to connect mainland assets with global capital; and third, building compliant and transparent RWA infrastructure. He emphasized that RWA’s development requires industry collaboration, with platforms, technologies, assets, and regulations all working together. In the future, Hong Kong will become an important window for global digitalization of real-world assets.

Mr. Zhou Ruiqing, Chairman of Zhongguancun Financial Holdings (Hong Kong) Ltd.

New Brand Listing: Web3 Starting Point for Real Assets

During the brand listing segment, MINAX welcomed the listing of a new brand, a sustainable health-oriented plant-based food company. After a brand promotional video was played, Mr. Gao Song, Chairman of the new plant-based food brand, introduced the product philosophy and market vision. “Every bite of food nourishes both humanity and the Earth—this is not just a health concept, but also planting the tree of life for the sustainable future of the next generation.”

Mr. Gao Song, CEO of the New Plant-Based Food Brand

Brand representatives and MINAX representatives took the stage together and rang the bell, officially listing the brand. This bell-ringing ceremony not only marked the brand’s entry into the global asset trading network but also signaled that lifestyle RWA is accelerating its transition into the era of capitalization and digitalization.

Subsequently, Mr. Cao Yihao, Chairman of New Plant-Based Global Development Co., Ltd., commented that New Plant-Based’s 30 core patents and breakthroughs from an academic team allow plant-based meat to have “whole natural textures” for the first time. The scientific research led by Professor Liu Xinqi is transforming laboratory成果 into production capacity in intelligent factories. With the success of Minax listing, this will accelerate the restructuring of the global healthy protein supply chain.

Mr. Cao Yihao, Chairman of New Plant-Based Global Development Co., Ltd.

Education and Co-construction: MINAX and Hong Kong Uweb Business School Strategic Signing

MINAX and the University of Web3 (Uweb Business School) officially formed a strategic partnership, focusing on Web3 education systems and talent development. Dr. Yu Jianing, Dean of Uweb Business School, delivered a speech at the signing ceremony, stating that both parties will jointly promote the implementation of the Certified Digital Asset Analyst system and build a future-oriented Web3 talent development mechanism through co-developed courses and practical assessments. This cooperation marks MINAX’s significant position in the RWA education and certification system, providing solid talent support for the sustainable development of the industry.

Left: Mr. Dendi, CEO of MINAX Global Brand Exchange
Right: Dr. Yu Jianing, Dean of Uweb Business School

Roundtable Dialogues: Consumer, Culture Tourism, and Real Estate Discuss RWA Pathways

The forum set up two roundtable dialogues, discussing the topics “Lifestyle Brands and RWA” and “Culture Tourism, Real Estate, and RWA.”

The first roundtable was hosted by Miss Earth Winner and China Miss Lisa Xiang. Mr. Gao Song, Chairman of New Plant-Based Food Group, Ms. Wan Yuhua, Founder of Bawang Brand and Global Charming Women Club, Mr. Yu Deshui, Secretary-General of the One Country, Two Systems Research Institute, and Mr. Li Kai, Partner at Easter Capital, participated in the discussion. The panelists explored RWA from multiple perspectives, including policy, consumer brands, and hard technology.

Mr. Gao Song emphasized that with the successful listing on the MINAX platform, New Plant-Based is entering the Web3 ecosystem with its sustainable health concept, opening a new chapter in brand assetization. Mr. Yu Deshui stated that RWA is a key strategy for Chinese brands to go global and integrate with Web3 and emphasized strengthening policy and compliance mechanisms. Ms. Wan Yuhua believes that brand RWA will become a super trend in the global consumer market, bringing a new growth model of sharing and globalization. Mr. Li Kai mentioned that hard technologies, like brain-machine interfaces, may accelerate the value transformation and landing of health tech in the Web3 ecosystem by integrating with RWA incentives.

Wang Ping, the former rotating chairman of the China Mergers and Acquisitions Association, pointed out that RWA provides a new liquidity solution for distressed assets and is an important tool for breaking through the current economic cycle. Wang Gang, President of the China REITs Alliance, believes that large-scale planning and tokenization methods can drive the high-quality securitization and restructuring of cultural tourism and real estate projects. Ren Hao, Secretary-General of the Guangzhou Blockchain Industry Association, stated that the integration of longevity economy, health tourism, and RWA is building a global digital wellness community. Li Qing, Managing Director of Guangdong-Hong Kong-Macau Investment Group, emphasized that RWA is not only an asset tool but also the underlying logic for reshaping industrial valuation models, which can effectively unlock the capital value of regional resources. Dai Yue, Founder of Fang.com, shared that the platform has covered 200 cities nationwide and will support MINAX in advancing the widespread implementation and application of real estate RWA with resource nodes.

The second roundtable focused on the implementation models of culture tourism, real estate, and other RWA sectors, hosted by Mr. Tang Yiduan, Executive Director of China Tianhua Chemical and Chairman of Beijing Gaoya Investment Management Co., Ltd.

Six-party Signing: Expanding the Global Brand Asset Trading Network

In the final segment, MINAX announced the signing of strategic cooperation agreements with six partners:

• AFFLUENT SILVER LIMITED
• Web3 Harbor Capital Limited
• Easter Capital Limited
• NUOSETECHNOLOGY LIMITED
• Guangzhou Offshore Incubation Blockchain Technology Co., Ltd
• FURWAY PTE LTD

These partners will serve as key nodes in the MINAX global brand asset circulation infrastructure, responsible for local project integration, market education, compliance pathways, and investment matchmaking, creating a closed-loop ecosystem from “content supply—asset mapping—user participation—capital exit.”

Brand Roadshow: When Whiskey Becomes an Asset Expression

At the end of the forum, a brand representative from the high-end OB barrel whiskey sector shared their brand story, aging techniques, and product philosophy, introducing how they plan to digitize assets, limit sales, and connect with global users through the MINAX platform.

The roadshow presented a real-life case of “lifestyle as an asset”: even a bottle of whiskey can achieve identity anchoring, collectible value empowerment, and liquidity release through blockchain. This demonstrated the dual narrative of “emotional value + financial value” for brand assets, signaling that more culturally toned lifestyle brands will leverage RWA to enter on-chain circulation in the future.

Ms. Zeng Hongfang, Barrel Consultant for Easy Middle Global Whiskey Limited Partnership

Anchor Points of Next-generation Asset Value Expression

Through this forum, MINAX once again validated its positioning as a “leader in light-asset RWA,” breakthrough by bringing RWA from traditional finance into lifestyle scenarios. Real-world brands are no longer limited to commercial representation in the consumer sector but can truly become digital tokens that are financialized and capitalized. With the continuous expansion of the platform ecosystem and steady increase in user participation, MINAX is accelerating the construction of a “global brand asset liquidity network.”

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

On June 25, the WCS·2025 RWA Industry Conference and the first anniversary of the RWA Research Institute were grandly held at the Hong Kong University of Science and Technology. As the world’s first high-level summit focused on the digitization of Real World Assets (RWA), the conference gathered global technology experts, financial institutions, and ecosystem builders to explore the regulatory development, technical pathways, and commercial future of RWA.

Minax CEO Mr. Danny was invited to attend and served as a core panel guest, delivering insightful views on “The Foundational Logic and Development Trends of RWA.”

RWA Is the Key Bridge Connecting Reality and Web3

During the panel discussion, Danny stated:

“RWA is not only the key lever for Web3 adoption but also the bridge between the traditional economy and the on-chain ecosystem. It will open pathways for global asset certification, trusted circulation, and capital efficiency improvement, propelling traditional financial structures toward on-chain reconstruction.”

He believes that with global regulatory mechanisms becoming clearer, 2025 will be the pivotal year for RWA to move from pilot projects to large-scale deployment. Mechanisms such as on-chain finance, compliant data assets, and smart contract-based settlements are gradually laying the foundation for the next generation digital capital market.

Minax: Strengthening Infrastructure with ‘Compliance + Technology + Application Scenarios’
As a key driver of the RWA ecosystem, Minax adheres to the strategic principle of “compliance first, technology driven, and scenario guided,” aiming to build globally adaptable Web3 infrastructure.

In recent years, Minax has completed multiple regulatory qualifications and has continued to deepen its technical capabilities in on-chain trading architectures. Its integrated RWA service system is gradually bridging the loop from “real-world value → digital asset.”

MINAX Global Brand Exchange CEO – Mr. Danny

Promoting RWA from Concept Verification to Industry-Wide Adoption
The WCS Conference was jointly hosted by the RWA Research Institute, Huoxun Finance, and the Metaverse & AI 30-Person Forum. Topics such as the release of the RWA industry roadmap, stablecoin regulatory innovation, and global RWA infrastructure attracted widespread attention.

Danny stated:

“What we’re advancing is not a conceptual innovation, but a systemic restructuring of fundamental financial architecture. RWA is not a short-term narrative—it is the core structure of the future digital capital market.”

Looking Ahead
Minax will continue to deepen its global layout, promote the standardization of RWA, strengthen strategic collaboration with institutions and brand owners, and build a more secure, transparent, and efficient global asset on-chain network. Through continuous innovation and open cooperation, Minax is committed to becoming a core builder of the next-generation Web3 financial infrastructure.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

On June 21, the inaugural “Web3 AI and RWA Industry Financing and Ecosystem Summit” was held grandly at Cyberport in Hong Kong. As one of today’s most closely followed topics, the summit focused on “AI+RWA” and was hosted by the Hong Kong Blockchain Association (HKBA), co-initiated by several international institutions. It spotlighted real-world asset digitization, the reconstruction of cross-border financing frameworks, and AI-enabled asset innovation.

Minax founder and CEO Danny was invited to attend and joined the roundtable forum, sharing insights on “Financing and Listing Logic Post-RWA.” He noted that most viable RWA projects today still revolve around real estate and bonds—heavy asset types that reflect traditional assets mapped onto the blockchain. Minax, however, is pursuing a highly differentiated development path—one based on brand-centric RWA asset modeling.

“In the traditional financial system, brand goodwill, user trust, and IP influence are often seen as unquantifiable. Minax is committed to bringing these undervalued or overlooked assets on-chain through Web3 mechanisms, ensuring proof and pricing in the market, and redefining their role in capital markets,” Danny said. He emphasized that brand RWA is not only an innovation in financial tools but also a redefinition of global brand value perception. Minax’s RWA platform offers full-chain services including brand asset standardization, audit verification, on-chain issuance, and circulation. It supports multiple legal jurisdictions and has established strategic partnerships with global regulators and investors to provide infrastructure for intangible asset financing and listing.

MINAX Global Brand Exchange CEO – Danny

During the summit, Minax officially signed the “RWA Ecosystem Strategic Agreement” with China Overseas Investment Group. This signing marks a critical step for Minax in advancing its brand RWA strategy and ecosystem. The two parties will collaborate deeply across brand globalization, asset digitization, and international capital alignment, offering strategic support for broader RWA model adoption.

Through this cooperation, Minax will receive national-level support for brand asset certification, on-chain issuance, and cross-border financing—including policy guidance, capital alignment, resource coordination for going global, and industrial implementation. This partnership forms a solid foundation for Minax to build a “global digital gateway for brand assets” and paves the way for broader institutionalization of the lightweight RWA model. It also signals that the digitization and financialization of brand-related intangible assets are moving from theory to institutional practice. Minax, representing a “new value on-chain force,” is transitioning toward a mainstream compliance track, bridging real-world assets with future markets.

Minax’s “brand-as-asset” concept is opening up a new on-chain path for countless global brands that lack access to traditional financing. Relying on its self-developed RWA issuance platform, Minax has achieved standardized audits, on-chain issuance, and compliant trading of brand assets, supporting multiple jurisdictions and forming deep cooperation with global regulatory, audit, and capital networks.

Minax firmly believes that the next Web3 value revolution lies not in creating new assets, but in revealing, circulating, and empowering the “invisible” assets. Looking ahead, Minax will continue to enhance its brand RWA standards and partner globally to build a high-efficiency, transparent, and compliant digital asset ecosystem, accelerating the full on-chaining of real-world value.

As a pioneer in the brand RWA field, Minax will continue to leverage technology as its foundation, compliance as its cornerstone, and value release as its core mission—building a more open, transparent, and sustainable digital asset ecosystem in collaboration with global partners.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.