On March 6, 2025, the brand equity assets of EASONTETON, a global leading provider of educational technology solutions, were officially listed on the MINAX Global Brand Exchange. This listing marks EASONTETON as a pioneer in the edtech sector to explore brand listing, integrating blockchain technology with brand assets to inject innovative momentum into the education industry.

Leadership Vision: The Convergence of Technology and Education
Gong Fangxiong, Chairman of the MINAX Board and former Managing Director of J.P. Morgan Asia-Pacific, stated: “The grand listing of EASONTETON signifies a new breakthrough for MINAX in the tech and education sectors. Brand listing, assetization, and financialization are critical for corporate development, especially for asset-light companies where brand value dominates. Traditional capital market listings are complex, but digitizing brand assets helps resolve financing challenges. Once brands become tangible, enterprises, clients, and brand asset holders all benefit. The application of blockchain technology and RWA in the AI era provides a global trading platform for brand assets, enhancing their value. EASONTETON’s listing is a vital step for MINAX in empowering the tech and education industries.”

Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange

Liu Zheng, CEO of EASONTETON, remarked during the listing ceremony: “By leveraging RWA and blockchain technology, EASONTETON’s listing fulfills some of our aspirations, such as financializing vocational skill certification systems for students. The embodiment of brand value through modern financial technologies in this listing process represents a major opportunity for our company’s future.”

Mr. Liu Zheng, CEO of EASONTETON

Corporate Strength: Deep Expertise in EdTech, Leading Industry-Education Integration
As a national high-tech enterprise, EASONTETON has long focused on vocational and higher education. Through self-developed training lab solutions, smart campus systems, and digital curriculum frameworks, it has built a “tech + education” ecosystem. Its core offerings include university-enterprise collaborations, teaching support services, and digital content R&D. By utilizing gamified coding education, virtual simulation technologies, and animated video instruction, it drives traditional teaching models toward personalized, immersive learning.

Strategic Choice: Embracing Web3.0, Redefining Brand Value
The decision to list on MINAX stems from a shared vision for the future of brand digitization. As the world’s first brand RWA (Real World Asset) exchange, MINAX was co-founded by MINAX GROUP Global Brand Trading Group and KLICKL, the first fully licensed digital asset institution in MENA (Middle East and North Africa), with compliance and licensing capabilities in the UAE for digital asset issuance. By linking core brand assets (e.g., intellectual property, curriculum systems, technical solutions) to digital equity, EASONTETON has established a sustainable value cycle secured by smart contracts, pioneering an innovative “brand-as-asset” model for the edtech industry.

About MINAX: A Global Hub for Brand Digitization
Launched by global brand trading groups and compliant financial institutions, MINAX leverages UAE digital asset licensing advantages to offer brands end-to-end services from token issuance to cross-border circulation. Its core model, which chains real assets like brand revenue and licensing income, empowers enterprises to achieve value reassessment and global expansion. It is now the strategic choice for top brands in luxury, tech, consumer goods, and more.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

Joining Hands with Middle Eastern Capital, Subor Steps Towards Brand Globalization

Left: Bobby Zhou, President of the Abu Dhabi Royal Privilege Group
Right: Lu Jun, Vice President of the Application Innovation Committee of the Internet Society of China, Brand Management Consultant of Subor

Right: Lu Jun, Vice President of the Application Innovation Committee of the Internet Society of China, Brand Management Consultant of Subor
Right: Deng Di, the initiator of the MINAX Global Brand Exchange

Looking Ahead to the Future and Creating a New Era of Brand Value Together

——Content from the [BUGATTI MENEGOLLI] official WeChat account

“MINAX Global Brand Exchange and BUGATTI MENEGOLLI Join Forces to Launch a New Era of Brand Asset Digitalization”

February 17, 2025, 10:30 AM — The brand listing ceremony hosted by MINAX Global Brand Exchange was grandly held in Hong Kong.

This event not only marks the strategic partnership between MINAX Global Brand Exchange and BUGATTI MENEGOLLI but also symbolizes a significant step forward in the global digital assetization of brands. Industry leaders, brand representatives, and local government officials gathered at the venue to witness this historic moment. Guests from various sectors expressed high interest and support for the future of brand asset digitalization.

Mr. Deng Di, Chairman of Taiyi Group, Director of the Digital Economy Special Committee of the All-China Mergers and Acquisitions Association, and Founder of MINAX Global Brand Exchange, gave a speech.

Mr. Wang Jianguo, Founder of MINAX Global Brand Exchange and Founder of Asia Brand Group, gave a speech.

The ceremony began with several important guests delivering speeches and sharing their insights on brand digital transformation. A captivating video showcasing the cooperation between MINAX Global Brand Exchange and BUGATTI MENEGOLLI was then played, demonstrating how digital assets open new opportunities for global brands.

Mr. Wang Jianguo, Founder of MINAX Global Brand Exchange and Founder of Asia Brand Group; Mr. Wang Ping, Executive Chairman of the China-US Health Industry Investment and M&A Alliance; Ms. He Ruoxi, CEO of BUGATTI ASIA PACIFIC LIMITED; Mr. Deng Di, Chairman of Taiyi Group, also expressed strong recognition for the vision of MINAX Global Brand Exchange in their speeches. They believe this partnership will open a new blue ocean market combining digital economy and traditional brands.

Important leaders from Zhengzhou, Henan Province, also attended the BUGATTI MENEGOLLI brand listing event. The presence of Mr. Ma Zhifeng, Vice Mayor of Zhengzhou, and Mr. Wang Baolai, Director of the Zhengzhou Bureau of Commerce, highlighted the local government’s attention to the cooperation between BUGATTI MENEGOLLI and MINAX, showcasing Zhengzhou’s potential in the digital economy.

From left to right: Hong Kong Justice of the Peace Mr. Zhang Junyong, Chairman of Taiyi Group Mr. Deng Di, Vice Mayor of Zhengzhou Mr. Ma Zhifeng, CEO of BUGATTI ASIA PACIFIC LIMITED Ms. He Ruoxi

Important leaders from Zhengzhou attend the ceremony.

Vice Mayor of Zhengzhou, Mr. Ma Zhifeng.

Under the joint witness of all guests, the bell-ringing ceremony was held at 11:10 AM. At the moment the bell rang, the digital asset cooperation between MINAX Global Brand Exchange and BUGATTI MENEGOLLI officially began, marking a new milestone in the global brand asset digitalization market. This cooperation not only opens new financing channels for the brand but also presents unprecedented investment opportunities for global investors.

The bell-ringing ceremony of the BUGATTI MENEGOLLI (布加迪梅内戈利) brand listing at MINAX.

At the end of the ceremony, the host expressed gratitude to all guests for their support and participation and invited everyone to the luncheon for further discussions. With the successful completion of the listing ceremony, the partnership between MINAX Global Brand Exchange and BUGATTI MENEGOLLI officially began, heralding broader development opportunities in the digital asset sector. The successful ceremony demonstrated the huge global potential of brand digital assetization, with BUGATTI MENEGOLLI’s digital assets increasing sevenfold on the day of the event. In the future, MINAX Global Brand Exchange will continue to lead the digital development of brand assets, driving deeper integration of global brands and the digital economy, and creating a more prosperous digital asset market while promoting sustainable development across various sectors.

About BUGATTI MENEGOLLI

BUGATTI MENEGOLLI is a brand that integrates top luxury and trendy lifestyle elements, dedicated to providing customers worldwide with a comprehensive and ultimate lifestyle experience. It plans to open high-end luxury and trendy hotels in Greater China and the Asia-Pacific region, each housing a boutique lifestyle store to further deepen its brand lifestyle influence and market share.

The listing ceremony not only highlights BUGATTI MENEGOLLI’s strength and influence on the international stage but also signals the brand’s continued expansion into new collaborative spaces, bringing refined and enjoyable unique lifestyles to global consumers.

 BUGATTI MENEGOLLI Luxury Hotels

As the global operator of BM Wines and exclusive operator of BUGATTI MENEGOLLI in the Asia-Pacific region, the lifestyle series launched at this listing ceremony received widespread attention and high praise from industry professionals. BUGATTI, as a world-renowned top-tier supercar brand, and MENEGOLLI, synonymous with prestigious Italian vineyards dating back to 1450, have long been revered by royals and celebrities in Europe. As BUGATTI MENEGOLLI enters the Asia-Pacific market, MENEGOLLI’s wine industry will also introduce a series of exquisite products. Southeast Asia’s beautiful climate and emerging international cities align perfectly with the brand’s development plan, promising an even more spectacular and delightful lifestyle for the brand’s future.

BUGATTI MENEGOLLI Clubs

BUGATTI MENEGOLLI Lifestyle

BUGATTI MENEGOLLI Wine Display

BUGATTI MENEGOLLI Honored Friends

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

On the morning of February 17, 2025, the Zhengzhou delegation from Henan Province visited the Hong Kong office of MINAX Global Brand Exchange and the Hong Kong headquarters of Asia Brand Group, attending the BUGATTI MENEGOLLI listing ceremony. The delegation was led by Ma Zhifeng, Deputy Mayor of Zhengzhou, accompanied by officials from the Zhengzhou Bureau of Commerce, Zhongmu New District, Xingyang City, Economic Development Zone, Municipal Financial Committee, and Civil Affairs Bureau.

MINAX Global Brand Exchange, jointly founded by MINAX GROUP Global Brand Trading Group and KLICKL, MENA’s (Middle East and North Africa) first fully-licensed digital asset institution, is fully compliant and licensed to issue digital assets in the UAE.

MINAX collaborates with professional investment banks, investment funds, law firms, and audit firms to create a favorable ecosystem for brands entering the Web3 space. It also facilitates the creation and development of brands for small and medium-sized enterprises and even individuals through private equity, crowdfunding, IBOs, and other methods to secure initial funding, fans, and orders. Due to the global nature of Web3, brand assets can be traded 24/7 across global exchanges, enabling investors from around the world to invest in brands more conveniently than ever.

During their visit to the MINAX Global Brand Exchange, the delegation held in-depth discussions with exchange representatives on topics such as the development trends of brand digital assets, listing processes, and innovative financial services. Both sides explored leveraging MINAX’s platform advantages to help Zhengzhou’s premium local brands achieve digital transformation and international expansion. The exchange introduced its Brand RWA operational model and a full-service system covering incubation, asset custody, listing issuance, and trading circulation.

Asia Brand Group has extensive experience in brand valuation and strategic consulting. During discussions at its Hong Kong headquarters, the delegation exchanged views on strengthening brand cultivation, enhancing brand influence, and promoting brand financial services. They hope to leverage Asia Brand Group’s expertise to help Zhengzhou enterprises make breakthroughs in brand building.

The BUGATTI MENEGOLLI listing ceremony, which the delegation attended, attracted significant attention. The BUGATTI MENEGOLLI brand is dedicated to creating luxury and trend-setting lifestyles, marking a milestone in its development and opening new opportunities for collaboration between Zhengzhou and international high-end brands. Deputy Mayor Ma Zhifeng emphasized at the ceremony that Zhengzhou places great importance on brand economy development, and this visit aims to learn from advanced experiences and foster collaboration with Hong Kong in the brand economy sector for mutual benefit.

Through this visit, the Zhengzhou delegation established close ties with relevant institutions in the Middle East and Hong Kong, laying a solid foundation for future cooperation in brand finance and digital asset trading. In the future, Zhengzhou will actively explore partnerships with MINAX Global Brand Exchange and Asia Brand Group, promoting local brands to the international market and contributing to Zhengzhou’s high-quality economic development.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

On February 11, the China – Arab (Macau) Digital Finance Innovation Seminar was grandly held in Macau. Co – hosted by Klickl Financial Group, the UAE Royal Privilege Group, and MINAX Global Brand Exchange, the seminar gathered top experts in the global digital finance and brand asset securitization fields to jointly explore how the UAE and Macau, China can seize the initiative in the digital finance wave. At the round – table forum on “Digital Brands, Art, and NFT Listing Development Opportunities”, many industry leaders shared forward – looking views, injecting new vitality into Macau’s RWA ecosystem.

Michael Zhao: China – Arab cooperation will create a new business paradigm for digital finance

Michael Zhao, the CEO of Klickl Group, first stated in his speech that Macau, as an important hub of the Belt and Road Initiative, has a unique advantage in connecting the innovative resources of China and the Arab world. Klickl will take technology – driven as the core, promote breakthrough practices in cross – border payments, asset digitization and other fields, and help the digital transformation of the global financial system. Klickl is not only a technology provider but also an ecosystem co – builder. We are committed to promoting the borderless flow of global RWA assets through technological innovation and strategic cooperation, making value creation inclusive.

Michael Zhao, CEO of Klickl Group

Bobby Zhou: RPG’s vision for China – Arab digital economy synergy

Bobby Zhou, the President of the Abu Dhabi Royal Privilege Group (RPG), mentioned in his speech that China – Arab cooperation is moving towards a new stage of the “Digital Silk Road“. RPG will work with Klickl to explore the in – depth integration of financial technology and the real economy, especially in the innovative applications of RWA tokenization and cross – border payments. Li Zisong, the Director – General of Macau Lotus TV, also responded that Macau warmly welcomes emerging technologies and industries and is looking forward to fruitful results from China – Arab cooperation in Macau.

Bobby Zhou, President of the Abu Dhabi Royal Privilege Group

Zhang Weichun: MOX’s progress and future in bond RWA

Zhang Weichun, the Chairman and President of the Executive Committee of MOX Macau Stock Exchange, delivered a keynote speech titled “Research and Practice of Bond Tokenization“. He mentioned that MOX has achieved remarkable results in the traditional bond market, with a cumulative issuance scale of over 820 billion Macau patacas. At the same time, it has also issued corporate token bonds overseas with Huafa Group as the main body. Currently, digital finance is becoming an important engine for promoting regional cooperation and economic growth. With its unique geographical advantages and policy support, Macau is actively laying out the digital finance field to help the in – depth integration of China and the Arab world in the digital economy era. Zhang Weichun emphasized that in the future, MOX will actively promote the construction of digital finance infrastructure, embrace financial technology innovation, and inject new vitality into the digital finance ecosystem in Macau and even globally.

Zhang Weichun, Chairman and President of the Executive Committee of MOX Macau Stock Exchange

Richard Song: Goldpay’s plan for gold RWA payment ecosystem

Richard Song, the CEO of GOLDPAY, stated in his speech that GOLDPAY has signed a strategic cooperation agreement with KLICKL. The two sides will jointly launch a global digital payment solution associated with gold RWA assets and plan to issue Klickl MasterCard co – branded cards in the global market. This cooperation aims to break through regional payment barriers, provide strong technical support for improving the cross – border transaction efficiency of enterprises, and promote the digital transformation of the global payment system.

Richard Song, CEO of GOLDPAY

Wang Ping: Brand RWA – A new global path for Chinese TCM

Wang Ping, the Executive Chairman of the Sino – US Health Industry Investment and M&A Alliance, pointed out that Macau is vigorously promoting the coordinated development of the traditional Chinese medicine industry. If a brand RWA pilot can be carried out in Macau first, it will open up a compliant, efficient, and global financing path for traditional Chinese medicine enterprises and enhance their international brand influence. Macau‘s unique financial system makes it a natural base for digital finance innovation and is expected to become an Asian brand RWA incubation center.

Wang Ping, Executive Chairman of the Sino – US Health Industry Investment and M&A Alliance, Chairman of Asia – Pacific M&A Fund

Lu Jian: Investment preferences in the brand RWA landscape

Lu Jian, the Managing Partner of Haisi Capital (Zhixun Capital) and the co – initiator of the AGI Open – Source Alliance, said that investment institutions not only pay attention to brand influence, but more importantly, their brand operation capabilities, fan economy models, and long – term growth potential. Compared with traditional brand operation teams, the management teams of brand RWA need to have stronger digital and intelligent capabilities, understand asset tokenization and community – based operations, in order to truly promote brands to enter the global capital market.

Lu Jian, Managing Partner of Haisi Capital, Co – initiator of the AGI Open – Source Alliance

Deng Yongqiang: Macau’s role in digital economy entrepreneurship

Deng Yongqiang, a partner of Innoangel Fund and the founder of Macau Innovation Era, proposed that brand asset securitization is changing the financing logic of startups. In the past, brand valuation was difficult to be transformed into a financing tool, but the RWA model allows brands to directly enter the capital market through tokenization, reducing the financing threshold, increasing liquidity, and at the same time helping brands build a closer user community.

Deng Yongqiang, Founding Partner of InnoSpace, Partner of Macau Innovation Era

Lu Jun: Subor’s brand rejuvenation in the AGI era

Lu Jun, the Chairman of the Digital Economy Industry Innovation Cluster of the China Association for the Promotion of Industrial Development and the brand management partner of Subor, took the Subor brand as an example to discuss how classic brands can achieve rejuvenation in the AI era. He pointed out that global advanced AI technologies such as Deepseek have set off a market boom. Subor will deeply integrate with the Chinese electronic information industry and artificial intelligence, and achieve brand asset securitization through the RWA and NFT models, enabling new consumption scenarios in the digital era.

Lu Jun, Chairman of the Digital Economy Industry Innovation Cluster of the China Association for the Promotion of Industrial Development

Deng Di: MINAX’s mission to globalize RWA assets from Macau

Deng Di, the founder of Taiyi Group, said that he is an early investor in Klickl and Minax. Klickl is also a co – founder of Minax and an important partner in the Middle East region. Minax will work with Klickl to jointly promote more RWA assets to go global through Macau. Minax has successfully held many activities in Macau and achieved remarkable results. For example, Minax brought the local Macau artist brand Feng Zhongyun to the Middle East market, helping the artist expand brand influence and attracting the attention of global investors. At the same time, Minax also successfully introduced the Swiss watch brand MX into the Macau market, enhancing the brand’s popularity and market share. Minax is not only a trading platform but also an ecosystem for brand value enhancement. Through the efforts of Minax, both brand owners and investors will find new opportunities and value on this platform.

Deng Di, Chairman of Taiyi Group, Director of the Digital Economy Special Committee of the All – China Federation of Industry and Commerce M&A Association, Initiator of MINAX Global Brand Exchange

Conclusion

MINAX Global Brand Exchange was jointly founded by MINAX GROUP Global Brand Trading Group and KLICKL, the first full – licensed digital asset institution in MENA (Middle East and North Africa). It has the compliance ability and license support for digital asset issuance in the UAE. MINAX, together with professional investment banks, investment funds, law firms, and audit firms, creates a favorable ecological environment for brands to enter the Web3 field. MINAX also facilitates small and medium – sized enterprises and even individuals to create and develop their own brands. Through brand private placement, brand crowdfunding, IBO and other forms, brands can obtain the first – round financing, the first group of fans, and the first batch of orders. At the same time, due to the global nature of Web3, brand assets can be traded 24 hours a day, 7 days a week on various global exchanges. Brand asset investors can come from all corners of the world, and investing in brands has never been so convenient.

As the world’s first brand asset exchange, MINAX has been committed to promoting the process of brand RWA and has made breakthrough progress in many markets such as Hong Kong, Macau, and Dubai. MINAX‘s brand digital asset solution is becoming an important bridge connecting traditional brands and the Web3 world. At this seminar, MINAX emphasized that it will further strengthen its interaction with the Macau RWA ecosystem, helping more brands complete digital transformation and enter the global market.

Klickl was founded in 2017 and is headquartered in the UAE. It is a leading Web3 open finance platform in the Middle East and Africa (MEA) region. Klickl provides a series of products and services, including online digital banking, cryptocurrency trading, SaaS technology provision, asset custody, etc., helping users seamlessly enter the Web3 world. With the support of the UAE government, Klickl has obtained the formal license from the Abu Dhabi Financial Services Regulatory Authority (ADGM) and is committed to building a global stablecoin ecosystem, connecting digital finance and traditional finance, and promoting global users to enter the Web3 world. As a co – founder of MINAX, Klickl will provide key support for the development of its digital asset trading platform. Klickl will provide compliance support and asset custody services in the Middle East region for MINAX to ensure the compliance and security of its platform.

Macau, a city where Eastern and Western cultures meet, is becoming a global test field for digital finance innovation. The integration of brand RWA, NFT, AI, and digital finance not only provides new development opportunities for various RWA projects but also opens up new investment tracks for investment institutions.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.