Category Archives: News Center

[NEWS]Feng Zhongyun: Shaping On-Chain Chinese Aesthetics with Ink Art

When ink meets blockchain, traditional art is infused with new vitality. Chinese contemporary ink artist Feng Zhongyun’s works will be exhibited at the Baolong Art Museum in Shanghai from June 13 to 19. His personal brand FYUN is already listed on the Minax Global Brand Exchange: using Real-World Assets (RWA) as a bridge, FYUN deeply integrates the aesthetic spirit of Eastern brush and ink with the innovative power of digital assets, ushering in a new era of “on-chain art.”

FYUN: Linking On-Chain Value with the “Feng Style” Brush and Ink

Feng Zhongyun, a graduate of the Chinese Painting Department at the Central Academy of Fine Arts, developed a distinctive “Feng Style” through solid modeling skills and mastery of brushwork. His semi-abstract, semi-figurative works resemble birds or stones from afar and blur illusion with reality up close—neither birds nor flowers nor rocks, yet richly textured in ink and vibrant in color, capturing both Eastern subtlety and contemporary intensity.

As art critic Wang Luxiang noted: “His paintings may appear effortless, but each stroke is infused with immense energy—like boulders tumbling from a mountain, turned into petals fluttering on paper.”

This expression of “soft on the outside, strong within” echoes Feng’s years of martial arts training and forms the artistic foundation of the FYUN brand.

Feng Zhongyun, 2019 – Swift as Wind

Breathing Life into Ink Rhythm On-Chain: FYUN’s Digital Expression

Feng’s artworks possess a strong rhythm and cadence, inviting viewers to “tap along” and resonate both visually and emotionally. This traditional concept of “qi yun sheng dong” (vitality and rhythm) is tokenized through RWA technology and transformed into on-chain digital asset value—transcending space and time to connect global collectors and art enthusiasts.

FYUN’s listing on Minax is a modern interpretation of the spirit of Eastern ink art in the digital age. It also signifies that ink painting is no longer confined to paper or galleries but enters the digital asset ecosystem in a more open and transparent form.

The FYUN brand, founded by Feng Zhongyun, not only embodies the rhythm of Eastern aesthetics but also carries a strong urban identity, making it a representative of the “new generation of cultural assets” on the Minax Global Brand Exchange.

Feng Zhongyun, 2015 – Quietly Watching the Rain Tap on New Lotus

Connecting Eastern Culture, Unlocking Artistic Value

The listing of FYUN marks another milestone for Minax in the cultural RWA space. By leveraging blockchain and digitalization, Minax is helping Chinese contemporary art reach global audiences and redefining “brand value and cultural assets” through blockchain technology.

FYUN is not only an evolution of Feng Zhongyun’s personal artistic style but also a pioneering exploration of “Eastern ink + digital assets,” showcasing a fresh expression of Chinese aesthetics to the world.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[NEWS]MINAX CEO Danny Invited to China International Finance Forum to Explore New Global Opportunities in Web3.0 and Brand RWA Collaboration

On May 29, 2025, the “China International Finance Forum · Gulf Financial Cooperation Roundtable” was grandly held at the Conrad Hotel in Dubai, UAE. The event brought together political and business leaders, financial institutions, and tech innovators from China and the Gulf region to explore cross-border investment security, regional cooperation, and new financial ecosystems under the theme “Building an Oasis of Certainty Amidst Uncertainty.”

As a leading enterprise in the Web3.0 and Brand RWA sectors, MINAX Founder and CEO Mr. Danny was invited to attend and participate in the opening roundtable “The Future of the Web3.0 Ecosystem.” He engaged in dialogue with Liu Xiaoying (Founder of Eagle Fund), Dermot Mayes (UAE CEO of Klickl International Group), and Co-founder of VDX, discussing topics such as institutional capital entry, regulatory pathways in crypto markets, crypto asset investment, and wealth management—together exploring policy coordination and market opportunities in the Web3.0 era.

Danny pointed out that Web3 has gradually entered the mainstream thanks to three key drivers: First, continued breakthroughs in blockchain infrastructure, such as Layer2 and sharding, significantly improve system performance and enable high-frequency trading and complex applications. Second, the acceleration of global regulatory frameworks, like the EU’s MiCA and the U.S. GENIUS Act, provide clarity for institutional capital, prompting asset managers like BlackRock and Fidelity to include crypto in their portfolios. Third, in an increasingly uncertain macro environment, crypto assets have outperformed many traditional assets, enhancing their investment appeal.

MINAX Founder and CEO – Mr. Danny

“The brand asset exchange we are building at MINAX serves as a critical bridge between the real economy and the on-chain world,” Danny noted. “We aim to digitize and tokenize high-quality physical brands, giving them Web3-recognized financial attributes while retaining their real-world value. This creates a new class of practical and financially viable on-chain assets.”

He also highlighted the challenge of fragmented and inconsistent global regulatory standards, which increases uncertainty for cross-border innovation. Danny called for a more open approach to compliance, encouraging global collaboration to build a stable, transparent, and sustainable Web3 ecosystem.

MINAX Founder and CEO – Mr. Danny

Danny also shared MINAX’s practical experience in digitizing global physical brands and advancing brand RWAs. He stated: “The core of Web3.0 is trust and connection. Through our on-chain brand exchange model, MINAX aims to ensure brand value is discovered fairly, traded freely, and appreciated sustainably. We look forward to long-term partnerships with more high-quality institutions in the Middle East to jointly create a more open and trustworthy future financial ecosystem.”

Liu Xiaoying emphasized Dubai’s pragmatic and flexible digital asset regulations, which have attracted over 200 exchanges to set up operations. This influx of talent and capital has solidified the city’s strategic position in the global Web3 landscape. Notably, Dubai’s crypto licenses are widely recognized and respected globally. As a Hong Kong native, he hopes the Hong Kong government will adopt more forward-looking and practical regulatory policies to better support the Web3 industry.

Founder of Eagle Fund and Chairman of AngelHub – Mr. Liu Xiaoying

Dermot Mayes, UAE CEO of Klickl International Group, noted that the Middle East, especially the UAE, is rapidly becoming a compliance pioneer in digital assets. Dubai’s VARA (Virtual Assets Regulatory Authority) provides a clear and future-oriented regulatory framework that offers a highly attractive business environment for crypto firms. “Policymakers in the Middle East are striking a balance between regulation and innovation, ensuring investor protection while fostering technological progress,” he said.

UAE CEO of Klickl International Group – Mr. Dermot Mayes

A VDX Co-founder remarked that Hong Kong, as a leading Asian financial hub, has become more proactive toward Web3 and virtual assets in recent years, launching licensing regimes and pilot programs to attract global capital. “With its mature financial infrastructure and legal system, Hong Kong is well-positioned to lead in Asia’s compliance race if it continues to align regulations with real industry needs,” he said.

Co-founder and Chief Business Officer of VDX – Mr. Zhou Lele

The forum also included high-level discussions on cross-border investment security and Gulf financial cooperation opportunities, further highlighting the strategic potential of China-Arab capital and tech integration. MINAX’s participation demonstrated its global vision and execution as a Web3 brand infrastructure builder and offered a new paradigm for digital finance and real-world economy integration between China and the Gulf states.

Going forward, MINAX will continue to advance the brand RWA system, promoting the on-chain circulation of real-world assets and connecting the digital with the tangible to solidify the value foundation of Web3.

[NEWS]Breakthroughs in Chinese Brand Globalization: Global Ecosystem Construction and Digital Empowerment Practical Seminar Successfully Held

On May 8, 2025, the “Global Ecosystem Construction and Digital Empowerment Practical Seminar” was grandly held at the Shenzhen Bay Yuehai International Enterprise Service Exchange Center. The event was hosted by the Shenzhen Yuehai International Enterprise Service Exchange Center and co-organized by MINAX Global Brand Exchange. Focusing on brand globalization strategies, digital transformation paths, and the construction of global brand ecosystems, the seminar brought together numerous international senior experts, entrepreneurs, and representatives of capital institutions to explore practical paths and systematic solutions for Chinese brands to go global.

In the opening speech, the head of the Yuehai Subdistrict Public Affairs Center stated that as one of Shenzhen’s first “international demonstration blocks” and “international industry innovation demonstration blocks,” Yuehai Subdistrict has always been committed to creating a first-class international business environment for enterprises. She pointed out that since its establishment, the Yuehai International Enterprise Service Exchange Center has served numerous local and outbound enterprises, promoting resource docking, policy implementation, and international exchanges, providing solid support for enterprises to “go global.” The event was an important practice in Yuehai’s continuous efforts to promote brand building and international development.

Head of Yuehai International Enterprise Service Exchange Center

Authoritative Speeches: In-depth Interpretation of Brand Value and New Global Capital Trends

The main forum of the seminar focused on “The Global Application and Value of Brand Digitalization,” where guests from various fields shared insights:

Ms. Wang Zining, Chief Representative for China of The 48 Group Club and the Saudi Sovereign Fund (PIF), stated that for Chinese brands to truly “go global,” they must possess not only product and technological capabilities but also focus on building “business communities of shared interests” across regions and industries. She emphasized that the globalization path of Chinese brands should shift from single-point export to systematic participation in the global value chain. Through deep integration with international capital and industrial ecosystems, Chinese brands can enhance their voice and influence in global markets and build a sustainable international brand matrix.

Chief Representative for China of The 48 Group Club and PIF – Ms. Wang Zining

Mr. Dundy, Director of the Digital Economy Committee of the All-China Federation of Mergers and Acquisitions Associations, highlighted that brands, as intangible corporate assets, hold enormous future valuation potential. He introduced the “MINAX Global Brand Exchange” project. The MINAX platform establishes an asset trading mechanism centered on brands, partnering with foundations and core enterprises to set brand value standards, promote on-chain management of brand assets, and enable compliant transactions. Enterprises can register trademarks, patents, data, and other intangible assets on-chain, and issue brand digital assets for financing, incentives, and value realization. The platform has obtained regulatory licenses in the UAE and supports the secure global circulation of brand assets. It also provides full-chain services such as brand valuation, global roadshows, and policy matching to help companies go public and accelerate brand internationalization.

Mr. Danny, Director of Digital Economy Committee of the All-China Federation of M&A Associations

Mr. Paolo Chen, Eco Partner at Victory Securities, focused on the application prospects of RWA in the digital finance era, emphasizing its core value in asset circulation and restructuring of trading models. He noted that the global capital system is accelerating its “disintermediation,” and on-chain finance and RWA will become the core infrastructure for the next generation of capital flows. By mapping traditional assets such as bonds, equity, and real estate on-chain, RWA offers high liquidity, transparency, and compliance, effectively connecting traditional finance with the Web3 ecosystem. He stressed that Hong Kong possesses unique institutional and resource advantages and should actively introduce high-quality asset pools from the mainland, using stablecoins and CBDCs to build a cross-border clearing system and create a new global asset finance hub.

Mr. Paolo Chen, Eco Partner at Victory Securities

Dr. Yu Zhou, former Huawei strategic expert, former Chief Planner of Huawei Global Training Center, and Chief Advisor of the Guangzhou Enterprise Globalization Service Center, provided a practical perspective by dissecting the “five major pain points” of SMEs going global and shared systematic solutions for brand globalization. Drawing on Huawei’s globalization experience, she deeply analyzed the five core pain points of Chinese brands going abroad and emphasized that only by firming globalization determination and transforming strategy into collective execution can enterprises transition from “product globalization” to “brand globalization.” She noted that the Middle East is becoming a new blue ocean driven by the digital economy, and by leveraging practical paths such as “riding the tide abroad,” Chinese enterprises can use policy platforms and industrial coordination to accelerate the construction of globally influential brand ecosystems.

Former Huawei Strategy Expert, Former Chief Planner of Huawei Global Training Center
Chief Advisor of Guangzhou Enterprise Globalization Service Center – Dr. Yu Zhou

High-level Dialogue: Strategic Roadmap for Brand Globalization

In the roundtable session on “Opportunities and Challenges of Brand Globalization,” four guests—Ms. Wang Zining (The 48 Group Club & PIF China Representative), Mr. Dundy (All-China Federation of M&A Associations), Mr. Paolo Chen (Victory Securities), and Ms. Hu Hao (Honorary Advisor of Tencent)—held a lively discussion.

The guests pointed out that traditional IPO paths are high-barrier, complex, and costly for SMEs, seriously restricting brand globalization. In this regard, brand assetization becomes the key breakthrough. By transforming intangible assets into tradable capital, enterprises can achieve financing, incentives, and expansion. They also noted that Chinese companies face complex regulatory environments and dispersed resources when expanding overseas, but the establishment of brand trading mechanisms and global on-chain asset circulation platforms is providing more resilient and flexible capital docking channels, opening broader space for future brand globalization.

Enterprise Voices: Real Cases Show Consensus in Brand Transformation

At the event, representatives from various industries shared their brand globalization experiences:

Ms. Wan Yuhua, Founder of Bawang International Group, Chairwoman of Small World Group, and Founding Dean of Global Glamorous Women Academy, recalled her journey from founding the Bawang brand to its globalization and Bawang Group’s listing on the Hong Kong Main Board. She emphasized that brand strength is the core competitiveness of globalized enterprises—it represents not only product quality but also a company’s culture, values, and social responsibility. In the future, every enterprise must platform its brand ecosystem. She stated that artificial intelligence, blockchain, Web3.0, big data, RWA, and digital currencies are reshaping the world. As global industries rapidly restructure—especially with the Belt and Road Initiative and China–U.S. trade war—Chinese enterprises must globalize to grow stronger. She advocated for global resource and wisdom sharing, co-creating 100 vertically integrated global new productivity industry clusters, big data brand ecosystem platforms, and a digital new economy and wealth world. Finally, she cited her nearly ten-year journey to build the GGW (Global Glamorous Women) brand ecosystem platform. In partnership with MINAX Global Brand Exchange, GGW will list and issue tokens in Dubai. This ecosystem platform is expected to become the world’s largest economic empowerment platform for women, helping each woman achieve a healthy, happy, innovative, wise, and loving new life while contributing to building a better new world.

Founder of Bawang International Group
Founding Dean of Global Glamorous Women Academy – Ms. Wan Yuhua

Mr. Zheng Xiaojun, Secretary General of the World Free Trade Zones Union, stated that this is a strategic opportunity period for brand globalization. Chinese enterprises should leverage institutional innovation and digital economy advantages to build shared, win-win international platforms. He proposed that emerging offshore centers such as the Amber Economic Zone, with their advantages of “zero tax + compliance license + digital asset protection,” are providing brand-new outbound channels for enterprises. Future brand globalization should break barriers and develop collaboratively to form global ecosystems covering brand, capital, and resources.

Mr. Zheng Xiaojun, Secretary General of World Free Trade Zones Union

Mr. Wu Shaowu, Chairman of Chaoxianggu Group, discussed how upgrading brand value in the health and wellness cultural industry can shift from product output to cultural export. Chaoxianggu holds 40% of the national market for a generation of Green Qinan agarwood and targets the $200 billion global market. The group is focusing on Middle Eastern cultural demand, consumption upgrades in Europe and the U.S., and Belt and Road opportunities, while addressing compliance certifications and supply chain challenges. Future international development will be achieved through brand upgrades, product innovation, and risk control.

Mr. Wu Shaowu, Chairman of Chaoxianggu Group

Successful Conclusion: Opening a New Chapter for Chinese Brands Going Global

Currently, Chinese brands are embracing a new wave of globalization opportunities. Driven by digital empowerment and ecosystem co-construction, more and more brands with Chinese creativity are entering the global stage. This event was not only a feast of ideas but also provided a practical and actionable platform for Chinese brands to go global. As a co-organizer, MINAX will continue to deepen its work on the brand RWA system and digital financial infrastructure, promoting the construction of a more efficient, transparent, and sustainable global brand ecosystem.

[NEWS]Global RWA Industry Summit Held During Dubai Token2049: Super Brands Engage in Web3 High-Level Dialogue

On April 29, 2025, during Dubai Token2049, the Global RWA Industry Summit and Super Brand Club Night was grandly held in Dubai, UAE. Hosted by Minax, and co-organized with institutions including the Saudi Sovereign Fund, Klickl, and Metaera, the event brought together global brand leaders, investment institutions, Web3 pioneers, and representatives of innovative enterprises for in-depth discussions on the integration and future development of RWA with brands, technology, regulation, and life sciences.

The forum opened with keynote speeches from Ms. Wang Zining, China Representative of the Saudi Sovereign Fund, Mr. Michael Zhao, CEO of Klickl, and Mr. Dendi, CEO of Minax. The speakers shared their insights and outlooks on the RWA space.

Ms. Wang Zining, Chief China Representative of the Saudi Sovereign Fund, stated that the digitalization of brands has become the best pathway for blending reality and the virtual world. “Brand assets have achieved capitalization, governance, and tradability in the global market, enabling a true dialogue between traditional finance and Web3.” She emphasized that after years of exploration in the metaverse, we have finally found a true landing platform for integrating the real and virtual worlds. She expressed optimism about its prospects in cultural assets, notarization, and international transactions.

Ms. Wang Zining – Chief China Representative of the Saudi Sovereign Fund

Klickl CEO Michael Zhao focused on the international progress of Web3 infrastructure. He pointed out that the global market is currently entering an accelerated phase of institutional adoption, particularly in Southeast Asia, where crypto payments and user penetration are rising steadily. “Single-dimensional products and services can no longer meet the diverse demands of the market. We must build localized systems centered around payment scenarios, token economies, tech stacks, and brand marketing.” He emphasized that cross-market collaboration, localization, and ecosystem synergy will become the core competitiveness of the next phase in Web3 payments.

Michael Zhao – CEO of Klickl

Mr. Dendi, Founder and CEO of Minax, noted in his speech: “Authenticity and transparency are the most lacking qualities in today’s Web3 and exchanges. At the Minax Global Brand Exchange, we want every RWA project, every founder, and every business model to be real. Everything starts with belief—faith drives change. Sometimes, small is big, slow is fast, and less is more. While the scale of branded RWA may currently be under $1 billion, it could become the seed of a new wave of industrial transformation and wealth explosion.”

Mr. Dengdi – CEO of Minax Global Brand Exchange

Three High-Impact Roundtables, Co-Creating a New RWA Paradigm:

The forum featured three roundtable discussions, focusing respectively on “Brand Assetization,” “AI & Life Sciences RWA,” and “Dubai–Hong Kong Synergistic Development,” with representatives from Web3, cultural innovation, pharmaceuticals, finance, and investment sectors engaging in deep dialogues to outline a global roadmap for RWA adoption.

Roundtable 1: Brand × IP × RWA Technology Integration

Core Topic: How RWA Reshapes Brand Value and Cultural Asset Circulation Mechanisms

Moderated by Minax Founder Dendi, this session focused on assetization pathways for brands and cultural IPs.

Mr. Dendi pointed out that RWA injects financial properties into cultural IPs such as the World Cup trophy and Subor gaming consoles, pushing forward the implementation of “brand as asset.”

James Water, Founding Partner of OceanAlt, stated that IPs will become highly liquid new asset classes, with RWA enabling brands to evolve from consumer goods to investment-grade products.

Crypto Civilization Foundation BANG emphasized the evolutionary direction of Web3 civilization, viewing RWA as a bridge for long-term brand asset formation and user co-creation.

Roy Zhu Kecheng, APAC Partner of BUGATTI MENEGOLLI, shared insights on brand rejuvenation, emphasizing that RWA enhances the connection between luxury brands and digital-native consumers.

Lu Jun, Brand Manager of Subor, noted that RWA revitalizes the IP and serves as a key starting point for digital brand transformation.

Guest Takeaways: Through RWA technology, brand IPs can achieve rights confirmation, distribution, and value revaluation, opening new pathways for assetization and globalization in the cultural industry.

Roundtable 2: AI + Life Sciences + Industrial RWA

Core Topic: How to RWA-ize Healthcare and Integrate Data Assets into the Global Value Chain

Moderated by Minax Investment Director Louis Yang, guests explored the integration of life sciences and data rights.

Wang Zining of the Saudi Sovereign Fund highlighted the international circulation potential of high-value content like medical data and pharmaceutical IP via RWA, under compliant frameworks.

Wang Chengjun of Hong Kong Steel Chain International Ltd. shared cross-border pharmaceutical data assetization use cases, suggesting Hong Kong as a gateway for outbound data.

Chu Xiàhǔ, Founder of Xiahu Fund, advocated for building AI-driven health data ecosystems to turn medical information into tradable global digital assets.

Guest Takeaways: The healthcare sector is entering an era of “data assetization,” and combining AI with RWA will drive the transformation of biopharma from scientific output into tradable assets.

Roundtable 3: Dubai × Hong Kong Web3 Synergy

Core Topic: How to Establish Multilateral Regulatory Collaboration for Cross-Border RWA Flow and Value Integration

Moderated by Jessica Yang, CEO of Metaera, the session focused on regulatory and capital synergies between the Middle East and Asia.

Jessica Yang emphasized that Hong Kong is pushing ahead with policies supporting RWA assets, stablecoins, and Web3 payments, and is poised to become a global exporter of compliance frameworks.

Athos Wang, CMO of openverse, noted that the complementary regulatory and capital environments in Hong Kong and Dubai provide dual-engine opportunities for Web3 projects, advocating for a multi-node collaborative globalization strategy.

Web3 Investor Mark, a long-time promoter of Hong Kong’s Web3 regulatory framework, stressed the importance of healthy interactions between industry and policymakers. He noted that recent progress in stablecoin sandboxes, payments, and asset management policies stems from sustained industry feedback and proactive engagement.

Guest Takeaways: Dubai and Hong Kong will build the most compliance-driven and capital-penetrative dual-city strategy in the Web3 world, with RWA serving as the key connecting medium.

Classic IP Reimagined, Super Brands Take the Stage:

The event featured the official listing ceremony of the “Subor” (Xiao Ba Wang) brand on the Minax Brand Exchange. Following this, Subor signed a strategic agreement on-site with Web3 gaming brand CUTA, announcing their collaboration to build an AI-driven blockchain gaming ecosystem, merging classic IP with NFT innovations.

In addition, projects such as Hong Kong Steel Chain, IBIT, and CUTA delivered brand roadshows, showcasing real-world applications of RWA in traditional industries, the Southeast Asian market, and the AI entertainment sector.

When Technology Meets Tradition: Blockchain-Tracked Arabic Roast Camel Amazes the Audience, Showcasing the Culinary Practice of the RWA Era

At the Super Brand Club Night dinner, a truly meaningful grand finale dish drew all eyes—the blockchain-tracked Arabic roast camel made its grand debut. It was not only a feast for the palate but also a live demonstration of deep integration between technology and culture.

The entire roast camel, from farm raising, transport inspection, processing, to final serving, was fully traceable and recorded on-chain. Every step was documented and authenticated using blockchain technology, ensuring food safety and transparent traceability. The concept of “from farm to table” was truly made trustworthy and assetized. Technology empowered tradition, turning cuisine into a component of the RWA ecosystem. Guests experienced firsthand the real-life application of blockchain while enjoying the culinary delight.

Brand Glory and Future Vision:

During the brand forum segment of the dinner, guests shared their insights on the global integration of brands with Web3 trends.

Tony Tong from the Hong Kong Blockchain Association stated that after transitioning from traditional finance into the Web3 world, he deeply understood the liberating and growth potential of digitized brand assets. He believes the birth of a brand exchange is not only a restructuring of financial infrastructure but also a new channel for traditional brands to connect with global capital and users—something every visionary brand founder should embrace.

Roy Zhu, Asia-Pacific Partner of BUGATTI MENEGOLLI, shared the brand’s new strategy in the Asian market. He said, “Web3 platforms will help traditional brands break regional and structural limitations, enabling quantifiable layout and horizontal expansion.” He emphasized that in the ever-changing global trade landscape, traditional luxury brands must also find a future-oriented growth path.

James Water, Founding Partner of OceanAlt, shared his perspective as an investor, pointing out that Web3’s “barrier-free assetization” feature can break traditional financing barriers and offer new value reconstruction opportunities for early-stage projects and established brands. He noted, “In the Web3 world, a brand’s users are not only consumers but also co-creators and co-sharers of value.”

Hong Kong Blockchain Association – Tony Tong

Artistic Fusion & Unexpected Surprises: Brand Night Ignites the Scene

The forum also held the “Brand + RWA” Awards Ceremony, unveiling five major awards: “Innovative Financial Payment Brand Award,” “Innovative RWA Brand Award,” “Innovative Exchange Brand Award,” “Most Valuable Brand RWA Award,” and “Most Anticipated Brand RWA Award.” These awards aim to recognize pioneering projects and enterprises that have excelled in building the Web3 and RWA ecosystem, acknowledging their leadership in driving industry transformation.

Award Winners

Financial Payment Innovation Brand Award – OceanAlt
RWA Innovation Brand Award – Snowcrash
Exchange Innovation Brand Award – IBIT
Most Valuable RWA Brand Award – BUGATTI MENEGOLLI
Most Anticipated RWA Brand Award – Subor
Most Anticipated RWA Brand Award – Steel Link International

Director Private Banking, Health Care City Branch
Mohammed Al Banna presenting awards and taking photos with the winning brands

Renowned international AI and blockchain artist Ting Song delivered an innovative roadshow titled “TINGSONG Jewelry + NFT.” With a cross-disciplinary approach blending jewelry design and NFT art, she created a digital art space where technology meets aesthetics. As the first artist from Mainland China to sell AI and NFT works through an art auction house, her AI film has won 24 international awards across 14 countries, and her NFT artworks are permanently housed in the National Museum of Venezuela.

The Super Brand Limited Edition Lottery Session ignited excitement across the venue, featuring grand prizes such as round-trip tickets and hotel packages to Palau provided by Palau Royal Bay, custom wines by BUGATTI MENEGOLLI, CUTA tech products, and exclusive HTX memorabilia—bringing the evening to a perfect close with surprise and ceremony.

Palau Royal Bay

Located in the “God’s Aquarium” of the Republic of Palau, Palau Royal Bay is the premier resort and real estate complex in the Western Pacific. Covering 81,000 square meters, the project includes sea-view apartments, overwater villas, and fully equipped leisure and business facilities. Built with prefabricated steel structure technology, it sets a benchmark for earthquake- and wind-resistant green architecture. Palau is known for its seven-colored waters, harmless golden jellyfish, and ocean trench wonders, and was named a “must-visit destination” by National Geographic. In addition to providing a top-tier luxury stay, Palau Royal Bay offers USD asset allocation, Palau green card benefits, and access to overseas medical and educational resources, making it a top choice for high-net-worth individuals in wealth management.

As a milestone event in the RWA industry, this summit not only built a platform for global resource exchange but also introduced a new paradigm of “exchange + brand,” showcasing the future potential of asset-brand integration. Minax is joining hands with global partners to embrace a new RWA era powered by digital-physical convergence.

[NEWS]MINAX Brand Listing Forum (10th Edition) Successfully Held with Presence of Prominent Guests

On April 27, 2025, the 10th MINAX Global Brand Listing Forum and the Asiabrand “Black Horse 100” Entrepreneurship Salon were successfully held at Golden Centre Phase II, Causeway Bay, Hong Kong. The forum brought together key figures from blockchain, digital assets, and fintech industries to deeply explore the integration of Web3 and RWA (Real World Assets) and discuss future development trends.

Industry Leaders Gather to Focus on the Cutting Edge

The event welcomed a prestigious lineup, including Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange and former Managing Director of JPMorgan Asia-Pacific; Mr. Charles Che, former Principal Investigator of the ICAC and practicing barrister in Hong Kong; Ms. Violet Wang, China Chief Representative of Saudi Arabia’s Sovereign Wealth Fund; Mr. Dundi, Initiator of MINAX Global Brand Exchange; Mr. Benny Ban, Partner of Virtual Asset Business at Victory Securities and CEO of VDX; and Mr. Cheng Ding Heung, Chairman of the Hong Kong Blockchain Technology Applications Association. Each guest shared insights into the future direction of brand exchanges and RWA.

In his opening speech, Mr. Gong Fangxiong remarked: “Brand listing marks a new era in which brand value becomes a core asset of business development. While the current crypto market capitalization stands at just $3 trillion, tokenized real-world assets like RWA represent a market potential in the hundreds of trillions. RWA makes hidden brand value visible, measurable, and tradable. This isn’t just a reshaping of the value system—it’s a historic opportunity for the global capital markets.”

Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange

Ms. Violet Wang, China Chief Representative of the Saudi Sovereign Wealth Fund and Chief Representative of the UK’s 48 Group Club in China, stated: “A brand exchange is a large-scale ‘investment club’ with global synergy. It reduces risk, aggregates resources, and unlocks a new model for brand asset trading. Unlike traditional isolated IPOs, it integrates upstream and downstream resources to build a collaborative and win-win platform with unlimited potential.”

Ms. Violet Wang, China Chief Representative of the Saudi Sovereign Wealth Fund

KAPITOSHKA and Qitian Dasheng Cigar Brands Successfully Listed

During the event, two brands—KAPITOSHKA and Qitian Dasheng Cigars—held their ceremonial listing bell ringing on stage.

KAPITOSHKA has focused on the children’s footwear sector for 20 years, covering over 10 countries and serving more than 25 million families globally. Brand founder Mr. Luo Xinjun stated that the strategic upgrade centers on assetizing the brand through blockchain technology to realize B-end supply chain collaboration, C-end user co-creation, and global community building. Moving forward, KAPITOSHKA aims to create the world’s first Web3.0 parent-child ecosystem centered on child development, linking the real and digital worlds.

Qitian Dasheng became the first Asian cigar brand to be listed on the brand exchange. Chairman Mr. Zhao Xinlin shared the brand’s story and vision. The brand will use blockchain technology to drive digital transformation of high-end consumer goods in the RWA sector.

Mr. Charles Che, Practicing Barrister in Hong Kong

Veteran legal expert Mr. Charles Che also attended the Qitian Dasheng listing. Former Principal Investigator of Hong Kong’s ICAC, he contributed significantly to anti-corruption governance and education in Hong Kong. Later he engaged in public welfare work and was awarded “Hong Kong’s Top 10 Rebirth Warriors.” He currently practices as a barrister and is an internationally certified mediator.

The dual brand listings mark a solid step by MINAX in bridging traditional and digital assets.

Asiabrand “Black Horse 100” Entrepreneurship Salon Officially Launched

Mr. Wang Jiangong, Founder & CEO of Asiabrand, officially launched the “Black Horse 100” program, announcing that 1,000 innovative brands will be incubated and listed through RWA in cooperation with MINAX Exchange over the next three years. He revealed that partnerships with 20 industry funds are already in place, and the first selected enterprises will receive full-chain services, including brand diagnostics, digital asset registration, and listing guidance. “The Global Brand Valuation Model 3.0 has now been AI-iterated to precisely quantify brand credit assets, making intangible assets tradable and pledgable hard currency.”

In the era of globalization, the Black Horse 100 initiative will empower more quality brands to achieve on-chain assetization and global market expansion, injecting fresh momentum into the Web3 landscape.

Mr. Wang Jiangong, Founder & CEO of Asiabrand
Chairman of the Asia Brand Forum

Summit Dialogue Explores RWA Global Issuance and Regulatory Pathways

During the roundtable discussion “RWA Asset Transactions, Listing Models and Global Compliance Pathways,” Mr. Guo Xiaochuan, Executive Director of the Asia Blockchain Foundation, was joined by Ms. Violet Wang, Mr. Benny Ban, Mr. Cheng Ding Heung, and Mr. Gao Xiang, CEO of Ecoolex. They discussed RWA-Web3 integration and explored topics such as compliance, digital issuance, and global market alignment.

Mr. Benny Ban of Victory Securities stated: “In Hong Kong, tokenized assets already have compliant pathways and vast opportunities. More quality real-world assets should be transparently tokenized to enable market-based financing.”

Mr. Benny Ban, Partner of Virtual Asset Business at Victory Securities / CEO of VDX

Mr. Cheng Ding Heung, Chairman of the Hong Kong Blockchain Technology Applications Association, said: “Despite regulatory barriers in mainland China, compliant data and offshore channels via Hong Kong offer feasible options for legal cross-border circulation of quality assets.”

Mr. Cheng Ding Heung, Chairman of the Hong Kong Blockchain Technology Applications Association

Mr. Gao Xiang of Ecoolex stated: “Through full-chain data collection and verification, we ensure asset authenticity and evaluability, promoting the convergence of digital and physical assets and enabling real economies to enter the global digital asset market.”

Roadshows by Zelay and Light Film Theater

During the innovation roadshow, Ms. Zhang Hong, Dean of the Business School of Hong Kong Shengli Technology Co., Ltd. and Zelay brand representative, shared their global financial service plan based on the integration of RWA and blockchain. Mr. Yu Zhijie, CEO of Light Film Theater, showcased a decentralized film platform integrating RWA models to drive innovation in the cultural and entertainment industries, empowering content creators and consumers alike.

These two project presentations demonstrated the vast potential of Web3 technologies across various sectors.

Ms. Zhang Hong, Brand Representative of Zelay
Dean, Business School of Hong Kong Shengli Technology Co., Ltd.

Mr. Yu Zhijie, CEO of Light Film Theater

MINAX and Ecoolex Join Forces to Build a New Web3-RWA Ecosystem

MINAX and Ecoolex announced a strategic ecosystem partnership. Mr. Dundi, CEO of MINAX Global Brand Exchange, and Mr. Gao Xiang, CEO of Ecoolex, attended the signing ceremony.

This collaboration will not only diversify the MINAX ecosystem but also provide global users with a more transparent, secure, and efficient asset investment and trading experience. Looking ahead, MINAX and Ecoolex will continue to explore innovative scenarios and jointly accelerate the convergence of Web3 and RWA, contributing to the global digital economy landscape.

Left: Mr. Dundi, CEO of MINAX Global Brand Exchange
Right: Mr. Gao Xiang, CEO of Ecoolex

Looking Ahead: MINAX Leads a New Era of Digital Assets

As a global pioneer in brand asset digitization, MINAX will continue to focus on the Web3 and RWA sectors, empowering traditional industries and supporting the development of the global digital economy. MINAX will join hands with more partners to build an open, interconnected, and innovative digital asset ecosystem, unlocking greater value for real-world assets on the blockchain.

[NEWS] BUGATTI MENEGOLLI and Palau Royal Bay Announce Strategic Partnership, Launching a New Model of Brand + Real Estate RWA

At the recent Hong Kong WEB3 Week and MINAX Brand Listing Forum, global luxury brand BUGATTI MENEGOLLI and Palau’s exclusive six-star hotel Palau Royal Bay officially announced a strategic partnership. Through the MINAX platform, the two parties will collaborate to integrate the BUGATTI MENEGOLLI brand with high-end real estate in Palau, marking a new example of brand digital assets in the vacation real estate RWA field.

Brand Introduction: A Collision of Ultimate Luxury and Natural Beauty

BUGATTI MENEGOLLI

Rooted in a century-long legacy between the Bugatti and Menegolli families, BUGATTI MENEGOLLI embodies the philosophy of “engineered elegance,” extending the craftsmanship of supercars into the realm of luxury lifestyles. The brand spans joint alcoholic ventures (such as the “supercar of beers” WATER BEER and rare plum UMESHU), high-end hotels, and residential projects, aiming to offer a seamless experience from “mobile luxury” to “art pieces of lifestyle.” Its collaboration network includes global figures such as Cristiano Ronaldo and Prince Albert II of Monaco, establishing the brand as a symbol of elite living.

Palau Royal Bay

Located in the “God’s Aquarium” — the Republic of Palau, Palau Royal Bay is the premier vacation and real estate complex in the Western Pacific. Covering 81,000 square meters, the project includes sea-view apartments, overwater villas, and full leisure-business facilities. Built with prefabricated steel structure for earthquake and wind resistance, it stands as a benchmark in green construction. Palau, famous for its seven-colored sea, non-toxic golden jellyfish, and underwater fault cliffs, has been hailed by National Geographic as a “must-visit destination in life.” Palau Royal Bay offers top-tier accommodation along with USD-based asset allocation, Palau green card access, and overseas medical and education resources, making it a prime choice for high-net-worth individuals.

Partnership Highlights: Brand Asset-Backed Real Estate and Cross-Sector Ecosystem Synergy

This collaboration, facilitated by the MINAX platform, introduces two major innovations:

Brand asset-backed real estate purchase: BUGATTI MENEGOLLI’s brand digital asset is now integrated into Palau Royal Bay’s real estate purchasing system. Users can directly acquire sea-view apartments or villas by holding brand tokens. This not only anchors digital assets with tangible value but also offers global investors a transparent and efficient channel for cross-border asset allocation.
Strategic synergy to enhance lifestyle experience: Through resource sharing and brand power integration, the partnership will create a multidimensional ecosystem blending “luxury lifestyle × nature resort.” Based on the MINAX platform, the collaboration will integrate cross-scenario experiences and upgrade digital services, extending value across the entire chain from asset configuration to consumption, reshaping the perception of luxury brands and travel residences among high-end users.

WEB3 Week Grand Finale: Win a Trip to Palau

To celebrate the partnership, Palau Royal Bay offered six exclusive “Explore the Natural Wonders of Palau” travel packages at the Hong Kong event, including free flights and hotel stays. Lucky winners will enjoy private experiences such as snorkeling in Jellyfish Lake, spa in Milky Way Lagoon, and exploring the century-old Giant Clam City — discovering the pristine beauty of the “Rainbow’s Homeland.”

Industry Impact: A New Paradigm for Digital Empowerment of Real Assets

The cross-sector partnership between BUGATTI MENEGOLLI and Palau Royal Bay not only highlights the real-world utility of digital assets in luxury and real estate but also pioneers a replicable model integrating “culture, tourism, finance, and technology.”

Conclusion:

MINAX Global Brand Exchange was jointly initiated by MINAX GROUP and KLICKL — the first fully licensed digital asset institution in the MENA (Middle East and North Africa) region. It is fully compliant and licensed to issue digital assets in the UAE.

MINAX collaborates with investment banks, venture funds, legal and audit firms to build a solid Web3 ecosystem for brands. It also provides small businesses and individuals with tools to create and develop their own brands through brand private offerings, crowdfunding, IBOs, and more — helping them secure their first funding, first supporters, and first batch of orders. Thanks to Web3’s global nature, brand assets can be traded 24/7 on global exchanges, making brand investing easier and more accessible than ever.

[NEWS] Minax Global Brand Exchange and New Horizon Longevity Form Strategic Partnership to Build China-US Health Mall

Hong Kong, April 16, 2025 — Against the backdrop of accelerating digital transformation in the global traditional Chinese medicine (TCM) industry, Minax Global Brand Exchange (“Minax”) and New Horizon Longevity Technology Co., Ltd. (“New Horizon Longevity”), a leading enterprise in the modernization of TCM, have officially signed a strategic cooperation agreement. Together, they will build the “China-US Health Mall” to drive the globalization and digital upgrade of the TCM industry. This collaboration marks a deep synergy in the RWA (Real World Asset) space, further reinforcing the innovative presence of TCM in international capital markets.

Joint Development of the China-US Health Mall

Leveraging Minax’s global trading ecosystem and New Horizon Longevity’s R&D expertise, the two parties will create a comprehensive trading platform covering TCM products, health services, and digital assets, facilitating global market access and supporting the international expansion of TCM brands.

Deepening RWA Applications

Core product pipelines such as New Horizon Longevity’s Herbal Vision Eye Care Solution 2.0 will be digitized using blockchain technology to ensure transparency in medicinal material traceability, patented technologies, and brand value—offering global investors new opportunities to participate in the TCM industry.

Dual-Engine Growth: Capital and Industry

Minax will provide marketplace brands with digital asset issuance, cross-border circulation, and financing services, including private placement and crowdfunding tools, accelerating the integration of the TCM industry chain.

Minax and New Horizon Longevity at the signing ceremony

About New Horizon Longevity
New Horizon Longevity leads in eye health research and clinical innovation, laying out a full-chain technology roadmap in diagnosis and treatment.

Its product portfolio includes Herbal Vision Eye Care Solution, Macular Eye Care Solution, and Eye Moisturizing Spray. The Herbal Vision Eye Care Solution is the second single-compound TCM product developed with modern medical technology, following artemisinin. The Macular Eye Care Solution helps alleviate visual impairments caused by macular degeneration, while the Eye Moisturizing Spray can prevent eye diseases and relieve eye strain.

The drug pipeline is globally innovative. The breakthrough R&D pipeline for the Herbal Vision Eye Care Solution 2.0 targets diabetic retinopathy, presbyopia, age-related macular degeneration, cataracts, and glaucoma. The company is also working with the Hong Kong government and Professor Zhou of The Hong Kong Polytechnic University to develop eye drops and oral supplements for diabetic retinopathy and presbyopia. In addition, it is collaborating with Dean Feng of the School of Chinese Medicine at The University of Hong Kong to develop pipelines for diabetic retinopathy and macular degeneration treatments.

Conclusion:
MINAX Global Brand Exchange is jointly established by the MINAX GROUP and KLICKL, the first fully licensed digital asset institution in the MENA region. It is licensed and compliant for digital asset issuance in the UAE.

MINAX partners with professional investment banks, funds, law firms, and auditing firms to create a healthy ecosystem for brands entering the Web3 space. It also enables SMEs and individuals to build and grow their own brands through private placements, crowdfunding, and IBOs. Thanks to the globalization of Web3, brand assets can be traded 24/7 on exchanges worldwide, allowing investors from all corners of the globe to participate in brand investment more easily than ever before.

[NEWS] 2025 Asia Brand Forum Grandly Held in Hong Kong MINAX Leads the New Trend of Brand Tokenization and RWA Listing

On March 31, the 2025 Asia Brand Forum was grandly held at the Grand Hyatt Hong Kong, co-hosted by MINAX Global Brand Exchange, China Asia Economic Development Association, and Asiabrand Group. The forum focused on “Brand Value and RWA (Real-World Asset) Listing” and attracted hundreds of industry leaders from finance, branding, investment, and government sectors.

Brand Tokenization: Opening Speeches Set the Future Direction

At the opening ceremony held at 3:00 PM, Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange and former Managing Director of JPMorgan Asia Pacific, delivered a speech: “Brand tokenization is a major direction for the future global economy. The RWA model will open new paths for realizing brand value.”
Angel investor of Asia Brand Group, Yan Shaofeng, and founder of Nuoharmony Longevity Brand, Dr. Wang Ping, then shared their insights and perspectives on brand globalization from policy, investment, and practical angles.

Chairman of MINAX Global Brand Exchange
Former Managing Director of JPMorgan Asia Pacific – Mr. Gong Fangxiong

Executive Chairman of the China-US Health Industry Investment & M&A Alliance
Chairman of Asia Pacific M&A Fund Management Ltd. – Dr. Wang Ping

Keynote Speeches: How RWA Drives Brand Digitization

Mr. Wang Jiangong, Executive Vice President of the China Asia Economic Development Association and founder of Asiabrand, stated: “Brands must achieve leapfrog growth through digitization and capitalization.”

Founder & CEO of Asia Brand Group
Chairman of Asia Brand Forum – Mr. Wang Jiangong

Mr. Dundy, CEO of MINAX Global Brand Exchange, gave an in-depth analysis:

How RWA connects real-world assets with the digital capital market
How the MINAX platform helps brands enhance valuation and unlock liquidity

CEO of MINAX Global Brand Exchange – Mr. Dundy

On-Site Signing + Debut of Top 500 List

During the forum, multiple institutions signed strategic agreements with MINAX on brand value assessment and RWA listing, marking a new milestone in the capitalization of Asian brands. The forum also unveiled the 2025 Asia New Consumer Brands Top 500 list and honored outstanding companies with notable innovation and influence.

Roundtable Dialogue: Blockchain + Brand Capital = The Future?

In the closing roundtable, MINAX CEO Dundy, JD Angel Investor Song Yuhai, and Chairman of Yelanggu Liquor Mr. Yu Fangqiang engaged in an in-depth discussion on “Brand RWA Listing.” They unanimously agreed: “The combination of blockchain technology and regulated financial architecture will unlock trillion-dollar capital markets for brands.”

Government Support Boosts Brand Financial Ecosystem

At the celebration dinner, Mr. Bernard Chan, Under Secretary for Commerce and Economic Development of Hong Kong, stated: “The Hong Kong SAR government will fully support brand financial innovation and promote deep integration of Asian enterprises with global markets.”

Under Secretary for Commerce and Economic Development, HKSAR – Mr. Bernard Chan

About MINAX Global Brand Exchange

MINAX was co-founded by the Global Brand Exchange Group and regulated financial institutions. It holds a digital asset license in the UAE and provides a one-stop service platform for token issuance, cross-border circulation, and RWA implementation.

Its unique mechanism enables on-chain mapping of real assets such as brand revenue and licensing income, helping brands reshape their valuation and achieve international expansion. It has already served top-tier brands in luxury goods, consumer products, and technology sectors.

[NEWS] Philips, the Tech Giant, Successfully Lists on MINAX Global Brand Exchange, Revolutionizing the Traditional Home Appliance Industry with AI and WEB3

At the MINAX Brand Listing Forum held in Hong Kong, global tech giant Philips officially announced the listing of its smart router brand, Philips-Long-term Dual Fish, on MINAX Global Brand Exchange, headquartered in Dubai. This marks Philips as the first world-class tech brand to be listed on the platform. This milestone event signifies a new phase in the deep integration of traditional tech brands with WEB3 technology.

Philips Brand History

Philips has a rich history of 134 years. Founded in 1891 by Frederik Philips and his son Gerard in Eindhoven, the Netherlands, the company initially focused on producing carbon filament light bulbs. By the 20th century, Philips had evolved into a diversified electronics empire. In 2024, it ranked 271st in the global brand value rankings, and in October 2024, it was listed among the top 100 global brands, at 69th position, cementing its place as a world-class tech brand.

Brand Philosophy:
Philips’ brand philosophy is “Innovation for You, Better Life.” It is committed to improving people’s health and well-being through meaningful innovations, offering high-quality healthcare and lifestyle services to a broader population.

A Century-Old Tech Brand Embracing AI and Web3

Long-term Dual Fish is the exclusive operator of Philips’ router brand in Greater China. During the brand’s listing ceremony, Shi Xu, co-founder of Philips “Long-term Dual Fish,” stated: “We are committed to redefining AI edge computing and distributed storage. While ensuring user data security and privacy, we have built an innovative shared economy model.” The core members of the brand’s tech team come from the renowned P2P tech company, Qvod, with over a decade of deep expertise in distributed technology.

Mr. Shi Xu, CMO of China Longterm Holdings’ 3C Division

Innovative Business Model Verified by the Market

According to the brand’s disclosure, in 2024, Philips routers have achieved 280,000 node deployments, with 30,000 stable online nodes. The platform has already established partnerships with leading companies like Kingsoft Cloud, iQIYI, and Kuaishou, and secured several technical patents and industry certifications. Shi Xu mentioned: “Our users participate in node operations via mini-programs or apps every day, earning point rewards, thus forming a high-engagement community ecosystem.”

Hardware Empowerment: Beyond Routers

The Philips AI smart router on display is equipped with a Qualcomm 5-core CPU, 1GB RAM, and 256GB eMMC storage, offering powerful edge computing capabilities. Shi Xu emphasized: “This is far more than just a regular router; it is a distributed AI computing node.” The brand team plans to launch professional-grade edge computing devices for large model inference training later this year.

Mr. Shi Xu, CMO of China Longterm Holdings’ 3C Division, introducing the node ecosystem

Highlights of the Tokenomics Model

The brand has committed to using 5% of hardware sales revenue and 5% of CDN business revenue for token buyback and burn, creating a strong deflationary effect. “With an estimated 1 million nodes, the annual buyback and burn amount is expected to reach $10 million, providing solid support for token value.”

Accelerating Global Ecosystem Expansion

In 2025, the Philips router brand will focus on expanding into the Australian, North American, German, Russian, and Southeast Asian markets, with a goal of achieving the global deployment of over 1 million nodes. Shi Xu revealed: “We are in talks with multiple top global AI public chains for potential collaborations. In the future, Philips routers may become physical nodes for multiple blockchain public chains.”

The Listing Bell Ceremony

Finally, representatives from Philips and MINAX participated in the bell-ringing ceremony. This listing event marks the official beginning of a new chapter for Philips, a 134-year-old tech brand, in AI and Web3. With the rapid expansion of global nodes and the continued implementation of AI applications, Philips is poised to reshape the edge computing industry landscape.

Conclusion:

MINAX Global Brand Exchange, jointly initiated by MINAX GROUP Global Brand Trading Group and KLICKL, the first fully licensed digital asset institution in the MENA (Middle East and North Africa) region, is compliant with digital asset issuance regulations and enjoys licensing support in the UAE.

MINAX will collaborate with professional investment banks, investment funds, law firms, and audit firms to create a favorable ecosystem for brands entering the Web3 space. MINAX will also facilitate the creation and development of brands for SMEs and even individuals, through private brand offerings, brand crowdfunding, IBOs, and other means, to help brands secure their first round of funding, their first group of fans, and their first batch of orders. Furthermore, due to the global nature of Web3, brand assets will be tradable on exchanges 24/7, enabling brand asset investors from all over the world to participate. Investing in brands has never been easier.

[NEWS] Wang Jiangong: Founder of Brand Evaluation Methodology & Pioneer of the Digital Ecosystem

From Theoretical Pioneering to Global Practice: A 20-Year Journey of Value Revolution

In April 2025, Wang Jiangong, founder and CEO of Asiabrand, once again became the focus of global financial media. In meetings with the Zhengzhou Municipal Government of Henan Province and the Yuzhong District Government of Chongqing, he proposed the “Brand Asset Digitization 3.0” strategy, aiming to achieve cross-border circulation and confirmation of brand value through blockchain technology. It has been eight years since he first systematically introduced the theory of brand asset digitization in 2017. China’s digitization process has since crossed a critical threshold, empirically validating a paradigm shift triggered by blockchain innovation and upgraded financial infrastructure. This milestone marks a complete loop from theoretical framework to industrial implementation, completing a qualitative leap from proof of concept to ecosystem construction.

Since starting his brand research in 2005, Wang has spent two decades refining this field. From developing brand evaluation systems to proposing brand value transformation models in 2017, and now launching a blockchain-powered “3.0” upgrade, every move has accurately captured key moments in China’s brand capitalization and globalization.

Group photo of VIPs at the 2025 Asia Brand Forum.

Breaking the Ice: From Academic Concept to Financial Tool (2013–2017)

In 2013, upon winning the “Top 10 Confucian Businessmen” award, Wang observed that China’s capital markets were exploring asset securitization. As a thinker with both media and entrepreneurial experience, he identified the potential convergence of brand value and financial instruments. In June 2017, his academic work On Brand by Wang Jiangong was published by the Economic Daily Press, constructing the first theoretical model for brand value transformation, elevating brands from marketing tools to quantifiable, tradable financial assets. In October of the same year, he published On Brand Securitization in the journal Macroeconomic Research, officially supported by the National Development and Reform Commission, further legitimizing brand asset release from an academic perspective. Xinhua News promptly hailed him as “the pioneer of the brand value transformation model.”

On January 18, 2025 (Dubai time), Asiabrand Group listed its brand asset.

Ecosystem Construction: Unlocking Value Channels (2020–2024)

At the 2020 Asia Brand Forum, Wang proposed the “Brand Financial Ecosystem” concept to drive industrial implementation. His team developed a dynamic evaluation model with 37 secondary and 116 tertiary indicators, successfully converting the implicit value of brands like Moutai and Haier into collateralizable assets. By 2024, China’s brand market size reached 680 billion RMB, covering consumer goods, tech, and culture. The same year, he led the launch of the Top 500 Chinese Brands ranking at the Brand Power Forum, introducing ESG (Environmental, Social, Governance) metrics for the first time, gaining international recognition for companies like Huawei and BYD.

Hong Kong Deputy Secretary for Commerce and Economic Development Dr. Bernard Chan (right) reading On Brand by Wang Jiangong.

Digital Leap: Blockchain Reconstructs the Global Brand Order (2025 New Era)

On March 31, 2025, at the Asia Brand Forum, Wang unveiled the “Brand RWA Digital Asset” strategy, combining blockchain with Real World Assets (RWA). A pilot NFT project by a Chinese liquor brand successfully tokenized its historic cellars and intangible heritage, attracting investment from Singapore’s sovereign fund. This system allows brand value to be split into $0.01 units for trading, increasing liquidity by 300% and opening a global financing channel for SMEs.

Wang Jiangong (left), founder and CEO of Asiabrand, signs a strategic cooperation agreement with Li Yang, Executive Director of Tianji Holdings.

Global Strategy: China’s Standard Export & Rule Redefinition

In response to RCEP implementation, Wang’s team is developing a “Cross-border Brand Valuation System” based on digital RMB settlement and ASEAN brand databases. It aims for mutual recognition and circulation of brand assets across China, Japan, and Korea by 2026. According to the World Intellectual Property Organization, companies adopting this system saw 40% improvement in cross-border M&A efficiency and 25% reduction in valuation disputes, marking China’s first global standard export in brand finance.

April 9: RWA listing of Bihe International Holding Group.

Future Vision: From Capital Tool to Cultural Carrier

At the intersection of AI and Web3.0, Wang’s vision now transcends business. In a recent conference, he stated: “The ultimate goal of brand RWA is to embed Chinese cultural elements into inheritable financial DNA.” His team is exploring the digitization of cultural assets like Dunhuang murals and Forbidden City IPs, pioneering a model for intergenerational transmission of cultural value.

This 20-year brand finance revolution not only redefined enterprise valuation systems but also charted a new global path for Chinese brands in the digital economy. While the world debates the virtual-real boundaries of the metaverse, Wang Jiangong has already built a “Digital Ark” of brand value using blockchain—sailing toward a galaxy of innovation.

Closing Statement:
MINAX Global Brand Exchange is co-founded by MINAX GROUP and KLICKL, the first fully licensed digital asset institution in MENA (Middle East & North Africa). It holds regulatory approval for asset issuance in the UAE.

MINAX collaborates with investment banks, funds, law firms, and audit institutions to create a healthy Web3 ecosystem for brands. It also empowers SMEs and individuals to build their own brands through private placements, crowd offerings, and IBOs, helping them secure their first funding, fans, and orders. Thanks to Web3’s global nature, brand assets can now be traded 24/7 across global exchanges, with investors from every corner of the world—brand investing has never been more accessible.