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[NEWS]Zhengzhou Government Delegation Visits MINAX Global Brand Exchange and Asia Brand Group in Hong Kong

On the morning of February 17, 2025, the Zhengzhou delegation from Henan Province visited the Hong Kong office of MINAX Global Brand Exchange and the Hong Kong headquarters of Asia Brand Group, attending the BUGATTI MENEGOLLI listing ceremony. The delegation was led by Ma Zhifeng, Deputy Mayor of Zhengzhou, accompanied by officials from the Zhengzhou Bureau of Commerce, Zhongmu New District, Xingyang City, Economic Development Zone, Municipal Financial Committee, and Civil Affairs Bureau.

MINAX Global Brand Exchange, jointly founded by MINAX GROUP Global Brand Trading Group and KLICKL, MENA’s (Middle East and North Africa) first fully-licensed digital asset institution, is fully compliant and licensed to issue digital assets in the UAE.

MINAX collaborates with professional investment banks, investment funds, law firms, and audit firms to create a favorable ecosystem for brands entering the Web3 space. It also facilitates the creation and development of brands for small and medium-sized enterprises and even individuals through private equity, crowdfunding, IBOs, and other methods to secure initial funding, fans, and orders. Due to the global nature of Web3, brand assets can be traded 24/7 across global exchanges, enabling investors from around the world to invest in brands more conveniently than ever.

During their visit to the MINAX Global Brand Exchange, the delegation held in-depth discussions with exchange representatives on topics such as the development trends of brand digital assets, listing processes, and innovative financial services. Both sides explored leveraging MINAX’s platform advantages to help Zhengzhou’s premium local brands achieve digital transformation and international expansion. The exchange introduced its Brand RWA operational model and a full-service system covering incubation, asset custody, listing issuance, and trading circulation.

Asia Brand Group has extensive experience in brand valuation and strategic consulting. During discussions at its Hong Kong headquarters, the delegation exchanged views on strengthening brand cultivation, enhancing brand influence, and promoting brand financial services. They hope to leverage Asia Brand Group’s expertise to help Zhengzhou enterprises make breakthroughs in brand building.

The BUGATTI MENEGOLLI listing ceremony, which the delegation attended, attracted significant attention. The BUGATTI MENEGOLLI brand is dedicated to creating luxury and trend-setting lifestyles, marking a milestone in its development and opening new opportunities for collaboration between Zhengzhou and international high-end brands. Deputy Mayor Ma Zhifeng emphasized at the ceremony that Zhengzhou places great importance on brand economy development, and this visit aims to learn from advanced experiences and foster collaboration with Hong Kong in the brand economy sector for mutual benefit.

Through this visit, the Zhengzhou delegation established close ties with relevant institutions in the Middle East and Hong Kong, laying a solid foundation for future cooperation in brand finance and digital asset trading. In the future, Zhengzhou will actively explore partnerships with MINAX Global Brand Exchange and Asia Brand Group, promoting local brands to the international market and contributing to Zhengzhou’s high-quality economic development.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[News]China – Arab (Macau) Digital Finance Seminar Successfully Held, Macau’s RWA Innovation Draws Global Attention

On February 11, the China – Arab (Macau) Digital Finance Innovation Seminar was grandly held in Macau. Co – hosted by Klickl Financial Group, the UAE Royal Privilege Group, and MINAX Global Brand Exchange, the seminar gathered top experts in the global digital finance and brand asset securitization fields to jointly explore how the UAE and Macau, China can seize the initiative in the digital finance wave. At the round – table forum on “Digital Brands, Art, and NFT Listing Development Opportunities”, many industry leaders shared forward – looking views, injecting new vitality into Macau’s RWA ecosystem.

Michael Zhao: China – Arab cooperation will create a new business paradigm for digital finance

Michael Zhao, the CEO of Klickl Group, first stated in his speech that Macau, as an important hub of the Belt and Road Initiative, has a unique advantage in connecting the innovative resources of China and the Arab world. Klickl will take technology – driven as the core, promote breakthrough practices in cross – border payments, asset digitization and other fields, and help the digital transformation of the global financial system. Klickl is not only a technology provider but also an ecosystem co – builder. We are committed to promoting the borderless flow of global RWA assets through technological innovation and strategic cooperation, making value creation inclusive.

Michael Zhao, CEO of Klickl Group

Bobby Zhou: RPG’s vision for China – Arab digital economy synergy

Bobby Zhou, the President of the Abu Dhabi Royal Privilege Group (RPG), mentioned in his speech that China – Arab cooperation is moving towards a new stage of the “Digital Silk Road“. RPG will work with Klickl to explore the in – depth integration of financial technology and the real economy, especially in the innovative applications of RWA tokenization and cross – border payments. Li Zisong, the Director – General of Macau Lotus TV, also responded that Macau warmly welcomes emerging technologies and industries and is looking forward to fruitful results from China – Arab cooperation in Macau.

Bobby Zhou, President of the Abu Dhabi Royal Privilege Group

Zhang Weichun: MOX’s progress and future in bond RWA

Zhang Weichun, the Chairman and President of the Executive Committee of MOX Macau Stock Exchange, delivered a keynote speech titled “Research and Practice of Bond Tokenization“. He mentioned that MOX has achieved remarkable results in the traditional bond market, with a cumulative issuance scale of over 820 billion Macau patacas. At the same time, it has also issued corporate token bonds overseas with Huafa Group as the main body. Currently, digital finance is becoming an important engine for promoting regional cooperation and economic growth. With its unique geographical advantages and policy support, Macau is actively laying out the digital finance field to help the in – depth integration of China and the Arab world in the digital economy era. Zhang Weichun emphasized that in the future, MOX will actively promote the construction of digital finance infrastructure, embrace financial technology innovation, and inject new vitality into the digital finance ecosystem in Macau and even globally.

Zhang Weichun, Chairman and President of the Executive Committee of MOX Macau Stock Exchange

Richard Song: Goldpay’s plan for gold RWA payment ecosystem

Richard Song, the CEO of GOLDPAY, stated in his speech that GOLDPAY has signed a strategic cooperation agreement with KLICKL. The two sides will jointly launch a global digital payment solution associated with gold RWA assets and plan to issue Klickl MasterCard co – branded cards in the global market. This cooperation aims to break through regional payment barriers, provide strong technical support for improving the cross – border transaction efficiency of enterprises, and promote the digital transformation of the global payment system.

Richard Song, CEO of GOLDPAY

Wang Ping: Brand RWA – A new global path for Chinese TCM

Wang Ping, the Executive Chairman of the Sino – US Health Industry Investment and M&A Alliance, pointed out that Macau is vigorously promoting the coordinated development of the traditional Chinese medicine industry. If a brand RWA pilot can be carried out in Macau first, it will open up a compliant, efficient, and global financing path for traditional Chinese medicine enterprises and enhance their international brand influence. Macau‘s unique financial system makes it a natural base for digital finance innovation and is expected to become an Asian brand RWA incubation center.

Wang Ping, Executive Chairman of the Sino – US Health Industry Investment and M&A Alliance, Chairman of Asia – Pacific M&A Fund

Lu Jian: Investment preferences in the brand RWA landscape

Lu Jian, the Managing Partner of Haisi Capital (Zhixun Capital) and the co – initiator of the AGI Open – Source Alliance, said that investment institutions not only pay attention to brand influence, but more importantly, their brand operation capabilities, fan economy models, and long – term growth potential. Compared with traditional brand operation teams, the management teams of brand RWA need to have stronger digital and intelligent capabilities, understand asset tokenization and community – based operations, in order to truly promote brands to enter the global capital market.

Lu Jian, Managing Partner of Haisi Capital, Co – initiator of the AGI Open – Source Alliance

Deng Yongqiang: Macau’s role in digital economy entrepreneurship

Deng Yongqiang, a partner of Innoangel Fund and the founder of Macau Innovation Era, proposed that brand asset securitization is changing the financing logic of startups. In the past, brand valuation was difficult to be transformed into a financing tool, but the RWA model allows brands to directly enter the capital market through tokenization, reducing the financing threshold, increasing liquidity, and at the same time helping brands build a closer user community.

Deng Yongqiang, Founding Partner of InnoSpace, Partner of Macau Innovation Era

Lu Jun: Subor’s brand rejuvenation in the AGI era

Lu Jun, the Chairman of the Digital Economy Industry Innovation Cluster of the China Association for the Promotion of Industrial Development and the brand management partner of Subor, took the Subor brand as an example to discuss how classic brands can achieve rejuvenation in the AI era. He pointed out that global advanced AI technologies such as Deepseek have set off a market boom. Subor will deeply integrate with the Chinese electronic information industry and artificial intelligence, and achieve brand asset securitization through the RWA and NFT models, enabling new consumption scenarios in the digital era.

Lu Jun, Chairman of the Digital Economy Industry Innovation Cluster of the China Association for the Promotion of Industrial Development

Deng Di: MINAX’s mission to globalize RWA assets from Macau

Deng Di, the founder of Taiyi Group, said that he is an early investor in Klickl and Minax. Klickl is also a co – founder of Minax and an important partner in the Middle East region. Minax will work with Klickl to jointly promote more RWA assets to go global through Macau. Minax has successfully held many activities in Macau and achieved remarkable results. For example, Minax brought the local Macau artist brand Feng Zhongyun to the Middle East market, helping the artist expand brand influence and attracting the attention of global investors. At the same time, Minax also successfully introduced the Swiss watch brand MX into the Macau market, enhancing the brand’s popularity and market share. Minax is not only a trading platform but also an ecosystem for brand value enhancement. Through the efforts of Minax, both brand owners and investors will find new opportunities and value on this platform.

Deng Di, Chairman of Taiyi Group, Director of the Digital Economy Special Committee of the All – China Federation of Industry and Commerce M&A Association, Initiator of MINAX Global Brand Exchange

Conclusion

MINAX Global Brand Exchange was jointly founded by MINAX GROUP Global Brand Trading Group and KLICKL, the first full – licensed digital asset institution in MENA (Middle East and North Africa). It has the compliance ability and license support for digital asset issuance in the UAE. MINAX, together with professional investment banks, investment funds, law firms, and audit firms, creates a favorable ecological environment for brands to enter the Web3 field. MINAX also facilitates small and medium – sized enterprises and even individuals to create and develop their own brands. Through brand private placement, brand crowdfunding, IBO and other forms, brands can obtain the first – round financing, the first group of fans, and the first batch of orders. At the same time, due to the global nature of Web3, brand assets can be traded 24 hours a day, 7 days a week on various global exchanges. Brand asset investors can come from all corners of the world, and investing in brands has never been so convenient.

As a Global Leading Brand Asset Exchange, MINAX has been committed to promoting the process of brand RWA and has made breakthrough progress in many markets such as Hong Kong, Macau, and Dubai. MINAX‘s brand digital asset solution is becoming an important bridge connecting traditional brands and the Web3 world. At this seminar, MINAX emphasized that it will further strengthen its interaction with the Macau RWA ecosystem, helping more brands complete digital transformation and enter the global market.

Klickl was founded in 2017 and is headquartered in the UAE. It is a leading Web3 open finance platform in the Middle East and Africa (MEA) region. Klickl provides a series of products and services, including online digital banking, cryptocurrency trading, SaaS technology provision, asset custody, etc., helping users seamlessly enter the Web3 world. With the support of the UAE government, Klickl has obtained the formal license from the Abu Dhabi Financial Services Regulatory Authority (ADGM) and is committed to building a global stablecoin ecosystem, connecting digital finance and traditional finance, and promoting global users to enter the Web3 world. As a co – founder of MINAX, Klickl will provide key support for the development of its digital asset trading platform. Klickl will provide compliance support and asset custody services in the Middle East region for MINAX to ensure the compliance and security of its platform.

Macau, a city where Eastern and Western cultures meet, is becoming a global test field for digital finance innovation. The integration of brand RWA, NFT, AI, and digital finance not only provides new development opportunities for various RWA projects but also opens up new investment tracks for investment institutions.

[NEWS]A Decade of Dedication: Former JP Morgan China Chairman Gong Fangxiong Helms the Global Brand Exchange

On January 18, 2025, MINAX, the world’s first brand RWA (Real World Assets) exchange, was grandly unveiled in Dubai. The launch ceremony attracted extensive attention from business leaders, economists, and the media around the world. As the person in charge of this exchange, the appearance of Dr. Gong Fangxiong, the former Managing Director of J.P. Morgan Asia Pacific and a renowned economist, was particularly eye-catching.

Former Managing Director of J.P. Morgan Asia Pacific, Chief Strategist of Bank of America
Dr. Gong Fangxiong, Economist at the Federal Reserve Bank of New York

Dr. Gong Fangxiong’s Glorious Resume

Dr. Gong Fangxiong is an internationally renowned expert in finance and capital operation. He holds a Ph.D. in Financial Economics from the Wharton School of the University of Pennsylvania, a Master’s degree in Physics from Temple University in Philadelphia, and two degrees from Peking University (a Master’s degree in Operations Research and Economics and a Bachelor’s degree in Physics).

Between 1995 and 1997, Dr. Gong served as an economist at the Federal Reserve Bank of New York, responsible for submitting research reports and policy recommendations to the Federal Open Market Committee of the United States. Subsequently, he joined Bank of America, serving as the Chief Strategist and Co-Head of the Global Currency and Interest Rate Markets Strategy Department.

Before 2009, Dr. Gong served as the Head of China Research, Chief Market Strategist, and Chief Economist for Greater China at J.P. Morgan. He was responsible for leading J.P. Morgan’s China research and market strategy teams, coordinating securities analysis, market strategy, macroeconomic, and foreign exchange/interest rate research, and market strategy work. At the same time, he was also the Co-Head of J.P. Morgan’s Asia Emerging Markets Investment Strategy.

In his subsequent career, he successively served as the Managing Director of J.P. Morgan Asia Pacific and the Chairman of J.P. Morgan China’s Investment Banking.

Under his leadership, Dr. Gong’s team achieved outstanding results, ranking first in the annual rankings of the global “Institutional Investor” and “Asiamoney” for many consecutive years. The team he led also consistently ranked first in the “Institutional Investor” rankings of Chinese teams.

In the first year after Dr. Gong joined J.P. Morgan, he led the team to jump from outside the top five in the rankings to the first place and has maintained that ranking ever since. Due to his outstanding contributions in the financial field, he also won the first place in the “World Chinese Financial Influence Award” in 2010.

Ten Years of Sharpening a Sword: From Research to Practice

Dr. Gong Fangxiong has been paying attention to and researching the field of brand asset securitization for more than a decade. He has keenly observed that with the acceleration of the global digitalization process and the rise of Web3 technology, the traditional intangible asset of a brand is gradually evolving into a tradable digital asset. For a long time, Dr. Gong has continuously explored how to empower brands through innovative financial tools and has accumulated profound experience in both theory and practice. He pointed out that “Brand assets are a value reserve with great growth potential. Traditional enterprises need more efficient ways to achieve their global layout, and brand securitization is precisely the key way to achieve this goal.”

From Brand Securitization to Brand Digitalization

Dr. Gong not only delved deep into this field at the theoretical level but also spoke at many international conferences, calling on enterprises to pay attention to the trends of brand digitalization and capitalization. He believes that Chinese enterprises and brands are playing an increasingly important role in the global market, but there is still a lot of room for development in terms of brand globalization and capitalization. Through capitalization and digitalization tools, Chinese brands can be better empowered, enabling them to have a greater say on the international stage.

Another Move: From Theory to Practice

Choosing to take the lead of MINAX, Dr. Gong Fangxiong frankly stated that this is a crucial step for him to move from theoretical research to practice. He said that the core concept of MINAX is highly consistent with his research direction over the years: digitizing intangible assets such as brand trademarks and domain names through blockchain technology and linking them to the brand’s revenue, thus forming a decentralized trading system with inherent value support.

“Dubai is a meeting point of innovation and capital, providing a unique development environment for MINAX,” Dr. Gong said at the launch ceremony. “I believe that MINAX is not just an exchange; it is an accelerator for the globalization of brand value. Through this platform, we can bring unprecedented opportunities to global brands and at the same time help Chinese enterprises create greater value in the global market.”

MINAX: The Future of Brand Digitalization

The uniqueness of the MINAX exchange lies in its first deep integration of brand assets and blockchain technology, providing a new way for brand assets to achieve liquidity and value realization. Through this platform, enterprises can tokenize their brands and achieve value appreciation through market trading mechanisms. At the same time, smart contract technology is used to ensure the repurchase and destruction of brand licensing fees.

At the launch ceremony, MINAX announced that it has reached strategic cooperation agreements with a number of internationally renowned brands and Chinese local brands. It is expected that more than 100 brand equity assets will be launched within the next year, covering multiple fields such as consumer goods, luxury goods, and technology.

For Dr. Gong Fangxiong, the digitalization of brand assets practiced by MINAX echoes the theoretical research results he has accumulated over the years and is also a brand-new starting point. This platform carries his in-depth thinking on the globalization, digitalization, and capitalization of brand assets and is also the culmination of his years of experience in the global capital market. He hopes that through this platform, global brands can achieve true value circulation and growth in the digital age.

Dr. Gong Fangxiong’s new move not only demonstrates his endless enthusiasm for financial innovation but also marks a new chapter in the digitalization of global brand assets. The launch of MINAX undoubtedly injects new vitality into the global brand market and also provides a bridge for Chinese enterprises to step onto the international stage.

[NEWS] Asiabrand Group Successfully Listed on MINAX Global Brand Exchange Strengthening Brand RWA Ecosystem

Dubai, January 18, 2025—Asiabrand Group (ABG) has successfully listed on the MINAX Global Brand Exchange. As Asia’s leading brand management company, the listing of ABG marks another practice in the RWA (Real World Asset Tokenization) model and a significant step toward globalizing brand digital assets.

About Asiabrand Group (ABG)

Asiabrand Group Holding Limited (Asiabrand) was founded in Hong Kong in 2005 as a professional service institution for systematized brand valuation. The group leverages the ABAS expert panel as a think tank and focuses on new brands, new technologies, and new finance as core strategies. ABG conducts brand valuation, value enhancement management, and financial integration, serving 18,000 member enterprises and building a comprehensive brand financial ecosystem.

Its subsidiaries hold multiple independently developed patents and brand valuation research achievements, with qualifications as a National High-Tech Enterprise and Zhongguancun High-Tech Enterprise. In late 2019, it launched the “PinXinBao” brand value management platform, which is based on its proprietary Asiabrand Brand Valuation 3.0 technology. By employing the innovative BVM management system, ABG supports Chinese enterprises in brand financing and value management.

Asiabrand Group (ABG) is Asia’s leading brand management company, dedicated to enhancing brand value through professional asset management services and accelerating global expansion.

Founder and CEO of Asiabrand Group, Mr. Wang Jianggong

The founder and CEO of Asiabrand Group, Chairman of PinXinBao Star International Digital Technology Co., Ltd., Chairman of Asia Cloud Brand Management (Beijing) Co., Ltd., renowned brand management expert, Executive Vice President of the China-Asia Economic Development Association, Vice Chairman of the Council of Hong Kong International Investment General Association, Dean of Asiabrand Business School, MBA mentor at Beijing Information Technology University, recipient of the “2013 Gui Si Year Top Ten Confucius Merchant Award.” Recognized by Xinhua News Agency as a “pioneer of brand securitization.”

Industry Perspective

Chairman of the Board of Directors of MINAX Global Brand Exchange
Mr. Fangxiong Gong, former Managing Director of JP Morgan Asia Pacific

“The RWA model is redefining the relationship between brands and capital. By digitizing assets, ABG has not only extended its brand value but also offered investors a new path of engagement. MINAX will continue to drive the inclusion of more brands into the ecosystem, shaping a new future for global brand assetization.”

Future Outlook

After listing, ABG’s primary goal is to achieve global brand expansion through the MINAX platform while exploring more scenarios and possibilities for asset tokenization. Alongside rapid growth in brand value, ABG plans to strengthen its global influence through an international strategy. MINAX Global Brand Exchange will join forces with ABG and other premium brands to promote the digital revolution in brand assets, injecting fresh vitality into the global brand management industry.

Multiple Scenarios

Brand assets can be used for participation qualifications in events, discount privileges, and ecosystem resource exchanges.

Regular repurchase and circulation by brands strengthen the market value and rarity of digital assets.

Demonstrative Effect

The successful listing of ABG not only validates the feasibility of the RWA model but also provides an innovative pathway and practical example for other brands aspiring toward digital assetization.

About MINAX Global Brand Exchange

MINAX is the world’s first compliant brand asset trading platform that connects brands with capital through the RWA model, building a transparent, fair, and efficient global brand asset trading ecosystem.

[NEWS]MINAX Successfully Lists Its First Smart Hardware Brand, DeRing, to Empower Tech Brand Financing

Combining Health Management with Digital Assets: DeRing’s Innovative Journey

DeRing’s Brand Launch Event at the MINAX Global Brand Exchange

On January 9, 2025, the DeRing brand was officially listed on the MINAX Global Brand Exchange in Dubai. As the world’s first brand to deeply integrate health management with Real World Asset (RWA) digitalization, DeRing has pioneered new application scenarios for smart health wearables. By transforming user health data into tradable digital assets, it has ushered in a new era of health management and digital asset technology interaction.

The MINAX Global Brand Exchange is the world’s first compliant platform dedicated to brand asset trading. It aims to empower real-world assets and promote the adoption and application of asset digitization. The listing of DeRing further validates MINAX’s technological capabilities and market influence in the field of brand assetization.

Benjamin Gong, Chairman of MINAX Board, and former Managing Director of JP Morgan Asia Pacific

Benjamin Gong stated: “The listing of the DeRing brand signifies the deep integration of the health management industry with the digital economy. By leveraging the RWA (Real World Asset) model, DeRing redefines the value of smart wearables while pioneering a new trajectory for the health management sector. We look forward to DeRing’s innovative approach inspiring other global brands to join in accelerating the digital transformation of health management.”

Danny, Investor and Board Member of MINAX, Founder of Taiyi Group

Danny, an investor and board member of MINAX, and founder of Taiyi Group, also delivered a keynote speech. He outlined the comprehensive ecosystem of the MINAX Global Brand Exchange and detailed future steps for the deep integration of brands with Web3 to empower the real economy.

DeRing’s Innovative Model: A Closed-Loop Ecosystem of Health Management and Digital Assets

Earning Brand Asset Rewards Through Purchase and Usage
DeRing users can continuously earn brand asset rewards by purchasing and wearing smart devices. These assets have diverse real-world applications, such as health service exchanges and product discounts.
In the future, DeRing plans to further expand its brand asset application ecosystem, creating a closed-loop connection between the health industry chain and offline medical services, thereby enhancing the value of brand assets.
Health Data and AI-Driven Real-Time Analysis Services
DeRing smart devices collect real-time health data from users and, by leveraging AI large-model analysis, provide precision-driven health management services, including:

Real-Time Health Data Analysis and Trend Prediction: Personalized health recommendations at any time.
Intelligent Alerts: Early warnings of potential health issues based on data analysis.
Service Integration: Forming a complete health management ecosystem by connecting to offline healthcare services.

This innovative model not only redefines the functionality of smart wearables but also drives service value through health data, enhancing the interaction and engagement between users and the brand.

RWA Model: DeRing Leads a New Paradigm for Digital Health Management
The listing of DeRing introduces the RWA model, which digitizes real-world assets, bringing higher market value to health management devices.

Multi-Scenario Applications
Through the RWA model, DeRing has developed a comprehensive asset usage ecosystem, including:

Trading Platform: Users can freely trade brand assets on the MINAX platform.
Health Service Exchange: Brand assets can be directly used for high-end medical services such as cancer screening, health checkups, and traditional Chinese medicine consultations.
Product Discounts: Brand assets can be exchanged for exclusive discounts on DeRing series products.

Data-Driven Asset Appreciation
DeRing regularly repurchases and destroys a portion of its brand assets to reduce circulation, ensuring asset scarcity and stable market value growth. This mechanism makes brand assets not only a medium for consumption but also an investment tool, delivering long-term returns for users.

The Future of Digitalized Health Management: DeRing’s Vision

Shibo Han, Founder of Web3TOP and Web3Vission Capital

Shibo Han, founder of Web3TOP and Web3Vission Capital, an early investor in DeRing, stated: “The listing of DeRing marks not only a milestone for the brand but also a landmark event for the digital transformation of the health management industry. By leveraging the capabilities of the MINAX platform, DeRing has successfully merged real-world assets with the digital economy, setting a new benchmark for industry innovation.”

In the future, DeRing aims to drive the digitalized health management ecosystem through the following approaches:

Diversified Scenario Expansion: Enhancing the real-world value of brand assets through greater collaboration with health services and offline medical providers.
Global Expansion: Establishing active communities in Europe and Asia while building a global health management network.
Technological Empowerment: Accelerating AI model optimization and constructing a closed-loop health data system to provide lifetime health management services to users.

The successful listing of DeRing highlights the vast potential of the health management industry and offers new insights into the application of the RWA model in traditional industries. With more brands entering this field, the future of digitalized health management is becoming increasingly clear.

[NEWS]Zhang Yuanji: The Digital Rebirth of a Century-Old Tea Brand, RWA Model Opens the Future of the Tea Industry

Zhang Yuanji: The Digital Rebirth of a Century-Old Tea Brand, RWA Model Opens the Future of the Tea Industry

On January 9, 2025, Zhang Yuanji Tea Brand officially listed on the MINAX Global Brand Exchange in Dubai, becoming the first representative brand in the tea industry to achieve brand assetization through the RWA (Real-World Asset Digitization) model. This historic event signifies a deep integration of centuries-old tea culture with the digital economy, paving a new path for the tea industry’s development.

A Century of Heritage, Digital Transformation

Founded in 1868, Zhang Yuanji has leveraged Fuding’s unique natural conditions to develop into an important representative of traditional Chinese tea culture over 160 years. Its product range includes green tea, jasmine tea, and white tea, emphasizing both heritage and innovation to spread the essence of Chinese tea art and culture. As a deeply rooted intangible cultural heritage brand in China, Zhang Yuanji established Zhang Yuanji Hong Kong Brand Management Co., Ltd. to expand overseas markets and achieve full digital transformation through its listing on the MINAX Exchange. This move explores innovative RWA development in the tea industry, showcasing its unique charm to the world.

Zhang Yuanji’s Actual Controller, Mr. Chen Shichang

At the listing ceremony, Zhang Yuanji’s actual controller, Mr. Chen Shichang, said:
“We aim to not only preserve a century of tea culture but also invite global consumers to participate in the future development of Chinese tea through the RWA model. This model redefines the value of tea, allowing each tea leaf to integrate into the wave of the digital economy.”

Diverse Applications of RWA in Zhang Yuanji

Health Scene: Tea culture is combined with the health industry, offering functional tea series. Brand assets can be exchanged for health experiences such as wellness tea services and tea experience courses.

Cultural Promotion: Users holding brand assets can participate in cultural activities organized by Zhang Yuanji, including tea festivals and tea culture art exhibitions.

Ecosystem Integration: Zhang Yuanji plans to collaborate with high-end tea houses domestically and internationally, integrating brand assets into offline consumption scenarios to create a seamless experience from purchase to enjoyment.

Innovative Extensions: The Endless Possibilities of Tea and Digital Economy

Tea “Bank”: Consumers can deposit premium tea purchases into the “Zhang Yuanji Tea House,” generating equivalent ZYJ assets through smart contracts. The stored tea’s value can be traded in the market.

Aged Tea Auctions: For collectible aged teas, Zhang Yuanji plans to launch online auction features, allowing consumers to participate using ZYJ assets.

Value Chain Integration: Zhang Yuanji intends to connect the entire value chain, from tea planting, processing, and sales to brand asset applications, offering consumers and investors more opportunities to engage.

Conclusion: The Future Fusion of Tea and Digital Innovation

As a century-old intangible cultural heritage brand, Zhang Yuanji’s successful listing is highly significant. It not only demonstrates strong protection for traditional craftsmanship and culture but also highlights the potential of the RWA model in traditional cultural industries. From centuries-old tea culture to the digital economy of the future, Zhang Yuanji showcases a seamless blend of tradition and innovation. As a global ambassador of Chinese tea culture, Zhang Yuanji exemplifies the perfect integration of heritage and digital innovation.

Looking ahead, as more traditional brands embrace digital transformation, the RWA model is poised to become a new driving force in cultural and consumer markets.

[NEWS]MX Brand Listed on MINAX Exchange: Swiss Watches Pioneer a New Era of Luxury Digital Assets Through RWA

MX Swiss Haute Couture Watch Brand Successfully Listed on MINAX

On January 7, 2025, the Swiss haute couture watch brand MX officially debuted on the MINAX Global Brand Exchange, becoming the world’s first luxury brand to go public through the RWA (Real-World Assets) digitization model. This milestone marks a new starting point for the digital transformation of the luxury industry and introduces a novel value-sharing model for consumers and investors alike.

Swiss Haute Couture: A Brand DNA of Heritage and Innovation

Renowned globally for its Swiss precision craftsmanship and futuristic design, the MX brand integrates high-level customization and multi-brand collaborations, consistently driving innovation in the high-end watch industry. With its listing, MX unveiled a new series of watches that blend traditional watchmaking craftsmanship with modern technology, and for the first time, introduced MX brand assets, delivering a unique digital experience to luxury consumers.

MX CEO Chen Meiting

At the listing ceremony, MX CEO Chen Meiting stated:
“We are dedicated to combining Swiss century-old watchmaking craftsmanship with futuristic designs to provide users with higher-quality, more personalized luxury experiences. Through the empowerment of the MINAX Brand Exchange, MX has not only completed its digital transformation but also pioneered a new business model for the luxury industry.”

Real-World Asset Digitization (RWA): Redefining Luxury Value

The highlight of MX’s listing lies in its innovative RWA model. Through RWA, the brand’s real-world assets (such as revenue, licensing fees, etc.) are converted into tradable digital rights, deeply integrating luxury consumption with investment.

Consumption as Investment:
Each consumer who purchases an MX watch not only owns the physical watch but also receives equivalent brand assets (MX). These digital assets can be used for discount consumption, market trading, and even sharing dividend bonuses from the brand’s growth.
Value Growth:
As MX’s brand valuation and revenue grow, the brand assets (MX) held by consumers will also appreciate, offering users a dual-value experience.
Global Market Demonstration:
As the first brand to apply the RWA model in the luxury industry, MX is paving a new path for global luxury value-sharing.

MINAX Brand Exchange is the world’s first compliant platform for brand digital asset trading, dedicated to helping brands achieve digital asset transformation through the RWA model. Its collaboration with MX marks an important foray into the luxury industry.

Angel Investor Alliance Chairman Liu Xiaoying

Liu Xiaoying, Chairman of the Angel Investor Alliance and founder of Eagle Fund, stated:
“As a long-term angel investor in the tech sector, I’ve been paying close attention to the real-world applications of WEB3 technology. When I encountered the MINAX Global Brand Exchange, it was a revelation. Brand asset digitization is an innovation born at the right time, place, and need. I believe MINAX will become both an incubator and accelerator for brands, helping Chinese brands go global.”

MINAX Investor and Director, Founder of Taiyi Group Danny

Deng Di, investor and director of MINAX and founder of Taiyi Group, remarked:
“The MINAX platform is not just a trading hub for global brand assets but also an essential bridge for traditional industries to transition into the digital era. Through RWA, we provide MX with technical support, market liquidity, and global user connectivity, enabling brand value to propagate and grow more efficiently.”

Blockchain Technology and Global Reach

MINAX’s blockchain technology ensures the transparency and security of brand assets, while its global presence brings broader market opportunities for luxury digitalization.

Grand Launch Event in Macau

The listing launch event was held at the MINAX Brand Center on Treasure Island, Macau, drawing numerous distinguished guests, including Eagle Fund founder Liu Xiaoying, Asia Brand Group founder Wang Jiangong, InnoAngel partner Deng Yongqiang, Klickl Exchange CEO Michael, Lotus TV Macau Director Li Zisong, and MX CEO Chen Meiting. The event was lively, with various exciting segments showcasing the unique charm and future potential of the MX brand.

MX’s Vision and Market Prospects

The listing of MX not only introduces a new business model for the brand but also serves as a valuable example of digital transformation in the luxury industry. Through the MINAX Brand Exchange, MX successfully connects global users and investors, deeply integrating consumption experiences, brand growth, and asset appreciation, injecting fresh vitality into the luxury market.

Looking ahead, MX plans to release more collaborative watch series and digital collectibles while continuing to expand its global market footprint. At the same time, MINAX will support more luxury brands in their digital transformations, creating a new ecosystem for brand asset trading.

The listing of the MX brand on the MINAX Exchange marks a significant milestone in the digital transformation of the luxury industry. By leveraging the RWA model, MX has redefined luxury value and provided users with a unique experience that bridges consumption and investment. As MX’s brand influence grows and the MINAX platform continues to empower brands, this innovative model is set to make waves in the global luxury market.

[News] The First Food and Beverage Brand RWA from Hong Kong Has Successfully Listed on MINAX

On the morning of December 4, Hong Kong’s F&B brand NIKUSA was successfully listed on the MINAX Global Brand Exchange Innovation Board, hosting a bell-ringing ceremony to mark the occasion. This milestone makes NIKUSA the world’s first F&B brand to complete RWA asset listing and trading, heralding a fast track for trillion-dollar F&B brands to achieve value liquidity and monetization.

Hong Kong F&B brand NIKUSA rings the bell to mark its listing on MINAX.

Distinguished Guests Gather for a Grand Event

The listing ceremony brought together many industry elites, including Mr. Gong Fangxiong, former Managing Director of JPMorgan Asia and Chairman of China Investment Bank, Mr. Bi Xuewen, Founding Partner of Lianyu Group and former Managing Director of UBS Asia Investment Banking, Mr. Thomas Zhang Junyong, Founder of NIKUSA and Honorary Chairman of the Hong Kong Blockchain Society, Mr. Wang Yong, Chairman of Tianfeng International Securities Group Co., Ltd., and Mr. Deng Di, Chairman of Taiyi Group and investor in MINAX.

Keynote Speeches: Discussing the Future

The event opened with a speech by Mr. Gong Fangxiong, who stated, “The successful listing of NIKUSA is not only a major leap for Hong Kong’s F&B industry but also a landmark breakthrough in applying blockchain technology to real-world assets. MINAX Global Brand Exchange will continue to provide platform support for global brands, driving digital transformation and expanding connections to international markets.”

Subsequently, Mr. Deng Di, an investor in MINAX, shared the platform’s future plans. He noted that MINAX is actively leveraging RWA (Real-World Asset) technology to tightly link brand value with global capital markets, creating new financing channels and development paths for brands.

Thomas Zhang Junyong, founder of NIKUSA, reflected on the brand’s establishment and envisioned a promising future for RWA in Hong Kong. He emphasized that Hong Kong is a global hub for brands, and the digitalization of brand assets will drive the integration of the real economy with WEB3, representing the future direction of RWA development.

Bell-Ringing Ceremony: Witnessing a Historic Moment

At 11 a.m., NIKUSA officially marked its listing by ringing the bell. Witnessed by attending guests, the brand equity digital asset (BRT) was launched on the MINAX Global Brand Exchange. This historic moment signifies a new chapter in NIKUSA’s globalization journey and sets a model for traditional brands exploring digital transformation.

NIKUSA Sukiyaki, Hot Pot, Sushi

NIKUSA is located in the heart of Hong Kong’s culinary scene and sources A5-grade marbled black-haired Wagyu beef from Sendai, Japan. By making this formerly exclusive delicacy accessible to everyday consumers, it has become a beloved brand among local customers.

MINAX is the world’s first compliant brand exchange, specializing in brand RWA, assetizing brand value to facilitate financing and growth. Jointly established by leading digital economy enterprise Taiyi Group and KLICKL, the first fully licensed digital asset institution in the MENA region (Middle East and North Africa), MINAX possesses regulatory capabilities and licenses to issue digital assets in the UAE. Additionally, the MINAX management team has extensive experience in exchange operations and global compliance. With ADGM and FSRA financial services permissions in the Middle East, MINAX provides global digital asset custody, issuance, and underwriting services. In the future, MINAX will collaborate with licensed financial institutions and regulators worldwide to promote healthy and orderly development in the RWA sector for brand assets.

[News] Danny: Web3 Technology Drives Brand Asset Innovation and Promotes the Globalization of China’s Economy

——Content from the [Taiyi Group] official WeChat account

November 30, 2024, “Web3 Technology Driving the Blue Ocean of the Creator Economy” Forum Successfully Held in Shanghai.The “Web3 Technology Driving the Blue Ocean of the Creator Economy” forum was successfully held at the Xuhui Caohejing Conference Center in Shanghai on November 30, 2024. As one of the forum’s key speakers, Danny, Chairman of the Digital Economy Committee of the Global M&A Association, delivered a keynote speech titled “How Brand Crowdfunding and Trading Empower the Creator Economy.” Danny provided an in-depth analysis of the global potential of brand assets in the Web3 era and outlined innovative pathways for Chinese brands to go global.

New opportunities for brand assets in the Web3 revolution

Danny noted in his speech that Web3 technology is transitioning the internet from the data-and-algorithm-centralized Web2 era to a user-centric distributed value network. This technological shift provides an unprecedented opportunity for the digitization and global circulation of brand assets. Through core technologies such as blockchain, brands are no longer merely intangible assets of companies but become globally recognized, tradable, and manageable core resources.

“The total value of the world’s top 100 brands has exceeded $5 trillion. If brand assets are introduced into trading circulation and combined with the development of derivative markets, the market size is expected to exceed $100 trillion,” Danny said. This massive potential market will not only drive the global development of brands but also offer new models of capital operations and economic benefits for companies and investors.

Opportunities and challenges for Chinese brands to globalize

Danny highlighted the current bottlenecks facing the international development of Chinese brands. While some brands perform impressively in the domestic market and even hold international influence in specific fields, their brand value is often undervalued in global markets. Challenges such as limited financing channels, difficulties in listing, and underutilized brand value have hindered the globalization efforts of Chinese brands.

At the same time, Danny noted that the rapid growth of global cryptocurrency trading volume and the real-time settlement capabilities of blockchain provide technical support for brand assets to enter the global market. “Through digital identities and distributed value networks, brands can achieve global circulation and trading, enhancing international influence while gaining more resources from the capital market,” he said.

The Integration of Web3 Technology and Brand Crowdfunding

Driven by Web3 technology, brand crowdfunding and brand trading have become essential tools for Chinese brands seeking international success. Danny explained that through brand crowdfunding, companies can launch their brands cost-effectively and efficiently, while consumer investments enhance brand loyalty. Meanwhile, digitizing brand assets brings higher liquidity, lower compliance costs, and reduced risks, providing new growth momentum for companies.

He also introduced the concept of a “Brand Asset Management Fund,” which, through brand licensing, data asset management, and buyback mechanisms on exchanges, provides stable cash flow support for brand value. This innovative model not only enhances the transparency of brands in capital markets but also offers new asset allocation opportunities for investors.

Looking Ahead: Pathways for Chinese Brands to Global Success

In concluding his speech, Danny urged Chinese brands to seize the historic opportunities brought by Web3 technological transformation, leveraging innovation and openness to enhance international competitiveness and achieve true globalization. He emphasized, “The digitization of brand assets is not only an inevitable choice for corporate development but also a crucial strategy for enhancing national economic competitiveness.” Danny believes that the global trading of brand assets will become a significant driver in the new era of the digital economy, with the rise of Chinese brands injecting new vitality into the global economy.

The forum also focused on the creator economy in the Web3 era, bringing together experts and practitioners from fields such as blockchain, artificial intelligence, and content creation to explore the future directions of digital technology and cultural integration. The forum organizers stated that the event aims to implement President Xi Jinping’s “National Cultural Digitization Development Strategy,” promote deep integration of the digital economy with the cultural industry, and support the creative transformation and innovative development of Chinese culture.

As the Web3 era fully unfolds, Chinese brands are expected to experience unprecedented growth opportunities in the new track of the digital economy.

[News] Can Brands Be Spent Like Money? Minax Global Brand Exchange Investor Danny Deng Shares in Hangzhou

——Content from the [Taiyi Group] official WeChat account

Taiyi Group, November 20, 2024, 18:34
Minax platform leads the wave of brand asset digitization as Danny Deng explores the future potential of brand digitization at the Hangzhou summit.

On November 19, 2024, at the Global Intelligent Transformation and AIGC Matrix Marketing Business Leaders Summit, Danny Deng, the head of Minax, delivered a captivating speech on brand asset digitization, unveiling how the Minax platform injects vitality into the global circulation of brand assets.

Danny Deng invited to the summit, sharing insights into unlocking a new era of brand asset digitization

During the summit, Danny Deng shared a striking statistic: the value of the world’s top 100 brands has reached $5 trillion. He predicted that if all global brand assets entered the trading circulation market, coupled with derivatives markets, the market size could soar to hundreds of trillions of dollars. He specifically mentioned Chinese brands such as Datang Never Sleeps City, Zhangjiajie, and Li Ziqi, which enjoy global fame but have yet to fully realize their value. Using examples like Shaxian Snacks and Black Myth: Wukong, he explored how brands can achieve effective industrial integration, offering new perspectives on realizing brand value.

Danny Deng pointed out that Chinese companies face numerous challenges in capital markets and industry development, including difficulties in listing, industry restrictions, and valuation limitations. Looking ahead, he envisioned that every brand should have a digital asset, its value determined by market trading, and its assets supported by cash flow. This opens up new avenues for the circulation and investment of global brand assets.

Danny Deng shares insights on brand assets and new horizons for global circulation at the summit

As the world’s first brand RWA exchange, the Minax platform acts as a pioneer in digitizing and globally circulating brand assets. Danny Deng emphasized the four major advantages of brand digital assets: a broad audience base, low-cost auditing and compliance processes, low holding risks, and flexible incentive mechanisms. Through brand crowdfunding and consumer rebate models, consumers naturally become partners of brands, sharing in their growth and success.

In terms of compliance, Minax Exchange has completed all necessary regulatory processes in the Middle East and Hong Kong, ensuring the legality and security of brand asset transactions. This provides a trusted platform for the global circulation and investment of brand assets.

Danny Deng’s speech not only offered new perspectives for brand owners but also demonstrated how the Minax platform integrates consumers, investors, employees, channels, and KOLs to create a unified brand ecosystem. Minax is joining hands with global brands to embrace a new digital future.