MX Swiss Haute Couture Watch Brand Successfully Listed on MINAX

On January 7, 2025, the Swiss haute couture watch brand MX officially debuted on the MINAX Global Brand Exchange, becoming the world’s first luxury brand to go public through the RWA (Real-World Assets) digitization model. This milestone marks a new starting point for the digital transformation of the luxury industry and introduces a novel value-sharing model for consumers and investors alike.

Swiss Haute Couture: A Brand DNA of Heritage and Innovation

Renowned globally for its Swiss precision craftsmanship and futuristic design, the MX brand integrates high-level customization and multi-brand collaborations, consistently driving innovation in the high-end watch industry. With its listing, MX unveiled a new series of watches that blend traditional watchmaking craftsmanship with modern technology, and for the first time, introduced MX brand assets, delivering a unique digital experience to luxury consumers.

MX CEO Chen Meiting

At the listing ceremony, MX CEO Chen Meiting stated:
“We are dedicated to combining Swiss century-old watchmaking craftsmanship with futuristic designs to provide users with higher-quality, more personalized luxury experiences. Through the empowerment of the MINAX Brand Exchange, MX has not only completed its digital transformation but also pioneered a new business model for the luxury industry.”

Real-World Asset Digitization (RWA): Redefining Luxury Value

The highlight of MX’s listing lies in its innovative RWA model. Through RWA, the brand’s real-world assets (such as revenue, licensing fees, etc.) are converted into tradable digital rights, deeply integrating luxury consumption with investment.

• Consumption as Investment:
  Each consumer who purchases an MX watch not only owns the physical watch but also receives equivalent brand assets (MX). These digital assets can be used for discount consumption, market trading, and even sharing dividend bonuses from the brand’s growth.
• Value Growth:
  As MX’s brand valuation and revenue grow, the brand assets (MX) held by consumers will also appreciate, offering users a dual-value experience.
• Global Market Demonstration:
  As the first brand to apply the RWA model in the luxury industry, MX is paving a new path for global luxury value-sharing.

MINAX Brand Exchange is the world’s first compliant platform for brand digital asset trading, dedicated to helping brands achieve digital asset transformation through the RWA model. Its collaboration with MX marks an important foray into the luxury industry.

Angel Investor Alliance Chairman Liu Xiaoying

Liu Xiaoying, Chairman of the Angel Investor Alliance and founder of Eagle Fund, stated:
“As a long-term angel investor in the tech sector, I’ve been paying close attention to the real-world applications of WEB3 technology. When I encountered the MINAX Global Brand Exchange, it was a revelation. Brand asset digitization is an innovation born at the right time, place, and need. I believe MINAX will become both an incubator and accelerator for brands, helping Chinese brands go global.”

MINAX Investor and Director, Founder of Taiyi Group Danny

Deng Di, investor and director of MINAX and founder of Taiyi Group, remarked:
“The MINAX platform is not just a trading hub for global brand assets but also an essential bridge for traditional industries to transition into the digital era. Through RWA, we provide MX with technical support, market liquidity, and global user connectivity, enabling brand value to propagate and grow more efficiently.”

Blockchain Technology and Global Reach

MINAX’s blockchain technology ensures the transparency and security of brand assets, while its global presence brings broader market opportunities for luxury digitalization.

Grand Launch Event in Macau

The listing launch event was held at the MINAX Brand Center on Treasure Island, Macau, drawing numerous distinguished guests, including Eagle Fund founder Liu Xiaoying, Asia Brand Group founder Wang Jiangong, InnoAngel partner Deng Yongqiang, Klickl Exchange CEO Michael, Lotus TV Macau Director Li Zisong, and MX CEO Chen Meiting. The event was lively, with various exciting segments showcasing the unique charm and future potential of the MX brand.

MX’s Vision and Market Prospects

The listing of MX not only introduces a new business model for the brand but also serves as a valuable example of digital transformation in the luxury industry. Through the MINAX Brand Exchange, MX successfully connects global users and investors, deeply integrating consumption experiences, brand growth, and asset appreciation, injecting fresh vitality into the luxury market.

Looking ahead, MX plans to release more collaborative watch series and digital collectibles while continuing to expand its global market footprint. At the same time, MINAX will support more luxury brands in their digital transformations, creating a new ecosystem for brand asset trading.

The listing of the MX brand on the MINAX Exchange marks a significant milestone in the digital transformation of the luxury industry. By leveraging the RWA model, MX has redefined luxury value and provided users with a unique experience that bridges consumption and investment. As MX’s brand influence grows and the MINAX platform continues to empower brands, this innovative model is set to make waves in the global luxury market.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

——Content from the [Taiyi Group] official WeChat account

November 30, 2024, “Web3 Technology Driving the Blue Ocean of the Creator Economy” Forum Successfully Held in Shanghai.The “Web3 Technology Driving the Blue Ocean of the Creator Economy” forum was successfully held at the Xuhui Caohejing Conference Center in Shanghai on November 30, 2024. As one of the forum’s key speakers, Danny, Chairman of the Digital Economy Committee of the Global M&A Association, delivered a keynote speech titled “How Brand Crowdfunding and Trading Empower the Creator Economy.” Danny provided an in-depth analysis of the global potential of brand assets in the Web3 era and outlined innovative pathways for Chinese brands to go global.

New opportunities for brand assets in the Web3 revolution

Danny noted in his speech that Web3 technology is transitioning the internet from the data-and-algorithm-centralized Web2 era to a user-centric distributed value network. This technological shift provides an unprecedented opportunity for the digitization and global circulation of brand assets. Through core technologies such as blockchain, brands are no longer merely intangible assets of companies but become globally recognized, tradable, and manageable core resources.

“The total value of the world’s top 100 brands has exceeded $5 trillion. If brand assets are introduced into trading circulation and combined with the development of derivative markets, the market size is expected to exceed $100 trillion,” Danny said. This massive potential market will not only drive the global development of brands but also offer new models of capital operations and economic benefits for companies and investors.

Opportunities and challenges for Chinese brands to globalize

Danny highlighted the current bottlenecks facing the international development of Chinese brands. While some brands perform impressively in the domestic market and even hold international influence in specific fields, their brand value is often undervalued in global markets. Challenges such as limited financing channels, difficulties in listing, and underutilized brand value have hindered the globalization efforts of Chinese brands.

At the same time, Danny noted that the rapid growth of global cryptocurrency trading volume and the real-time settlement capabilities of blockchain provide technical support for brand assets to enter the global market. “Through digital identities and distributed value networks, brands can achieve global circulation and trading, enhancing international influence while gaining more resources from the capital market,” he said.

The Integration of Web3 Technology and Brand Crowdfunding

Driven by Web3 technology, brand crowdfunding and brand trading have become essential tools for Chinese brands seeking international success. Danny explained that through brand crowdfunding, companies can launch their brands cost-effectively and efficiently, while consumer investments enhance brand loyalty. Meanwhile, digitizing brand assets brings higher liquidity, lower compliance costs, and reduced risks, providing new growth momentum for companies.

He also introduced the concept of a “Brand Asset Management Fund,” which, through brand licensing, data asset management, and buyback mechanisms on exchanges, provides stable cash flow support for brand value. This innovative model not only enhances the transparency of brands in capital markets but also offers new asset allocation opportunities for investors.

Looking Ahead: Pathways for Chinese Brands to Global Success

In concluding his speech, Danny urged Chinese brands to seize the historic opportunities brought by Web3 technological transformation, leveraging innovation and openness to enhance international competitiveness and achieve true globalization. He emphasized, “The digitization of brand assets is not only an inevitable choice for corporate development but also a crucial strategy for enhancing national economic competitiveness.” Danny believes that the global trading of brand assets will become a significant driver in the new era of the digital economy, with the rise of Chinese brands injecting new vitality into the global economy.

The forum also focused on the creator economy in the Web3 era, bringing together experts and practitioners from fields such as blockchain, artificial intelligence, and content creation to explore the future directions of digital technology and cultural integration. The forum organizers stated that the event aims to implement President Xi Jinping’s “National Cultural Digitization Development Strategy,” promote deep integration of the digital economy with the cultural industry, and support the creative transformation and innovative development of Chinese culture.

As the Web3 era fully unfolds, Chinese brands are expected to experience unprecedented growth opportunities in the new track of the digital economy.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

——Content from the [Taiyi Group] official WeChat account

Taiyi Group, November 20, 2024, 18:34
Minax platform leads the wave of brand asset digitization as Danny Deng explores the future potential of brand digitization at the Hangzhou summit.

On November 19, 2024, at the Global Intelligent Transformation and AIGC Matrix Marketing Business Leaders Summit, Danny Deng, the head of Minax, delivered a captivating speech on brand asset digitization, unveiling how the Minax platform injects vitality into the global circulation of brand assets.

Danny Deng invited to the summit, sharing insights into unlocking a new era of brand asset digitization

During the summit, Danny Deng shared a striking statistic: the value of the world’s top 100 brands has reached $5 trillion. He predicted that if all global brand assets entered the trading circulation market, coupled with derivatives markets, the market size could soar to hundreds of trillions of dollars. He specifically mentioned Chinese brands such as Datang Never Sleeps City, Zhangjiajie, and Li Ziqi, which enjoy global fame but have yet to fully realize their value. Using examples like Shaxian Snacks and Black Myth: Wukong, he explored how brands can achieve effective industrial integration, offering new perspectives on realizing brand value.

Danny Deng pointed out that Chinese companies face numerous challenges in capital markets and industry development, including difficulties in listing, industry restrictions, and valuation limitations. Looking ahead, he envisioned that every brand should have a digital asset, its value determined by market trading, and its assets supported by cash flow. This opens up new avenues for the circulation and investment of global brand assets.

Danny Deng shares insights on brand assets and new horizons for global circulation at the summit

As the world’s first brand RWA exchange, the Minax platform acts as a pioneer in digitizing and globally circulating brand assets. Danny Deng emphasized the four major advantages of brand digital assets: a broad audience base, low-cost auditing and compliance processes, low holding risks, and flexible incentive mechanisms. Through brand crowdfunding and consumer rebate models, consumers naturally become partners of brands, sharing in their growth and success.

In terms of compliance, Minax Exchange has completed all necessary regulatory processes in the Middle East and Hong Kong, ensuring the legality and security of brand asset transactions. This provides a trusted platform for the global circulation and investment of brand assets.

Danny Deng’s speech not only offered new perspectives for brand owners but also demonstrated how the Minax platform integrates consumers, investors, employees, channels, and KOLs to create a unified brand ecosystem. Minax is joining hands with global brands to embrace a new digital future.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

——Content from the [Taiyi Group] official WeChat account

At the RWA Development Summit held in Bangkok, Thailand, Minax Global Brand Exchange and Singapore’s DCS Bank announced the signing of a strategic cooperation agreement. This significant partnership will deepen both parties’ collaboration in brand asset digitalization and the RWA sector.

Minax Director Louis Yang and Sam Wu, DCS Bank’s Co-Partner in Thailand, signed the agreement together.

Headquartered in Singapore, DCS Bank is a licensed financial institution with a 50-year history, offering diversified services including credit card issuance, payment solutions, and financial services. It provides digital-first payment products and solutions and has a forward-looking presence in the Web3 space.

Minax, the world’s first brand RWA exchange, has established compliance frameworks in the Middle East, Europe, and Hong Kong. Its management team comprises top experts from global brands and the Web3 field, including financial executives from UBS, JPMorgan, and other institutions. Minax is dedicated to digitizing brand assets to enable global confirmation and circulation of value, thereby fostering brand growth and international expansion.

To address the large-scale application and integration of brand digital assets, Minax and DCS Bank plan to leverage their respective strengths, jointly issuing co-branded credit cards, and driving the digital transformation of brand assets. This aims to offer more convenient and advanced financial services to billions of brand consumers worldwide.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

——Content from the [Taiyi Group] official WeChat account

On November 14, 2024, Tai Group and the Minax team were invited to participate in the W2140 World WEB3+AI Expo and deliver keynote speeches at the RWA Development Summit.

Minax, the world’s first brand RWA exchange, was co-founded by Tai Group, a leading global digital technology enterprise, and KLICKL, a licensed digital financial services institution in the Middle East. Its management team consists of top experts from global brands and the Web3 industry, including financial executives from UBS, JPMorgan, and other prominent institutions. Minax is committed to digitizing brand assets, enabling global confirmation and circulation of value, thereby supporting brand growth and global expansion.

Minax Director Louis Yang was invited to deliver a keynote speech at the summit.

In her speech, Minax Director Louis Yang highlighted the vast scale of global brand assets, with an estimated total valuation potentially exceeding $10 trillion. This makes brand assets one of the largest and most promising segments within the entire RWA sector. However, brand assets have long been subsumed under corporate equity assets without independent status. Minax aims to help brand owners issue brand digital assets compliantly, leveraging Tai Group’s global presence and regulatory capabilities to enable uninterrupted 24/7 trading. Minax offers brand companies a new path for light-asset development through various forms such as brand private placements, brand crowdfunding, and IBOs, assisting brands in securing initial financing, their first fans, and initial orders.

Taiyi Group Founder Danny Deng Engages in RWA Discussion at Roundtable Forum

In a roundtable discussion, Tai Group founder Danny Deng discussed the changing regulatory landscape in the United States for cryptocurrency, especially following Trump’s recent political shift, and noted how global regulations on cryptocurrency and digital assets are becoming more favorable, promoting innovation in the RWA sector.

Danny pointed out three major contradictions currently facing the RWA sector: the first is the conflict between the independent regulatory policies of various countries and the need for a unified global market for RWA; the second is the contradiction between decentralized on-chain transactions and the need for centralized custody and confirmation for physical assets; and the third is the conflict between the low premium and poor liquidity of physical assets, which contrasts with Web3 investors’ preferences for high-growth investments. These contradictions have led many RWA projects to fall short of their initial promise, with limited scale and impact.

Historically, most RWA practitioners and traditional financial institutions have focused on heavy tangible assets, neglecting the potential of intangible assets. Brand digital assets align with the global trend of strengthening intellectual property protection and expanding service trade. With sufficient scale, traffic, and substantial appreciation potential, compliant RWA exchanges like Minax are poised to create an unprecedented incremental market, helping RWA realize its full potential.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

——Content from the [Taiyi Group] official WeChat account

At the recently concluded 1012EXPO, the world’s first digital maritime expo, Danny Deng, founder of Taiyi Group, unveiled MINAX, the world’s first compliant intangible asset trading system. In his keynote speech, Danny introduced MINAX’s primary mission: leveraging Taiyi Group’s global footprint and compliance capabilities, MINAX will assist brands in legally and compliantly issuing digital brand assets. Through WEB3’s global rights confirmation and trading circulation capabilities, MINAX enables the accurate valuation and exchange of brand-related intangible assets, ultimately integrating the largest and most valuable intangible assets—brand assets—into the WEB3 ecosystem.

Danny Deng, Founder of Taiyi Group, delivers a keynote speech introducing MINAX and its vision for brand trading.

Danny Deng emphasized that brand intangible assets are a critical category in the RWA (Real World Assets) space that has been long overlooked. While the RWA sector has primarily focused on the securitization of tangible assets, it has neglected the unique characteristics of Web3 and the actual demands of the market. Although tangible assets are substantial in scale, their profitability and growth potential are limited, making them less appealing to Web3 investors. For traditional investors, mature financial tools like REITs and SPACs already facilitate the securitization of tangible assets with better credit backing and liquidity, offering no significant advantages via RWA issuance. This stagnation in RWA development has hindered the emergence of viable business models, and Web3 has yet to achieve large-scale real-world applications.

Brands, being intangible yet impactful on tangible aspects, connect the digital and physical worlds. Brand assets, comprising trademarks, domain names, patents, IP licenses, and social media accounts, can be valued based on recognition, fan traffic, and licensing revenue. Licensing fees are a crucial component of brand value, inseparable from brand assets. According to QYResearch Group, the global brand licensing market was worth $275.936 billion in 2021. Additionally, Statista reports the combined value of the top 100 global brands in 2023 to be $8.3 trillion. When brand assets integrate with Web3, gaining liquidity and value reassessment, the market capitalization of brand digital assets could exceed hundreds of trillions of dollars, creating a new emerging market far larger than the current cryptocurrency market, supported by intrinsic value and unlimited traffic potential.

The explosive popularity of the brand NFT market has already demonstrated the immense traffic impact brands can bring to the Web3 world. However, brands’ understanding of NFTs remains limited to digital goods and short-term marketing campaigns. The lack of clear rules has resulted in haphazard issuance and significant price volatility, leading to a mass exodus of investors after the initial craze, leaving many NFTs worthless. The emergence of a professional brand trading platform like MINAX will rekindle community interest in brand digital assets, creating long-term, stable, and mutually beneficial relationships between brands, consumers, and investors.

Michael Zhao, Founder of KLICKL, UAE guest representatives, and Danny Deng, Founder of Taiyi Group, show their support for MINAX.

MINAX, short for Multiple Intangible Assets Exchange System, was co-founded by Taiyi Group, a global leader in the digital economy, and KLICKL, MENA’s first fully licensed digital asset institution. Based in the UAE, MINAX is equipped with compliance capabilities and licenses for issuing digital assets. It has also secured multimillion-dollar angel investments in its first funding round, including contributions from Qian Fenglei, Founder of Hengfeng International. MINAX will collaborate with professional investment banks, funds, law firms, and auditing firms to create a robust ecosystem for brands entering the Web3 domain.

MINAX will facilitate the creation and development of brands for SMEs and even individuals. Through various methods such as private branding, crowdfunding, and Initial Brand Offerings (IBOs), it will help brands secure initial funding, attract their first group of fans, and obtain their first batch of orders.

Thanks to Web3’s global nature, brand assets can be traded 24/7 across global exchanges, allowing investors worldwide to participate. Investing in brands has never been so convenient.

MINAX will also serve as a platfor

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

On December 18, 2024, the personal brand of renowned Macao contemporary ink painter Feng Zhongyun was officially listed on the MINAX Global Brand Exchange during a bell-ringing ceremony held at Lotus TV in Macao. The brand began trading at 11:30 AM, marking the first time a Chinese artist’s personal brand has been issued in the form of an RWA (Real World Asset). Following its debut, the brand’s price surged nearly 200% from its opening price.

With the development of the digital economy, RWA has increasingly captured the attention of global financial institutions. RWA refers to using blockchain technology to register and trade assets securely, while brand RWA transforms intangible brand assets into standardized digital assets through blockchain, achieving global recognition and interoperability. MINAX is the world’s first exchange specializing in brand RWA transactions. Operating under the regulatory framework of ADGM and FSRA in the UAE and with central bank authorization, MINAX provides global services, including RWA asset custody, issuance, and underwriting.

At the listing ceremony, Mr. Li Zisong, Chairman of the Macao Federation of Cultural Associations and Director-General of Lotus TV, stated: “The listing of Feng Zhongyun’s personal brand is a successful exploration of the deep integration of art, finance, and technology. Statistics show that China’s art market exceeded 500 billion yuan in 2023, and it is expected to surpass 1 trillion yuan by 2026. The art brand trading market holds immense potential for future development.”

Speech by Mr. Li Zisong, Chairman of the Macao Federation of Cultural Associations and Director-General of Lotus TV

Born in Beijing in 1967 and now residing in Macao, Feng Zhongyun began making his mark in contemporary Chinese ink painting in the mid-1980s. After graduating from the Chinese Painting Department of the Central Academy of Fine Arts in the early 1990s, his works have been collected by institutions such as the National Art Museum of China, Shanghai Duolun Museum of Modern Art, Macao Lotus Art Museum, and Japan’s Mount Fuji Museum. His large-scale freehand ink art integrates traditional Chinese painting heritage with elements of Western modern art and contemporary aesthetic sensibilities. Known as a “milestone figure in contemporary Chinese ink painting,” Feng is a prominent representative of modern artists who uphold the freehand style in Chinese painting.

Deng Di, Chairman of Taiyi Group and investor in MINAX Global Brand Exchange, remarked: “Through blockchain technology, Feng Zhongyun’s personal brand can reach the global blockchain world, connecting with art lovers, investors, and collectors worldwide. This is a groundbreaking initiative.”

At the launch event, other distinguished guests, including Yang Jianhua, Chairman of the Asian Art Film Festival Committee, and Liu Jiahua, Director of the Central Securities Depository Corporation, delivered speeches and participated in the bell-ringing ceremony.

Renowned Macao Contemporary Ink Painter Feng Zhongyun

Artistic creation often takes decades of development and refinement to reach its peak, while collecting artwork requires significant financial resources and patience to realize returns. However, when an artist’s personal brand is transformed into an investable digital asset, art enthusiasts and the general public can also become investors in the artist’s brand. This approach enables the global capital market to recognize the value of an artist’s personal brand, providing better conditions for artistic creation and encouraging more artists to adhere to their artistic visions with long-term dedication.

By leveraging personal art brand listings, Macao-based artists can not only elevate their international visibility but also open new avenues for Macao’s cultural exchanges with the world.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.