On March 31, the 2025 Asia Brand Forum was grandly held at the Grand Hyatt Hong Kong, co-hosted by MINAX Global Brand Exchange, China Asia Economic Development Association, and Asiabrand Group. The forum focused on “Brand Value and RWA (Real-World Asset) Listing” and attracted hundreds of industry leaders from finance, branding, investment, and government sectors.

Brand Tokenization: Opening Speeches Set the Future Direction

At the opening ceremony held at 3:00 PM, Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange and former Managing Director of JPMorgan Asia Pacific, delivered a speech: “Brand tokenization is a major direction for the future global economy. The RWA model will open new paths for realizing brand value.”
Angel investor of Asia Brand Group, Yan Shaofeng, and founder of Nuoharmony Longevity Brand, Dr. Wang Ping, then shared their insights and perspectives on brand globalization from policy, investment, and practical angles.

Chairman of MINAX Global Brand Exchange
Former Managing Director of JPMorgan Asia Pacific – Mr. Gong Fangxiong

Executive Chairman of the China-US Health Industry Investment & M&A Alliance
Chairman of Asia Pacific M&A Fund Management Ltd. – Dr. Wang Ping

Keynote Speeches: How RWA Drives Brand Digitization

Mr. Wang Jiangong, Executive Vice President of the China Asia Economic Development Association and founder of Asiabrand, stated: “Brands must achieve leapfrog growth through digitization and capitalization.”

Founder & CEO of Asia Brand Group
Chairman of Asia Brand Forum – Mr. Wang Jiangong

Mr. Dundy, CEO of MINAX Global Brand Exchange, gave an in-depth analysis:

• How RWA connects real-world assets with the digital capital market

• How the MINAX platform helps brands enhance valuation and unlock liquidity

CEO of MINAX Global Brand Exchange – Mr. Dundy

On-Site Signing + Debut of Top 500 List

During the forum, multiple institutions signed strategic agreements with MINAX on brand value assessment and RWA listing, marking a new milestone in the capitalization of Asian brands. The forum also unveiled the 2025 Asia New Consumer Brands Top 500 list and honored outstanding companies with notable innovation and influence.

Roundtable Dialogue: Blockchain + Brand Capital = The Future?

In the closing roundtable, MINAX CEO Dundy, JD Angel Investor Song Yuhai, and Chairman of Yelanggu Liquor Mr. Yu Fangqiang engaged in an in-depth discussion on “Brand RWA Listing.” They unanimously agreed: “The combination of blockchain technology and regulated financial architecture will unlock trillion-dollar capital markets for brands.”

Government Support Boosts Brand Financial Ecosystem

At the celebration dinner, Mr. Bernard Chan, Under Secretary for Commerce and Economic Development of Hong Kong, stated: “The Hong Kong SAR government will fully support brand financial innovation and promote deep integration of Asian enterprises with global markets.”

Under Secretary for Commerce and Economic Development, HKSAR – Mr. Bernard Chan

About MINAX Global Brand Exchange

MINAX was co-founded by the Global Brand Exchange Group and regulated financial institutions. It holds a digital asset license in the UAE and provides a one-stop service platform for token issuance, cross-border circulation, and RWA implementation.

Its unique mechanism enables on-chain mapping of real assets such as brand revenue and licensing income, helping brands reshape their valuation and achieve international expansion. It has already served top-tier brands in luxury goods, consumer products, and technology sectors.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

From Theoretical Pioneering to Global Practice: A 20-Year Journey of Value Revolution

In April 2025, Wang Jiangong, founder and CEO of Asiabrand, once again became the focus of global financial media. In meetings with the Zhengzhou Municipal Government of Henan Province and the Yuzhong District Government of Chongqing, he proposed the “Brand Asset Digitization 3.0” strategy, aiming to achieve cross-border circulation and confirmation of brand value through blockchain technology. It has been eight years since he first systematically introduced the theory of brand asset digitization in 2017. China’s digitization process has since crossed a critical threshold, empirically validating a paradigm shift triggered by blockchain innovation and upgraded financial infrastructure. This milestone marks a complete loop from theoretical framework to industrial implementation, completing a qualitative leap from proof of concept to ecosystem construction.

Since starting his brand research in 2005, Wang has spent two decades refining this field. From developing brand evaluation systems to proposing brand value transformation models in 2017, and now launching a blockchain-powered “3.0” upgrade, every move has accurately captured key moments in China’s brand capitalization and globalization.

Group photo of VIPs at the 2025 Asia Brand Forum.

Breaking the Ice: From Academic Concept to Financial Tool (2013–2017)

In 2013, upon winning the “Top 10 Confucian Businessmen” award, Wang observed that China’s capital markets were exploring asset securitization. As a thinker with both media and entrepreneurial experience, he identified the potential convergence of brand value and financial instruments. In June 2017, his academic work On Brand by Wang Jiangong was published by the Economic Daily Press, constructing the first theoretical model for brand value transformation, elevating brands from marketing tools to quantifiable, tradable financial assets. In October of the same year, he published On Brand Securitization in the journal Macroeconomic Research, officially supported by the National Development and Reform Commission, further legitimizing brand asset release from an academic perspective. Xinhua News promptly hailed him as “the pioneer of the brand value transformation model.”

On January 18, 2025 (Dubai time), Asiabrand Group listed its brand asset.

Ecosystem Construction: Unlocking Value Channels (2020–2024)

At the 2020 Asia Brand Forum, Wang proposed the “Brand Financial Ecosystem” concept to drive industrial implementation. His team developed a dynamic evaluation model with 37 secondary and 116 tertiary indicators, successfully converting the implicit value of brands like Moutai and Haier into collateralizable assets. By 2024, China’s brand market size reached 680 billion RMB, covering consumer goods, tech, and culture. The same year, he led the launch of the Top 500 Chinese Brands ranking at the Brand Power Forum, introducing ESG (Environmental, Social, Governance) metrics for the first time, gaining international recognition for companies like Huawei and BYD.

Hong Kong Deputy Secretary for Commerce and Economic Development Dr. Bernard Chan (right) reading On Brand by Wang Jiangong.

Digital Leap: Blockchain Reconstructs the Global Brand Order (2025 New Era)

On March 31, 2025, at the Asia Brand Forum, Wang unveiled the “Brand RWA Digital Asset” strategy, combining blockchain with Real World Assets (RWA). A pilot NFT project by a Chinese liquor brand successfully tokenized its historic cellars and intangible heritage, attracting investment from Singapore’s sovereign fund. This system allows brand value to be split into $0.01 units for trading, increasing liquidity by 300% and opening a global financing channel for SMEs.

Wang Jiangong (left), founder and CEO of Asiabrand, signs a strategic cooperation agreement with Li Yang, Executive Director of Tianji Holdings.

Global Strategy: China’s Standard Export & Rule Redefinition

In response to RCEP implementation, Wang’s team is developing a “Cross-border Brand Valuation System” based on digital RMB settlement and ASEAN brand databases. It aims for mutual recognition and circulation of brand assets across China, Japan, and Korea by 2026. According to the World Intellectual Property Organization, companies adopting this system saw 40% improvement in cross-border M&A efficiency and 25% reduction in valuation disputes, marking China’s first global standard export in brand finance.

April 9: RWA listing of Bihe International Holding Group.

Future Vision: From Capital Tool to Cultural Carrier

At the intersection of AI and Web3.0, Wang’s vision now transcends business. In a recent conference, he stated: “The ultimate goal of brand RWA is to embed Chinese cultural elements into inheritable financial DNA.” His team is exploring the digitization of cultural assets like Dunhuang murals and Forbidden City IPs, pioneering a model for intergenerational transmission of cultural value.

This 20-year brand finance revolution not only redefined enterprise valuation systems but also charted a new global path for Chinese brands in the digital economy. While the world debates the virtual-real boundaries of the metaverse, Wang Jiangong has already built a “Digital Ark” of brand value using blockchain—sailing toward a galaxy of innovation.

Closing Statement:
MINAX Global Brand Exchange is co-founded by MINAX GROUP and KLICKL, the first fully licensed digital asset institution in MENA (Middle East & North Africa). It holds regulatory approval for asset issuance in the UAE.

MINAX collaborates with investment banks, funds, law firms, and audit institutions to create a healthy Web3 ecosystem for brands. It also empowers SMEs and individuals to build their own brands through private placements, crowd offerings, and IBOs, helping them secure their first funding, fans, and orders. Thanks to Web3’s global nature, brand assets can now be traded 24/7 across global exchanges, with investors from every corner of the world—brand investing has never been more accessible.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

On the morning of February 17, 2025, the Zhengzhou delegation from Henan Province visited the Hong Kong office of MINAX Global Brand Exchange and the Hong Kong headquarters of Asia Brand Group, attending the BUGATTI MENEGOLLI listing ceremony. The delegation was led by Ma Zhifeng, Deputy Mayor of Zhengzhou, accompanied by officials from the Zhengzhou Bureau of Commerce, Zhongmu New District, Xingyang City, Economic Development Zone, Municipal Financial Committee, and Civil Affairs Bureau.

MINAX Global Brand Exchange, jointly founded by MINAX GROUP Global Brand Trading Group and KLICKL, MENA’s (Middle East and North Africa) first fully-licensed digital asset institution, is fully compliant and licensed to issue digital assets in the UAE.

MINAX collaborates with professional investment banks, investment funds, law firms, and audit firms to create a favorable ecosystem for brands entering the Web3 space. It also facilitates the creation and development of brands for small and medium-sized enterprises and even individuals through private equity, crowdfunding, IBOs, and other methods to secure initial funding, fans, and orders. Due to the global nature of Web3, brand assets can be traded 24/7 across global exchanges, enabling investors from around the world to invest in brands more conveniently than ever.

During their visit to the MINAX Global Brand Exchange, the delegation held in-depth discussions with exchange representatives on topics such as the development trends of brand digital assets, listing processes, and innovative financial services. Both sides explored leveraging MINAX’s platform advantages to help Zhengzhou’s premium local brands achieve digital transformation and international expansion. The exchange introduced its Brand RWA operational model and a full-service system covering incubation, asset custody, listing issuance, and trading circulation.

Asia Brand Group has extensive experience in brand valuation and strategic consulting. During discussions at its Hong Kong headquarters, the delegation exchanged views on strengthening brand cultivation, enhancing brand influence, and promoting brand financial services. They hope to leverage Asia Brand Group’s expertise to help Zhengzhou enterprises make breakthroughs in brand building.

The BUGATTI MENEGOLLI listing ceremony, which the delegation attended, attracted significant attention. The BUGATTI MENEGOLLI brand is dedicated to creating luxury and trend-setting lifestyles, marking a milestone in its development and opening new opportunities for collaboration between Zhengzhou and international high-end brands. Deputy Mayor Ma Zhifeng emphasized at the ceremony that Zhengzhou places great importance on brand economy development, and this visit aims to learn from advanced experiences and foster collaboration with Hong Kong in the brand economy sector for mutual benefit.

Through this visit, the Zhengzhou delegation established close ties with relevant institutions in the Middle East and Hong Kong, laying a solid foundation for future cooperation in brand finance and digital asset trading. In the future, Zhengzhou will actively explore partnerships with MINAX Global Brand Exchange and Asia Brand Group, promoting local brands to the international market and contributing to Zhengzhou’s high-quality economic development.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.