On September 10th, in Dubai—a frontier for financial innovation—MINAX Global Brand Exchange and GTC Zehui Capital held a cooperation signing ceremony, officially kicking off in-depth collaboration in the fields of RWA asset liquidity and standardization. At the ceremony, Ahmed Alassley, General Manager of GTC Zehui Capital, and Danny Deng, CEO of MINAX Global Brand Trading Group, jointly signed the cooperation agreement. Focused on addressing core needs in the RWA asset sector, this collaboration aims to enhance asset liquidity and advance standardization through synergy between the two parties, exploring practical pathways for the development of the global RWA market. By leveraging their respective expertise in their fields, the two sides will bring far-reaching changes to the global financial market.

MINAX Global Brand Exchange was co-founded by MINAX GROUP Global Brand Trading Group and KLICKL—the first full-license digital asset institution in MENA (Middle East and North Africa). Backed by comprehensive digital asset issuance compliance capabilities and license support in the UAE, MINAX has built a solid foundation for compliant operations while actively bridging the gap between brands and the Web3 sector. Its innovative brand asset trading mechanism, in collaboration with professional foundations and core enterprises, promotes the formulation and implementation of brand value standards. It assists enterprises in the confirmation and on-chain registration of intangible assets such as trademarks, patents, and data, and enables financing, incentives, and value realization through the issuance of brand digital assets. Additionally, MINAX provides one-stop services including brand valuation, global roadshows, and policy alignment, fully supporting enterprises in going public and accelerating their brand globalization.

The resources and professional capabilities of GTC Zehui Capital serve as the core driver for boosting RWA asset liquidity. Since its establishment in 2015, GTC has built a financial service network covering over 100 countries and regions, serving more than 1 million clients with a monthly transaction volume of USD 380 billion. Its business scope includes foreign exchange trading, CFD trading, commodity trading, stock trading, and various financial derivative trading. The massive global client resources and mature trading operation system it has accumulated bring substantial potential trading demand to the cooperative project: through GTC’s channel reach, a large number of investors can quickly participate in RWA asset trading, directly driving up transaction volumes. Meanwhile, GTC’s mature trading strategies and operational experience help optimize the trading process of cooperative platforms, shorten settlement cycles, reduce transaction costs, and improve asset circulation efficiency—making transactions more efficient and smooth, and further facilitating transaction volume growth.

This cooperation between MINAX and GTC Zehui Capital will fully leverage GTC’s multiple advantages. In terms of resource integration, GTC’s extensive global client network and market channels can quickly attract a large number of potential investors to RWA projects, expanding funding sources. Its rich network of industry partners will help the two parties attract more high-quality assets to settle on the platform, enrich asset types, and enhance the platform’s market influence and appeal.

The two parties form an effective complement to address the core pain points of insufficient liquidity and low standardization in RWA assets. In terms of liquidity optimization, GTC’s global client network is combined with MINAX’s compliant trading ecosystem to rapidly expand funding sources and investor bases. In terms of standardization, GTC, bringing together financial professionals from Europe and Asia, will collaborate with MINAX to develop unified RWA asset screening standards, valuation models, and risk assessment systems based on industry best practices and regulatory requirements. This resolves issues such as uneven asset quality and chaotic valuation in the market, enhancing transaction transparency and investor confidence. It is precisely this combination of “compliant ecosystem + high-quality resources + standardized system” that encourages investors to participate and dare to trade.

As a key global financial hub, Dubai—with its superior geographical location, comprehensive financial infrastructure, and relaxed yet attractive policy environment—provides an ideal foundation for the cooperation between MINAX and GTC Zehui Capital. It helps the two parties quickly integrate resources, efficiently advance the implementation of cooperative projects, further expand the influence and reach of their cooperation, and attract the attention and participation of more relevant institutions and investors worldwide.

Looking ahead, MINAX and GTC Zehui Capital will take Dubai as their starting point to continuously deepen cooperation in the RWA field. The two sides will expand their business boundaries, actively explore innovative application scenarios such as brand asset digitalization in emerging industries and cross-border asset trading. Through close collaboration and unremitting efforts, they will create more substantial value returns for investors, jointly drive the global RWA market toward greater standardization, efficiency, and prosperity, co-write a new chapter in RWA market development, and inject a steady stream of innovative vitality into the global financial market.