On April 29, 2025, during Dubai Token2049, the Global RWA Industry Summit and Super Brand Club Night was grandly held in Dubai, UAE. Hosted by Minax, and co-organized with institutions including the Saudi Sovereign Fund, Klickl, and Metaera, the event brought together global brand leaders, investment institutions, Web3 pioneers, and representatives of innovative enterprises for in-depth discussions on the integration and future development of RWA with brands, technology, regulation, and life sciences.

The forum opened with keynote speeches from Ms. Wang Zining, China Representative of the Saudi Sovereign Fund, Mr. Michael Zhao, CEO of Klickl, and Mr. Dendi, CEO of Minax. The speakers shared their insights and outlooks on the RWA space.

Ms. Wang Zining, Chief China Representative of the Saudi Sovereign Fund, stated that the digitalization of brands has become the best pathway for blending reality and the virtual world. “Brand assets have achieved capitalization, governance, and tradability in the global market, enabling a true dialogue between traditional finance and Web3.” She emphasized that after years of exploration in the metaverse, we have finally found a true landing platform for integrating the real and virtual worlds. She expressed optimism about its prospects in cultural assets, notarization, and international transactions.

Klickl CEO Michael Zhao focused on the international progress of Web3 infrastructure. He pointed out that the global market is currently entering an accelerated phase of institutional adoption, particularly in Southeast Asia, where crypto payments and user penetration are rising steadily. “Single-dimensional products and services can no longer meet the diverse demands of the market. We must build localized systems centered around payment scenarios, token economies, tech stacks, and brand marketing.” He emphasized that cross-market collaboration, localization, and ecosystem synergy will become the core competitiveness of the next phase in Web3 payments.

Mr. Dendi, Founder and CEO of Minax, noted in his speech: “Authenticity and transparency are the most lacking qualities in today’s Web3 and exchanges. At the Minax Global Brand Exchange, we want every RWA project, every founder, and every business model to be real. Everything starts with belief—faith drives change. Sometimes, small is big, slow is fast, and less is more. While the scale of branded RWA may currently be under $1 billion, it could become the seed of a new wave of industrial transformation and wealth explosion.”

Three High-Impact Roundtables, Co-Creating a New RWA Paradigm:

The forum featured three roundtable discussions, focusing respectively on “Brand Assetization,” “AI & Life Sciences RWA,” and “Dubai–Hong Kong Synergistic Development,” with representatives from Web3, cultural innovation, pharmaceuticals, finance, and investment sectors engaging in deep dialogues to outline a global roadmap for RWA adoption.

Roundtable 1: Brand × IP × RWA Technology Integration

Core Topic: How RWA Reshapes Brand Value and Cultural Asset Circulation Mechanisms

Moderated by Minax Founder Dendi, this session focused on assetization pathways for brands and cultural IPs.

Mr. Dendi pointed out that RWA injects financial properties into cultural IPs such as the World Cup trophy and Subor gaming consoles, pushing forward the implementation of “brand as asset.”

James Water, Founding Partner of OceanAlt, stated that IPs will become highly liquid new asset classes, with RWA enabling brands to evolve from consumer goods to investment-grade products.

Crypto Civilization Foundation BANG emphasized the evolutionary direction of Web3 civilization, viewing RWA as a bridge for long-term brand asset formation and user co-creation.

Roy Zhu Kecheng, APAC Partner of BUGATTI MENEGOLLI, shared insights on brand rejuvenation, emphasizing that RWA enhances the connection between luxury brands and digital-native consumers.

Lu Jun, Brand Manager of Subor, noted that RWA revitalizes the IP and serves as a key starting point for digital brand transformation.

Guest Takeaways: Through RWA technology, brand IPs can achieve rights confirmation, distribution, and value revaluation, opening new pathways for assetization and globalization in the cultural industry.

Roundtable 2: AI + Life Sciences + Industrial RWA

Core Topic: How to RWA-ize Healthcare and Integrate Data Assets into the Global Value Chain

Moderated by Minax Investment Director Louis Yang, guests explored the integration of life sciences and data rights.

Wang Zining of the Saudi Sovereign Fund highlighted the international circulation potential of high-value content like medical data and pharmaceutical IP via RWA, under compliant frameworks.

Wang Chengjun of Hong Kong Steel Chain International Ltd. shared cross-border pharmaceutical data assetization use cases, suggesting Hong Kong as a gateway for outbound data.

Chu Xiàhǔ, Founder of Xiahu Fund, advocated for building AI-driven health data ecosystems to turn medical information into tradable global digital assets.

Guest Takeaways: The healthcare sector is entering an era of “data assetization,” and combining AI with RWA will drive the transformation of biopharma from scientific output into tradable assets.

Roundtable 3: Dubai × Hong Kong Web3 Synergy

Core Topic: How to Establish Multilateral Regulatory Collaboration for Cross-Border RWA Flow and Value Integration

Moderated by Jessica Yang, CEO of Metaera, the session focused on regulatory and capital synergies between the Middle East and Asia.

Jessica Yang emphasized that Hong Kong is pushing ahead with policies supporting RWA assets, stablecoins, and Web3 payments, and is poised to become a global exporter of compliance frameworks.

Athos Wang, CMO of openverse, noted that the complementary regulatory and capital environments in Hong Kong and Dubai provide dual-engine opportunities for Web3 projects, advocating for a multi-node collaborative globalization strategy.

Web3 Investor Mark, a long-time promoter of Hong Kong’s Web3 regulatory framework, stressed the importance of healthy interactions between industry and policymakers. He noted that recent progress in stablecoin sandboxes, payments, and asset management policies stems from sustained industry feedback and proactive engagement.

Guest Takeaways: Dubai and Hong Kong will build the most compliance-driven and capital-penetrative dual-city strategy in the Web3 world, with RWA serving as the key connecting medium.

Classic IP Reimagined, Super Brands Take the Stage:

The event featured the official listing ceremony of the “Subor” (Xiao Ba Wang) brand on the Minax Brand Exchange. Following this, Subor signed a strategic agreement on-site with Web3 gaming brand CUTA, announcing their collaboration to build an AI-driven blockchain gaming ecosystem, merging classic IP with NFT innovations.

In addition, projects such as Hong Kong Steel Chain, IBIT, and CUTA delivered brand roadshows, showcasing real-world applications of RWA in traditional industries, the Southeast Asian market, and the AI entertainment sector.

When Technology Meets Tradition: Blockchain-Tracked Arabic Roast Camel Amazes the Audience, Showcasing the Culinary Practice of the RWA Era

At the Super Brand Club Night dinner, a truly meaningful grand finale dish drew all eyes—the blockchain-tracked Arabic roast camel made its grand debut. It was not only a feast for the palate but also a live demonstration of deep integration between technology and culture.

The entire roast camel, from farm raising, transport inspection, processing, to final serving, was fully traceable and recorded on-chain. Every step was documented and authenticated using blockchain technology, ensuring food safety and transparent traceability. The concept of “from farm to table” was truly made trustworthy and assetized. Technology empowered tradition, turning cuisine into a component of the RWA ecosystem. Guests experienced firsthand the real-life application of blockchain while enjoying the culinary delight.

Brand Glory and Future Vision:

During the brand forum segment of the dinner, guests shared their insights on the global integration of brands with Web3 trends.

Tony Tong from the Hong Kong Blockchain Association stated that after transitioning from traditional finance into the Web3 world, he deeply understood the liberating and growth potential of digitized brand assets. He believes the birth of a brand exchange is not only a restructuring of financial infrastructure but also a new channel for traditional brands to connect with global capital and users—something every visionary brand founder should embrace.

Roy Zhu, Asia-Pacific Partner of BUGATTI MENEGOLLI, shared the brand’s new strategy in the Asian market. He said, “Web3 platforms will help traditional brands break regional and structural limitations, enabling quantifiable layout and horizontal expansion.” He emphasized that in the ever-changing global trade landscape, traditional luxury brands must also find a future-oriented growth path.

James Water, Founding Partner of OceanAlt, shared his perspective as an investor, pointing out that Web3’s “barrier-free assetization” feature can break traditional financing barriers and offer new value reconstruction opportunities for early-stage projects and established brands. He noted, “In the Web3 world, a brand’s users are not only consumers but also co-creators and co-sharers of value.”

Artistic Fusion & Unexpected Surprises: Brand Night Ignites the Scene

The forum also held the “Brand + RWA” Awards Ceremony, unveiling five major awards: “Innovative Financial Payment Brand Award,” “Innovative RWA Brand Award,” “Innovative Exchange Brand Award,” “Most Valuable Brand RWA Award,” and “Most Anticipated Brand RWA Award.” These awards aim to recognize pioneering projects and enterprises that have excelled in building the Web3 and RWA ecosystem, acknowledging their leadership in driving industry transformation.

Award Winners

• Financial Payment Innovation Brand Award – OceanAlt
• RWA Innovation Brand Award – Snowcrash
• Exchange Innovation Brand Award – IBIT
• Most Valuable RWA Brand Award – BUGATTI MENEGOLLI
• Most Anticipated RWA Brand Award – Subor
• Most Anticipated RWA Brand Award – Steel Link International

Renowned international AI and blockchain artist Ting Song delivered an innovative roadshow titled “TINGSONG Jewelry + NFT.” With a cross-disciplinary approach blending jewelry design and NFT art, she created a digital art space where technology meets aesthetics. As the first artist from Mainland China to sell AI and NFT works through an art auction house, her AI film has won 24 international awards across 14 countries, and her NFT artworks are permanently housed in the National Museum of Venezuela.

The Super Brand Limited Edition Lottery Session ignited excitement across the venue, featuring grand prizes such as round-trip tickets and hotel packages to Palau provided by Palau Royal Bay, custom wines by BUGATTI MENEGOLLI, CUTA tech products, and exclusive HTX memorabilia—bringing the evening to a perfect close with surprise and ceremony.

Palau Royal Bay

Located in the “God’s Aquarium” of the Republic of Palau, Palau Royal Bay is the premier resort and real estate complex in the Western Pacific. Covering 81,000 square meters, the project includes sea-view apartments, overwater villas, and fully equipped leisure and business facilities. Built with prefabricated steel structure technology, it sets a benchmark for earthquake- and wind-resistant green architecture. Palau is known for its seven-colored waters, harmless golden jellyfish, and ocean trench wonders, and was named a “must-visit destination” by National Geographic. In addition to providing a top-tier luxury stay, Palau Royal Bay offers USD asset allocation, Palau green card benefits, and access to overseas medical and educational resources, making it a top choice for high-net-worth individuals in wealth management.

As a milestone event in the RWA industry, this summit not only built a platform for global resource exchange but also introduced a new paradigm of “exchange + brand,” showcasing the future potential of asset-brand integration. Minax is joining hands with global partners to embrace a new RWA era powered by digital-physical convergence.

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【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.