——Content from the [Taiyi Group] official WeChat account

At the RWA Development Summit held in Bangkok, Thailand, Minax Global Brand Exchange and Singapore’s DCS Bank announced the signing of a strategic cooperation agreement. This significant partnership will deepen both parties’ collaboration in brand asset digitalization and the RWA sector.

Minax Director Louis Yang and Sam Wu, DCS Bank’s Co-Partner in Thailand, signed the agreement together.

Headquartered in Singapore, DCS Bank is a licensed financial institution with a 50-year history, offering diversified services including credit card issuance, payment solutions, and financial services. It provides digital-first payment products and solutions and has a forward-looking presence in the Web3 space.

Minax, the world’s first brand RWA exchange, has established compliance frameworks in the Middle East, Europe, and Hong Kong. Its management team comprises top experts from global brands and the Web3 field, including financial executives from UBS, JPMorgan, and other institutions. Minax is dedicated to digitizing brand assets to enable global confirmation and circulation of value, thereby fostering brand growth and international expansion.

To address the large-scale application and integration of brand digital assets, Minax and DCS Bank plan to leverage their respective strengths, jointly issuing co-branded credit cards, and driving the digital transformation of brand assets. This aims to offer more convenient and advanced financial services to billions of brand consumers worldwide.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

——Content from the [Taiyi Group] official WeChat account

On November 14, 2024, Tai Group and the Minax team were invited to participate in the W2140 World WEB3+AI Expo and deliver keynote speeches at the RWA Development Summit.

Minax, the world’s first brand RWA exchange, was co-founded by Tai Group, a leading global digital technology enterprise, and KLICKL, a licensed digital financial services institution in the Middle East. Its management team consists of top experts from global brands and the Web3 industry, including financial executives from UBS, JPMorgan, and other prominent institutions. Minax is committed to digitizing brand assets, enabling global confirmation and circulation of value, thereby supporting brand growth and global expansion.

Minax Director Louis Yang was invited to deliver a keynote speech at the summit.

In her speech, Minax Director Louis Yang highlighted the vast scale of global brand assets, with an estimated total valuation potentially exceeding $10 trillion. This makes brand assets one of the largest and most promising segments within the entire RWA sector. However, brand assets have long been subsumed under corporate equity assets without independent status. Minax aims to help brand owners issue brand digital assets compliantly, leveraging Tai Group’s global presence and regulatory capabilities to enable uninterrupted 24/7 trading. Minax offers brand companies a new path for light-asset development through various forms such as brand private placements, brand crowdfunding, and IBOs, assisting brands in securing initial financing, their first fans, and initial orders.

Taiyi Group Founder Danny Deng Engages in RWA Discussion at Roundtable Forum

In a roundtable discussion, Tai Group founder Danny Deng discussed the changing regulatory landscape in the United States for cryptocurrency, especially following Trump’s recent political shift, and noted how global regulations on cryptocurrency and digital assets are becoming more favorable, promoting innovation in the RWA sector.

Danny pointed out three major contradictions currently facing the RWA sector: the first is the conflict between the independent regulatory policies of various countries and the need for a unified global market for RWA; the second is the contradiction between decentralized on-chain transactions and the need for centralized custody and confirmation for physical assets; and the third is the conflict between the low premium and poor liquidity of physical assets, which contrasts with Web3 investors’ preferences for high-growth investments. These contradictions have led many RWA projects to fall short of their initial promise, with limited scale and impact.

Historically, most RWA practitioners and traditional financial institutions have focused on heavy tangible assets, neglecting the potential of intangible assets. Brand digital assets align with the global trend of strengthening intellectual property protection and expanding service trade. With sufficient scale, traffic, and substantial appreciation potential, compliant RWA exchanges like Minax are poised to create an unprecedented incremental market, helping RWA realize its full potential.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

——Content from the [Taiyi Group] official WeChat account

At the recently concluded 1012EXPO, the world’s first digital maritime expo, Danny Deng, founder of Taiyi Group, unveiled MINAX, the world’s first compliant intangible asset trading system. In his keynote speech, Danny introduced MINAX’s primary mission: leveraging Taiyi Group’s global footprint and compliance capabilities, MINAX will assist brands in legally and compliantly issuing digital brand assets. Through WEB3’s global rights confirmation and trading circulation capabilities, MINAX enables the accurate valuation and exchange of brand-related intangible assets, ultimately integrating the largest and most valuable intangible assets—brand assets—into the WEB3 ecosystem.

Danny Deng, Founder of Taiyi Group, delivers a keynote speech introducing MINAX and its vision for brand trading.

Danny Deng emphasized that brand intangible assets are a critical category in the RWA (Real World Assets) space that has been long overlooked. While the RWA sector has primarily focused on the securitization of tangible assets, it has neglected the unique characteristics of Web3 and the actual demands of the market. Although tangible assets are substantial in scale, their profitability and growth potential are limited, making them less appealing to Web3 investors. For traditional investors, mature financial tools like REITs and SPACs already facilitate the securitization of tangible assets with better credit backing and liquidity, offering no significant advantages via RWA issuance. This stagnation in RWA development has hindered the emergence of viable business models, and Web3 has yet to achieve large-scale real-world applications.

Brands, being intangible yet impactful on tangible aspects, connect the digital and physical worlds. Brand assets, comprising trademarks, domain names, patents, IP licenses, and social media accounts, can be valued based on recognition, fan traffic, and licensing revenue. Licensing fees are a crucial component of brand value, inseparable from brand assets. According to QYResearch Group, the global brand licensing market was worth $275.936 billion in 2021. Additionally, Statista reports the combined value of the top 100 global brands in 2023 to be $8.3 trillion. When brand assets integrate with Web3, gaining liquidity and value reassessment, the market capitalization of brand digital assets could exceed hundreds of trillions of dollars, creating a new emerging market far larger than the current cryptocurrency market, supported by intrinsic value and unlimited traffic potential.

The explosive popularity of the brand NFT market has already demonstrated the immense traffic impact brands can bring to the Web3 world. However, brands’ understanding of NFTs remains limited to digital goods and short-term marketing campaigns. The lack of clear rules has resulted in haphazard issuance and significant price volatility, leading to a mass exodus of investors after the initial craze, leaving many NFTs worthless. The emergence of a professional brand trading platform like MINAX will rekindle community interest in brand digital assets, creating long-term, stable, and mutually beneficial relationships between brands, consumers, and investors.

Michael Zhao, Founder of KLICKL, UAE guest representatives, and Danny Deng, Founder of Taiyi Group, show their support for MINAX.

MINAX, short for Multiple Intangible Assets Exchange System, was co-founded by Taiyi Group, a global leader in the digital economy, and KLICKL, MENA’s first fully licensed digital asset institution. Based in the UAE, MINAX is equipped with compliance capabilities and licenses for issuing digital assets. It has also secured multimillion-dollar angel investments in its first funding round, including contributions from Qian Fenglei, Founder of Hengfeng International. MINAX will collaborate with professional investment banks, funds, law firms, and auditing firms to create a robust ecosystem for brands entering the Web3 domain.

MINAX will facilitate the creation and development of brands for SMEs and even individuals. Through various methods such as private branding, crowdfunding, and Initial Brand Offerings (IBOs), it will help brands secure initial funding, attract their first group of fans, and obtain their first batch of orders.

Thanks to Web3’s global nature, brand assets can be traded 24/7 across global exchanges, allowing investors worldwide to participate. Investing in brands has never been so convenient.

MINAX will also serve as a platfor

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.