On March 6, 2025, the brand equity assets of EASONTETON, a global leading provider of educational technology solutions, were officially listed on the MINAX Global Brand Exchange. This listing marks EASONTETON as a pioneer in the edtech sector to explore brand listing, integrating blockchain technology with brand assets to inject innovative momentum into the education industry.
Leadership Vision: The Convergence of Technology and Education
Gong Fangxiong, Chairman of the MINAX Board and former Managing Director of J.P. Morgan Asia-Pacific, stated: “The grand listing of EASONTETON signifies a new breakthrough for MINAX in the tech and education sectors. Brand listing, assetization, and financialization are critical for corporate development, especially for asset-light companies where brand value dominates. Traditional capital market listings are complex, but digitizing brand assets helps resolve financing challenges. Once brands become tangible, enterprises, clients, and brand asset holders all benefit. The application of blockchain technology and RWA in the AI era provides a global trading platform for brand assets, enhancing their value. EASONTETON’s listing is a vital step for MINAX in empowering the tech and education industries.”
Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange
Liu Zheng, CEO of EASONTETON, remarked during the listing ceremony: “By leveraging RWA and blockchain technology, EASONTETON’s listing fulfills some of our aspirations, such as financializing vocational skill certification systems for students. The embodiment of brand value through modern financial technologies in this listing process represents a major opportunity for our company’s future.”
Mr. Liu Zheng, CEO of EASONTETON
Corporate Strength: Deep Expertise in EdTech, Leading Industry-Education Integration
As a national high-tech enterprise, EASONTETON has long focused on vocational and higher education. Through self-developed training lab solutions, smart campus systems, and digital curriculum frameworks, it has built a “tech + education” ecosystem. Its core offerings include university-enterprise collaborations, teaching support services, and digital content R&D. By utilizing gamified coding education, virtual simulation technologies, and animated video instruction, it drives traditional teaching models toward personalized, immersive learning.
Strategic Choice: Embracing Web3.0, Redefining Brand Value
The decision to list on MINAX stems from a shared vision for the future of brand digitization. As the world’s first brand RWA (Real World Asset) exchange, MINAX was co-founded by MINAX GROUP Global Brand Trading Group and KLICKL, the first fully licensed digital asset institution in MENA (Middle East and North Africa), with compliance and licensing capabilities in the UAE for digital asset issuance. By linking core brand assets (e.g., intellectual property, curriculum systems, technical solutions) to digital equity, EASONTETON has established a sustainable value cycle secured by smart contracts, pioneering an innovative “brand-as-asset” model for the edtech industry.
About MINAX: A Global Hub for Brand Digitization
Launched by global brand trading groups and compliant financial institutions, MINAX leverages UAE digital asset licensing advantages to offer brands end-to-end services from token issuance to cross-border circulation. Its core model, which chains real assets like brand revenue and licensing income, empowers enterprises to achieve value reassessment and global expansion. It is now the strategic choice for top brands in luxury, tech, consumer goods, and more.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.