Hong Kong, February 21, 2025 —— At the China-Arab (Hong Kong) Digital Finance Innovation Seminar grandly held at the Clubhouse of the Hong Kong Jockey Club, Subor, a well-known Chinese national brand, successfully signed a global strategic cooperation agreement with the Abu Dhabi Royal Privilege Group (RPG) of the United Arab Emirates. With the establishment of the MINAX Global Brand Exchange in Dubai, Middle Eastern capital’s interest in brand asset RWA is on the rise. Subor, this Chinese national brand, has also taken advantage of this opportunity to embark on a new chapter of globalization and digitalization.

Subor is a well-known brand in China, once regarded as the “childhood memory” and “science and technology enlightener” in the hearts of the post-80s and post-90s generations. It is not only a brand that carries the youthful memories of several generations but also the starting point for many people to access electronic products and the digital world. From the classic learning machines to the once-popular game consoles, with its unique product designs and functions, Subor has accompanied many people to spend unforgettable times in learning and entertainment. It was not only an important educational tool in families at that time but also symbolized an era spirit – the yearning and pursuit of science and technology. Nowadays, Subor continues to rejuvenate and joins hands with global partners to embark on a new journey of digitalization and internationalization.

The Abu Dhabi Royal Privilege Group (RPG) is an outstanding next-generation financial group headquartered in Abu Dhabi, aiming to enhance the landscape of innovation and excellence in the United Arab Emirates and other regions. With the support of the Scientific Committee, RPG’s expertise covers the fields of Web3.0 banking, investment banking, capital market consulting, asset management, financial consulting, biotechnology, luxury real estate, and lifestyle, providing services to global companies, governments, institutions, family offices, and ultra-high-net-worth individuals.

Bobby Zhou, President of the RPG Group, said: “This strategic cooperation between the Abu Dhabi Royal Privilege Group (RPG) and Subor will bring global financial support and resource integration to Subor’s brand RWA. RPG will help the Subor brand gain recognition from global capital and the international market.” Lu Jun, the brand consultant of Subor, also said: “Subor will open its authorization ecosystem and distribution system globally. With the Subor intelligent entity as the core, it will attract more home appliance manufacturers with unique features and ‘unique skills’ to jointly build the Subor brand and create a new ecosystem of the open and interconnected intelligent lifestyle of Subor.”

Deng Di, the initiator of the MINAX Global Brand Exchange, also has high hopes for the internationalization and digitalization of the Subor brand. He said: “Subor is the childhood memory of several generations and is undoubtedly a national brand. Many of its users in the past have now become parents. With the advent of the AI era, we are very optimistic that Subor can leverage international capital and RWA technology to rejuvenate with new vitality. Through the compliance system of the Minax Global Brand Exchange, Subor can use blockchain technology and brand asset RWA issuance tools to achieve the global circulation of brand assets and ecological empowerment. This will not only create conditions for Chinese national brands to attract global investors but also provide opportunities for China’s intelligent manufacturing to bid farewell to involution and move towards openness and innovation.”

The cooperation between Subor and the Abu Dhabi Royal Privilege Group (RPG) is not only a business opportunity but also a new starting point for the globalization and digital transformation of Chinese national brands. The conclusion of this cooperation marks the first step for Subor to internationalize its brand and attract the participation of international capital, and it also brings new possibilities to the field of brand RWA. In the future, as more and more high-quality brands choose the brand RWA track, the market potential of brand digital assets will continue to be released. Brand assets are expected to become the mainstream asset category in the future and further become an essential asset allocation category for global mainstream wealth funds.