On April 27, 2025, the 10th MINAX Global Brand Listing Forum and the Asiabrand “Black Horse 100” Entrepreneurship Salon were successfully held at Golden Centre Phase II, Causeway Bay, Hong Kong. The forum brought together key figures from blockchain, digital assets, and fintech industries to deeply explore the integration of Web3 and RWA (Real World Assets) and discuss future development trends.

Industry Leaders Gather to Focus on the Cutting Edge

The event welcomed a prestigious lineup, including Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange and former Managing Director of JPMorgan Asia-Pacific; Mr. Charles Che, former Principal Investigator of the ICAC and practicing barrister in Hong Kong; Ms. Violet Wang, China Chief Representative of Saudi Arabia’s Sovereign Wealth Fund; Mr. Dundi, Initiator of MINAX Global Brand Exchange; Mr. Benny Ban, Partner of Virtual Asset Business at Victory Securities and CEO of VDX; and Mr. Cheng Ding Heung, Chairman of the Hong Kong Blockchain Technology Applications Association. Each guest shared insights into the future direction of brand exchanges and RWA.

In his opening speech, Mr. Gong Fangxiong remarked: “Brand listing marks a new era in which brand value becomes a core asset of business development. While the current crypto market capitalization stands at just $3 trillion, tokenized real-world assets like RWA represent a market potential in the hundreds of trillions. RWA makes hidden brand value visible, measurable, and tradable. This isn’t just a reshaping of the value system—it’s a historic opportunity for the global capital markets.”

Ms. Violet Wang, China Chief Representative of the Saudi Sovereign Wealth Fund and Chief Representative of the UK’s 48 Group Club in China, stated: “A brand exchange is a large-scale ‘investment club’ with global synergy. It reduces risk, aggregates resources, and unlocks a new model for brand asset trading. Unlike traditional isolated IPOs, it integrates upstream and downstream resources to build a collaborative and win-win platform with unlimited potential.”

KAPITOSHKA and Qitian Dasheng Cigar Brands Successfully Listed

During the event, two brands—KAPITOSHKA and Qitian Dasheng Cigars—held their ceremonial listing bell ringing on stage.

KAPITOSHKA has focused on the children’s footwear sector for 20 years, covering over 10 countries and serving more than 25 million families globally. Brand founder Mr. Luo Xinjun stated that the strategic upgrade centers on assetizing the brand through blockchain technology to realize B-end supply chain collaboration, C-end user co-creation, and global community building. Moving forward, KAPITOSHKA aims to create the world’s first Web3.0 parent-child ecosystem centered on child development, linking the real and digital worlds.

Qitian Dasheng became the first Asian cigar brand to be listed on the brand exchange. Chairman Mr. Zhao Xinlin shared the brand’s story and vision. The brand will use blockchain technology to drive digital transformation of high-end consumer goods in the RWA sector.

Veteran legal expert Mr. Charles Che also attended the Qitian Dasheng listing. Former Principal Investigator of Hong Kong’s ICAC, he contributed significantly to anti-corruption governance and education in Hong Kong. Later he engaged in public welfare work and was awarded “Hong Kong’s Top 10 Rebirth Warriors.” He currently practices as a barrister and is an internationally certified mediator.

The dual brand listings mark a solid step by MINAX in bridging traditional and digital assets.

Asiabrand “Black Horse 100” Entrepreneurship Salon Officially Launched

Mr. Wang Jiangong, Founder & CEO of Asiabrand, officially launched the “Black Horse 100” program, announcing that 1,000 innovative brands will be incubated and listed through RWA in cooperation with MINAX Exchange over the next three years. He revealed that partnerships with 20 industry funds are already in place, and the first selected enterprises will receive full-chain services, including brand diagnostics, digital asset registration, and listing guidance. “The Global Brand Valuation Model 3.0 has now been AI-iterated to precisely quantify brand credit assets, making intangible assets tradable and pledgable hard currency.”

In the era of globalization, the Black Horse 100 initiative will empower more quality brands to achieve on-chain assetization and global market expansion, injecting fresh momentum into the Web3 landscape.

Summit Dialogue Explores RWA Global Issuance and Regulatory Pathways

During the roundtable discussion “RWA Asset Transactions, Listing Models and Global Compliance Pathways,” Mr. Guo Xiaochuan, Executive Director of the Asia Blockchain Foundation, was joined by Ms. Violet Wang, Mr. Benny Ban, Mr. Cheng Ding Heung, and Mr. Gao Xiang, CEO of Ecoolex. They discussed RWA-Web3 integration and explored topics such as compliance, digital issuance, and global market alignment.

Mr. Benny Ban of Victory Securities stated: “In Hong Kong, tokenized assets already have compliant pathways and vast opportunities. More quality real-world assets should be transparently tokenized to enable market-based financing.”

Mr. Cheng Ding Heung, Chairman of the Hong Kong Blockchain Technology Applications Association, said: “Despite regulatory barriers in mainland China, compliant data and offshore channels via Hong Kong offer feasible options for legal cross-border circulation of quality assets.”

Mr. Gao Xiang of Ecoolex stated: “Through full-chain data collection and verification, we ensure asset authenticity and evaluability, promoting the convergence of digital and physical assets and enabling real economies to enter the global digital asset market.”

Roadshows by Zelay and Light Film Theater

During the innovation roadshow, Ms. Zhang Hong, Dean of the Business School of Hong Kong Shengli Technology Co., Ltd. and Zelay brand representative, shared their global financial service plan based on the integration of RWA and blockchain. Mr. Yu Zhijie, CEO of Light Film Theater, showcased a decentralized film platform integrating RWA models to drive innovation in the cultural and entertainment industries, empowering content creators and consumers alike.

These two project presentations demonstrated the vast potential of Web3 technologies across various sectors.

MINAX and Ecoolex Join Forces to Build a New Web3-RWA Ecosystem

MINAX and Ecoolex announced a strategic ecosystem partnership. Mr. Dundi, CEO of MINAX Global Brand Exchange, and Mr. Gao Xiang, CEO of Ecoolex, attended the signing ceremony.

This collaboration will not only diversify the MINAX ecosystem but also provide global users with a more transparent, secure, and efficient asset investment and trading experience. Looking ahead, MINAX and Ecoolex will continue to explore innovative scenarios and jointly accelerate the convergence of Web3 and RWA, contributing to the global digital economy landscape.

Looking Ahead: MINAX Leads a New Era of Digital Assets

As a global pioneer in brand asset digitization, MINAX will continue to focus on the Web3 and RWA sectors, empowering traditional industries and supporting the development of the global digital economy. MINAX will join hands with more partners to build an open, interconnected, and innovative digital asset ecosystem, unlocking greater value for real-world assets on the blockchain.

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【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.