On July 30, 2025, at the 2025 Global RWA Data Industry Conference, MINAX Global Brand Exchange officially signed a strategic cooperation agreement with the RWA Global Industry Alliance and witnessed the launch of the Alliance Brand Committee. This collaboration marks another key step for MINAX in the global wave of real-world asset digitization, comprehensively advancing the branding, global issuance, and value circulation of RWA assets.
As one of the core outcomes of the conference, the RWA Global Industry Alliance Brand Committee was officially launched with multi-party support. It is committed to building a full-chain service system covering “brand evaluation + digital on-chain + global dissemination,” providing systematic support for the digitization, standardization, and branding of real-world assets. The committee will join forces with industry-leading platforms such as MINAX to jointly promote the global implementation of the path where “brand equals value” for high-quality assets.
At the launch ceremony, MINAX Global Brand Exchange signed a strategic cooperation agreement with the RWA Global Industry Alliance, focusing on the joint construction of key areas such as brand RWA project incubation, asset on-chain confirmation, international market promotion, and trading matchmaking. Through brand empowerment and technical support, the two parties will develop a series of representative benchmark cases to accelerate the global digital issuance and circulation of real-world assets.
Li Haiming, Deputy Director of the RWA Global Industry Alliance Ecosystem Committee, stated: “The on-chain transformation and branding of real-world assets are reshaping the landscape of global asset allocation. This strategic partnership with MINAX is a significant step in advancing the Alliance’s RWA standard system and global ecosystem collaboration. As a leading global platform for brand asset trading, MINAX possesses strong technical capabilities and international vision, offering end-to-end solutions for RWA assets from confirmation to on-chain deployment and global issuance. We look forward to further in-depth cooperation with MINAX to promote the value discovery and international circulation of real-world assets, jointly building an open, trustworthy, and interconnected global RWA ecosystem.”
As a platform focused on the branded issuance and global trading of real-world assets, MINAX is building a product system centered on “brand assets + on-chain confirmation + global matchmaking.” This strategic cooperation with the RWA Global Industry Alliance not only represents a powerful extension of MINAX’s global layout, but also sets a high-quality collaborative development benchmark for the entire industry.
Looking ahead, MINAX will continue to uphold the vision of “making every high-quality brand a digital asset,” aggregating global resources, empowering the real economy, and continuously exploring new expressions of real-world asset value on-chain, driving RWA to truly become a vital component of the digital financial infrastructure.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.