On May 8, 2025, the “Global Ecosystem Construction and Digital Empowerment Practical Seminar” was grandly held at the Shenzhen Bay Yuehai International Enterprise Service Exchange Center. The event was hosted by the Shenzhen Yuehai International Enterprise Service Exchange Center and co-organized by MINAX Global Brand Exchange. Focusing on brand globalization strategies, digital transformation paths, and the construction of global brand ecosystems, the seminar brought together numerous international senior experts, entrepreneurs, and representatives of capital institutions to explore practical paths and systematic solutions for Chinese brands to go global.

In the opening speech, the head of the Yuehai Subdistrict Public Affairs Center stated that as one of Shenzhen’s first “international demonstration blocks” and “international industry innovation demonstration blocks,” Yuehai Subdistrict has always been committed to creating a first-class international business environment for enterprises. She pointed out that since its establishment, the Yuehai International Enterprise Service Exchange Center has served numerous local and outbound enterprises, promoting resource docking, policy implementation, and international exchanges, providing solid support for enterprises to “go global.” The event was an important practice in Yuehai’s continuous efforts to promote brand building and international development.

Head of Yuehai International Enterprise Service Exchange Center

Authoritative Speeches: In-depth Interpretation of Brand Value and New Global Capital Trends

The main forum of the seminar focused on “The Global Application and Value of Brand Digitalization,” where guests from various fields shared insights:

Ms. Wang Zining, Chief Representative for China of The 48 Group Club and the Saudi Sovereign Fund (PIF), stated that for Chinese brands to truly “go global,” they must possess not only product and technological capabilities but also focus on building “business communities of shared interests” across regions and industries. She emphasized that the globalization path of Chinese brands should shift from single-point export to systematic participation in the global value chain. Through deep integration with international capital and industrial ecosystems, Chinese brands can enhance their voice and influence in global markets and build a sustainable international brand matrix.

Chief Representative for China of The 48 Group Club and PIF – Ms. Wang Zining

Mr. Dundy, Director of the Digital Economy Committee of the All-China Federation of Mergers and Acquisitions Associations, highlighted that brands, as intangible corporate assets, hold enormous future valuation potential. He introduced the “MINAX Global Brand Exchange” project. The MINAX platform establishes an asset trading mechanism centered on brands, partnering with foundations and core enterprises to set brand value standards, promote on-chain management of brand assets, and enable compliant transactions. Enterprises can register trademarks, patents, data, and other intangible assets on-chain, and issue brand digital assets for financing, incentives, and value realization. The platform has obtained regulatory licenses in the UAE and supports the secure global circulation of brand assets. It also provides full-chain services such as brand valuation, global roadshows, and policy matching to help companies go public and accelerate brand internationalization.

Mr. Danny, Director of Digital Economy Committee of the All-China Federation of M&A Associations

Mr. Paolo Chen, Eco Partner at Victory Securities, focused on the application prospects of RWA in the digital finance era, emphasizing its core value in asset circulation and restructuring of trading models. He noted that the global capital system is accelerating its “disintermediation,” and on-chain finance and RWA will become the core infrastructure for the next generation of capital flows. By mapping traditional assets such as bonds, equity, and real estate on-chain, RWA offers high liquidity, transparency, and compliance, effectively connecting traditional finance with the Web3 ecosystem. He stressed that Hong Kong possesses unique institutional and resource advantages and should actively introduce high-quality asset pools from the mainland, using stablecoins and CBDCs to build a cross-border clearing system and create a new global asset finance hub.

Mr. Paolo Chen, Eco Partner at Victory Securities

Dr. Yu Zhou, former Huawei strategic expert, former Chief Planner of Huawei Global Training Center, and Chief Advisor of the Guangzhou Enterprise Globalization Service Center, provided a practical perspective by dissecting the “five major pain points” of SMEs going global and shared systematic solutions for brand globalization. Drawing on Huawei’s globalization experience, she deeply analyzed the five core pain points of Chinese brands going abroad and emphasized that only by firming globalization determination and transforming strategy into collective execution can enterprises transition from “product globalization” to “brand globalization.” She noted that the Middle East is becoming a new blue ocean driven by the digital economy, and by leveraging practical paths such as “riding the tide abroad,” Chinese enterprises can use policy platforms and industrial coordination to accelerate the construction of globally influential brand ecosystems.

Former Huawei Strategy Expert, Former Chief Planner of Huawei Global Training Center
Chief Advisor of Guangzhou Enterprise Globalization Service Center – Dr. Yu Zhou

High-level Dialogue: Strategic Roadmap for Brand Globalization

In the roundtable session on “Opportunities and Challenges of Brand Globalization,” four guests—Ms. Wang Zining (The 48 Group Club & PIF China Representative), Mr. Dundy (All-China Federation of M&A Associations), Mr. Paolo Chen (Victory Securities), and Ms. Hu Hao (Honorary Advisor of Tencent)—held a lively discussion.

The guests pointed out that traditional IPO paths are high-barrier, complex, and costly for SMEs, seriously restricting brand globalization. In this regard, brand assetization becomes the key breakthrough. By transforming intangible assets into tradable capital, enterprises can achieve financing, incentives, and expansion. They also noted that Chinese companies face complex regulatory environments and dispersed resources when expanding overseas, but the establishment of brand trading mechanisms and global on-chain asset circulation platforms is providing more resilient and flexible capital docking channels, opening broader space for future brand globalization.

Enterprise Voices: Real Cases Show Consensus in Brand Transformation

At the event, representatives from various industries shared their brand globalization experiences:

Ms. Wan Yuhua, Founder of Bawang International Group, Chairwoman of Small World Group, and Founding Dean of Global Glamorous Women Academy, recalled her journey from founding the Bawang brand to its globalization and Bawang Group’s listing on the Hong Kong Main Board. She emphasized that brand strength is the core competitiveness of globalized enterprises—it represents not only product quality but also a company’s culture, values, and social responsibility. In the future, every enterprise must platform its brand ecosystem. She stated that artificial intelligence, blockchain, Web3.0, big data, RWA, and digital currencies are reshaping the world. As global industries rapidly restructure—especially with the Belt and Road Initiative and China–U.S. trade war—Chinese enterprises must globalize to grow stronger. She advocated for global resource and wisdom sharing, co-creating 100 vertically integrated global new productivity industry clusters, big data brand ecosystem platforms, and a digital new economy and wealth world. Finally, she cited her nearly ten-year journey to build the GGW (Global Glamorous Women) brand ecosystem platform. In partnership with MINAX Global Brand Exchange, GGW will list and issue tokens in Dubai. This ecosystem platform is expected to become the world’s largest economic empowerment platform for women, helping each woman achieve a healthy, happy, innovative, wise, and loving new life while contributing to building a better new world.

Founder of Bawang International Group
Founding Dean of Global Glamorous Women Academy – Ms. Wan Yuhua

Mr. Zheng Xiaojun, Secretary General of the World Free Trade Zones Union, stated that this is a strategic opportunity period for brand globalization. Chinese enterprises should leverage institutional innovation and digital economy advantages to build shared, win-win international platforms. He proposed that emerging offshore centers such as the Amber Economic Zone, with their advantages of “zero tax + compliance license + digital asset protection,” are providing brand-new outbound channels for enterprises. Future brand globalization should break barriers and develop collaboratively to form global ecosystems covering brand, capital, and resources.

Mr. Zheng Xiaojun, Secretary General of World Free Trade Zones Union

Mr. Wu Shaowu, Chairman of Chaoxianggu Group, discussed how upgrading brand value in the health and wellness cultural industry can shift from product output to cultural export. Chaoxianggu holds 40% of the national market for a generation of Green Qinan agarwood and targets the $200 billion global market. The group is focusing on Middle Eastern cultural demand, consumption upgrades in Europe and the U.S., and Belt and Road opportunities, while addressing compliance certifications and supply chain challenges. Future international development will be achieved through brand upgrades, product innovation, and risk control.

Mr. Wu Shaowu, Chairman of Chaoxianggu Group

Successful Conclusion: Opening a New Chapter for Chinese Brands Going Global

Currently, Chinese brands are embracing a new wave of globalization opportunities. Driven by digital empowerment and ecosystem co-construction, more and more brands with Chinese creativity are entering the global stage. This event was not only a feast of ideas but also provided a practical and actionable platform for Chinese brands to go global. As a co-organizer, MINAX will continue to deepen its work on the brand RWA system and digital financial infrastructure, promoting the construction of a more efficient, transparent, and sustainable global brand ecosystem.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

On April 29, 2025, during Dubai Token2049, the Global RWA Industry Summit and Super Brand Club Night was grandly held in Dubai, UAE. Hosted by Minax, and co-organized with institutions including the Saudi Sovereign Fund, Klickl, and Metaera, the event brought together global brand leaders, investment institutions, Web3 pioneers, and representatives of innovative enterprises for in-depth discussions on the integration and future development of RWA with brands, technology, regulation, and life sciences.

The forum opened with keynote speeches from Ms. Wang Zining, China Representative of the Saudi Sovereign Fund, Mr. Michael Zhao, CEO of Klickl, and Mr. Dendi, CEO of Minax. The speakers shared their insights and outlooks on the RWA space.

Ms. Wang Zining, Chief China Representative of the Saudi Sovereign Fund, stated that the digitalization of brands has become the best pathway for blending reality and the virtual world. “Brand assets have achieved capitalization, governance, and tradability in the global market, enabling a true dialogue between traditional finance and Web3.” She emphasized that after years of exploration in the metaverse, we have finally found a true landing platform for integrating the real and virtual worlds. She expressed optimism about its prospects in cultural assets, notarization, and international transactions.

Ms. Wang Zining – Chief China Representative of the Saudi Sovereign Fund

Klickl CEO Michael Zhao focused on the international progress of Web3 infrastructure. He pointed out that the global market is currently entering an accelerated phase of institutional adoption, particularly in Southeast Asia, where crypto payments and user penetration are rising steadily. “Single-dimensional products and services can no longer meet the diverse demands of the market. We must build localized systems centered around payment scenarios, token economies, tech stacks, and brand marketing.” He emphasized that cross-market collaboration, localization, and ecosystem synergy will become the core competitiveness of the next phase in Web3 payments.

Michael Zhao – CEO of Klickl

Mr. Dendi, Founder and CEO of Minax, noted in his speech: “Authenticity and transparency are the most lacking qualities in today’s Web3 and exchanges. At the Minax Global Brand Exchange, we want every RWA project, every founder, and every business model to be real. Everything starts with belief—faith drives change. Sometimes, small is big, slow is fast, and less is more. While the scale of branded RWA may currently be under $1 billion, it could become the seed of a new wave of industrial transformation and wealth explosion.”

Mr. Dengdi – CEO of Minax Global Brand Exchange

Three High-Impact Roundtables, Co-Creating a New RWA Paradigm:

The forum featured three roundtable discussions, focusing respectively on “Brand Assetization,” “AI & Life Sciences RWA,” and “Dubai–Hong Kong Synergistic Development,” with representatives from Web3, cultural innovation, pharmaceuticals, finance, and investment sectors engaging in deep dialogues to outline a global roadmap for RWA adoption.

Roundtable 1: Brand × IP × RWA Technology Integration

Core Topic: How RWA Reshapes Brand Value and Cultural Asset Circulation Mechanisms

Moderated by Minax Founder Dendi, this session focused on assetization pathways for brands and cultural IPs.

Mr. Dendi pointed out that RWA injects financial properties into cultural IPs such as the World Cup trophy and Subor gaming consoles, pushing forward the implementation of “brand as asset.”

James Water, Founding Partner of OceanAlt, stated that IPs will become highly liquid new asset classes, with RWA enabling brands to evolve from consumer goods to investment-grade products.

Crypto Civilization Foundation BANG emphasized the evolutionary direction of Web3 civilization, viewing RWA as a bridge for long-term brand asset formation and user co-creation.

Roy Zhu Kecheng, APAC Partner of BUGATTI MENEGOLLI, shared insights on brand rejuvenation, emphasizing that RWA enhances the connection between luxury brands and digital-native consumers.

Lu Jun, Brand Manager of Subor, noted that RWA revitalizes the IP and serves as a key starting point for digital brand transformation.

Guest Takeaways: Through RWA technology, brand IPs can achieve rights confirmation, distribution, and value revaluation, opening new pathways for assetization and globalization in the cultural industry.

Roundtable 2: AI + Life Sciences + Industrial RWA

Core Topic: How to RWA-ize Healthcare and Integrate Data Assets into the Global Value Chain

Moderated by Minax Investment Director Louis Yang, guests explored the integration of life sciences and data rights.

Wang Zining of the Saudi Sovereign Fund highlighted the international circulation potential of high-value content like medical data and pharmaceutical IP via RWA, under compliant frameworks.

Wang Chengjun of Hong Kong Steel Chain International Ltd. shared cross-border pharmaceutical data assetization use cases, suggesting Hong Kong as a gateway for outbound data.

Chu Xiàhǔ, Founder of Xiahu Fund, advocated for building AI-driven health data ecosystems to turn medical information into tradable global digital assets.

Guest Takeaways: The healthcare sector is entering an era of “data assetization,” and combining AI with RWA will drive the transformation of biopharma from scientific output into tradable assets.

Roundtable 3: Dubai × Hong Kong Web3 Synergy

Core Topic: How to Establish Multilateral Regulatory Collaboration for Cross-Border RWA Flow and Value Integration

Moderated by Jessica Yang, CEO of Metaera, the session focused on regulatory and capital synergies between the Middle East and Asia.

Jessica Yang emphasized that Hong Kong is pushing ahead with policies supporting RWA assets, stablecoins, and Web3 payments, and is poised to become a global exporter of compliance frameworks.

Athos Wang, CMO of openverse, noted that the complementary regulatory and capital environments in Hong Kong and Dubai provide dual-engine opportunities for Web3 projects, advocating for a multi-node collaborative globalization strategy.

Web3 Investor Mark, a long-time promoter of Hong Kong’s Web3 regulatory framework, stressed the importance of healthy interactions between industry and policymakers. He noted that recent progress in stablecoin sandboxes, payments, and asset management policies stems from sustained industry feedback and proactive engagement.

Guest Takeaways: Dubai and Hong Kong will build the most compliance-driven and capital-penetrative dual-city strategy in the Web3 world, with RWA serving as the key connecting medium.

Classic IP Reimagined, Super Brands Take the Stage:

The event featured the official listing ceremony of the “Subor” (Xiao Ba Wang) brand on the Minax Brand Exchange. Following this, Subor signed a strategic agreement on-site with Web3 gaming brand CUTA, announcing their collaboration to build an AI-driven blockchain gaming ecosystem, merging classic IP with NFT innovations.

In addition, projects such as Hong Kong Steel Chain, IBIT, and CUTA delivered brand roadshows, showcasing real-world applications of RWA in traditional industries, the Southeast Asian market, and the AI entertainment sector.

When Technology Meets Tradition: Blockchain-Tracked Arabic Roast Camel Amazes the Audience, Showcasing the Culinary Practice of the RWA Era

At the Super Brand Club Night dinner, a truly meaningful grand finale dish drew all eyes—the blockchain-tracked Arabic roast camel made its grand debut. It was not only a feast for the palate but also a live demonstration of deep integration between technology and culture.

The entire roast camel, from farm raising, transport inspection, processing, to final serving, was fully traceable and recorded on-chain. Every step was documented and authenticated using blockchain technology, ensuring food safety and transparent traceability. The concept of “from farm to table” was truly made trustworthy and assetized. Technology empowered tradition, turning cuisine into a component of the RWA ecosystem. Guests experienced firsthand the real-life application of blockchain while enjoying the culinary delight.

Brand Glory and Future Vision:

During the brand forum segment of the dinner, guests shared their insights on the global integration of brands with Web3 trends.

Tony Tong from the Hong Kong Blockchain Association stated that after transitioning from traditional finance into the Web3 world, he deeply understood the liberating and growth potential of digitized brand assets. He believes the birth of a brand exchange is not only a restructuring of financial infrastructure but also a new channel for traditional brands to connect with global capital and users—something every visionary brand founder should embrace.

Roy Zhu, Asia-Pacific Partner of BUGATTI MENEGOLLI, shared the brand’s new strategy in the Asian market. He said, “Web3 platforms will help traditional brands break regional and structural limitations, enabling quantifiable layout and horizontal expansion.” He emphasized that in the ever-changing global trade landscape, traditional luxury brands must also find a future-oriented growth path.

James Water, Founding Partner of OceanAlt, shared his perspective as an investor, pointing out that Web3’s “barrier-free assetization” feature can break traditional financing barriers and offer new value reconstruction opportunities for early-stage projects and established brands. He noted, “In the Web3 world, a brand’s users are not only consumers but also co-creators and co-sharers of value.”

Hong Kong Blockchain Association – Tony Tong

Artistic Fusion & Unexpected Surprises: Brand Night Ignites the Scene

The forum also held the “Brand + RWA” Awards Ceremony, unveiling five major awards: “Innovative Financial Payment Brand Award,” “Innovative RWA Brand Award,” “Innovative Exchange Brand Award,” “Most Valuable Brand RWA Award,” and “Most Anticipated Brand RWA Award.” These awards aim to recognize pioneering projects and enterprises that have excelled in building the Web3 and RWA ecosystem, acknowledging their leadership in driving industry transformation.

Award Winners

• Financial Payment Innovation Brand Award – OceanAlt
• RWA Innovation Brand Award – Snowcrash
• Exchange Innovation Brand Award – IBIT
• Most Valuable RWA Brand Award – BUGATTI MENEGOLLI
• Most Anticipated RWA Brand Award – Subor
• Most Anticipated RWA Brand Award – Steel Link International

Director Private Banking, Health Care City Branch
Mohammed Al Banna presenting awards and taking photos with the winning brands

Renowned international AI and blockchain artist Ting Song delivered an innovative roadshow titled “TINGSONG Jewelry + NFT.” With a cross-disciplinary approach blending jewelry design and NFT art, she created a digital art space where technology meets aesthetics. As the first artist from Mainland China to sell AI and NFT works through an art auction house, her AI film has won 24 international awards across 14 countries, and her NFT artworks are permanently housed in the National Museum of Venezuela.

The Super Brand Limited Edition Lottery Session ignited excitement across the venue, featuring grand prizes such as round-trip tickets and hotel packages to Palau provided by Palau Royal Bay, custom wines by BUGATTI MENEGOLLI, CUTA tech products, and exclusive HTX memorabilia—bringing the evening to a perfect close with surprise and ceremony.

Palau Royal Bay

Located in the “God’s Aquarium” of the Republic of Palau, Palau Royal Bay is the premier resort and real estate complex in the Western Pacific. Covering 81,000 square meters, the project includes sea-view apartments, overwater villas, and fully equipped leisure and business facilities. Built with prefabricated steel structure technology, it sets a benchmark for earthquake- and wind-resistant green architecture. Palau is known for its seven-colored waters, harmless golden jellyfish, and ocean trench wonders, and was named a “must-visit destination” by National Geographic. In addition to providing a top-tier luxury stay, Palau Royal Bay offers USD asset allocation, Palau green card benefits, and access to overseas medical and educational resources, making it a top choice for high-net-worth individuals in wealth management.

As a milestone event in the RWA industry, this summit not only built a platform for global resource exchange but also introduced a new paradigm of “exchange + brand,” showcasing the future potential of asset-brand integration. Minax is joining hands with global partners to embrace a new RWA era powered by digital-physical convergence.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.