According to the regulations of the MINAX Brand Asset Exchange, the following brand has submitted an application for listing. We are now showcasing its basic information, inviting public attention, and welcoming suggestions or feedback from all sectors.

1. Brand Basic Information

• Brand Name:Jiu Yuan Chongqing Snacks
• Brand Introduction：
  Jiuyuan, founded in 1931 by Mr. Su Zejiu, the chief of staff of Sun Yat-sen’s revolutionary army, was named after the number “nine” to symbolize its enduring legacy. It took root on Datong Street, known as the “Wall Street of Chongqing”. Starting with craftsmanship in noodle dishes, Jiuyuan relies on strict selection of ingredients and extreme pursuit of craftsmanship. Each snack is perfect in color, aroma, taste, and appearance, attracting customers to queue up before dawn. At that time, bankers drove their cars to visit, and literati such as Guo Moruo, Xu Beihong, and Bai Yang also flocked here. Jiuyuan thus became a landmark symbol of Chongqing’s food culture, engraved with the city’s memory and the elegance of the era.After nearly a century of accumulation, Jiuyuan has grown into a leading brand in Chongqing’s snack and catering chain industry, and has been honored with titles such as “Chongqing Time-honored Brand”, “Chongqing Intangible Cultural Heritage”, “Chongqing Famous Trademark”, and “Chinese Famous Snack”. The brand, with “Classic Heritage, Innovation with Integrity” as its core, brings together a research and development team composed of Chinese culinary masters and national special-grade chefs. Mr. Dai Jinzhu, a catering master with over 50 years of experience and who has served central leaders, is specially invited as a technical advisor. While preserving the essence of intangible cultural heritage recipes, the brand imbues traditional snacks with new vitality through modern techniques.At the operational management level, a team of senior food and beverage experts have deeply integrated digital management, establishing four core modules: a standardized chain system, a quality control system, a consumer evaluation system, and international fast food standards. This has created a highly efficient and replicable profit model that drives the brand’s nationwide expansion. The store support system spans the entire cycle: before opening, it provides site selection preparation, talent training, supply chain setup, and precise marketing planning; during opening, professional supervisors are stationed in the store to guide and ensure the efficient implementation of operational standards and promotional strategies; after opening, through data tracking, audit reviews, continuous training, and customized marketing support, it comprehensively supports the competitiveness and sustainable growth of the store.

  Based on a century-old culture and fueled by innovation, Jiuyuan is elevating the charm of Chongqing’s intangible cultural heritage snacks to a broader stage. It is committed to becoming a paradigm of Chinese food heritage and innovation, creating enduring value for partners and consumers.

2. Objective of Brand Display

1. Information Transparency:
   Providing basic brand information for users to understand and ensuring operational transparency on the platform.
2. Public Oversight:
   Welcoming user feedback to enhance platform services and brand management standards.

3. Feedback Method

• Display Period: Within 10 calendar days from the announcement date.
• Feedback Channel: Click here to provide feedback

4. Special Disclaimer

1. This display is solely for the purpose of information disclosure. The information is for reference only and does not constitute a formal commitment to the brand’s listing.
2. The formal inclusion in the public announcement phase and subsequent processes will be determined based on the brand’s qualifications, market evaluation, and compliance review results.

Thank you for your attention and support! MINAX Brand Asset Exchange is committed to fostering a transparent trading environment and providing efficient and innovative brand asset services to our users.

MINAX Operations Team
Septembe 5, 2025

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【Risk Reminder】

All brand-related information in this announcement is published directly by the brand itself. Its authenticity, accuracy, and completeness have not been independently verified by any third party. Investors must be aware that such information may contain inaccuracies or misleading risks. The market is inherently risky—brand asset prices may fluctuate sharply due to multiple uncontrollable factors including market supply and demand, regulatory changes, industry competition, macroeconomic conditions, and shifts in consumer preferences. Investors may face partial or total loss of capital, and in extreme circumstances, there may be liquidity risks where assets cannot be liquidated in a timely manner. Low trading activity may also hinder capital rotation, while technical issues such as network failures, hacking attacks, or system upgrades may cause abnormal trading behavior. Furthermore, ongoing changes in global digital asset regulatory policies may impact trading rules and legal compliance.

Investors should make independent and prudent decisions based on their own financial status, risk tolerance, and investment goals. Reliance solely on platform information or any third-party recommendations is strongly discouraged. As a neutral provider of trading technology services, MINAX makes no guarantees regarding the authenticity of brand information or investment outcomes. It assumes no responsibility for any direct or indirect losses (including capital loss, opportunity cost, etc.) caused by market fluctuations, information deviations, or user actions, and does not intervene in any disputes between investors and brand parties.

Before investing, please thoroughly assess your situation and conduct detailed research on the project. If you have any questions, consult a financial advisor and use MINAX’s official website, app, or customer service channels to obtain the latest risk alerts and market updates in a timely manner.