Zhang Yuanji: The Digital Rebirth of a Century-Old Tea Brand, RWA Model Opens the Future of the Tea Industry
On January 9, 2025, Zhang Yuanji Tea Brand officially listed on the MINAX Global Brand Exchange in Dubai, becoming the first representative brand in the tea industry to achieve brand assetization through the RWA (Real-World Asset Digitization) model. This historic event signifies a deep integration of centuries-old tea culture with the digital economy, paving a new path for the tea industry’s development.
A Century of Heritage, Digital Transformation
Founded in 1868, Zhang Yuanji has leveraged Fuding’s unique natural conditions to develop into an important representative of traditional Chinese tea culture over 160 years. Its product range includes green tea, jasmine tea, and white tea, emphasizing both heritage and innovation to spread the essence of Chinese tea art and culture. As a deeply rooted intangible cultural heritage brand in China, Zhang Yuanji established Zhang Yuanji Hong Kong Brand Management Co., Ltd. to expand overseas markets and achieve full digital transformation through its listing on the MINAX Exchange. This move explores innovative RWA development in the tea industry, showcasing its unique charm to the world.
Zhang Yuanji’s Actual Controller, Mr. Chen Shichang
At the listing ceremony, Zhang Yuanji’s actual controller, Mr. Chen Shichang, said:
“We aim to not only preserve a century of tea culture but also invite global consumers to participate in the future development of Chinese tea through the RWA model. This model redefines the value of tea, allowing each tea leaf to integrate into the wave of the digital economy.”
Diverse Applications of RWA in Zhang Yuanji
Health Scene: Tea culture is combined with the health industry, offering functional tea series. Brand assets can be exchanged for health experiences such as wellness tea services and tea experience courses.
Cultural Promotion: Users holding brand assets can participate in cultural activities organized by Zhang Yuanji, including tea festivals and tea culture art exhibitions.
Ecosystem Integration: Zhang Yuanji plans to collaborate with high-end tea houses domestically and internationally, integrating brand assets into offline consumption scenarios to create a seamless experience from purchase to enjoyment.
Innovative Extensions: The Endless Possibilities of Tea and Digital Economy
Tea “Bank”: Consumers can deposit premium tea purchases into the “Zhang Yuanji Tea House,” generating equivalent ZYJ assets through smart contracts. The stored tea’s value can be traded in the market.
Aged Tea Auctions: For collectible aged teas, Zhang Yuanji plans to launch online auction features, allowing consumers to participate using ZYJ assets.
Value Chain Integration: Zhang Yuanji intends to connect the entire value chain, from tea planting, processing, and sales to brand asset applications, offering consumers and investors more opportunities to engage.
Conclusion: The Future Fusion of Tea and Digital Innovation
As a century-old intangible cultural heritage brand, Zhang Yuanji’s successful listing is highly significant. It not only demonstrates strong protection for traditional craftsmanship and culture but also highlights the potential of the RWA model in traditional cultural industries. From centuries-old tea culture to the digital economy of the future, Zhang Yuanji showcases a seamless blend of tradition and innovation. As a global ambassador of Chinese tea culture, Zhang Yuanji exemplifies the perfect integration of heritage and digital innovation.
Looking ahead, as more traditional brands embrace digital transformation, the RWA model is poised to become a new driving force in cultural and consumer markets.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.
