[Listing] MINAX Global Launch: MX Brand Asset to Be Listed Soon

Dear Users,

MINAX Brand Asset Exchange is pleased to announce that MX (Code: MX) will officially launch for trading on January 7, 2025, at 14:30 (UTC+8). The MX launch leverages high-quality watches as a medium, using RWA (Real World Assets) to enable the digital circulation of tangible assets. This heralds a revolutionary experience in watch value investment for users.

1. Asset Information

  • Asset Name: MX Brand Asset
  • Asset Code: MX
  • Total Issuance: 100,000,000 units
  • Initial Circulation Volume: 5,000,000 units
  • Initial Reference Price: 0.0225 USDT/unit
  • Launch Valuation: 2,250,000 USD

2. Listing Arrangement

  • Launch Time: January 7, 2025, at 14:30 (UTC+8)
  • Trading Pair: MX/USDT
  • Trading Mode: 24/7 trading with no price fluctuation limits
  • Deposit/Withdrawal: Temporarily unavailable; details to follow based on actual arrangements

3. Brand Background and Highlights

MX is a cutting-edge watch brand under the Swiss Time Group (SWISS TIME GROUP. SA). To cater to the younger, more diverse, and personalized new generation of consumers, Swiss Time Group (Meirui Time) leverages its rich historical heritage while embracing a trendy and youthful attitude. The group established the subsidiary brand MX, incorporating fashionable styles while introducing high-quality, cost-effective products. This strategy allows the nearly century-old brand to align further with a younger audience.

Meirui Time and MX are among the first international watch brands to venture into the NFT and digital collectibles space. They globally launched the MX Bored Ape collaboration watch and the MX×HAPE collaboration watch, both equipped with NFC anti-counterfeiting verification for instant authenticity. Breaking boundaries and exploring avant-garde artistic expressions, these watches elevate their value to new heights. Additionally, the brand established the Bored Ape and HAPE communities, introduced a series of peripheral products, unlocked new engagement methods, and led new trends in the watch industry, sparking a wave of fresh fashion trends.

Market Performance:

  • Average monthly revenue: $250,000
  • Annual projected revenue: $3 million

4. Asset Buyback and Lock/Unlock Mechanism

Buyback Mechanism:

  • With each MX watch sold, 10% of the sales price in brand assets is distributed, and 15% is allocated for market buybacks.
  • Buyback assets are periodically burned to reduce market circulation, with all fund usage and burning records disclosed on-chain for transparency.

Lock and Unlock Mechanism:

  • Initial circulation: 5,000,000 units
  • Uncirculated assets: 95,000,000 units, unlocked proportional to buyback quantities.

5. Important Notes

  • Risk Notice: The market is subject to risk; investments require caution. Brand asset prices may fluctuate significantly due to market demand, brand promotion, and macroeconomic factors. Please fully understand the risks before investing. MINAX provides trading support only and bears no responsibility for investment outcomes.
  • Account Security: Ensure the safety of account information and complete identity verification for smooth participation in trading.

Additional Notes:

  • Information in this notice is for reference only and subject to actual conditions.
  • MINAX reserves the right of final interpretation of this notice.
  • For inquiries, contact our official support: support@minax.io

Thank you for your support! MINAX remains committed to driving brand asset innovation, building a global trading platform for mutual benefit between brands and investors.

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MINAX Operations Team
January 4, 2025

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【Risk Warning】The market carries risks, and investments should be approached with caution. Brand asset prices may fluctuate significantly due to market changes, and investors may incur partial or total losses of their funds. Users should independently assess their financial situation and investment objectives before making decisions. As a trading platform, MINAX does not bear responsibility for users’ investment outcomes.