MX Swiss Haute Couture Watch Brand Successfully Listed on MINAX
On January 7, 2025, Swiss haute horlogerie brand MX made its debut on the MINAX Global Brand Exchange, becoming the pioneering luxury brand to achieve listing through the RWA (Real World Asset digitization) model. This milestone not only marks a new beginning for the digital transformation of the luxury industry, but also establishes an innovative value-sharing paradigm for consumers and investors.
Swiss Haute Couture: A Brand DNA of Heritage and Innovation
Renowned globally for its Swiss precision craftsmanship and futuristic design, the MX brand integrates high-level customization and multi-brand collaborations, consistently driving innovation in the high-end watch industry. With its listing, MX unveiled a new series of watches that blend traditional watchmaking craftsmanship with modern technology, and for the first time, introduced MX brand assets, delivering a unique digital experience to luxury consumers.
MX CEO Chen Meiting
At the listing ceremony, MX CEO Chen Meiting stated:
“We are dedicated to combining Swiss century-old watchmaking craftsmanship with futuristic designs to provide users with higher-quality, more personalized luxury experiences. Through the empowerment of the MINAX Brand Exchange, MX has not only completed its digital transformation but also pioneered a new business model for the luxury industry.”
Real-World Asset Digitization (RWA): Redefining Luxury Value
The highlight of MX’s listing lies in its innovative RWA model. Through RWA, the brand’s real-world assets (such as revenue, licensing fees, etc.) are converted into tradable digital rights, deeply integrating luxury consumption with investment.
- Consumption as Investment:
Each consumer who purchases an MX watch not only owns the physical watch but also receives equivalent brand assets (MX). These digital assets can be used for discount consumption, market trading, and even sharing dividend bonuses from the brand’s growth. - Value Growth:
As MX’s brand valuation and revenue grow, the brand assets (MX) held by consumers will also appreciate, offering users a dual-value experience. - Global Market Demonstration:
As the first brand to apply the RWA model in the luxury industry, MX is paving a new path for global luxury value-sharing.
MINAX Brand Exchange is an industry-leading compliant digital trading platform for brands, dedicated to facilitating digital asset transformation through the RWA model. This collaboration with MX represents a significant initiative by MINAX in the luxury sector.
Angel Investor Alliance Chairman Liu Xiaoying
Liu Xiaoying, Chairman of the Angel Investor Alliance and founder of Eagle Fund, stated:
“As a long-term angel investor in the tech sector, I’ve been paying close attention to the real-world applications of WEB3 technology. When I encountered the MINAX Global Brand Exchange, it was a revelation. Brand asset digitization is an innovation born at the right time, place, and need. I believe MINAX will become both an incubator and accelerator for brands, helping Chinese brands go global.”
MINAX Investor and Director, Founder of Taiyi Group Danny
Deng Di, investor and director of MINAX and founder of Taiyi Group, remarked:
“The MINAX platform is not just a trading hub for global brand assets but also an essential bridge for traditional industries to transition into the digital era. Through RWA, we provide MX with technical support, market liquidity, and global user connectivity, enabling brand value to propagate and grow more efficiently.”
Blockchain Technology and Global Reach
MINAX’s blockchain technology ensures the transparency and security of brand assets, while its global presence brings broader market opportunities for luxury digitalization.
Grand Launch Event in Macau
The listing launch event was held at the MINAX Brand Center on Treasure Island, Macau, drawing numerous distinguished guests, including Eagle Fund founder Liu Xiaoying, Asia Brand Group founder Wang Jiangong, InnoAngel partner Deng Yongqiang, Klickl Exchange CEO Michael, Lotus TV Macau Director Li Zisong, and MX CEO Chen Meiting. The event was lively, with various exciting segments showcasing the unique charm and future potential of the MX brand.
MX’s Vision and Market Prospects
The listing of MX not only introduces a new business model for the brand but also serves as a valuable example of digital transformation in the luxury industry. Through the MINAX Brand Exchange, MX successfully connects global users and investors, deeply integrating consumption experiences, brand growth, and asset appreciation, injecting fresh vitality into the luxury market.
Looking ahead, MX plans to release more collaborative watch series and digital collectibles while continuing to expand its global market footprint. At the same time, MINAX will support more luxury brands in their digital transformations, creating a new ecosystem for brand asset trading.
The listing of the MX brand on the MINAX Exchange marks a significant milestone in the digital transformation of the luxury industry. By leveraging the RWA model, MX has redefined luxury value and provided users with a unique experience that bridges consumption and investment. As MX’s brand influence grows and the MINAX platform continues to empower brands, this innovative model is set to make waves in the global luxury market.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.
