[Listing] MINAX Global Premiere: BLUECAT (BLCAT) Brand Influence to Be Listed

Dear Users,

MINAX Global Brand Exchange hereby announces that the brand influence asset of Blue Cat (Ticker: BLCAT) will soon be officially listed on the platform. Issued by the brand under the “RWA model,” this asset will be available for public trading in the platform’s [Trade].

From childhood memories to the global stage, Blue Cat has never left!

Risk Warning: Under the brand influence listing model, the brand party evaluates market popularity through brand transactions and has not yet finalized the scope of assets to be included as brand assets. The brand party does not commit to buybacks or token burns. Investors should exercise caution and bear the risks independently. If the model transitions to a brand asset listing in the future, the brand party will further clarify issuance commitments based on the brand influence listing without conducting a separate issuance.

I. Asset Information

  • Asset Name: BLUECAT Brand Asset
  • Asset Code: BLCAT
  • Issuance Model: Brand Influence Listing
  • Total Issuance: 10,000,000,000 units
  • Initial Circulation Volume: 10,000,000 units
  • Reference Listing Price: 0.001 USDT per unit
  • Initial Valuation: 10,000,000 USD

II. Trading Details

  • Listing Time: 2025-04-25 15:00 (UTC+8)
  • Supported Trading Pair: BLCAT/USDT
  • Trading Mode: 24/7 real-time trading with no price limits
  • Deposit and Withdrawal: Currently unavailable; updates to follow as applicable

III. Brand Background and Highlights

BLUECAT was born in 1998 and has been adhering to the artistic creation concepts of “popularizing scientific knowledge”, “boring education and entertainment”, “popularizing social knowledge”, “internationalizing national culture”, “secularizing philosophical concepts”, and “storytelling and human culture” for more than 20 years. From scratch, BLUECAT has worked hard and produced 90000 minutes of original anime over the years, establishing the first brand of domestic original anime “BLUECAT”. Its long science popularization animation “BLUECAT Naughty 3000 Questions” successfully created the “BLUECAT Knowledge Cartoon” model, which immediately won the love of children, parents, teachers and other parties. Its fresh, lively and healthy style was quickly accepted by the public, and it swept across the country, from north to south. A wave of “BLUECAT’ Cyclone ”, the only well-known trademark in the animation industry in Chinese Mainland, has the title of “China’s Top Ten Cartoon Images”, won the “National Animation Industry Base” and “National Cultural Industry Demonstration Base” awarded by the Ministry of Culture and the State Administration of Radio, Film and Television, won the first National Animation Award for Best TV Film, three consecutive Golden Eagle Awards, the “Five One Project Award” of the Central Propaganda Department, the “Star Award” of the government and other national honors, and has won more than 40 various awards in the Chinese animation industry. This’ BLUECAT whirlwind ‘quickly spread and quickly swept to Hong Kong, Macau, and Taiwan, sparking a higher BLUECAT craze! Nowadays, BLUECAT has spread overseas and gone global, becoming the most influential knowledge anime character among children aged 4-14 in the Chinese speaking region. Rated by Guinness World Records as the longest animated film in the world!  Click to learn more >>

IV. Important Notes

  • Risk Notice: The market involves risks, and investments require caution. Brand asset prices may experience significant fluctuations due to market demand, brand developments, and macroeconomic conditions. Please carefully evaluate all risks before investing. MINAX only provides trading support and is not responsible for investment outcomes.
  • Account Security: Please ensure account information security and complete identity verification to participate in trading smoothly.

Additional Information:

  • The information in this announcement is for reference only and is subject to actual conditions.
  • MINAX reserves the final interpretation right of this announcement.
  • For any questions, please contact official customer support: support@minax.io.

Thank you for your support. MINAX is dedicated to driving innovation in asset branding and creating a win-win trading platform for brands and investors worldwide.
MINAX Platform Guide: New Model for Brand Financing & Investor Gains >>

MINAX Operations Team
April 24, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Announcement] MINAX System Maintenance Notification

Dear Users,

To ensure a more stable and secure service experience, MINAX will be undergoing a scheduled system upgrade at the following time:

Upgrade Time: April 14, 2025   22:00 (UTC+8)
Estimated Duration: Approximately 30 minutes

During the upgrade period, you may experience temporary issues such as login failures, abnormal operations, or pages not loading properly. We recommend avoiding critical operations during this time.

If you have any questions, please contact our customer support team. Thank you for your understanding and continued support.

MINAX Operations Team
April 22, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS] BUGATTI MENEGOLLI and Palau Royal Bay Announce Strategic Partnership, Launching a New Model of Brand + Real Estate RWA

At the recent Hong Kong WEB3 Week and MINAX Brand Listing Forum, global luxury brand BUGATTI MENEGOLLI and Palau’s exclusive six-star hotel Palau Royal Bay officially announced a strategic partnership. Through the MINAX platform, the two parties will collaborate to integrate the BUGATTI MENEGOLLI brand with high-end real estate in Palau, marking a new example of brand digital assets in the vacation real estate RWA field.

Brand Introduction: A Collision of Ultimate Luxury and Natural Beauty

BUGATTI MENEGOLLI

Rooted in a century-long legacy between the Bugatti and Menegolli families, BUGATTI MENEGOLLI embodies the philosophy of “engineered elegance,” extending the craftsmanship of supercars into the realm of luxury lifestyles. The brand spans joint alcoholic ventures (such as the “supercar of beers” WATER BEER and rare plum UMESHU), high-end hotels, and residential projects, aiming to offer a seamless experience from “mobile luxury” to “art pieces of lifestyle.” Its collaboration network includes global figures such as Cristiano Ronaldo and Prince Albert II of Monaco, establishing the brand as a symbol of elite living.

Palau Royal Bay

Located in the “God’s Aquarium” — the Republic of Palau, Palau Royal Bay is the premier vacation and real estate complex in the Western Pacific. Covering 81,000 square meters, the project includes sea-view apartments, overwater villas, and full leisure-business facilities. Built with prefabricated steel structure for earthquake and wind resistance, it stands as a benchmark in green construction. Palau, famous for its seven-colored sea, non-toxic golden jellyfish, and underwater fault cliffs, has been hailed by National Geographic as a “must-visit destination in life.” Palau Royal Bay offers top-tier accommodation along with USD-based asset allocation, Palau green card access, and overseas medical and education resources, making it a prime choice for high-net-worth individuals.

Partnership Highlights: Brand Asset-Backed Real Estate and Cross-Sector Ecosystem Synergy

This collaboration, facilitated by the MINAX platform, introduces two major innovations:

  1. Brand asset-backed real estate purchase: BUGATTI MENEGOLLI’s brand digital asset is now integrated into Palau Royal Bay’s real estate purchasing system. Users can directly acquire sea-view apartments or villas by holding brand tokens. This not only anchors digital assets with tangible value but also offers global investors a transparent and efficient channel for cross-border asset allocation.
  2. Strategic synergy to enhance lifestyle experience: Through resource sharing and brand power integration, the partnership will create a multidimensional ecosystem blending “luxury lifestyle × nature resort.” Based on the MINAX platform, the collaboration will integrate cross-scenario experiences and upgrade digital services, extending value across the entire chain from asset configuration to consumption, reshaping the perception of luxury brands and travel residences among high-end users.

WEB3 Week Grand Finale: Win a Trip to Palau

To celebrate the partnership, Palau Royal Bay offered six exclusive “Explore the Natural Wonders of Palau” travel packages at the Hong Kong event, including free flights and hotel stays. Lucky winners will enjoy private experiences such as snorkeling in Jellyfish Lake, spa in Milky Way Lagoon, and exploring the century-old Giant Clam City — discovering the pristine beauty of the “Rainbow’s Homeland.”

Industry Impact: A New Paradigm for Digital Empowerment of Real Assets

The cross-sector partnership between BUGATTI MENEGOLLI and Palau Royal Bay not only highlights the real-world utility of digital assets in luxury and real estate but also pioneers a replicable model integrating “culture, tourism, finance, and technology.”

Conclusion:

MINAX Global Brand Exchange was jointly initiated by MINAX GROUP and KLICKL — the first fully licensed digital asset institution in the MENA (Middle East and North Africa) region. It is fully compliant and licensed to issue digital assets in the UAE.

MINAX collaborates with investment banks, venture funds, legal and audit firms to build a solid Web3 ecosystem for brands. It also provides small businesses and individuals with tools to create and develop their own brands through brand private offerings, crowdfunding, IBOs, and more — helping them secure their first funding, first supporters, and first batch of orders. Thanks to Web3’s global nature, brand assets can be traded 24/7 on global exchanges, making brand investing easier and more accessible than ever.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[Announcement] What Do You Care Most About in a Brand? We Want to Hear From You!

Dear MINAX Users,

To ensure every future listed brand asset provides the most accurate and relevant information you care about, MINAX is officially launching a User Feedback Survey!

We believe the value of Real World Assets (RWA) lies not only in being on-chain, but more importantly in the clarity and transparency of information—earning your trust as a user. This 1-minute survey will serve as a crucial reference for brands to improve disclosure and for users to make informed decisions.

🔗 Survey Link: https://tp.wjx.top/vm/hFr7ycw.aspx#

📝 Sneak Peek of Survey Questions:

  • What do you most want to know when an RWA brand asset is about to be listed?
  • What matters most to you when making investment decisions?
  • Have you ever missed out on a project due to lack of information?
  • If you could say one thing directly to the CEO of MINAX, what would it be?

✅ Our Commitment:

  • The survey is completely anonymous. Every user’s voice is respected.
  • All feedback will be used to optimize brand disclosure standards.
  • MINAX will support brand issuers in publishing more of the information you want and need to know.

Important Note: MINAX will assist in disclosing information based on actual circumstances. As user opinions vary and some may involve business-sensitive or confidential content, not all suggestions can be made public. We appreciate your understanding.

This is more than a survey—it’s a major step toward making RWA investing more real, transparent, and trustworthy.

We invite you to be one of the changemakers.

MINAX Operations Team
April 22, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Showcase] MONKEY KING TOBACCO Brand RWA Listing Application Display

Dear Users,

According to the regulations of the MINAX Brand Asset Exchange, the following brand has submitted an application for listing. We are now showcasing its basic information, inviting public attention, and welcoming suggestions or feedback from all sectors.

1. Brand Basic Information

  • Brand Name: MONKEY KING TOBACCO
  • Brand Introduction：
    Macau Monkey King Tobacco, the first private cigar factory in China (including Hong Kong and Macau), has a deep – seated connection with the Caribbean and Central and South America. We carefully select the mellow cigar cores from the Masaya Volcano region in Nicaragua, the supple cigar wrappers from the Yuncos Valley in the Dominican Republic, and the legendary cigar binders from Pinar del Río in Cuba. With this golden triangle of tobacco leaves from three regions, we recreate the soul – stirring essence of the land.Led by Guillermo Pena, a “Caribbean tobacco poet” with 30 years of experience, a “Holy Fire Alliance” composed of 7 blenders relies on a unique fermentation patent technology to infuse each cigar with the essence of the earth. From the tobacco leaf ratio to the ring gauge length, from the burning speed to the complexity of the aftertaste, we support customers in exclusive customization. Whether you prefer the bold and unrestrained flavor of Nicaraguan tobacco, the silky nutty aroma of Dominican tobacco, or even the legendary flavor of Havana in the 1950s, all can be transformed into your exclusive story at your fingertips.On the basis of inheriting the core “golden triangle” craftsmanship, we have built a “digital cigar ecosystem”. Through blockchain technology, we achieve full – lifecycle traceability from tobacco leaf planting to product delivery. What consumers purchase is not just a physical cigar, but a composite cultural collectible with digital rights. This innovative model of “physical craftsmanship + digital assets” not only preserves the traditional value of cigars as an art of time but also opens up the secondary – market circulation of limited – edition products through smart contracts. It redefines the cultural inheritance and collection logic of high – end cigars and paves a new cultural and technological path in the integration of Chinese and Western tobacco cultures.
  1. Information Transparency:
    Providing basic brand information for users to understand and ensuring operational transparency on the platform.
  2. Public Oversight:
    Welcoming user feedback to enhance platform services and brand management standards.

3. Feedback Method

4. Special Disclaimer

  1. This display is solely for the purpose of information disclosure. The information is for reference only and does not constitute a formal commitment to the brand’s listing.
  2. The formal inclusion in the public announcement phase and subsequent processes will be determined based on the brand’s qualifications, market evaluation, and compliance review results.

Thank you for your attention and support! MINAX Brand Asset Exchange is committed to fostering a transparent trading environment and providing efficient and innovative brand asset services to our users.

MINAX Operations Team
 April 21, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS] Minax Global Brand Exchange and New Horizon Longevity Form Strategic Partnership to Build China-US Health Mall

Hong Kong, April 16, 2025 — Against the backdrop of accelerating digital transformation in the global traditional Chinese medicine (TCM) industry, Minax Global Brand Exchange (“Minax”) and New Horizon Longevity Technology Co., Ltd. (“New Horizon Longevity”), a leading enterprise in the modernization of TCM, have officially signed a strategic cooperation agreement. Together, they will build the “China-US Health Mall” to drive the globalization and digital upgrade of the TCM industry. This collaboration marks a deep synergy in the RWA (Real World Asset) space, further reinforcing the innovative presence of TCM in international capital markets.

Joint Development of the China-US Health Mall

Leveraging Minax’s global trading ecosystem and New Horizon Longevity’s R&D expertise, the two parties will create a comprehensive trading platform covering TCM products, health services, and digital assets, facilitating global market access and supporting the international expansion of TCM brands.

Deepening RWA Applications

Core product pipelines such as New Horizon Longevity’s Herbal Vision Eye Care Solution 2.0 will be digitized using blockchain technology to ensure transparency in medicinal material traceability, patented technologies, and brand value—offering global investors new opportunities to participate in the TCM industry.

Dual-Engine Growth: Capital and Industry

Minax will provide marketplace brands with digital asset issuance, cross-border circulation, and financing services, including private placement and crowdfunding tools, accelerating the integration of the TCM industry chain.

Minax and New Horizon Longevity at the signing ceremony

About New Horizon Longevity
New Horizon Longevity leads in eye health research and clinical innovation, laying out a full-chain technology roadmap in diagnosis and treatment.

Its product portfolio includes Herbal Vision Eye Care Solution, Macular Eye Care Solution, and Eye Moisturizing Spray. The Herbal Vision Eye Care Solution is the second single-compound TCM product developed with modern medical technology, following artemisinin. The Macular Eye Care Solution helps alleviate visual impairments caused by macular degeneration, while the Eye Moisturizing Spray can prevent eye diseases and relieve eye strain.

The drug pipeline is globally innovative. The breakthrough R&D pipeline for the Herbal Vision Eye Care Solution 2.0 targets diabetic retinopathy, presbyopia, age-related macular degeneration, cataracts, and glaucoma. The company is also working with the Hong Kong government and Professor Zhou of The Hong Kong Polytechnic University to develop eye drops and oral supplements for diabetic retinopathy and presbyopia. In addition, it is collaborating with Dean Feng of the School of Chinese Medicine at The University of Hong Kong to develop pipelines for diabetic retinopathy and macular degeneration treatments.

Conclusion:
MINAX Global Brand Exchange is jointly established by the MINAX GROUP and KLICKL, the first fully licensed digital asset institution in the MENA region. It is licensed and compliant for digital asset issuance in the UAE.

MINAX partners with professional investment banks, funds, law firms, and auditing firms to create a healthy ecosystem for brands entering the Web3 space. It also enables SMEs and individuals to build and grow their own brands through private placements, crowdfunding, and IBOs. Thanks to the globalization of Web3, brand assets can be traded 24/7 on exchanges worldwide, allowing investors from all corners of the globe to participate in brand investment more easily than ever before.

 

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[Showcase] KAPITOSHKA Brand RWA Listing Application Display

Dear Users,

According to the regulations of the MINAX Brand Asset Exchange, the following brand has submitted an application for listing. We are now showcasing its basic information, inviting public attention, and welcoming suggestions or feedback from all sectors.

1. Brand Basic Information

  • Brand Name: KAPITOSHKA
  • Brand Introduction：
    Kapitoshka is a well-known children’s shoe brand in Russia, with the core concept of “guarding every step of innocence”, committed to providing comfortable, safe, and fun footwear products for children aged 1-12. The inspiration for the card name comes from a classic Russian animated character, a lively and cute Kapitoshka, symbolizing purity, vitality, and the natural power of growth. We are based on Russian craftsmanship and combine it with cutting-edge global technology to create a lightweight, free, and joyful foot experience for every child.

    Kapitoshka firmly believes that a good pair of shoes is not only a tool for walking, but also a partner for exploring the world in childhood. While deepening its presence in the Russian domestic market, Kapitoshka is accelerating its internationalization efforts and striving to become a trusted children’s footwear brand for families worldwide.

  1. Information Transparency:
    Providing basic brand information for users to understand and ensuring operational transparency on the platform.
  2. Public Oversight:
    Welcoming user feedback to enhance platform services and brand management standards.

3. Feedback Method

4. Special Disclaimer

  1. This display is solely for the purpose of information disclosure. The information is for reference only and does not constitute a formal commitment to the brand’s listing.
  2. The formal inclusion in the public announcement phase and subsequent processes will be determined based on the brand’s qualifications, market evaluation, and compliance review results.

Thank you for your attention and support! MINAX Brand Asset Exchange is committed to fostering a transparent trading environment and providing efficient and innovative brand asset services to our users.

MINAX Operations Team
 April 18, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Announcement] Superstar Concert Ticket Winners Announced｜Please Check Your Email!

Dear MINAX Users,

Thank you for actively participating in the [Superstar Concert Ticket Giveaway Event]! As of April 17, 2025, the platform has completed confirmation of all winners. A total of 60 winning users have been selected, and ticket emails were sent out before today.

📩 Please log in to the email account linked to your MINAX account and check your inbox for the ticket notification email, which contains the e-ticket redemption details and entry credentials.
If not found in your inbox, please also check your “Spam” or “Promotions” folders.

🎤 Concert Information
Event Time: Saturday, April 19, 2025, 19:00–22:00 (UTC+8)
Event Venue: Wonderland, Bamboo Green Park, West Kowloon Cultural District, Hong Kong SAR, China
Performers: Paul Wong, Kelly Chen, MC Jin, Japanese girl group, Korean boy group, and more popular artists

📌 On-site arrangements (including guest line-up, zones, equipment, etc.) are subject to the organizer and actual venue conditions. Changes may occur without prior notice.

✅ Admission Instructions

  • Please bring your e-ticket email and valid ID for entry verification;
  • The ticket may be freely transferred to friends or family, but each ticket is valid for one person only;
  • Security checks and crowd control will be implemented. We recommend arriving at least 30 minutes early for smooth entry.

🔔 Important Notes

  • This concert ticket is exclusively distributed for free via the MINAX platform. No tickets are for sale, and no fees are charged;
  • Qualification and winning status are based on official platform backend data;
  • Failure to receive the ticket due to incorrect or missing email information will be considered a forfeiture;
  • The drawing process was fully automated, conducted in a public, fair, and impartial manner;
  • If you have any questions regarding the ticket or your winning status, please contact the official MINAX customer support for assistance.

 This is an exclusive “Free, Not for Sale” music carnival.Thank you for your continued support and trust in MINAX.Let’s celebrate the power of music and the Web3 revolution together!

MINAX Operations Team
April 17, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS] 2025 Asia Brand Forum Grandly Held in Hong Kong MINAX Leads the New Trend of Brand Tokenization and RWA Listing

On March 31, the 2025 Asia Brand Forum was grandly held at the Grand Hyatt Hong Kong, co-hosted by MINAX Global Brand Exchange, China Asia Economic Development Association, and Asiabrand Group. The forum focused on “Brand Value and RWA (Real-World Asset) Listing” and attracted hundreds of industry leaders from finance, branding, investment, and government sectors.

Brand Tokenization: Opening Speeches Set the Future Direction

At the opening ceremony held at 3:00 PM, Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange and former Managing Director of JPMorgan Asia Pacific, delivered a speech: “Brand tokenization is a major direction for the future global economy. The RWA model will open new paths for realizing brand value.”
Angel investor of Asia Brand Group, Yan Shaofeng, and founder of Nuoharmony Longevity Brand, Dr. Wang Ping, then shared their insights and perspectives on brand globalization from policy, investment, and practical angles.

Chairman of MINAX Global Brand Exchange
Former Managing Director of JPMorgan Asia Pacific – Mr. Gong Fangxiong

Executive Chairman of the China-US Health Industry Investment & M&A Alliance
Chairman of Asia Pacific M&A Fund Management Ltd. – Dr. Wang Ping

Keynote Speeches: How RWA Drives Brand Digitization

Mr. Wang Jiangong, Executive Vice President of the China Asia Economic Development Association and founder of Asiabrand, stated: “Brands must achieve leapfrog growth through digitization and capitalization.”

Founder & CEO of Asia Brand Group
Chairman of Asia Brand Forum – Mr. Wang Jiangong

Mr. Dundy, CEO of MINAX Global Brand Exchange, gave an in-depth analysis:

  • How RWA connects real-world assets with the digital capital market

  • How the MINAX platform helps brands enhance valuation and unlock liquidity

CEO of MINAX Global Brand Exchange – Mr. Dundy

On-Site Signing + Debut of Top 500 List

During the forum, multiple institutions signed strategic agreements with MINAX on brand value assessment and RWA listing, marking a new milestone in the capitalization of Asian brands. The forum also unveiled the 2025 Asia New Consumer Brands Top 500 list and honored outstanding companies with notable innovation and influence.

Roundtable Dialogue: Blockchain + Brand Capital = The Future?

In the closing roundtable, MINAX CEO Dundy, JD Angel Investor Song Yuhai, and Chairman of Yelanggu Liquor Mr. Yu Fangqiang engaged in an in-depth discussion on “Brand RWA Listing.” They unanimously agreed: “The combination of blockchain technology and regulated financial architecture will unlock trillion-dollar capital markets for brands.”

Government Support Boosts Brand Financial Ecosystem

At the celebration dinner, Mr. Bernard Chan, Under Secretary for Commerce and Economic Development of Hong Kong, stated: “The Hong Kong SAR government will fully support brand financial innovation and promote deep integration of Asian enterprises with global markets.”

Under Secretary for Commerce and Economic Development, HKSAR – Mr. Bernard Chan

About MINAX Global Brand Exchange

MINAX was co-founded by the Global Brand Exchange Group and regulated financial institutions. It holds a digital asset license in the UAE and provides a one-stop service platform for token issuance, cross-border circulation, and RWA implementation.

Its unique mechanism enables on-chain mapping of real assets such as brand revenue and licensing income, helping brands reshape their valuation and achieve international expansion. It has already served top-tier brands in luxury goods, consumer products, and technology sectors.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[NEWS] Philips, the Tech Giant, Successfully Lists on MINAX Global Brand Exchange, Revolutionizing the Traditional Home Appliance Industry with AI and WEB3

At the MINAX Brand Listing Forum held in Hong Kong, global tech giant Philips officially announced the listing of its smart router brand, Philips-Long-term Dual Fish, on MINAX Global Brand Exchange, headquartered in Dubai. This marks Philips as the first world-class tech brand to be listed on the platform. This milestone event signifies a new phase in the deep integration of traditional tech brands with WEB3 technology.

Philips Brand History

Philips has a rich history of 134 years. Founded in 1891 by Frederik Philips and his son Gerard in Eindhoven, the Netherlands, the company initially focused on producing carbon filament light bulbs. By the 20th century, Philips had evolved into a diversified electronics empire. In 2024, it ranked 271st in the global brand value rankings, and in October 2024, it was listed among the top 100 global brands, at 69th position, cementing its place as a world-class tech brand.

Brand Philosophy:
Philips’ brand philosophy is “Innovation for You, Better Life.” It is committed to improving people’s health and well-being through meaningful innovations, offering high-quality healthcare and lifestyle services to a broader population.

A Century-Old Tech Brand Embracing AI and Web3

Long-term Dual Fish is the exclusive operator of Philips’ router brand in Greater China. During the brand’s listing ceremony, Shi Xu, co-founder of Philips “Long-term Dual Fish,” stated: “We are committed to redefining AI edge computing and distributed storage. While ensuring user data security and privacy, we have built an innovative shared economy model.” The core members of the brand’s tech team come from the renowned P2P tech company, Qvod, with over a decade of deep expertise in distributed technology.

Mr. Shi Xu, CMO of China Longterm Holdings’ 3C Division

Innovative Business Model Verified by the Market

According to the brand’s disclosure, in 2024, Philips routers have achieved 280,000 node deployments, with 30,000 stable online nodes. The platform has already established partnerships with leading companies like Kingsoft Cloud, iQIYI, and Kuaishou, and secured several technical patents and industry certifications. Shi Xu mentioned: “Our users participate in node operations via mini-programs or apps every day, earning point rewards, thus forming a high-engagement community ecosystem.”

Hardware Empowerment: Beyond Routers

The Philips AI smart router on display is equipped with a Qualcomm 5-core CPU, 1GB RAM, and 256GB eMMC storage, offering powerful edge computing capabilities. Shi Xu emphasized: “This is far more than just a regular router; it is a distributed AI computing node.” The brand team plans to launch professional-grade edge computing devices for large model inference training later this year.

Mr. Shi Xu, CMO of China Longterm Holdings’ 3C Division, introducing the node ecosystem

Highlights of the Tokenomics Model

The brand has committed to using 5% of hardware sales revenue and 5% of CDN business revenue for token buyback and burn, creating a strong deflationary effect. “With an estimated 1 million nodes, the annual buyback and burn amount is expected to reach $10 million, providing solid support for token value.”

Accelerating Global Ecosystem Expansion

In 2025, the Philips router brand will focus on expanding into the Australian, North American, German, Russian, and Southeast Asian markets, with a goal of achieving the global deployment of over 1 million nodes. Shi Xu revealed: “We are in talks with multiple top global AI public chains for potential collaborations. In the future, Philips routers may become physical nodes for multiple blockchain public chains.”


The Listing Bell Ceremony

Finally, representatives from Philips and MINAX participated in the bell-ringing ceremony. This listing event marks the official beginning of a new chapter for Philips, a 134-year-old tech brand, in AI and Web3. With the rapid expansion of global nodes and the continued implementation of AI applications, Philips is poised to reshape the edge computing industry landscape.

Conclusion:

MINAX Global Brand Exchange, jointly initiated by MINAX GROUP Global Brand Trading Group and KLICKL, the first fully licensed digital asset institution in the MENA (Middle East and North Africa) region, is compliant with digital asset issuance regulations and enjoys licensing support in the UAE.

MINAX will collaborate with professional investment banks, investment funds, law firms, and audit firms to create a favorable ecosystem for brands entering the Web3 space. MINAX will also facilitate the creation and development of brands for SMEs and even individuals, through private brand offerings, brand crowdfunding, IBOs, and other means, to help brands secure their first round of funding, their first group of fans, and their first batch of orders. Furthermore, due to the global nature of Web3, brand assets will be tradable on exchanges 24/7, enabling brand asset investors from all over the world to participate. Investing in brands has never been easier.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.