——Content from the [Taiyi Group] official WeChat account
November 30, 2024, “Web3 Technology Driving the Blue Ocean of the Creator Economy” Forum Successfully Held in Shanghai.The “Web3 Technology Driving the Blue Ocean of the Creator Economy” forum was successfully held at the Xuhui Caohejing Conference Center in Shanghai on November 30, 2024. As one of the forum’s key speakers, Danny, Chairman of the Digital Economy Committee of the Global M&A Association, delivered a keynote speech titled “How Brand Crowdfunding and Trading Empower the Creator Economy.” Danny provided an in-depth analysis of the global potential of brand assets in the Web3 era and outlined innovative pathways for Chinese brands to go global.
New opportunities for brand assets in the Web3 revolution
Danny noted in his speech that Web3 technology is transitioning the internet from the data-and-algorithm-centralized Web2 era to a user-centric distributed value network. This technological shift provides an unprecedented opportunity for the digitization and global circulation of brand assets. Through core technologies such as blockchain, brands are no longer merely intangible assets of companies but become globally recognized, tradable, and manageable core resources.
“The total value of the world’s top 100 brands has exceeded $5 trillion. If brand assets are introduced into trading circulation and combined with the development of derivative markets, the market size is expected to exceed $100 trillion,” Danny said. This massive potential market will not only drive the global development of brands but also offer new models of capital operations and economic benefits for companies and investors.
Opportunities and challenges for Chinese brands to globalize
Danny highlighted the current bottlenecks facing the international development of Chinese brands. While some brands perform impressively in the domestic market and even hold international influence in specific fields, their brand value is often undervalued in global markets. Challenges such as limited financing channels, difficulties in listing, and underutilized brand value have hindered the globalization efforts of Chinese brands.
At the same time, Danny noted that the rapid growth of global cryptocurrency trading volume and the real-time settlement capabilities of blockchain provide technical support for brand assets to enter the global market. “Through digital identities and distributed value networks, brands can achieve global circulation and trading, enhancing international influence while gaining more resources from the capital market,” he said.
The Integration of Web3 Technology and Brand Crowdfunding
Driven by Web3 technology, brand crowdfunding and brand trading have become essential tools for Chinese brands seeking international success. Danny explained that through brand crowdfunding, companies can launch their brands cost-effectively and efficiently, while consumer investments enhance brand loyalty. Meanwhile, digitizing brand assets brings higher liquidity, lower compliance costs, and reduced risks, providing new growth momentum for companies.
He also introduced the concept of a “Brand Asset Management Fund,” which, through brand licensing, data asset management, and buyback mechanisms on exchanges, provides stable cash flow support for brand value. This innovative model not only enhances the transparency of brands in capital markets but also offers new asset allocation opportunities for investors.
Looking Ahead: Pathways for Chinese Brands to Global Success
In concluding his speech, Danny urged Chinese brands to seize the historic opportunities brought by Web3 technological transformation, leveraging innovation and openness to enhance international competitiveness and achieve true globalization. He emphasized, “The digitization of brand assets is not only an inevitable choice for corporate development but also a crucial strategy for enhancing national economic competitiveness.” Danny believes that the global trading of brand assets will become a significant driver in the new era of the digital economy, with the rise of Chinese brands injecting new vitality into the global economy.
The forum also focused on the creator economy in the Web3 era, bringing together experts and practitioners from fields such as blockchain, artificial intelligence, and content creation to explore the future directions of digital technology and cultural integration. The forum organizers stated that the event aims to implement President Xi Jinping’s “National Cultural Digitization Development Strategy,” promote deep integration of the digital economy with the cultural industry, and support the creative transformation and innovative development of Chinese culture.
As the Web3 era fully unfolds, Chinese brands are expected to experience unprecedented growth opportunities in the new track of the digital economy.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.
