[NEWS]Feng Zhongyun: Shaping On-Chain Chinese Aesthetics with Ink Art

When ink meets blockchain, traditional art is infused with new vitality. Chinese contemporary ink artist Feng Zhongyun’s works will be exhibited at the Baolong Art Museum in Shanghai from June 13 to 19. His personal brand FYUN is already listed on the Minax Global Brand Exchange: using Real-World Assets (RWA) as a bridge, FYUN deeply integrates the aesthetic spirit of Eastern brush and ink with the innovative power of digital assets, ushering in a new era of “on-chain art.”

FYUN: Linking On-Chain Value with the “Feng Style” Brush and Ink

Feng Zhongyun, a graduate of the Chinese Painting Department at the Central Academy of Fine Arts, developed a distinctive “Feng Style” through solid modeling skills and mastery of brushwork. His semi-abstract, semi-figurative works resemble birds or stones from afar and blur illusion with reality up close—neither birds nor flowers nor rocks, yet richly textured in ink and vibrant in color, capturing both Eastern subtlety and contemporary intensity.

As art critic Wang Luxiang noted: “His paintings may appear effortless, but each stroke is infused with immense energy—like boulders tumbling from a mountain, turned into petals fluttering on paper.”

This expression of “soft on the outside, strong within” echoes Feng’s years of martial arts training and forms the artistic foundation of the FYUN brand.

Feng Zhongyun, 2019 – Swift as Wind

Breathing Life into Ink Rhythm On-Chain: FYUN’s Digital Expression

Feng’s artworks possess a strong rhythm and cadence, inviting viewers to “tap along” and resonate both visually and emotionally. This traditional concept of “qi yun sheng dong” (vitality and rhythm) is tokenized through RWA technology and transformed into on-chain digital asset value—transcending space and time to connect global collectors and art enthusiasts.

FYUN’s listing on Minax is a modern interpretation of the spirit of Eastern ink art in the digital age. It also signifies that ink painting is no longer confined to paper or galleries but enters the digital asset ecosystem in a more open and transparent form.

The FYUN brand, founded by Feng Zhongyun, not only embodies the rhythm of Eastern aesthetics but also carries a strong urban identity, making it a representative of the “new generation of cultural assets” on the Minax Global Brand Exchange.

Feng Zhongyun, 2015 – Quietly Watching the Rain Tap on New Lotus

Connecting Eastern Culture, Unlocking Artistic Value

The listing of FYUN marks another milestone for Minax in the cultural RWA space. By leveraging blockchain and digitalization, Minax is helping Chinese contemporary art reach global audiences and redefining “brand value and cultural assets” through blockchain technology.

FYUN is not only an evolution of Feng Zhongyun’s personal artistic style but also a pioneering exploration of “Eastern ink + digital assets,” showcasing a fresh expression of Chinese aesthetics to the world.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[NEWS]MINAX CEO Danny Invited to China International Finance Forum to Explore New Global Opportunities in Web3.0 and Brand RWA Collaboration

On May 29, 2025, the “China International Finance Forum · Gulf Financial Cooperation Roundtable” was grandly held at the Conrad Hotel in Dubai, UAE. The event brought together political and business leaders, financial institutions, and tech innovators from China and the Gulf region to explore cross-border investment security, regional cooperation, and new financial ecosystems under the theme “Building an Oasis of Certainty Amidst Uncertainty.”

As a leading enterprise in the Web3.0 and Brand RWA sectors, MINAX Founder and CEO Mr. Danny was invited to attend and participate in the opening roundtable “The Future of the Web3.0 Ecosystem.” He engaged in dialogue with Liu Xiaoying (Founder of Eagle Fund), Dermot Mayes (UAE CEO of Klickl International Group), and Co-founder of VDX, discussing topics such as institutional capital entry, regulatory pathways in crypto markets, crypto asset investment, and wealth management—together exploring policy coordination and market opportunities in the Web3.0 era.

Danny pointed out that Web3 has gradually entered the mainstream thanks to three key drivers: First, continued breakthroughs in blockchain infrastructure, such as Layer2 and sharding, significantly improve system performance and enable high-frequency trading and complex applications. Second, the acceleration of global regulatory frameworks, like the EU’s MiCA and the U.S. GENIUS Act, provide clarity for institutional capital, prompting asset managers like BlackRock and Fidelity to include crypto in their portfolios. Third, in an increasingly uncertain macro environment, crypto assets have outperformed many traditional assets, enhancing their investment appeal.

MINAX Founder and CEO – Mr. Danny

“The brand asset exchange we are building at MINAX serves as a critical bridge between the real economy and the on-chain world,” Danny noted. “We aim to digitize and tokenize high-quality physical brands, giving them Web3-recognized financial attributes while retaining their real-world value. This creates a new class of practical and financially viable on-chain assets.”

He also highlighted the challenge of fragmented and inconsistent global regulatory standards, which increases uncertainty for cross-border innovation. Danny called for a more open approach to compliance, encouraging global collaboration to build a stable, transparent, and sustainable Web3 ecosystem.

MINAX Founder and CEO – Mr. Danny

Danny also shared MINAX’s practical experience in digitizing global physical brands and advancing brand RWAs. He stated: “The core of Web3.0 is trust and connection. Through our on-chain brand exchange model, MINAX aims to ensure brand value is discovered fairly, traded freely, and appreciated sustainably. We look forward to long-term partnerships with more high-quality institutions in the Middle East to jointly create a more open and trustworthy future financial ecosystem.”

Liu Xiaoying emphasized Dubai’s pragmatic and flexible digital asset regulations, which have attracted over 200 exchanges to set up operations. This influx of talent and capital has solidified the city’s strategic position in the global Web3 landscape. Notably, Dubai’s crypto licenses are widely recognized and respected globally. As a Hong Kong native, he hopes the Hong Kong government will adopt more forward-looking and practical regulatory policies to better support the Web3 industry.

Founder of Eagle Fund and Chairman of AngelHub – Mr. Liu Xiaoying

Dermot Mayes, UAE CEO of Klickl International Group, noted that the Middle East, especially the UAE, is rapidly becoming a compliance pioneer in digital assets. Dubai’s VARA (Virtual Assets Regulatory Authority) provides a clear and future-oriented regulatory framework that offers a highly attractive business environment for crypto firms. “Policymakers in the Middle East are striking a balance between regulation and innovation, ensuring investor protection while fostering technological progress,” he said.

UAE CEO of Klickl International Group – Mr. Dermot Mayes

A VDX Co-founder remarked that Hong Kong, as a leading Asian financial hub, has become more proactive toward Web3 and virtual assets in recent years, launching licensing regimes and pilot programs to attract global capital. “With its mature financial infrastructure and legal system, Hong Kong is well-positioned to lead in Asia’s compliance race if it continues to align regulations with real industry needs,” he said.

Co-founder and Chief Business Officer of VDX – Mr. Zhou Lele

The forum also included high-level discussions on cross-border investment security and Gulf financial cooperation opportunities, further highlighting the strategic potential of China-Arab capital and tech integration. MINAX’s participation demonstrated its global vision and execution as a Web3 brand infrastructure builder and offered a new paradigm for digital finance and real-world economy integration between China and the Gulf states.

Going forward, MINAX will continue to advance the brand RWA system, promoting the on-chain circulation of real-world assets and connecting the digital with the tangible to solidify the value foundation of Web3.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[Showcase] Zelay Network Brand RWA Listing Application Display

Dear Users,

According to the regulations of the MINAX Brand Asset Exchange, the following brand has submitted an application for listing. We are now showcasing its basic information, inviting public attention, and welcoming suggestions or feedback from all sectors.

1. Brand Basic Information

  • Brand Name: Zelay Network
  • Brand Introduction：
    Zelay Network is an innovative decentralized resource sharing and edge computing network, which aims to achieve resource optimization, node incentive and token ecological balance by sharing unused Internet bandwidth.

2. Objective of Brand Display

  1. Information Transparency:
    Providing basic brand information for users to understand and ensuring operational transparency on the platform.
  2. Public Oversight:
    Welcoming user feedback to enhance platform services and brand management standards.

3. Feedback Method

4. Special Disclaimer

  1. This display is solely for the purpose of information disclosure. The information is for reference only and does not constitute a formal commitment to the brand’s listing.
  2. The formal inclusion in the public announcement phase and subsequent processes will be determined based on the brand’s qualifications, market evaluation, and compliance review results.

Thank you for your attention and support! MINAX Brand Asset Exchange is committed to fostering a transparent trading environment and providing efficient and innovative brand asset services to our users.

MINAX Operations Team
June 3, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[FAQ]What Types of Brands Are Suitable for Listing on MINAX Brand Exchange?

(MINAX Brand Listing Reference Guidelines)

MINAX Brand Exchange, headquartered in Dubai, UAE, is a global leader in brand RWA (Real-World Asset) trading. It is dedicated to digitizing and capitalizing brand value, offering standardized listing, issuance, and trading services for brands worldwide. It currently covers sectors such as F&B, art, smart devices, education, healthcare, luxury goods, and data platforms.

The following criteria serve as a reference framework for evaluating whether a brand is suitable for listing at the current stage. MINAX will continue expanding to support more industries and collaboration models.

I. Basic Requirements for Brands

Brands that meet the following criteria will be prioritized in the listing review process. (These criteria apply to the current phase and may be expanded in future iterations based on evolving brand use cases and partnerships.)

1. Brand Qualifications and Operational Foundation

  • Brands must have been operating for over 2 years with a good reputation and industry recognition.
  • Brands with over 5 years of operation, or that are part of Fortune Global 500, listed companies, or multinational corporations, will be prioritized for Main Board listing.
  • Registered trademarks (e.g., “®” symbols) with clearly defined asset legitimacy will be prioritized.

2. Revenue or Valuation Standards (Meet any one of the following):

  • Cumulative revenue over the past 2 years exceeds USD 1 million (suitable for the Innovation Board);
  • Or cumulative revenue exceeds USD 100 million, and brand valuation exceeds USD 800 million (suitable for the Main Board);
  • Or the brand demonstrates stable revenue and/or a buyback plan with growth potential.

3. Legal Ownership of Brand Assets

  • Brands should own core intangible assets, including but not limited to trademarks, domain names, patents, copyrights, social media accounts, SOPs, source code, user data, channel resources, media resources, and IP licenses.
  • Brand assets should be held and centrally authorized by the brand’s management company.

4. Offshore Entity and Compliance Requirements

  • The brand’s management company must be registered outside Mainland China and comply with relevant regulatory standards.

5. Token Economy Model Requirements

  • Brands must be capable of designing a brand rights token (BRT) that is linked to revenue scenarios and cannot be reissued.
  • At least 3 months of buyback funds must be pre-deposited prior to listing.
  • Must support diverse token use cases such as buyback, freeze/unlock, and profit sharing.

II. Examples of Suitable Brand Types

The following are examples of brand categories currently supported by MINAX Brand Exchange. This list is non-exhaustive and provided for reference only. MINAX encourages global brand diversity, especially those with industry-specific characteristics, market innovation, or high data value potential.

✅ High-Value / Scarcity-Based Brands
Ideal for brands with strong cultural heritage, artistic roots, or rare supply chains:

  • Art and intangible heritage brands (e.g., Macanese artist Feng Zhongyun Wan’s personal brand FYUN)
  • High-end F&B and alcoholic beverages (e.g., NIKUSA)
  • Luxury/custom goods (e.g., MX luxury watches)

✅ Brands with Stable Cash Flow and High User Retention
Brands with high-frequency usage scenarios or platform-based operations:

  • Health tech and smart hardware (e.g., DeRing health devices)
  • Educational and service-based platforms (e.g., EASONTETON EdTech)
  • Lifestyle chain brands (e.g., KAPITOSHKA kids shoes)

✅ Digital Assets / Platform-Based & Web3 Potential Brands
Brands with standardized traffic, IP licensing data, or digital content assets:

  • Knowledge-based platforms, content creator networks, media production companies
  • Data-driven SaaS, AI platforms, metaverse brand applications
  • IP monetization and creator economy brands (e.g., virtual idols, MCNs, anime IPs)

III. Supported Types of Brand Assets

Type Asset Definition Applicable Scenarios
BARA (Brand Authorized Rights Asset) Authorized rights-based assets Brands using licensing or revenue-sharing models such as F&B chains or distributorships
BDRA (Brand Digital Rights Asset) Digitized rights-based assets Platforms where traffic, user behavior, or data serves as assets
BIPA (Brand IP Asset) Intellectual property assets Brands driven by content, art, design, film, or music IPs

IV. Key Review Criteria

Review Item Evaluation Focus
Brand Qualification ✔ Commercially operating for ≥2 years (Innovation Board) or ≥5 years (Main Board)
✔ Good reputation and recognition
✔ Owns “®” registered trademark
Brand Type & Scale ✔ Priority to Fortune 500 / listed group brands
✔ Annual revenue: ≥USD 100M (Main Board), ≥USD 1M (Innovation Board)
✔ Brand valuation: ≥USD 800M (Main Board)
✔ Annual buyback capability: ≥USD 10M
Asset Ownership ✔ Trademark, domain, social media, and content assets are centrally held or clearly authorized by brand management company
Financial & Compliance Capability ✔ Provides financial statements, performance data, and business plans
✔ Offshore registration (outside Mainland China) with compliance capability
Token Model Design ✔ Issues a unique brand token (BRT) with fixed supply and no reissuance
✔ 3-month buyback reserve pre-deposited
✔ Supports asset freeze and dynamic unlocking mechanisms
Compliance Review ✔ Follows KYC / AML / due diligence protocols
✔ Provides authorized revenue and legal fund flow agreements
Governance & Risk Reserves ✔ 7% of token issuance reserved as a risk control fund, custodized by MINAX and non-tradable
✔ Participates in platform governance

V. Comparison: Brand RWA vs. Other Issuance Methods

 

Comparison Item

 Meme Coin Issuance Brand RWA Listing Traditional Securities Listing
Issuance Cost Very Low Tens of thousands USD Millions of USD
Time to Market Very Short 1–3 Weeks 9–12 Months
Maintenance Cost Very Low Low 1–2 Million USD
Regulatory Oversight None Relatively Flexible Heavily Regulated
Internal Control None Low Very High
Underlying Assets None Brand intangible assets, revenue Corporate equity, profits
Market Scope Global Global Usually single-country markets
Investment Return None Scheduled buyback or brand profit-sharing Dividends (less predictable)

Contact Us
Business Collaboration: ibo@minax.io
Official Website: https://www.minax.io
Office Addresses:
🇦🇪 Dubai: Shop GD 55 to 60 & 62, Dragon Mart 2 – Dubai
🇨🇳 Hengqin: Room 3113, Fuli Center, No. 128 Xing Sheng 1st Road, Hengqin, Zhuhai, Guangdong Province
🇭🇰 Hong Kong: Unit A, 19/F, Tower II, Sunbeam Centre, Causeway Bay

[Usage Reminder] This Help Center content is intended to provide operational guidance and function descriptions. Actual interfaces or processes may be subject to updates due to product iterations. For any questions, please contact: support@minax.io — we are here to assist you.
[Risk Disclaimer] Trading of brand assets involves substantial risk. Please assess carefully based on your financial status before participating. MINAX provides brand asset trading services only and does not assume legal or economic responsibility for any investment outcomes.

[Announcement] Notification on the Listing Segment Adjustment for NIKUSA and ZYJ Brand Assets

Dear MINAX Users,

Thank you for your continued support and trust in the MINAX platform. As a professional platform committed to promoting the digitalization of global brand assets, MINAX upholds the governance principles of openness, fairness, and transparency, and conducts ongoing supervision and dynamic evaluations of all listed assets in strict accordance with the MINAX Brand Asset Management and Fulfillment Rules.

Following routine platform audits, although NIKUSA (Asset Code: NIKUSA) and ZhangyuanJi (Asset Code: ZYJ) have demonstrated a certain level of brand recognition and cultural value since their listing, recent macroeconomic conditions and industry fluctuations have affected their operations. Both brands have failed to fulfill their scheduled monthly buyback plans, thereby violating relevant provisions of the MINAX Brand Asset Management and Fulfillment Rules.

In accordance with platform regulations and user protection mechanisms, the following adjustments will be made:

1. Asset Adjustment Details
Effective immediately upon the release of this announcement, the NIKUSA  and Zhangyuanji  brand assets will be reclassified from “Innovative Board Brand Listing” to “Brand Influence Listing.” This adjustment does not affect users’ asset holdings or their normal trading rights.

2. Ongoing Monitoring and Reapplication Mechanism
The platform will continue to monitor the operational status and buyback performance of both brands. If either brand consistently resumes its buyback obligations over the course of three consecutive months and meets the platform’s brand asset management standards, it may submit an application to restore its status as an “Innovative Board Brand Listing.” Upon approval by the platform, the asset’s listing segment qualification may be reinstated.

3. Platform Regulatory Statement
MINAX remains committed to strengthening compliance reviews and risk management of brand assets, ensuring a healthy platform ecosystem and protecting user asset interests. At the same time, the platform will enhance its buyback disclosure system, urging brand issuers to fulfill public commitments, thereby improving asset credibility and market value.

Risk Warning: Under the Brand Influence Listing model, brand issuers use brand trading to assess market popularity. This does not confirm the asset’s inclusion as a brand asset, nor does it imply any commitment to buyback or token burn. Investors should carefully evaluate and assume the associated investment risks. Should the brand be upgraded to a Brand Asset Listing in the future, the issuer will formalize its issuance commitments based on the current foundation and will not issue separately.

This announcement is for informational disclosure purposes only and does not constitute any investment advice or commitment.

If you have any questions regarding this announcement, please feel free to contact MINAX official customer support at support@minax.io or join the [official Telegram community] for inquiries.

Thank you for your understanding and support.

MINAX Operations Team
May 21, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Announcement]MINAX APP Now Available on Google Play

Dear Users,

To enhance user experience and support global accessibility, the MINAX App is now officially available on the Google Play Store. Android users are welcome to download and participate in global brand asset trading at their fingertips.

Download Details

📲 Supported System: Android devices

🔍How to Download:
▪️ Search “MINAX” on Google Play Store
▪️ Or click the link below:
      https://play.google.com/store/apps/details?id=com.mina.minax
▪️ Alternatively, visit the official website www.minax.io and click the “App Download” button at the top-right corner to access the download page.

🌍 Available Regions: Currently available in the UAE, Hong Kong, Macau, Singapore, Malaysia, the Philippines, Thailand, with more regions to follow.

⚠️ Important Note

  • In certain regions (such as Mainland China), Google Play may be inaccessible due to policy or network restrictions. We recommend using a VPN to access the store and complete the download.
  • If your Google account region is restricted, consider registering a new account set to a supported region.

Need help? Visit our Help Center for detailed installation guides and FAQs.

MINAX remains committed to delivering a secure and efficient trading platform for users worldwide.
For any inquiries, please contact our support team: support@minax.io

Thank you for your continued support!

MINAX Operations Team
May 15, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Announcement] MINAX Enterprise Verification Feature Officially Launched

Dear MINAX Users,

To further enhance the brand asset management system and improve the experience and asset security for enterprise-level users, MINAX has officially launched the Enterprise Verification feature. This function is currently available only on the web version. Details are as follows:

Feature Overview

  • Verification Entry: MINAX Web > Top Right Corner > Personal Center (Avatar Icon) > Identity Verification > Enterprise Verification
  • Target Users: All enterprises intending to operate brand or brand node functions
  • Required Information: Complete company information must be submitted (follow system prompts)
  • Verification Status: Once completed, the system will automatically display “Verified”

Upgrade & Notes

  • All previous brand accounts were registered as personal accounts. Related brand or node accounts can now be upgraded to enterprise accounts.
  • Each enterprise may bind up to 2 accounts for enterprise verification.
  • Enterprise accounts will have distinct permissions, withdrawal limits, and asset management capabilities compared to personal accounts.

Dedicated Support

Accounts that complete enterprise verification will be assigned a dedicated enterprise account manager for faster response and support.

If you operate as an enterprise, we recommend completing verification early to receive more efficient and stable service. Thank you for your trust and continued support! For any questions, please contact our official support: support@minax.io

MINAX Operations Team
May 14, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS]Breakthroughs in Chinese Brand Globalization: Global Ecosystem Construction and Digital Empowerment Practical Seminar Successfully Held

On May 8, 2025, the “Global Ecosystem Construction and Digital Empowerment Practical Seminar” was grandly held at the Shenzhen Bay Yuehai International Enterprise Service Exchange Center. The event was hosted by the Shenzhen Yuehai International Enterprise Service Exchange Center and co-organized by MINAX Global Brand Exchange. Focusing on brand globalization strategies, digital transformation paths, and the construction of global brand ecosystems, the seminar brought together numerous international senior experts, entrepreneurs, and representatives of capital institutions to explore practical paths and systematic solutions for Chinese brands to go global.

In the opening speech, the head of the Yuehai Subdistrict Public Affairs Center stated that as one of Shenzhen’s first “international demonstration blocks” and “international industry innovation demonstration blocks,” Yuehai Subdistrict has always been committed to creating a first-class international business environment for enterprises. She pointed out that since its establishment, the Yuehai International Enterprise Service Exchange Center has served numerous local and outbound enterprises, promoting resource docking, policy implementation, and international exchanges, providing solid support for enterprises to “go global.” The event was an important practice in Yuehai’s continuous efforts to promote brand building and international development.

Head of Yuehai International Enterprise Service Exchange Center

Authoritative Speeches: In-depth Interpretation of Brand Value and New Global Capital Trends

The main forum of the seminar focused on “The Global Application and Value of Brand Digitalization,” where guests from various fields shared insights:

Ms. Wang Zining, Chief Representative for China of The 48 Group Club and the Saudi Sovereign Fund (PIF), stated that for Chinese brands to truly “go global,” they must possess not only product and technological capabilities but also focus on building “business communities of shared interests” across regions and industries. She emphasized that the globalization path of Chinese brands should shift from single-point export to systematic participation in the global value chain. Through deep integration with international capital and industrial ecosystems, Chinese brands can enhance their voice and influence in global markets and build a sustainable international brand matrix.

Chief Representative for China of The 48 Group Club and PIF – Ms. Wang Zining

Mr. Dundy, Director of the Digital Economy Committee of the All-China Federation of Mergers and Acquisitions Associations, highlighted that brands, as intangible corporate assets, hold enormous future valuation potential. He introduced the “MINAX Global Brand Exchange” project. The MINAX platform establishes an asset trading mechanism centered on brands, partnering with foundations and core enterprises to set brand value standards, promote on-chain management of brand assets, and enable compliant transactions. Enterprises can register trademarks, patents, data, and other intangible assets on-chain, and issue brand digital assets for financing, incentives, and value realization. The platform has obtained regulatory licenses in the UAE and supports the secure global circulation of brand assets. It also provides full-chain services such as brand valuation, global roadshows, and policy matching to help companies go public and accelerate brand internationalization.

Mr. Danny, Director of Digital Economy Committee of the All-China Federation of M&A Associations

Mr. Paolo Chen, Eco Partner at Victory Securities, focused on the application prospects of RWA in the digital finance era, emphasizing its core value in asset circulation and restructuring of trading models. He noted that the global capital system is accelerating its “disintermediation,” and on-chain finance and RWA will become the core infrastructure for the next generation of capital flows. By mapping traditional assets such as bonds, equity, and real estate on-chain, RWA offers high liquidity, transparency, and compliance, effectively connecting traditional finance with the Web3 ecosystem. He stressed that Hong Kong possesses unique institutional and resource advantages and should actively introduce high-quality asset pools from the mainland, using stablecoins and CBDCs to build a cross-border clearing system and create a new global asset finance hub.

Mr. Paolo Chen, Eco Partner at Victory Securities

Dr. Yu Zhou, former Huawei strategic expert, former Chief Planner of Huawei Global Training Center, and Chief Advisor of the Guangzhou Enterprise Globalization Service Center, provided a practical perspective by dissecting the “five major pain points” of SMEs going global and shared systematic solutions for brand globalization. Drawing on Huawei’s globalization experience, she deeply analyzed the five core pain points of Chinese brands going abroad and emphasized that only by firming globalization determination and transforming strategy into collective execution can enterprises transition from “product globalization” to “brand globalization.” She noted that the Middle East is becoming a new blue ocean driven by the digital economy, and by leveraging practical paths such as “riding the tide abroad,” Chinese enterprises can use policy platforms and industrial coordination to accelerate the construction of globally influential brand ecosystems.

Former Huawei Strategy Expert, Former Chief Planner of Huawei Global Training Center
Chief Advisor of Guangzhou Enterprise Globalization Service Center – Dr. Yu Zhou

High-level Dialogue: Strategic Roadmap for Brand Globalization

In the roundtable session on “Opportunities and Challenges of Brand Globalization,” four guests—Ms. Wang Zining (The 48 Group Club & PIF China Representative), Mr. Dundy (All-China Federation of M&A Associations), Mr. Paolo Chen (Victory Securities), and Ms. Hu Hao (Honorary Advisor of Tencent)—held a lively discussion.

The guests pointed out that traditional IPO paths are high-barrier, complex, and costly for SMEs, seriously restricting brand globalization. In this regard, brand assetization becomes the key breakthrough. By transforming intangible assets into tradable capital, enterprises can achieve financing, incentives, and expansion. They also noted that Chinese companies face complex regulatory environments and dispersed resources when expanding overseas, but the establishment of brand trading mechanisms and global on-chain asset circulation platforms is providing more resilient and flexible capital docking channels, opening broader space for future brand globalization.

Enterprise Voices: Real Cases Show Consensus in Brand Transformation

At the event, representatives from various industries shared their brand globalization experiences:

Ms. Wan Yuhua, Founder of Bawang International Group, Chairwoman of Small World Group, and Founding Dean of Global Glamorous Women Academy, recalled her journey from founding the Bawang brand to its globalization and Bawang Group’s listing on the Hong Kong Main Board. She emphasized that brand strength is the core competitiveness of globalized enterprises—it represents not only product quality but also a company’s culture, values, and social responsibility. In the future, every enterprise must platform its brand ecosystem. She stated that artificial intelligence, blockchain, Web3.0, big data, RWA, and digital currencies are reshaping the world. As global industries rapidly restructure—especially with the Belt and Road Initiative and China–U.S. trade war—Chinese enterprises must globalize to grow stronger. She advocated for global resource and wisdom sharing, co-creating 100 vertically integrated global new productivity industry clusters, big data brand ecosystem platforms, and a digital new economy and wealth world. Finally, she cited her nearly ten-year journey to build the GGW (Global Glamorous Women) brand ecosystem platform. In partnership with MINAX Global Brand Exchange, GGW will list and issue tokens in Dubai. This ecosystem platform is expected to become the world’s largest economic empowerment platform for women, helping each woman achieve a healthy, happy, innovative, wise, and loving new life while contributing to building a better new world.

Founder of Bawang International Group
Founding Dean of Global Glamorous Women Academy – Ms. Wan Yuhua

Mr. Zheng Xiaojun, Secretary General of the World Free Trade Zones Union, stated that this is a strategic opportunity period for brand globalization. Chinese enterprises should leverage institutional innovation and digital economy advantages to build shared, win-win international platforms. He proposed that emerging offshore centers such as the Amber Economic Zone, with their advantages of “zero tax + compliance license + digital asset protection,” are providing brand-new outbound channels for enterprises. Future brand globalization should break barriers and develop collaboratively to form global ecosystems covering brand, capital, and resources.

Mr. Zheng Xiaojun, Secretary General of World Free Trade Zones Union

Mr. Wu Shaowu, Chairman of Chaoxianggu Group, discussed how upgrading brand value in the health and wellness cultural industry can shift from product output to cultural export. Chaoxianggu holds 40% of the national market for a generation of Green Qinan agarwood and targets the $200 billion global market. The group is focusing on Middle Eastern cultural demand, consumption upgrades in Europe and the U.S., and Belt and Road opportunities, while addressing compliance certifications and supply chain challenges. Future international development will be achieved through brand upgrades, product innovation, and risk control.

Mr. Wu Shaowu, Chairman of Chaoxianggu Group

Successful Conclusion: Opening a New Chapter for Chinese Brands Going Global

Currently, Chinese brands are embracing a new wave of globalization opportunities. Driven by digital empowerment and ecosystem co-construction, more and more brands with Chinese creativity are entering the global stage. This event was not only a feast of ideas but also provided a practical and actionable platform for Chinese brands to go global. As a co-organizer, MINAX will continue to deepen its work on the brand RWA system and digital financial infrastructure, promoting the construction of a more efficient, transparent, and sustainable global brand ecosystem.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[Notice] KAPITOSHKA Brand Asset (KPTA) Successfully Listed for Trading

Dear Users,

We are pleased to announce that the KAPITOSHKA  Brand Asset (KPTA) was successfully listed for trading at 11:00 (UTC+8) on May 10, 2025. Users can participate in open trading via the [Trad] section on our platform.

From Russia to the world, KAPITOSHKA is embracing the RWA model to open a new chapter in global children’s footwear assets.

1. Overview of Listing Information

  • Asset Name: KAPITOSHKA Brand Asset
  • Ticker: KPTA
  • Total Supply: 1,000,000,000 units
  • Initial Circulating Supply: 10,000,000 units
  • Initial Reference Price: 0.01 USDT per unit
  • Trading Pair: KPTA/USDT
  • Trading Model: 24/7 real-time trading, no price fluctuation limit
  • Related Links: Trading Entry |  Listing Announcement | Brand Introduction

2. Security Reminders

Risk Warning:

Market prices are influenced by various factors, including market demand, brand promotion, and macroeconomic conditions, leading to potential price volatility. Investors should fully understand the risks, assess their individual risk tolerance, and bear the associated market risks. MINAX provides support for asset trading only and does not assume responsibility for investment outcomes.

Account Security:

Account security is critical. Please complete identity verification, enable multi-factor authentication, and ensure the proper safeguarding of your account information.

3. Important Notes

The content of this announcement is for reference only. All information is subject to the actual operations of the platform. For inquiries, please contact us through official channels at: support@minax.io.

Thank you for your support! MINAX will continue to drive the development of brand asset digitization, aiming to build a premium brand asset trading service ecosystem for users worldwide.

MINAX Platform Features Explained: A Win-Win Model for Brand Financing and Investor Returns >>

MINAX Operations Team
May 10, 2025

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【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS]Global RWA Industry Summit Held During Dubai Token2049: Super Brands Engage in Web3 High-Level Dialogue

On April 29, 2025, during Dubai Token2049, the Global RWA Industry Summit and Super Brand Club Night was grandly held in Dubai, UAE. Hosted by Minax, and co-organized with institutions including the Saudi Sovereign Fund, Klickl, and Metaera, the event brought together global brand leaders, investment institutions, Web3 pioneers, and representatives of innovative enterprises for in-depth discussions on the integration and future development of RWA with brands, technology, regulation, and life sciences.

The forum opened with keynote speeches from Ms. Wang Zining, China Representative of the Saudi Sovereign Fund, Mr. Michael Zhao, CEO of Klickl, and Mr. Dendi, CEO of Minax. The speakers shared their insights and outlooks on the RWA space.

Ms. Wang Zining, Chief China Representative of the Saudi Sovereign Fund, stated that the digitalization of brands has become the best pathway for blending reality and the virtual world. “Brand assets have achieved capitalization, governance, and tradability in the global market, enabling a true dialogue between traditional finance and Web3.” She emphasized that after years of exploration in the metaverse, we have finally found a true landing platform for integrating the real and virtual worlds. She expressed optimism about its prospects in cultural assets, notarization, and international transactions.

Ms. Wang Zining – Chief China Representative of the Saudi Sovereign Fund

Klickl CEO Michael Zhao focused on the international progress of Web3 infrastructure. He pointed out that the global market is currently entering an accelerated phase of institutional adoption, particularly in Southeast Asia, where crypto payments and user penetration are rising steadily. “Single-dimensional products and services can no longer meet the diverse demands of the market. We must build localized systems centered around payment scenarios, token economies, tech stacks, and brand marketing.” He emphasized that cross-market collaboration, localization, and ecosystem synergy will become the core competitiveness of the next phase in Web3 payments.

Michael Zhao – CEO of Klickl

Mr. Dendi, Founder and CEO of Minax, noted in his speech: “Authenticity and transparency are the most lacking qualities in today’s Web3 and exchanges. At the Minax Global Brand Exchange, we want every RWA project, every founder, and every business model to be real. Everything starts with belief—faith drives change. Sometimes, small is big, slow is fast, and less is more. While the scale of branded RWA may currently be under $1 billion, it could become the seed of a new wave of industrial transformation and wealth explosion.”

Mr. Dengdi – CEO of Minax Global Brand Exchange

Three High-Impact Roundtables, Co-Creating a New RWA Paradigm:

The forum featured three roundtable discussions, focusing respectively on “Brand Assetization,” “AI & Life Sciences RWA,” and “Dubai–Hong Kong Synergistic Development,” with representatives from Web3, cultural innovation, pharmaceuticals, finance, and investment sectors engaging in deep dialogues to outline a global roadmap for RWA adoption.

Roundtable 1: Brand × IP × RWA Technology Integration

Core Topic: How RWA Reshapes Brand Value and Cultural Asset Circulation Mechanisms

Moderated by Minax Founder Dendi, this session focused on assetization pathways for brands and cultural IPs.

Mr. Dendi pointed out that RWA injects financial properties into cultural IPs such as the World Cup trophy and Subor gaming consoles, pushing forward the implementation of “brand as asset.”

James Water, Founding Partner of OceanAlt, stated that IPs will become highly liquid new asset classes, with RWA enabling brands to evolve from consumer goods to investment-grade products.

Crypto Civilization Foundation BANG emphasized the evolutionary direction of Web3 civilization, viewing RWA as a bridge for long-term brand asset formation and user co-creation.

Roy Zhu Kecheng, APAC Partner of BUGATTI MENEGOLLI, shared insights on brand rejuvenation, emphasizing that RWA enhances the connection between luxury brands and digital-native consumers.

Lu Jun, Brand Manager of Subor, noted that RWA revitalizes the IP and serves as a key starting point for digital brand transformation.

Guest Takeaways: Through RWA technology, brand IPs can achieve rights confirmation, distribution, and value revaluation, opening new pathways for assetization and globalization in the cultural industry.

Roundtable 2: AI + Life Sciences + Industrial RWA

Core Topic: How to RWA-ize Healthcare and Integrate Data Assets into the Global Value Chain

Moderated by Minax Investment Director Louis Yang, guests explored the integration of life sciences and data rights.

Wang Zining of the Saudi Sovereign Fund highlighted the international circulation potential of high-value content like medical data and pharmaceutical IP via RWA, under compliant frameworks.

Wang Chengjun of Hong Kong Steel Chain International Ltd. shared cross-border pharmaceutical data assetization use cases, suggesting Hong Kong as a gateway for outbound data.

Chu Xiàhǔ, Founder of Xiahu Fund, advocated for building AI-driven health data ecosystems to turn medical information into tradable global digital assets.

Guest Takeaways: The healthcare sector is entering an era of “data assetization,” and combining AI with RWA will drive the transformation of biopharma from scientific output into tradable assets.

Roundtable 3: Dubai × Hong Kong Web3 Synergy

Core Topic: How to Establish Multilateral Regulatory Collaboration for Cross-Border RWA Flow and Value Integration

Moderated by Jessica Yang, CEO of Metaera, the session focused on regulatory and capital synergies between the Middle East and Asia.

Jessica Yang emphasized that Hong Kong is pushing ahead with policies supporting RWA assets, stablecoins, and Web3 payments, and is poised to become a global exporter of compliance frameworks.

Athos Wang, CMO of openverse, noted that the complementary regulatory and capital environments in Hong Kong and Dubai provide dual-engine opportunities for Web3 projects, advocating for a multi-node collaborative globalization strategy.

Web3 Investor Mark, a long-time promoter of Hong Kong’s Web3 regulatory framework, stressed the importance of healthy interactions between industry and policymakers. He noted that recent progress in stablecoin sandboxes, payments, and asset management policies stems from sustained industry feedback and proactive engagement.

Guest Takeaways: Dubai and Hong Kong will build the most compliance-driven and capital-penetrative dual-city strategy in the Web3 world, with RWA serving as the key connecting medium.

Classic IP Reimagined, Super Brands Take the Stage:

The event featured the official listing ceremony of the “Subor” (Xiao Ba Wang) brand on the Minax Brand Exchange. Following this, Subor signed a strategic agreement on-site with Web3 gaming brand CUTA, announcing their collaboration to build an AI-driven blockchain gaming ecosystem, merging classic IP with NFT innovations.

In addition, projects such as Hong Kong Steel Chain, IBIT, and CUTA delivered brand roadshows, showcasing real-world applications of RWA in traditional industries, the Southeast Asian market, and the AI entertainment sector.

When Technology Meets Tradition: Blockchain-Tracked Arabic Roast Camel Amazes the Audience, Showcasing the Culinary Practice of the RWA Era

At the Super Brand Club Night dinner, a truly meaningful grand finale dish drew all eyes—the blockchain-tracked Arabic roast camel made its grand debut. It was not only a feast for the palate but also a live demonstration of deep integration between technology and culture.

The entire roast camel, from farm raising, transport inspection, processing, to final serving, was fully traceable and recorded on-chain. Every step was documented and authenticated using blockchain technology, ensuring food safety and transparent traceability. The concept of “from farm to table” was truly made trustworthy and assetized. Technology empowered tradition, turning cuisine into a component of the RWA ecosystem. Guests experienced firsthand the real-life application of blockchain while enjoying the culinary delight.

Brand Glory and Future Vision:

During the brand forum segment of the dinner, guests shared their insights on the global integration of brands with Web3 trends.

Tony Tong from the Hong Kong Blockchain Association stated that after transitioning from traditional finance into the Web3 world, he deeply understood the liberating and growth potential of digitized brand assets. He believes the birth of a brand exchange is not only a restructuring of financial infrastructure but also a new channel for traditional brands to connect with global capital and users—something every visionary brand founder should embrace.

Roy Zhu, Asia-Pacific Partner of BUGATTI MENEGOLLI, shared the brand’s new strategy in the Asian market. He said, “Web3 platforms will help traditional brands break regional and structural limitations, enabling quantifiable layout and horizontal expansion.” He emphasized that in the ever-changing global trade landscape, traditional luxury brands must also find a future-oriented growth path.

James Water, Founding Partner of OceanAlt, shared his perspective as an investor, pointing out that Web3’s “barrier-free assetization” feature can break traditional financing barriers and offer new value reconstruction opportunities for early-stage projects and established brands. He noted, “In the Web3 world, a brand’s users are not only consumers but also co-creators and co-sharers of value.”

Hong Kong Blockchain Association – Tony Tong

Artistic Fusion & Unexpected Surprises: Brand Night Ignites the Scene

The forum also held the “Brand + RWA” Awards Ceremony, unveiling five major awards: “Innovative Financial Payment Brand Award,” “Innovative RWA Brand Award,” “Innovative Exchange Brand Award,” “Most Valuable Brand RWA Award,” and “Most Anticipated Brand RWA Award.” These awards aim to recognize pioneering projects and enterprises that have excelled in building the Web3 and RWA ecosystem, acknowledging their leadership in driving industry transformation.

Award Winners

  • Financial Payment Innovation Brand Award – OceanAlt
  • RWA Innovation Brand Award – Snowcrash
  • Exchange Innovation Brand Award – IBIT
  • Most Valuable RWA Brand Award – BUGATTI MENEGOLLI
  • Most Anticipated RWA Brand Award – Subor
  • Most Anticipated RWA Brand Award – Steel Link International

Director Private Banking, Health Care City Branch
Mohammed Al Banna presenting awards and taking photos with the winning brands

Renowned international AI and blockchain artist Ting Song delivered an innovative roadshow titled “TINGSONG Jewelry + NFT.” With a cross-disciplinary approach blending jewelry design and NFT art, she created a digital art space where technology meets aesthetics. As the first artist from Mainland China to sell AI and NFT works through an art auction house, her AI film has won 24 international awards across 14 countries, and her NFT artworks are permanently housed in the National Museum of Venezuela.

The Super Brand Limited Edition Lottery Session ignited excitement across the venue, featuring grand prizes such as round-trip tickets and hotel packages to Palau provided by Palau Royal Bay, custom wines by BUGATTI MENEGOLLI, CUTA tech products, and exclusive HTX memorabilia—bringing the evening to a perfect close with surprise and ceremony.

Palau Royal Bay

Located in the “God’s Aquarium” of the Republic of Palau, Palau Royal Bay is the premier resort and real estate complex in the Western Pacific. Covering 81,000 square meters, the project includes sea-view apartments, overwater villas, and fully equipped leisure and business facilities. Built with prefabricated steel structure technology, it sets a benchmark for earthquake- and wind-resistant green architecture. Palau is known for its seven-colored waters, harmless golden jellyfish, and ocean trench wonders, and was named a “must-visit destination” by National Geographic. In addition to providing a top-tier luxury stay, Palau Royal Bay offers USD asset allocation, Palau green card benefits, and access to overseas medical and educational resources, making it a top choice for high-net-worth individuals in wealth management.

As a milestone event in the RWA industry, this summit not only built a platform for global resource exchange but also introduced a new paradigm of “exchange + brand,” showcasing the future potential of asset-brand integration. Minax is joining hands with global partners to embrace a new RWA era powered by digital-physical convergence.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.