On the morning of December 4, Hong Kong’s F&B brand NIKUSA was successfully listed on the MINAX Global Brand Exchange Innovation Board, hosting a bell-ringing ceremony to mark the occasion. This milestone makes NIKUSA the world’s first F&B brand to complete RWA asset listing and trading, heralding a fast track for trillion-dollar F&B brands to achieve value liquidity and monetization.
Hong Kong F&B brand NIKUSA rings the bell to mark its listing on MINAX.
Distinguished Guests Gather for a Grand Event
The listing ceremony brought together many industry elites, including Mr. Gong Fangxiong, former Managing Director of JPMorgan Asia and Chairman of China Investment Bank, Mr. Bi Xuewen, Founding Partner of Lianyu Group and former Managing Director of UBS Asia Investment Banking, Mr. Thomas Zhang Junyong, Founder of NIKUSA and Honorary Chairman of the Hong Kong Blockchain Society, Mr. Wang Yong, Chairman of Tianfeng International Securities Group Co., Ltd., and Mr. Deng Di, Chairman of Taiyi Group and investor in MINAX.
Keynote Speeches: Discussing the Future
The event opened with a speech by Mr. Gong Fangxiong, who stated, “The successful listing of NIKUSA is not only a major leap for Hong Kong’s F&B industry but also a landmark breakthrough in applying blockchain technology to real-world assets. MINAX Global Brand Exchange will continue to provide platform support for global brands, driving digital transformation and expanding connections to international markets.”
Subsequently, Mr. Deng Di, an investor in MINAX, shared the platform’s future plans. He noted that MINAX is actively leveraging RWA (Real-World Asset) technology to tightly link brand value with global capital markets, creating new financing channels and development paths for brands.
Thomas Zhang Junyong, founder of NIKUSA, reflected on the brand’s establishment and envisioned a promising future for RWA in Hong Kong. He emphasized that Hong Kong is a global hub for brands, and the digitalization of brand assets will drive the integration of the real economy with WEB3, representing the future direction of RWA development.
Bell-Ringing Ceremony: Witnessing a Historic Moment
At 11 a.m., NIKUSA officially marked its listing by ringing the bell. Witnessed by attending guests, the brand equity digital asset (BRT) was launched on the MINAX Global Brand Exchange. This historic moment signifies a new chapter in NIKUSA’s globalization journey and sets a model for traditional brands exploring digital transformation.
NIKUSA Sukiyaki, Hot Pot, Sushi
NIKUSA is located in the heart of Hong Kong’s culinary scene and sources A5-grade marbled black-haired Wagyu beef from Sendai, Japan. By making this formerly exclusive delicacy accessible to everyday consumers, it has become a beloved brand among local customers.
MINAX is the world’s first compliant brand exchange, specializing in brand RWA, assetizing brand value to facilitate financing and growth. Jointly established by leading digital economy enterprise Taiyi Group and KLICKL, the first fully licensed digital asset institution in the MENA region (Middle East and North Africa), MINAX possesses regulatory capabilities and licenses to issue digital assets in the UAE. Additionally, the MINAX management team has extensive experience in exchange operations and global compliance. With ADGM and FSRA financial services permissions in the Middle East, MINAX provides global digital asset custody, issuance, and underwriting services. In the future, MINAX will collaborate with licensed financial institutions and regulators worldwide to promote healthy and orderly development in the RWA sector for brand assets.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.