On September 13, 2025, “Yuanda Liu’s”—a century-old traditional Chinese medicine (TCM) heritage brand founded in 1851—officially completed the bell-ringing ceremony at Minax Global Brand Exchange, successfully achieving the on-chain mapping of assets and issuance of brand RWA (Real-World Asset Tokenization) integrating “TCM secret recipes + diagnosis and treatment services + patented products”. This groundbreaking cooperation not only marks the first time a century-old TCM heritage system has been incorporated into the brand RWA ecosystem as mappable on-chain assets but also opens up a new digital financial channel for traditional TCM brands to connect with global capital and serve public health.

Since its establishment in 1851, Yuanda Liu’s TCM has been upheld by six generations, focusing on TCM clinical practice and secret recipe R&D. It has accumulated 33 clinically verified TCM secret recipes, among which 6 have won national patents, forming a comprehensive service system covering pain management, intractable diseases, and prevention and treatment of post-COVID lung nodules. Its core national patented product, “Qingfei Sanjie Granules”, precisely addresses the public health pain point of post-COVID lung nodule conditioning. Guided by the TCM theory of syndrome differentiation and treatment, it has been clinically proven to effectively resolve related health risks, becoming a benchmark achievement of TCM in responding to modern health needs and the core asset support for this RWA brand asset issuance.

Meanwhile, the brand’s innovatively developed “Liu’s Tuina + Tongluo Tougu Spray” combined therapy has shown remarkable effects in conditioning common conditions such as neck, shoulder, waist, and leg pain. With over 380 outlets in more than 80 cities nationwide under the “1 community TCM clinic + N community physiotherapy centers” model, it achieves scenario-based coverage of “medical insurance diagnosis + convenient physiotherapy,” bringing TCM services into people’s daily lives. With its strong capabilities, Yuanda Liu’s has successively won honors such as “CCTV Microvision Ingenious Brand” and “Shenzhen Citizens’ Favorite TCM Brand,” laying a solid foundation of market trust for TCM RWA assets.

The issuance of Yuanda Liu’s TCM brand RWA relies on Minax’s mature technical architecture and compliance system, with the brand’s real operational data as the core—2024 revenue reached 250 million yuan, with a net profit margin of 20%-25%, far exceeding the industry average—combined with the value of patented secret recipes and offline store service networks to complete the structured digital mapping of assets. Through blockchain technology, asset information is ensured to be transparent, traceable, and deliverable, building a trustworthy capital connection bridge for consumer brands.

As a pioneer in the global brand RWA field, Minax has always been committed to expanding RWA assets from “heavy asset” categories such as real estate and gold to “brand heritage assets” and “public health service assets.” This cooperation with Yuanda Liu’s TCM marks the first time that “century-old TCM heritage”—a scarce cultural and service asset—has been incorporated into the RWA system, representing in-depth practice of the logic that “heritage is value” and “health is asset,” and providing a replicable compliance model for the capitalization of the TCM industry.

The listing of Yuanda Liu’s TCM is not only a major milestone in its own development but also provides a compliant and replicable innovative model for the capitalization of the TCM industry. Through the RWA model, Yuanda Liu’s TCM has successfully transformed its century-old TCM heritage into digital assets, establishing a comprehensive ecosystem integrating “diagnosis + physiotherapy + products + capital”, and offering investors a scarce investment target with “low risk, high growth, and strong barriers.” With Yuanda Liu’s listing on Minax, it is believed that more capital will pay attention to and invest in the TCM industry, promoting its modernization and internationalization.

This is precisely the core value of RWA as Web3 infrastructure—reshaping traditional industries with digital trust, enabling century-old TCM brands like Yuanda Liu’s to thrive in the new era and writing a pioneering chapter in the assetization of global TCM.