At the MINAX Brand Listing Forum held in Hong Kong on April 27, 2025, globally recognized children’s footwear brand “KAPITOSHKA” officially announced its listing on MINAX Global Brand Exchange, headquartered in Dubai. This milestone marks the brand’s strategic entry into asset tokenization. In addition to its successful debut, KAPITOSHKA has established a strategic partnership with MINAX to jointly explore new models of global brand asset circulation and Web3 co-building, ushering in a new era of digital transformation for physical brands.

Left: Mr. Li Ronggui, KAPITOSHKA Brand Partner
Center: Mr. Dandy, Founder of MINAX
Right: Mr. Luo Xinjun, Founder of KAPITOSHKA

Founded in 2006, KAPITOSHKA has remained true to its mission: “to ensure every child wears shoes that are healthy, comfortable, and joyful.” Over nearly two decades of steady growth, the brand has reached over 10 countries, selling more than 50 million pairs of children’s shoes and serving over 25 million families. This asset tokenization represents a major milestone in KAPITOSHKA’s journey from a traditional consumer brand to a global digital brand.

During the forum, Founder Mr. Luo Xinjun stated that this strategic upgrade focuses on asset tokenization, leveraging blockchain to enable B2B supply chain collaboration, co-creation with end-users, and global community participation. Business partners can optimize cross-border settlements via brand assets; parents can earn exclusive products and ecosystem rewards through purchases and interactions; and the brand pledges to buy back assets regularly to reward holders. This partnership with MINAX exemplifies how traditional consumer brands and Web3 infrastructure platforms can innovate together in the new economic landscape.

Mr. Li Ronggui, KAPITOSHKA Brand Partner

KAPITOSHKA Brand Assets: Unlocking Ecosystem Value Across Three Key Applications

• B2B Empowerment: Brand assets will be used for settlement and incentives across supply chains, distribution channels, and retail stores—cutting cross-border transaction costs and boosting global efficiency.

• B2C Incentives: Parents can earn brand assets through purchases and community participation, redeeming them for limited-edition products, exclusive services, or brand co-creation involvement.

• Buyback & Co-Growth Mechanism: KAPITOSHKA commits to regularly buying back brand assets with part of its revenue, promoting steady value appreciation and fostering a win-win scenario for users, the brand, and investors.

Web3-Driven: Building a Digital Ecosystem for Children’s Growth

KAPITOSHKA will fully leverage blockchain technology to realize:

• Transparent Operations: All key data—transactions, buybacks, dividends—will be on-chain, fostering extreme trust through transparency.

• Global Community Co-Creation: Parents and partners can actively participate in brand decisions, product design, and event planning to jointly build and govern the brand.

• Multi-Ecosystem Expansion: Applications of brand assets will be explored in the metaverse, cross-border payments, and digital identities for children, creating a full-cycle digital ecosystem focused on child development.

“KAPITOSHKA not only aims to grow alongside children but to become a co-builder of a global parent-child ecosystem,” said a brand representative. “Through our collaboration with MINAX, we hope each stage of brand growth becomes a shared journey of value for global users.”

At the closing of the event, KAPITOSHKA and MINAX representatives rang the listing bell together. This marks the beginning of a new chapter in fusing real-world brands with digital innovation—pioneering a new model for brand development in the Web3.0 era.

Closing Note:
MINAX Global Brand Exchange is co-founded by MINAX GROUP and KLICKL—the first fully licensed digital asset institution in the MENA region. Backed by legal and regulatory support in the UAE, MINAX enables compliant digital asset issuance.

Partnering with investment banks, funds, law firms, and auditors, MINAX creates a robust environment for brands entering Web3. It also helps SMEs and individuals launch their own brands through private placements, crowdfunding, and IBOs—offering their first capital, first fans, and first orders. Thanks to Web3’s global reach, brand assets can be traded 24/7 across global exchanges, making brand investing more accessible than ever before.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.