Dear Users,

MINAX Brand Exchange is preparing to list a new brand asset—BLUECAT, which has now entered the pre-listing stage.

Brand Introduction

BLUECAT was born in 1998 and has been adhering to the artistic creation concepts of “popularizing scientific knowledge”, “boring education and entertainment”, “popularizing social knowledge”, “internationalizing national culture”, “secularizing philosophical concepts”, and “storytelling and human culture” for more than 20 years. From scratch, BLUECAT has worked hard and produced 90000 minutes of original anime over the years, establishing the first brand of domestic original anime “BLUECAT”. Its long science popularization animation “BLUECAT Naughty 3000 Questions” successfully created the “BLUECAT Knowledge Cartoon” model, which immediately won the love of children, parents, teachers and other parties. Its fresh, lively and healthy style was quickly accepted by the public, and it swept across the country, from north to south. A wave of “BLUECAT’ Cyclone ”, the only well-known trademark in the animation industry in Chinese Mainland, has the title of “China’s Top Ten Cartoon Images”, won the “National Animation Industry Base” and “National Cultural Industry Demonstration Base” awarded by the Ministry of Culture and the State Administration of Radio, Film and Television, won the first National Animation Award for Best TV Film, three consecutive Golden Eagle Awards, the “Five One Project Award” of the Central Propaganda Department, the “Star Award” of the government and other national honors, and has won more than 40 various awards in the Chinese animation industry. This’ BLUECAT whirlwind ‘quickly spread and quickly swept to Hong Kong, Macau, and Taiwan, sparking a higher BLUECAT craze! Nowadays, BLUECAT has spread overseas and gone global, becoming the most influential knowledge anime character among children aged 4-14 in the Chinese speaking region. Rated by Guinness World Records as the longest animated film in the world!

Stay tuned for further updates and details!

Thank you for your support! MINAX remains committed to providing a premium brand asset trading experience for global users.

MINAX Operations Team
April 8, 2025

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【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.