——Content from the [Taiyi Group] official WeChat account

Taiyi Group, November 20, 2024, 18:34
Minax platform leads the wave of brand asset digitization as Danny Deng explores the future potential of brand digitization at the Hangzhou summit.

On November 19, 2024, at the Global Intelligent Transformation and AIGC Matrix Marketing Business Leaders Summit, Danny Deng, the head of Minax, delivered a captivating speech on brand asset digitization, unveiling how the Minax platform injects vitality into the global circulation of brand assets.

Danny Deng invited to the summit, sharing insights into unlocking a new era of brand asset digitization

During the summit, Danny Deng shared a striking statistic: the value of the world’s top 100 brands has reached $5 trillion. He predicted that if all global brand assets entered the trading circulation market, coupled with derivatives markets, the market size could soar to hundreds of trillions of dollars. He specifically mentioned Chinese brands such as Datang Never Sleeps City, Zhangjiajie, and Li Ziqi, which enjoy global fame but have yet to fully realize their value. Using examples like Shaxian Snacks and Black Myth: Wukong, he explored how brands can achieve effective industrial integration, offering new perspectives on realizing brand value.

Danny Deng pointed out that Chinese companies face numerous challenges in capital markets and industry development, including difficulties in listing, industry restrictions, and valuation limitations. Looking ahead, he envisioned that every brand should have a digital asset, its value determined by market trading, and its assets supported by cash flow. This opens up new avenues for the circulation and investment of global brand assets.

Danny Deng shares insights on brand assets and new horizons for global circulation at the summit

As the world’s first brand RWA exchange, the Minax platform acts as a pioneer in digitizing and globally circulating brand assets. Danny Deng emphasized the four major advantages of brand digital assets: a broad audience base, low-cost auditing and compliance processes, low holding risks, and flexible incentive mechanisms. Through brand crowdfunding and consumer rebate models, consumers naturally become partners of brands, sharing in their growth and success.

In terms of compliance, Minax Exchange has completed all necessary regulatory processes in the Middle East and Hong Kong, ensuring the legality and security of brand asset transactions. This provides a trusted platform for the global circulation and investment of brand assets.

Danny Deng’s speech not only offered new perspectives for brand owners but also demonstrated how the Minax platform integrates consumers, investors, employees, channels, and KOLs to create a unified brand ecosystem. Minax is joining hands with global brands to embrace a new digital future.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.