On December 18, 2024, the personal brand of renowned Macao contemporary ink painter Feng Zhongyun was officially listed on the MINAX Global Brand Exchange during a bell-ringing ceremony held at Lotus TV in Macao. The brand began trading at 11:30 AM, marking the first time a Chinese artist’s personal brand has been issued in the form of an RWA (Real World Asset). Following its debut, the brand’s price surged nearly 200% from its opening price.

With the development of the digital economy, RWA has increasingly captured the attention of global financial institutions. RWA refers to using blockchain technology to register and trade assets securely, while brand RWA transforms intangible brand assets into standardized digital assets through blockchain, achieving global recognition and interoperability. MINAX is the world’s first exchange specializing in brand RWA transactions. Operating under the regulatory framework of ADGM and FSRA in the UAE and with central bank authorization, MINAX provides global services, including RWA asset custody, issuance, and underwriting.

At the listing ceremony, Mr. Li Zisong, Chairman of the Macao Federation of Cultural Associations and Director-General of Lotus TV, stated: “The listing of Feng Zhongyun’s personal brand is a successful exploration of the deep integration of art, finance, and technology. Statistics show that China’s art market exceeded 500 billion yuan in 2023, and it is expected to surpass 1 trillion yuan by 2026. The art brand trading market holds immense potential for future development.”

Speech by Mr. Li Zisong, Chairman of the Macao Federation of Cultural Associations and Director-General of Lotus TV

Born in Beijing in 1967 and now residing in Macao, Feng Zhongyun began making his mark in contemporary Chinese ink painting in the mid-1980s. After graduating from the Chinese Painting Department of the Central Academy of Fine Arts in the early 1990s, his works have been collected by institutions such as the National Art Museum of China, Shanghai Duolun Museum of Modern Art, Macao Lotus Art Museum, and Japan’s Mount Fuji Museum. His large-scale freehand ink art integrates traditional Chinese painting heritage with elements of Western modern art and contemporary aesthetic sensibilities. Known as a “milestone figure in contemporary Chinese ink painting,” Feng is a prominent representative of modern artists who uphold the freehand style in Chinese painting.

Deng Di, Chairman of Taiyi Group and investor in MINAX Global Brand Exchange, remarked: “Through blockchain technology, Feng Zhongyun’s personal brand can reach the global blockchain world, connecting with art lovers, investors, and collectors worldwide. This is a groundbreaking initiative.”

At the launch event, other distinguished guests, including Yang Jianhua, Chairman of the Asian Art Film Festival Committee, and Liu Jiahua, Director of the Central Securities Depository Corporation, delivered speeches and participated in the bell-ringing ceremony.

Renowned Macao Contemporary Ink Painter Feng Zhongyun

Artistic creation often takes decades of development and refinement to reach its peak, while collecting artwork requires significant financial resources and patience to realize returns. However, when an artist’s personal brand is transformed into an investable digital asset, art enthusiasts and the general public can also become investors in the artist’s brand. This approach enables the global capital market to recognize the value of an artist’s personal brand, providing better conditions for artistic creation and encouraging more artists to adhere to their artistic visions with long-term dedication.

By leveraging personal art brand listings, Macao-based artists can not only elevate their international visibility but also open new avenues for Macao’s cultural exchanges with the world.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.