From Theoretical Pioneering to Global Practice: A 20-Year Journey of Value Revolution
In April 2025, Wang Jiangong, founder and CEO of Asiabrand, once again became the focus of global financial media. In meetings with the Zhengzhou Municipal Government of Henan Province and the Yuzhong District Government of Chongqing, he proposed the “Brand Asset Digitization 3.0” strategy, aiming to achieve cross-border circulation and confirmation of brand value through blockchain technology. It has been eight years since he first systematically introduced the theory of brand asset digitization in 2017. China’s digitization process has since crossed a critical threshold, empirically validating a paradigm shift triggered by blockchain innovation and upgraded financial infrastructure. This milestone marks a complete loop from theoretical framework to industrial implementation, completing a qualitative leap from proof of concept to ecosystem construction.
Since starting his brand research in 2005, Wang has spent two decades refining this field. From developing brand evaluation systems to proposing brand value transformation models in 2017, and now launching a blockchain-powered “3.0” upgrade, every move has accurately captured key moments in China’s brand capitalization and globalization.
Group photo of VIPs at the 2025 Asia Brand Forum.
Breaking the Ice: From Academic Concept to Financial Tool (2013–2017)
In 2013, upon winning the “Top 10 Confucian Businessmen” award, Wang observed that China’s capital markets were exploring asset securitization. As a thinker with both media and entrepreneurial experience, he identified the potential convergence of brand value and financial instruments. In June 2017, his academic work On Brand by Wang Jiangong was published by the Economic Daily Press, constructing the first theoretical model for brand value transformation, elevating brands from marketing tools to quantifiable, tradable financial assets. In October of the same year, he published On Brand Securitization in the journal Macroeconomic Research, officially supported by the National Development and Reform Commission, further legitimizing brand asset release from an academic perspective. Xinhua News promptly hailed him as “the pioneer of the brand value transformation model.”
On January 18, 2025 (Dubai time), Asiabrand Group listed its brand asset.
Ecosystem Construction: Unlocking Value Channels (2020–2024)
At the 2020 Asia Brand Forum, Wang proposed the “Brand Financial Ecosystem” concept to drive industrial implementation. His team developed a dynamic evaluation model with 37 secondary and 116 tertiary indicators, successfully converting the implicit value of brands like Moutai and Haier into collateralizable assets. By 2024, China’s brand market size reached 680 billion RMB, covering consumer goods, tech, and culture. The same year, he led the launch of the Top 500 Chinese Brands ranking at the Brand Power Forum, introducing ESG (Environmental, Social, Governance) metrics for the first time, gaining international recognition for companies like Huawei and BYD.
Hong Kong Deputy Secretary for Commerce and Economic Development Dr. Bernard Chan (right) reading On Brand by Wang Jiangong.
Digital Leap: Blockchain Reconstructs the Global Brand Order (2025 New Era)
On March 31, 2025, at the Asia Brand Forum, Wang unveiled the “Brand RWA Digital Asset” strategy, combining blockchain with Real World Assets (RWA). A pilot NFT project by a Chinese liquor brand successfully tokenized its historic cellars and intangible heritage, attracting investment from Singapore’s sovereign fund. This system allows brand value to be split into $0.01 units for trading, increasing liquidity by 300% and opening a global financing channel for SMEs.
Wang Jiangong (left), founder and CEO of Asiabrand, signs a strategic cooperation agreement with Li Yang, Executive Director of Tianji Holdings.
Global Strategy: China’s Standard Export & Rule Redefinition
In response to RCEP implementation, Wang’s team is developing a “Cross-border Brand Valuation System” based on digital RMB settlement and ASEAN brand databases. It aims for mutual recognition and circulation of brand assets across China, Japan, and Korea by 2026. According to the World Intellectual Property Organization, companies adopting this system saw 40% improvement in cross-border M&A efficiency and 25% reduction in valuation disputes, marking China’s first global standard export in brand finance.
April 9: RWA listing of Bihe International Holding Group.
Future Vision: From Capital Tool to Cultural Carrier
At the intersection of AI and Web3.0, Wang’s vision now transcends business. In a recent conference, he stated: “The ultimate goal of brand RWA is to embed Chinese cultural elements into inheritable financial DNA.” His team is exploring the digitization of cultural assets like Dunhuang murals and Forbidden City IPs, pioneering a model for intergenerational transmission of cultural value.
This 20-year brand finance revolution not only redefined enterprise valuation systems but also charted a new global path for Chinese brands in the digital economy. While the world debates the virtual-real boundaries of the metaverse, Wang Jiangong has already built a “Digital Ark” of brand value using blockchain—sailing toward a galaxy of innovation.
Closing Statement:
MINAX Global Brand Exchange is co-founded by MINAX GROUP and KLICKL, the first fully licensed digital asset institution in MENA (Middle East & North Africa). It holds regulatory approval for asset issuance in the UAE.
MINAX collaborates with investment banks, funds, law firms, and audit institutions to create a healthy Web3 ecosystem for brands. It also empowers SMEs and individuals to build their own brands through private placements, crowd offerings, and IBOs, helping them secure their first funding, fans, and orders. Thanks to Web3’s global nature, brand assets can now be traded 24/7 across global exchanges, with investors from every corner of the world—brand investing has never been more accessible.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.