On March 31, the 2025 Asia Brand Forum was grandly held at the Grand Hyatt Hong Kong, co-hosted by MINAX Global Brand Exchange, China Asia Economic Development Association, and Asiabrand Group. The forum focused on “Brand Value and RWA (Real-World Asset) Listing” and attracted hundreds of industry leaders from finance, branding, investment, and government sectors.
Brand Tokenization: Opening Speeches Set the Future Direction
At the opening ceremony held at 3:00 PM, Mr. Gong Fangxiong, Chairman of MINAX Global Brand Exchange and former Managing Director of JPMorgan Asia Pacific, delivered a speech: “Brand tokenization is a major direction for the future global economy. The RWA model will open new paths for realizing brand value.”
Angel investor of Asia Brand Group, Yan Shaofeng, and founder of Nuoharmony Longevity Brand, Dr. Wang Ping, then shared their insights and perspectives on brand globalization from policy, investment, and practical angles.
Chairman of MINAX Global Brand Exchange
Former Managing Director of JPMorgan Asia Pacific – Mr. Gong Fangxiong
Executive Chairman of the China-US Health Industry Investment & M&A Alliance
Chairman of Asia Pacific M&A Fund Management Ltd. – Dr. Wang Ping
Keynote Speeches: How RWA Drives Brand Digitization
Mr. Wang Jiangong, Executive Vice President of the China Asia Economic Development Association and founder of Asiabrand, stated: “Brands must achieve leapfrog growth through digitization and capitalization.”
Founder & CEO of Asia Brand Group
Chairman of Asia Brand Forum – Mr. Wang Jiangong
Mr. Dundy, CEO of MINAX Global Brand Exchange, gave an in-depth analysis:
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How RWA connects real-world assets with the digital capital market
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How the MINAX platform helps brands enhance valuation and unlock liquidity
CEO of MINAX Global Brand Exchange – Mr. Dundy
On-Site Signing + Debut of Top 500 List
During the forum, multiple institutions signed strategic agreements with MINAX on brand value assessment and RWA listing, marking a new milestone in the capitalization of Asian brands. The forum also unveiled the 2025 Asia New Consumer Brands Top 500 list and honored outstanding companies with notable innovation and influence.
Roundtable Dialogue: Blockchain + Brand Capital = The Future?
In the closing roundtable, MINAX CEO Dundy, JD Angel Investor Song Yuhai, and Chairman of Yelanggu Liquor Mr. Yu Fangqiang engaged in an in-depth discussion on “Brand RWA Listing.” They unanimously agreed: “The combination of blockchain technology and regulated financial architecture will unlock trillion-dollar capital markets for brands.”
Government Support Boosts Brand Financial Ecosystem
At the celebration dinner, Mr. Bernard Chan, Under Secretary for Commerce and Economic Development of Hong Kong, stated: “The Hong Kong SAR government will fully support brand financial innovation and promote deep integration of Asian enterprises with global markets.”
Under Secretary for Commerce and Economic Development, HKSAR – Mr. Bernard Chan
About MINAX Global Brand Exchange
MINAX was co-founded by the Global Brand Exchange Group and regulated financial institutions. It holds a digital asset license in the UAE and provides a one-stop service platform for token issuance, cross-border circulation, and RWA implementation.
Its unique mechanism enables on-chain mapping of real assets such as brand revenue and licensing income, helping brands reshape their valuation and achieve international expansion. It has already served top-tier brands in luxury goods, consumer products, and technology sectors.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.