On the morning of February 17, 2025, the Zhengzhou delegation from Henan Province visited the Hong Kong office of MINAX Global Brand Exchange and the Hong Kong headquarters of Asia Brand Group, attending the BUGATTI MENEGOLLI listing ceremony. The delegation was led by Ma Zhifeng, Deputy Mayor of Zhengzhou, accompanied by officials from the Zhengzhou Bureau of Commerce, Zhongmu New District, Xingyang City, Economic Development Zone, Municipal Financial Committee, and Civil Affairs Bureau.
MINAX Global Brand Exchange, jointly founded by MINAX GROUP Global Brand Trading Group and KLICKL, MENA’s (Middle East and North Africa) first fully-licensed digital asset institution, is fully compliant and licensed to issue digital assets in the UAE.
MINAX collaborates with professional investment banks, investment funds, law firms, and audit firms to create a favorable ecosystem for brands entering the Web3 space. It also facilitates the creation and development of brands for small and medium-sized enterprises and even individuals through private equity, crowdfunding, IBOs, and other methods to secure initial funding, fans, and orders. Due to the global nature of Web3, brand assets can be traded 24/7 across global exchanges, enabling investors from around the world to invest in brands more conveniently than ever.
During their visit to the MINAX Global Brand Exchange, the delegation held in-depth discussions with exchange representatives on topics such as the development trends of brand digital assets, listing processes, and innovative financial services. Both sides explored leveraging MINAX’s platform advantages to help Zhengzhou’s premium local brands achieve digital transformation and international expansion. The exchange introduced its Brand RWA operational model and a full-service system covering incubation, asset custody, listing issuance, and trading circulation.
Asia Brand Group has extensive experience in brand valuation and strategic consulting. During discussions at its Hong Kong headquarters, the delegation exchanged views on strengthening brand cultivation, enhancing brand influence, and promoting brand financial services. They hope to leverage Asia Brand Group’s expertise to help Zhengzhou enterprises make breakthroughs in brand building.
The BUGATTI MENEGOLLI listing ceremony, which the delegation attended, attracted significant attention. The BUGATTI MENEGOLLI brand is dedicated to creating luxury and trend-setting lifestyles, marking a milestone in its development and opening new opportunities for collaboration between Zhengzhou and international high-end brands. Deputy Mayor Ma Zhifeng emphasized at the ceremony that Zhengzhou places great importance on brand economy development, and this visit aims to learn from advanced experiences and foster collaboration with Hong Kong in the brand economy sector for mutual benefit.
Through this visit, the Zhengzhou delegation established close ties with relevant institutions in the Middle East and Hong Kong, laying a solid foundation for future cooperation in brand finance and digital asset trading. In the future, Zhengzhou will actively explore partnerships with MINAX Global Brand Exchange and Asia Brand Group, promoting local brands to the international market and contributing to Zhengzhou’s high-quality economic development.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.