Dubai, January 18, 2025—Asiabrand Group (ABG) has successfully listed on the MINAX Global Brand Exchange. As Asia’s leading brand management company, the listing of ABG marks another practice in the RWA (Real World Asset Tokenization) model and a significant step toward globalizing brand digital assets.
About Asiabrand Group (ABG)
Asiabrand Group Holding Limited (Asiabrand) was founded in Hong Kong in 2005 as a professional service institution for systematized brand valuation. The group leverages the ABAS expert panel as a think tank and focuses on new brands, new technologies, and new finance as core strategies. ABG conducts brand valuation, value enhancement management, and financial integration, serving 18,000 member enterprises and building a comprehensive brand financial ecosystem.
Its subsidiaries hold multiple independently developed patents and brand valuation research achievements, with qualifications as a National High-Tech Enterprise and Zhongguancun High-Tech Enterprise. In late 2019, it launched the “PinXinBao” brand value management platform, which is based on its proprietary Asiabrand Brand Valuation 3.0 technology. By employing the innovative BVM management system, ABG supports Chinese enterprises in brand financing and value management.
Asiabrand Group (ABG) is Asia’s leading brand management company, dedicated to enhancing brand value through professional asset management services and accelerating global expansion.
Founder and CEO of Asiabrand Group, Mr. Wang Jianggong
The founder and CEO of Asiabrand Group, Chairman of PinXinBao Star International Digital Technology Co., Ltd., Chairman of Asia Cloud Brand Management (Beijing) Co., Ltd., renowned brand management expert, Executive Vice President of the China-Asia Economic Development Association, Vice Chairman of the Council of Hong Kong International Investment General Association, Dean of Asiabrand Business School, MBA mentor at Beijing Information Technology University, recipient of the “2013 Gui Si Year Top Ten Confucius Merchant Award.” Recognized by Xinhua News Agency as a “pioneer of brand securitization.”
Industry Perspective
Chairman of the Board of Directors of MINAX Global Brand Exchange
Mr. Fangxiong Gong, former Managing Director of JP Morgan Asia Pacific
“The RWA model is redefining the relationship between brands and capital. By digitizing assets, ABG has not only extended its brand value but also offered investors a new path of engagement. MINAX will continue to drive the inclusion of more brands into the ecosystem, shaping a new future for global brand assetization.”
Future Outlook
After listing, ABG’s primary goal is to achieve global brand expansion through the MINAX platform while exploring more scenarios and possibilities for asset tokenization. Alongside rapid growth in brand value, ABG plans to strengthen its global influence through an international strategy. MINAX Global Brand Exchange will join forces with ABG and other premium brands to promote the digital revolution in brand assets, injecting fresh vitality into the global brand management industry.
Multiple Scenarios
Brand assets can be used for participation qualifications in events, discount privileges, and ecosystem resource exchanges.
Regular repurchase and circulation by brands strengthen the market value and rarity of digital assets.
Demonstrative Effect
The successful listing of ABG not only validates the feasibility of the RWA model but also provides an innovative pathway and practical example for other brands aspiring toward digital assetization.
About MINAX Global Brand Exchange
MINAX is the world’s first compliant brand asset trading platform that connects brands with capital through the RWA model, building a transparent, fair, and efficient global brand asset trading ecosystem.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.