[NEWS]MINAX and Silk Road Group Announce World’s First One-Stop Brand Asset Platform in Malaysia, Empowering Chinese Brands Globally

From July 1 to 3, 2025, the 3rd Malaysia National Cyber Defence & Security Exhibition and Conference (CYDES 2025) was grandly held at the Putrajaya International Convention Centre. With the theme “Advancing Cyber Resilience,” the event was hosted by the National Security Council (NSC) and organized by the National Cyber Security Agency (NACSA), attracting government representatives, business leaders, and technical experts worldwide. Senior Malaysian leaders specially sent congratulatory letters to the China-themed forum, highly recognizing its significance in deepening China-Malaysia cooperation and regional digital security.


At this event, Mr. Yan Lijin, Chairman of China Silk Road Group, officially launched the first “Global One-Stop Brand Asset Service Platform” jointly developed by Silk Road Metaverse (a subsidiary of China Silk Road Group), MINAX Global Brand Exchange, and Klickl Digital Group at the Putrajaya International Convention Centre. As a core co-builder, MINAX has consistently committed to addressing global pain points in brand asset verification, cross-border circulation constraints, and insufficient value realization through innovative models. The platform launch embodies this vision, emerging as a central highlight of the conference and profoundly aligning with the “Advancing Cyber Resilience” theme.

As an innovative infrastructure in the global brand asset sector, the platform leverages Web3.0 technologies—integrating blockchain, cryptographic algorithms, smart contract auditing, zero-knowledge proofs, and extended reality (XR)—to establish a global security system covering the entire lifecycle of brand assets: verification, certification, trading, financing, and governance. MINAX played a pivotal role in technology integration, centering on a “tamper-proof, privacy-controllable, fully traceable” data security mechanism to reconstruct a globally trusted circulation model for brand assets, ushering them into a new era of “trusted digitalization.”

Built on a robust technological foundation and security framework, the platform innovatively employs a “Tri-Platform Synergy” architecture to enable secure operations and efficient value circulation of brand assets, creating a closed-loop chain from “brand asset digitization → user consumption → asset financialization”:

  • The Global Brand Asset Digitization Platform solidifies security for asset verification and on-chain certification.

  • The Global Brand Asset Digital Trading Platform ensures transaction compliance and risk resilience.

  • The MINAX-led Digital Asset Exchange efficiently connects brand assets with global capital, constructing comprehensive security defenses and value channels for brand assets in the digital ecosystem.

This innovative model has demonstrated extensive international influence. Its strategic expansion along Belt and Road Initiative countries is progressively enabling verification of regional specialty brands and time-honored brand equity, while innovating global monetization channels through Real-World Assets (RWA) models. Industry experts recognize the platform as pioneering new pathways for ASEAN brands’ digital transformation and global expansion, while providing end-to-end solutions for domestic industries—including local specialty brands, consumer brands, and commercial IPs—covering “verification, circulation, and value enhancement.”

Expert analysis noted that MINAX, as a co-builder, leveraged its profound expertise in brand RWA to provide critical transaction architecture design and global capital connectivity for the platform. Its core value lies in reconstructing a trusted circulation network for brand assets through technology, enabling intangible value—such as regional specialty brands and century-old commercial reputation—to gain global recognition via RWA models. As Southeast Asian specialty brands achieve digital verification through the platform and time-honored brands connect with global capital via RWA, MINAX is propelling the brand economy into an era of “trusted interconnectivity” through concrete actions. This model represents not only technological innovation but a revolution in brand value distribution mechanisms, offering a replicable pathway for balanced development in the global brand economy.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.