On June 21, the inaugural “Web3 AI and RWA Industry Financing and Ecosystem Summit” was held grandly at Cyberport in Hong Kong. As one of today’s most closely followed topics, the summit focused on “AI+RWA” and was hosted by the Hong Kong Blockchain Association (HKBA), co-initiated by several international institutions. It spotlighted real-world asset digitization, the reconstruction of cross-border financing frameworks, and AI-enabled asset innovation.
Minax founder and CEO Danny was invited to attend and joined the roundtable forum, sharing insights on “Financing and Listing Logic Post-RWA.” He noted that most viable RWA projects today still revolve around real estate and bonds—heavy asset types that reflect traditional assets mapped onto the blockchain. Minax, however, is pursuing a highly differentiated development path—one based on brand-centric RWA asset modeling.
“In the traditional financial system, brand goodwill, user trust, and IP influence are often seen as unquantifiable. Minax is committed to bringing these undervalued or overlooked assets on-chain through Web3 mechanisms, ensuring proof and pricing in the market, and redefining their role in capital markets,” Danny said. He emphasized that brand RWA is not only an innovation in financial tools but also a redefinition of global brand value perception. Minax’s RWA platform offers full-chain services including brand asset standardization, audit verification, on-chain issuance, and circulation. It supports multiple legal jurisdictions and has established strategic partnerships with global regulators and investors to provide infrastructure for intangible asset financing and listing.
MINAX Global Brand Exchange CEO – Danny
During the summit, Minax officially signed the “RWA Ecosystem Strategic Agreement” with China Overseas Investment Group. This signing marks a critical step for Minax in advancing its brand RWA strategy and ecosystem. The two parties will collaborate deeply across brand globalization, asset digitization, and international capital alignment, offering strategic support for broader RWA model adoption.
Through this cooperation, Minax will receive national-level support for brand asset certification, on-chain issuance, and cross-border financing—including policy guidance, capital alignment, resource coordination for going global, and industrial implementation. This partnership forms a solid foundation for Minax to build a “global digital gateway for brand assets” and paves the way for broader institutionalization of the lightweight RWA model. It also signals that the digitization and financialization of brand-related intangible assets are moving from theory to institutional practice. Minax, representing a “new value on-chain force,” is transitioning toward a mainstream compliance track, bridging real-world assets with future markets.
Minax’s “brand-as-asset” concept is opening up a new on-chain path for countless global brands that lack access to traditional financing. Relying on its self-developed RWA issuance platform, Minax has achieved standardized audits, on-chain issuance, and compliant trading of brand assets, supporting multiple jurisdictions and forming deep cooperation with global regulatory, audit, and capital networks.
Minax firmly believes that the next Web3 value revolution lies not in creating new assets, but in revealing, circulating, and empowering the “invisible” assets. Looking ahead, Minax will continue to enhance its brand RWA standards and partner globally to build a high-efficiency, transparent, and compliant digital asset ecosystem, accelerating the full on-chaining of real-world value.
As a pioneer in the brand RWA field, Minax will continue to leverage technology as its foundation, compliance as its cornerstone, and value release as its core mission—building a more open, transparent, and sustainable digital asset ecosystem in collaboration with global partners.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.