——Content from the [Taiyi Group] official WeChat account
On November 14, 2024, Tai Group and the Minax team were invited to participate in the W2140 World WEB3+AI Expo and deliver keynote speeches at the RWA Development Summit.
Minax, the world’s first brand RWA exchange, was co-founded by Tai Group, a leading global digital technology enterprise, and KLICKL, a licensed digital financial services institution in the Middle East. Its management team consists of top experts from global brands and the Web3 industry, including financial executives from UBS, JPMorgan, and other prominent institutions. Minax is committed to digitizing brand assets, enabling global confirmation and circulation of value, thereby supporting brand growth and global expansion.
Minax Director Louis Yang was invited to deliver a keynote speech at the summit.
In her speech, Minax Director Louis Yang highlighted the vast scale of global brand assets, with an estimated total valuation potentially exceeding $10 trillion. This makes brand assets one of the largest and most promising segments within the entire RWA sector. However, brand assets have long been subsumed under corporate equity assets without independent status. Minax aims to help brand owners issue brand digital assets compliantly, leveraging Tai Group’s global presence and regulatory capabilities to enable uninterrupted 24/7 trading. Minax offers brand companies a new path for light-asset development through various forms such as brand private placements, brand crowdfunding, and IBOs, assisting brands in securing initial financing, their first fans, and initial orders.
Taiyi Group Founder Danny Deng Engages in RWA Discussion at Roundtable Forum
In a roundtable discussion, Tai Group founder Danny Deng discussed the changing regulatory landscape in the United States for cryptocurrency, especially following Trump’s recent political shift, and noted how global regulations on cryptocurrency and digital assets are becoming more favorable, promoting innovation in the RWA sector.
Danny pointed out three major contradictions currently facing the RWA sector: the first is the conflict between the independent regulatory policies of various countries and the need for a unified global market for RWA; the second is the contradiction between decentralized on-chain transactions and the need for centralized custody and confirmation for physical assets; and the third is the conflict between the low premium and poor liquidity of physical assets, which contrasts with Web3 investors’ preferences for high-growth investments. These contradictions have led many RWA projects to fall short of their initial promise, with limited scale and impact.
Historically, most RWA practitioners and traditional financial institutions have focused on heavy tangible assets, neglecting the potential of intangible assets. Brand digital assets align with the global trend of strengthening intellectual property protection and expanding service trade. With sufficient scale, traffic, and substantial appreciation potential, compliant RWA exchanges like Minax are poised to create an unprecedented incremental market, helping RWA realize its full potential.
【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.