——Content from the [Taiyi Group] official WeChat account

At the recently concluded 1012EXPO, the world’s first digital maritime expo, Danny Deng, founder of Taiyi Group, unveiled MINAX, the world’s first compliant intangible asset trading system. In his keynote speech, Danny introduced MINAX’s primary mission: leveraging Taiyi Group’s global footprint and compliance capabilities, MINAX will assist brands in legally and compliantly issuing digital brand assets. Through WEB3’s global rights confirmation and trading circulation capabilities, MINAX enables the accurate valuation and exchange of brand-related intangible assets, ultimately integrating the largest and most valuable intangible assets—brand assets—into the WEB3 ecosystem.

Danny Deng, Founder of Taiyi Group, delivers a keynote speech introducing MINAX and its vision for brand trading.

Danny Deng emphasized that brand intangible assets are a critical category in the RWA (Real World Assets) space that has been long overlooked. While the RWA sector has primarily focused on the securitization of tangible assets, it has neglected the unique characteristics of Web3 and the actual demands of the market. Although tangible assets are substantial in scale, their profitability and growth potential are limited, making them less appealing to Web3 investors. For traditional investors, mature financial tools like REITs and SPACs already facilitate the securitization of tangible assets with better credit backing and liquidity, offering no significant advantages via RWA issuance. This stagnation in RWA development has hindered the emergence of viable business models, and Web3 has yet to achieve large-scale real-world applications.

Brands, being intangible yet impactful on tangible aspects, connect the digital and physical worlds. Brand assets, comprising trademarks, domain names, patents, IP licenses, and social media accounts, can be valued based on recognition, fan traffic, and licensing revenue. Licensing fees are a crucial component of brand value, inseparable from brand assets. According to QYResearch Group, the global brand licensing market was worth $275.936 billion in 2021. Additionally, Statista reports the combined value of the top 100 global brands in 2023 to be $8.3 trillion. When brand assets integrate with Web3, gaining liquidity and value reassessment, the market capitalization of brand digital assets could exceed hundreds of trillions of dollars, creating a new emerging market far larger than the current cryptocurrency market, supported by intrinsic value and unlimited traffic potential.

The explosive popularity of the brand NFT market has already demonstrated the immense traffic impact brands can bring to the Web3 world. However, brands’ understanding of NFTs remains limited to digital goods and short-term marketing campaigns. The lack of clear rules has resulted in haphazard issuance and significant price volatility, leading to a mass exodus of investors after the initial craze, leaving many NFTs worthless. The emergence of a professional brand trading platform like MINAX will rekindle community interest in brand digital assets, creating long-term, stable, and mutually beneficial relationships between brands, consumers, and investors.

Michael Zhao, Founder of KLICKL, UAE guest representatives, and Danny Deng, Founder of Taiyi Group, show their support for MINAX.

MINAX, short for Multiple Intangible Assets Exchange System, was co-founded by Taiyi Group, a global leader in the digital economy, and KLICKL, MENA’s first fully licensed digital asset institution. Based in the UAE, MINAX is equipped with compliance capabilities and licenses for issuing digital assets. It has also secured multimillion-dollar angel investments in its first funding round, including contributions from Qian Fenglei, Founder of Hengfeng International. MINAX will collaborate with professional investment banks, funds, law firms, and auditing firms to create a robust ecosystem for brands entering the Web3 domain.

MINAX will facilitate the creation and development of brands for SMEs and even individuals. Through various methods such as private branding, crowdfunding, and Initial Brand Offerings (IBOs), it will help brands secure initial funding, attract their first group of fans, and obtain their first batch of orders.

Thanks to Web3’s global nature, brand assets can be traded 24/7 across global exchanges, allowing investors worldwide to participate. Investing in brands has never been so convenient.

MINAX will also serve as a platfor

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.